3mon

🔗 Connections

Sector

Emergency services Hardware

Region

Guideline Year

Language

Tags

Technology Rescue service

Official Websites

Brand Guidelines

2025

Brand Summary

Mission

To be a reliable rescue partner, providing support and protection in emergency situations, with a focus on care and efficiency [^1].

Core Values

Cooperation
Energy
Fire
Calm

Target Audience

Emergency responders, firefighters, and organizations involved in rescue operations [^2].

Personality Traits

Caring
Efficient
Reliable
Professional
Energetic
Calm

Visual Identity Overview

The brand uses a modern, minimalist visual style with custom typography, bold logo designs, a shield symbol for protection, and a cohesive color palette of orange, black, white, and silver. Visuals emphasize emergency response, heroism, and clarity [^3].

Categories

Color Palette

Primary colors are fundamental to brand identity. They are chosen to represent our core values and to ensure a cohesive and recognizable brand presence across all mediums. These colors should be used consistently to maintain a strong visual identity and to enhance brand recognition.
Night HEX #151517 RGB 21 / 21 / 23 CMYK 74 / 68 / 64 / 79
Spark HEX #f79622 RGB 247 / 150 / 34 CMYK 0 / 49 / 97 / 0
Sunset HEX #fef4e8 RGB 254 / 244 / 232 CMYK 0 / 3 / 7 / 0
Silver HEX #fbf9f9 RGB 251 / 249 / 249 CMYK 1 / 1 / 1 / 0
White HEX #ffffff RGB 255 / 255 / 255 CMYK 0 / 0 / 0 / 0
Pantone 137 C:O M:49 Y:97 K:O R:247 G:150 8:34 #f79622
Pantone 137 is a vibrant, warm shade of orange that evokes feelings of energy, enthusiasm, and warmth. It is often associated with creativity, joy, and positivity, making it a popular choice for designs that aim to capture attention and convey a sense of fun and excitement. This color can remind people of sunny days, fresh citrus fruits, and the invigorating spirit of summer. In branding and marketing, Pantone 137 is used to create an inviting and dynamic atmosphere, stimulating both visual interest and emotional engagement.

Typography

Modern and elegant sans serif font. It is characterized by excellent legibility in both – web & print design areas, well-finished geometric designs, optimized kerning, excellent web-font performance and legibility etc. Font Family was designed by Svetoslav Simov, Ivan Petrov.
Inspired by the classic grotesque typefaces – Panton has his own unique style in expressed perfect softened geometric forms.
The font family is most suitable for headlines of all sizes, as well as for text blocks that come in both maximum and minimum variations.
Release 2014
Link https://www.myfonts.com/collections/panton-font-fontfabric
Panton
! @ # $ % ^ & * ( ) _ + - = { } [ ] : ; “ ‘ < > , . ? / \ |
Light abcdefghijklmnopqrstuvwxyz 0123456789
Regular abcdefghijklmnopqrstuvwxyz 0123456789
Bold abcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
Extra Bold

Logo Usage

Our primary logo is a word mark. The wordmark is a type of logo commonly created through custom typography, including a stylised element.
Our logo has been thoughtfully crafted to embody the brand’s essence, care alongside efficiency. The typography is custom-created, heroing round edges and smooth curves, communicating the message of a caring approach without skimping on being efficient.
This is the logomark. It is an adapted version for smallspace use case, consisting of our signature custom designed number ‘3. Use the logomark for the app icon, favicon, etc.
This is our primary wordmark.
While using the logo in communication or any media, it is to be placed with clear space around it to make it legible and breathable. For the wordmark, the ideal clearspace to provide is to use 1/2 the size of the 3MON “O” in the wordmark around it. This diagram shows the formula for creating the minimum margin of space around our logo.
x = width of 3MON ‘O’
Exclusion zone -x/2
While using the logo in communication or any media, it is to be placed with clear space around it to make it legible and breathable. For the logomark, the ideal clearspace to provide is to use 1/2 the size of the 3MON “3” in the word mark around it. This diagram shows the formula for creating the minimum margin of space around our logo.
x = width of 3MON ‘3
Never use logo in these combinantions etc.
Do not stretch/compress/distort our logo.
Do not use different colourways for our logo.
Do not apply any effects on our logo.
Do not use a stroke version of our logo.
Do not transparency our logo lockup.
Do not use multiple/unapproved colours for our logo.

