2N

📋 1 Guidelines

🔗 Connections

Sector

Hardware Electronics Telecom

Region

Czech republic

Guideline Year

2018

Language

English

Tags

Telecommunications

Official Websites

Brand Guidelines

2018

Brand Summary

Mission
  • To be a leading European company engaged in the development and manufacture of access control systems, recognized as the world’s largest manufacturer of IP intercoms and a significant innovator in IP access control systems, IP audio, and IP elevator communicators.
Core Values
  • quality
  • consistency
  • style
Target Audience
  • Global customers and partners seeking advanced access control, intercom, audio, and elevator communication solutions, including distributors and subsidiaries in the USA, United Kingdom, Germany, Italy, and worldwide.
Personality Traits
  • innovative
  • professional
  • unified
  • energetic
  • enthusiastic
Visual Identity Overview
  • The brand visual identity is built around a strong, consistent logo with strict usage rules, a primary blue color palette, complementary colors for product lines, and clear, modern typography. Iconography is used for clarity and navigation, and all visual elements are designed to reinforce the brand’s personality and ensure harmony across communications.

Categories

Logo Usage
  • Our Logo is a key building block of our identity, the primary visual element that identifies us. The signature is a combination of the symbol itself and owned company name – they have a fixed relationship that should never be changed in any way.
  • The 2N Masterbrand or Corporate Logo comprises two elements, the logo symbol and logotype. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.
  • We as an acquired company added the tagline “An Axis company” under the logotype, using the Axis font Rotis Sans Serif Pro Bold according to the proportions below.
  • The main logo is the blue logo used on white or colored backround. For darker backrounds you will find an alternative below.
  • The Logo Grey Version will be used when the backround color ist light–colored.
  • The Logo White Version will be used when the backround color ist dark–colored.
  • The Logo Black Version will be used at product packaging.
  • Attention: Use of any stylized, animated, hand drawn or other versions or another way altered logo is not permitted.
  • It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the symbol itself and An Axis Company -they have a fixed relationship that should never be changed in any way.
  • Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind can invade this zone.
  • The protection zone is defined by the distance “a” from edges of the logo. The value of “a” is defined as the length of the lower stroke of the character 2 (see illustration).
  • Full Logo Minimum Size: 14mm x 11 mm
  • Logo symbol Minimum Size: 5 mm x 2.9 mm
  • Do not place the logotype on 2 lines and do not change logo type position
  • Do not rotate the logo symbol
  • Do not alter the logo symbol
  • Do not alter the logotype style
  • Do not alter the logo in any way.
  • Never change the proportions of the logo vertically or horizontally or alter the appearance in any way
Color Palette
  • A colour plays an important role in the 2N corporate identity program. The colors below are recommendations for various media. A consistent use of these colors will contribute to the cohesive and harmonious look of the 2N brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will always be consistent.
  • Our primary colors are an essential element of our brand identity, helping to power our visual presentation. They are used in all colored printing and in all forms of electronic communication.
  • Use it as the dominant color palette for all internal and external visual presentations of the company.
  • COLOR CODES CMYK : C100 M054 Y000 K018 Pantone : 294C RGB : R000 G085 B151 Web : #005597
  • A palette of complementary colors has been developed for product groups recognition. Each product line is represented by a different color.
  • Listed colors bellow are used in 2N marketing materials, e.g. leaflets, product presentations, catalogue …
  • Use them to accent and support the primary color palette.
  • INTERCOMS CMYK : C100 M056 Y000 K018 RGB : R000 G085 B151 Web : #005597
  • ACCESS CONTROL CMYK : C080 M000 Y080 K000 RGB : R000 G167 B093 Web : #00a75d
