10YFP

📋 1 Guidelines

🔗 Connections

Sector

Ngo

Region

International

Guideline Year

2013

Language

English

Tags

Environment Ngo

Official Websites

Brand Guidelines

2013

Brand Summary

Mission
  • To enhance international cooperation aimed at promoting the shift to Sustainable Consumption and Production (SCP) by engaging stakeholders, building positive understanding, and supporting SCP initiatives across all groups [^1].
Core Values
  • Authoritative
  • Results-oriented
  • Inclusive
  • Responsive
Target Audience
  • All actors from all countries, including government, private sector, civil society, researchers, UN agencies, financial institutions, and other major groups [^2].
Personality Traits
  • Positive
  • Engaging
  • Formal
  • Clear
  • Inclusive
  • Responsive
Visual Identity Overview
  • The visual identity emphasizes a clean, professional, and consistent design aligned with UN branding standards. It uses a vibrant green and blue color palette, stylized logos, clear typography, and strict logo usage rules to convey themes of sustainability, global cooperation, and branding consistency [^3].

Categories

Brand Voice
  • Critical to the effective messaging of the 10YFP brand will be the style and tone of voice. The tone of voice will always be positive and engaging.
  • While materials will be informative, jargon or new concepts will be simplified or explained in an attractive way.
  • The third person voice will be used throughout the materials, keeping a more formal tone.
Brand Imagery
  • The image should have a vibrant green background with white elements. At the top left corner, it should feature the United Nations emblem, consisting of a world map surrounded by olive branches. Next to this emblem, on the right, there should be the number ‘10’ followed by the letters ‘YFP’ in a stylized font, representing the Youthful Focal Point, and the words ‘Global Action for Sustainable Consumption and Production.’ To the far right, the phrase ‘Secretariat hosted by UNEP’ should be present, with ‘UNEP’ in bold or distinct font. In the center-left area, a large white emblem of the United Nations featuring a world map encircled by olive branches should be prominently displayed. To the right of the emblem, the words ‘Brand Guidelines’ should be written in straightforward, clear font. The overall design should be clean, professional, and aligned with UN branding standards, emphasizing themes of sustainability, global cooperation, and branding consistency.
  • The image should predominantly feature a uniform, vivid green background occupying the entire space, with no additional objects, text, or visible variations in color or texture. The surface appears smooth and flat, emphasizing a solid, consistent green tone throughout, creating a simple and minimalistic visual presentation.
  • The 10YFP logo consists of two elements — the 10YFP symbol and the tagline. The main element of the 10YFP logo is the symbol, and is an indispensable part of the logo. In the preferred version, the logo appears as above.
  • The 10YFP logo is a unique piece of artwork. The symbol is more than just a graphical illustration. It is a kind of avatar, which is able to adapt to situational needs. The proportion and arrangement of the symbol have been specifically determined. The logo should never be typeset, recreated or altered, which could cause inconsistencies that dilute the impact of the brand’s power.
  • To maintain consistency and ensure the integrity of the logo, use only approved electronic art files, available from 10YFP website (www.unep.org/10yfp/communication).
Color Palette
  • Color is a powerful form of communication and a base for creation of each brand. The color palette attached to this document is designed to stimulate creativity and to open up new possiblities of use. Thanks to the use of muted colors we can easily maintain harmony and consistency in all elements of the corporate visual identity.
  • Please note that some minimal color differences may occur when using them with various media (web or print). If you cannot use the PANTONE® color, use the data below to find the right equivalent.
  • 10YFP Blue PANTONE P 106-7 C C-86 M-45 Y-0 K-0 R-0 G-123 B-193 # 007BC1
  • 10YFP Green PANTONE P 154-8 C C-62 M-0 Y-100 K-0 R-107 G-189 B-68 # 6BBD44
  • 10YFP Black 1 PANTONE P 179-13 C C-0 M-0 Y-0 K-82 R-83 G-84 B-86 # 535456
  • 10YFP Black 2 PANTONE P 179-9 C C-0 M-0 Y-0 K-60 R-128 G-130 B-132 # 808284
  • 100% 75% 50% 25%
  • PANTONE P 106-7 C C-86 M-45 Y-0 K-0 R-0 G-123 B-193 # 007BC1 PANTONE P 106-7 C C-62 M-0 Y-100 K-0 R-107 G-189 B-68 # 6BBD44 PANTONE P 179-13 C C-0 M-0 Y-0 K-82 R-83 G-84 B-86 # 535456 PANTONE P 106-7 C C-0 M-0 Y-0 K-60 R-128 G-130 B-132 # 808284
  • These colors should be used only for solid backgrounds, header, kicker, crosshead text and pull-up quotes/text. They are thematic; topics can be assigned a solid color to help easy identification.
  • PANTONE P 93-7 C C-64 M-85 Y-0 K-0 R-118 G-72 B-156 # 76489C PANTONE P 104-7 C C-85 M-58 Y-0 K-0 R-44 G-107 B-180 # 2C6BB4 PANTONE P 151-5 C C-42 M-0 Y-59 K-0 R-153 G-207 B-140 # 99CF8C PANTONE P 54-8 C C-62 M-0 Y-100 K-0 R-107 G-189 B-68 # 6BBD44