Tone And Messaging

Cooperation Energy Fire Calm

Brand Values

Cooperation Energy Fire Calm

Visual Style

While using the logo in communication or any media, it is to be placed with clear space around it to make it legible and breathable. For the wordmark, the ideal clearspace to provide is to use 1/2 the size of the 3MON “O” in the wordmark around it. This diagram shows the formula for creating the minimum margin of space around our logo. x = width of 3MON ‘O’ Exclusion zone -x/2
While using the logo in communication or any media, it is to be placed with clear space around it to make it legible and breathable. For the logomark, the ideal clearspace to provide is to use 1/2 the size of the 3MON “3” in the word mark around it. This diagram shows the formula for creating the minimum margin of space around our logo. x = width of 3MON ‘3 Exclusion zone -x/2
Never use logo in these combinantions etc.
Do not stretch/compress/distort our logo.
Do not use different colourways for our logo.
Do not apply any effects on our logo.
Do not use a stroke version of our logo.
Do not transparency our logo lockup.
Do not use multiple/unapproved colours for our logo.
Primary colors are fundamental to brand identity. They are chosen to represent our core values and to ensure a cohesive and recognizable brand presence across all mediums. These colors should be used consistently to maintain a strong visual identity and to enhance brand recognition.
Pantone 137 is a vibrant, warm shade of orange that evokes feelings of energy, enthusiasm, and warmth. It is often associated with creativity, joy, and positivity, making it a popular choice for designs that aim to capture attention and convey a sense of fun and excitement. This color can remind people of sunny days, fresh citrus fruits, and the invigorating spirit of summer. In branding and marketing, Pantone 137 is used to create an inviting and dynamic atmosphere, stimulating both visual interest and emotional engagement.
The aspect ratio 0.87:1

Iconography

Outline icons Outline icons have subtle characteristic figures that appear on the outer edges of the hero. This style emphasizes the simple shape of the icon and allows small visual changes to communicate a variety of meanings.

Layout And Composition

While using the logo in communication or any media, it is to be placed with clear space around it to make it legible and breathable. For the wordmark, the ideal clearspace to provide is to use 1/2 the size of the 3MON “O” in the wordmark around it. This diagram shows the formula for creating the minimum margin of space around our logo.
x = width of 3MON ‘O’
Exclusion zone -x/2
While using the logo in communication or any media, it is to be placed with clear space around it to make it legible and breathable. For the logomark, the ideal clearspace to provide is to use 1/2 the size of the 3MON “3” in the word mark around it. This diagram shows the formula for creating the minimum margin of space around our logo.
x = width of 3MON ‘3
Never use logo in these combinantions etc.
Do not stretch/compress/distort our logo.
Do not use different colourways for our logo.
Do not apply any effects on our logo.
Do not use a stroke version of our logo.
Do not transparency our logo lockup.
Do not use multiple/unapproved colours for our logo.