  • AUDIO SYSTEMS CMYK : C100 M010 Y000 K000 RGB : R000 G149 B219 Web : #0095db
  • LIFT SYSTEMS CMYK : C000 M020 Y080 K015 RGB : R225 G184 B061 Web : #e1b83d
  • M2M CMYK : C070 M070 Y000 K000 RGB : R104 G089 B163 Web : #6859a3
  • TELCO CMYK : C010 M070 Y080 K000 RGB : R221 G102 B059 Web : #dd663b
  • ANSWERING UNITS CMYK : C020 M098 Y096 K011 RGB : R182 G032 B029 Web : #b6201d
Typography
  • A typography plays an important role in communicating an overall tone and quality. A careful use of typography reinforces our personality and ensures clarity and harmony in all 2N communication.
  • We have selected Gotham, which helps inject an energy and an enthusiasm into the entire 2N communication, as well as into the primary and secondary corporate typefaces.
  • PRIMARY FONT GOTHAM SSM
  • Bold ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz
  • Book ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz
  • TYPE EXAMPLES Figures 01234567890
  • TYPE EXAMPLES Special Characters !“§$%&/()=?`;: ¡“¶¢[]|{}≠¿‘ «∑€®†Ω¨⁄ø𕱑 æoe@∆ºª©ƒ∂‚å¥≈ç √~µ ∞…– ≤<>≥˘›‹◊
  • We have selected Verdana, which helps inject an energy and an enthusiasm into the entire 2N communication, as well as into the primary and secondary corporate typefaces.
  • PRIMARY FONT VERDANA
  • Regular ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz
  • TYPE EXAMPLES Figures 0 1 2 3 4 5 6 7 8 9 0
  • TYPE EXAMPLES Special Characters !“§$%&/()=?`;: ¡“¶¢[]|{}≠¿‘ « ∑ € ® † Ω ¨⁄ ø π • ± ‘ æoe@∆ºª©ƒ∂‚å¥≈ç √~µ∞…–≤<>≥˘›‹◊
  • We have selected Roboto and San Francisco, which helps inject an energy and an enthusiasm into the entire 2N communication, as well as into the primary and secondary corporate typefaces.
  • ANDROID APPS ROBOTO Medium ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Regular ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm n o p q r s t u v w x y z
  • iOS APPS SAN FRANCISCO Medium A B C D E F GH IJ K L M N O P Q RS T U V W X Y Z a b c d e f g h i j k lm nop q r s t uv w x y z Regular A B C D E FG H I J K L M NOP QR S T U V W X Y Z a b c d e f g h i jk lm n o p q r s t u v w x y z
Iconography
  • An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in an easier way. The icon itself is a small picture or symbol serving as a quick, “intuitive” representation of a software tool, function or a data file.
  • EXAMPLES FOR 2N CORPORATE ICONOGRAPHY SYSTEM
Visual Style
  • Our Logo is a key building block of our identity, the primary visual element that identifies us. The signature is a combination of the symbol itself and owned company name – they have a fixed relationship that should never be changed in any way.
  • The 2N Masterbrand or Corporate Logo comprises two elements, the logo symbol and logotype. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.
  • We as an acquired company added the tagline “An Axis company” under the logotype, using the Axis font Rotis Sans Serif Pro Bold according to the proportions below.
  • The main logo is the blue logo used on white or colored backround. For darker backrounds you will find an alternative below.
  • The Logo Grey Version will be used when the backround color ist light–colored.
  • The Logo White Version will be used when the backround color ist dark–colored.
  • The Logo Black Version will be used at product packaging.
  • Attention: Use of any stylized, animated, hand drawn or other versions or another way altered logo is not permitted.
  • It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the symbol itself and An Axis Company -they have a fixed relationship that should never be changed in any way.
  • Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind can invade this zone.
  • The protection zone is defined by the distance “a” from edges of the logo. The value of “a” is defined as the length of the lower stroke of the character 2 (see illustration).
  • Full Logo Minimum Size: 14mm x 11 mm
  • Logo symbol Minimum Size: 5 mm x 2.9 mm
  • Do not place the logotype on 2 lines and do not change logo type position
  • Do not rotate the logo symbol
  • Do not alter the logo symbol
  • Do not alter the logotype style
  • Do not alter the logo in any way.
  • Never change the proportions of the logo vertically or horizontally or alter the appearance in any way
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