  • PANTONE P 37-7 C C-0 M-68 Y-80 K-0 R-243 G-115 B-67 # F37343 PANTONE P 10-16 C C-0 M-27 Y-100 K-15 R-219 G-165 B-15 # DBA50F PANTONE P 45-8 C C-0 M-91 Y-92 K-0 R-238 G-62 B-44 # EE3E2C PANTONE P 10-7 C C-0 M-23 Y-86 K-0 R-207 G-220 B-39 # FFC63D
  • Never reproduce the logo in non-approved colors.
Typography
  • To help provide a consistent, unified look in the 10YFP’s use of typography,on print materials, the Interstate Font/Typeface family should be used. For headings on all communications for 10YFP products and services, use Interstate Bold. For body text, we recommend using Interstate Light.
  • Interstate ExtraLight
  • Horizontal Scale: 100%
  • Kerning / Track: 0 or -20
  • Interstate Light
  • Interstate Bold
  • Arial Bold
  • Headlines (20 – 30px)
  • HEX #000000, # 007BC1, # 6BBD44
  • Tahoma
  • Body copy (12px)
  • HEX #666666
  • Helvetica Bold
  • Lucida Grande
Logo Usage
  • The 10YFP logo consists of two elements — the 10YFP symbol and the tagline. The main element of the 10YFP logo is the symbol, and is an indispensable part of the logo. In the preferred version, the logo appears as above.
  • The 10YFP logo is a unique piece of artwork. The symbol is more than just a graphical illustration. It is a kind of avatar, which is able to adapt to situational needs. The proportion and arrangement of the symbol have been specifically determined. The logo should never be typeset, recreated or altered, which could cause inconsistencies that dilute the impact of the brand’s power.
  • To maintain consistency and ensure the integrity of the logo, use only approved electronic art files, available from 10YFP website (www.unep.org/10yfp/communication).
  • Please e-mail 10yfp@unep.org for more details on logo use.
  • To maintain readability of the 10YFP logo, always keep a minimum distance around the logo. This clear space isolates it from surrounding graphical elements such as other logos, pictures or backgrounds which can be distracting. The minimal distance that should be kept is very easy to determine. Use double the width of the “1” in the 10YFP symbol, to insert UN Logo and four times as much to insert a partner’s logo, as illustrated above. Maintain the minimal distance when the logo is enlarged or reduced.
  • The size of the 10YFP logo changes depending on the situation in which it is being used. The logo must be resized in such a way to maintain readability. If you use the logo you must adhere to the minimum print size and the minimum web which are indicated here.
  • The minimum width of this logo is 25.0 mm.
  • The 10YFP logo has been prepared in several color themes to fit possible needs. The best background color for the logo is white. The 10YFP logo should be reproduced in color whenever possible. For specific color values to use when reproducing the logo (spot or PANTONE® , 4-color process (CMYK), RGB), refer to the Color Palette section. White is the most effective background on which to reproduce the color logo because it provides a clean, crisp contrast for the logo’s color and elements. If color reproduction is not available or is not a viable option, the logo should be reproduced in solid black or as a full-reverse in white out of a color background.
  • When the 10YFP logo is placed on a photographic image, the image behind the logo must be light enough to provide contrast for the positive logo or dark enough to provide contrast for the reverse logo.
  • The “Full Color” logo should always be used online. The other versions are good in print form. The 10YFP logo should be used in the color version whenever possible. At the same time, please never use the RGB version for printing
  • Please keep the logo’s integrity by following these rules.
  • Never use anything but the approved and provided logo.
    • Never attempt to create your own 10YFP logo.
    • Never reproduce the logo in non-approved colors.
  • Never stretch or alter the logo’s proportions.
  • Never reduce the artwork beyond the next size provided.
  • Never attach anything to the logo.
  • Never use part of the logo; it is an integral unit, always keep it whole.
  • t Never alter the horizontal orientation of the logo.
  • t Never use the logo as part of a sentence or phrase.
  • t Never use the logo in a crowded space.
  • t Never print on top of the logo.
  • t Never use the logo as a watermark.
  • Whenever possible, the 10YFP logo should be placed in the upper left corner of the webpage/page in full color, on a white background. Logo placement helps build 10YFP brand awareness. On printed material like a letterhead, a business card or an envelope, the logo should be half the distance of the symbol “X” around the edge. At the same time, the ‘Secretariat hosted by UNEP ’ graphic, should be on the right side; same height"X", and .5X distance from the edge on the sides.
Tone And Messaging
  • Critical to the effective messaging of the 10YFP brand will be the style and tone of voice. The tone of voice will always be positive and engaging.
  • While materials will be informative, jargon or new concepts will be simplified or explained in an attractive way.