Brand Collaterals

Letterheads 3MON RESCUE PARTNER 3MONs.r.o., 6emyOOVskt’.lhol0. 85101Bratislava ICO:46031391 DIC:2023248458 1C DPH: SK2023248468 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce dolor lacus, maximus vehicula porta nec, luctus ut dolor. Proin id erat id odio rutrum ornare sit amet sed sapien. Nullam libero massa, malesuada porta ultricies quis, lobortis eget urna. Vivamus suscipit sapien sapien, facilisis mollis quam finibus et. Donec augue orci, bibendum quisjusto quis, euismod maximus orci. Sed sit amet tellus eu sem euismod feugiat in ut est. Maecenas auctor, orci luctus molestie posuere, mauris augue consequat neque, in posuere arcu felis non purus. Cras porttitor rnagna vitae odio blandit, volutpat bibendum ipsum volutpat. Suspendisse scelerisque scelerisque dolor malesuada condimentum. Maecenas viverra quis velit condimentum faucibus. lnteger varius velit velit, in efficitur odio porta nec. Etiam rutrum accumsan quam, vel maximus purus. Etiam tristique ex urna, tincidunt temporjusto bibendum suscipit. Curabitur id tristique purus, at interdum quam. +425882100 john@3mon.sk
Business Cards [Figure description: Rescue Partner Logo Card - The image is of a rectangular, horizontally oriented box or card with a dark gray or black background. Centered prominently on the surface is a logo consisting of the text ‘3MON’ with a distinctive design: the number ‘3’ is in bold orange color, the ‘MON’ part is in white with the letters ‘M’ and ‘N’ in a normal weight and the ‘O’ stylized as a circular shape. Below the ‘3MON’ logo, there is smaller, uppercase text reading ‘RESCUE PARTNER’ in white. The design appears modern, clean, and minimalistic, emphasizing the brand or organization name. The surface is flat, with no visible textures or patterns, and the logo is crisp and clear, suggesting high print quality. The image is well-lit with a subtle shadow cast to the left and behind, indicating a light source from the right.]3MON RESCUE PARTNER
[Figure description: Business Card Layout Design - The image should feature a vibrant orange background with a smooth gradient that transitions from a darker orange on the left to a lighter shade on the right. In the upper left corner, the text ‘Ing. Simona Kalinovská’ should be prominently displayed in white, utilizing a modern, sans-serif font. Directly beneath, the title ‘CEO’ should be included in slightly smaller font size. In the bottom left corner, contact information should be presented in white text, including a phone number ‘+421 918 641 394’ and an email address ‘kalinovska@3mon.sk’, both in a clean, legible font. To the right side of the image, a design element consisting of multiple white, curved, parallel lines that form a stylized, flowing pattern should be positioned, creating a dynamic visual flow from the middle toward the right edge. The overall composition should balance text and graphic elements, with the vibrant background enhancing clarity and visual appeal.]Ing. Simona Kalinovska CEO +421918641394 kalinovska@3mon.sk
Email Signature [Figure description: Contact and Message Interface Design - The image should contain a digital communication interface with two sections: on the left, a message composition window titled ‘New Message’ featuring fields for ‘Recipient’ and ‘Subject’, followed by a text area with placeholder text, and a ‘Send’ button at the bottom; on the right, a contact card for Ing. Simona Kalinovská displaying the company logo ‘3MON RESCUE PARTNERS’ at the top, with the name and title, contact information including a phone number, email, and address, and icons for social media or additional contact options. The contact card has a clean, professional layout with the logo and contact details aligned, separated by subtle lines or spacing, on a light background. The overall design is modern, with clear typography, aligned elements, and iconography.]New Message - X Ing. Simona Kalinovska Recipients 3MON CEO Subject Contacts Address M: +421 918 641 394 lvanska cesta 2, Hello (Client), W: 3mon.sk 821 04 Bratislava, E: kalinovska@3mon.sk Slovakia Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse et massa facilisis tortor hendrerit tincidunt. Suspendisse ligula mi, placerat quis pellentesque eget, aliquam a mi. Nullam vestibulum felis at dui tristique fermentum. Donec scelerisque accumsan accumsan. Vivamus pellentesque diam in accumsan ultricies. Vivamus nee ante nee mauris iaculis porta sit amel a neque. Vivamus a o• nibh at massa fringilla pharetra et ut turpis. Regards, Simona Kalinovska] 3MON Ing. Simona Kalinovska CEO Contacts Address M: +421 918 641 394 Ivanska cesta 2, W: 3mon.sk 821 04 Bratislava, E: kalinovska@3mon.sk Slovakia o© [ij