  • The third person voice will be used throughout the materials, keeping a more formal tone.
Brand Values
  • 10YFP is; Authoritative, Results-oriented, Inclusive, Responsive
  • The brand attributes represent the framework’s values and roles:
  • Authoritative vs. Ambiguous. 10YFP was adopted at Rio+20 when heads of state strengthened their commitment to accelerate the shift towards SCP patterns. As such, 10YFP represents the most definitive current framework of action on SCP.
  • Results-oriented vs. Theoretical. The 10YFP is focused on results and concrete outcomes. Its motto is “Global Action for SCP”
  • Inclusive vs. Exclusive. It is a multi-stakeholder process that is diverse and crosscutting. It is facilitated by but not owned by UNEP or the UN.
  • Responsive vs. Rigid. While it is the definitive framework of action on SCP, it is also open and flexible. Synergies, dialogue and consultations are key parts of the framework.
Visual Style
  • The image should have a vibrant green background with white elements. At the top left corner, it should feature the United Nations emblem, consisting of a world map surrounded by olive branches. Next to this emblem, on the right, there should be the number ‘10’ followed by the letters ‘YFP’ in a stylized font, representing the Youthful Focal Point, and the words ‘Global Action for Sustainable Consumption and Production.’ To the far right, the phrase ‘Secretariat hosted by UNEP’ should be present, with ‘UNEP’ in bold or distinct font. In the center-left area, a large white emblem of the United Nations featuring a world map encircled by olive branches should be prominently displayed. To the right of the emblem, the words ‘Brand Guidelines’ should be written in straightforward, clear font. The overall design should be clean, professional, and aligned with UN branding standards, emphasizing themes of sustainability, global cooperation, and branding consistency.
  • The image should predominantly feature a uniform, vivid green background occupying the entire space, with no additional objects, text, or visible variations in color or texture. The surface appears smooth and flat, emphasizing a solid, consistent green tone throughout, creating a simple and minimalistic visual presentation.
  • The 10YFP logo consists of two elements — the 10YFP symbol and the tagline. The main element of the 10YFP logo is the symbol, and is an indispensable part of the logo. In the preferred version, the logo appears as above.
  • The 10YFP logo is a unique piece of artwork. The symbol is more than just a graphical illustration. It is a kind of avatar, which is able to adapt to situational needs. The proportion and arrangement of the symbol have been specifically determined. The logo should never be typeset, recreated or altered, which could cause inconsistencies that dilute the impact of the brand’s power.
  • To maintain consistency and ensure the integrity of the logo, use only approved electronic art files, available from 10YFP website (www.unep.org/10yfp/communication).
Layout And Composition
  • The 10YFP logo consists of two elements — the 10YFP symbol and the tagline. The main element of the 10YFP logo is the symbol, and is an indispensable part of the logo. In the preferred version, the logo appears as above.
  • The 10YFP logo is a unique piece of artwork. The symbol is more than just a graphical illustration. It is a kind of avatar, which is able to adapt to situational needs. The proportion and arrangement of the symbol have been specifically determined. The logo should never be typeset, recreated or altered, which could cause inconsistencies that dilute the impact of the brand’s power.
  • To maintain consistency and ensure the integrity of the logo, use only approved electronic art files, available from 10YFP website (www.unep.org/10yfp/communication).
  • To maintain readability of the 10YFP logo, always keep a minimum distance around the logo. This clear space isolates it from surrounding graphical elements such as other logos, pictures or backgrounds which can be distracting. The minimal distance that should be kept is very easy to determine. Use double the width of the “1” in the 10YFP symbol, to insert UN Logo and four times as much to insert a partner’s logo, as illustrated above. Maintain the minimal distance when the logo is enlarged or reduced.
  • The size of the 10YFP logo changes depending on the situation in which it is being used. The logo must be resized in such a way to maintain readability. If you use the logo you must adhere to the minimum print size and the minimum web which are indicated here.
  • The minimum width of this logo is 25.0 mm.
  • Whenever possible, the 10YFP logo should be placed in the upper left corner of the webpage/page in full color, on a white background. Logo placement helps build 10YFP brand awareness. On printed material like a letterhead, a business card or an envelope, the logo should be half the distance of the symbol “X” around the edge. At the same time, the ‘Secretariat hosted by UNEP ’ graphic, should be on the right side; same height"X", and .5X distance from the edge on the sides.
🐛 Report