A10 Networks

Official Websites

• https://www.a10networks.com
• http://www.a10networks.com

Brand Guidelines

2022

Brand Summary

Mission

• Enable service providers and enterprises to deliver business-critical applications that are secure, available, and efficient for multi-cloud transformation and 5G readiness. Empower customers to provide the most secure and available digital experience, supporting investment protection, new business models, and future-proofing infrastructures [^1].

Core Values

• Curiosity
• Creativity
• Consistency
• Innovation

Target Audience

• Service providers and enterprises seeking secure, available, and efficient application delivery for on-premises, multicloud, and edge-cloud environments, with a focus on hyperscale and digital transformation [^2].

Personality Traits

• Innovators
• Problem solvers
• Trusted partners
• Solution architects
• Engineers
• Confident
• Smart
• Curious
• Bold
• Always learning
• Always growing
• Customer-centric

Visual Identity Overview

• The visual identity is sleek, minimalistic, and professional, emphasizing bold blue tones with magenta highlights, clean typography (Rubik), proprietary logo usage, custom icons, and consistent imagery. The brand uses a modern, technology-oriented style with clear guidelines for logo, color palette, typography, iconography, and layout [^3].

Categories

Brand Voice

• A brand is a promise, the big idea, the reputation and expectations that reside in a customer’s mind about the company or its products . The brand tells a story .
• We’ve created this useful book to help you tell our story no matter which communication touchpoint you work on . This book will guide your ideas so you can tell our story in a consistent and distinctive way .
• Brand Principles Curiosity Creativity Consistency Innovation Ask questions . Learn new things . Think outside the box . Curiosity is the fuel for all great ideas . Find great images to support your messaging . Play with color . Use illustrations and icons . And remember to keep it simple so you can communicate your point clearly . Consistency helps create a better customer experience . It helps build credibility, reputation and trust . New opportunities are driven by innovation . If there is a way to do it better — find it .
• Brand Personality We are innovators . Problem solvers . Trusted partners . Solution architects . Engineers . Confident . Smart . Curious . Bold . Always learning . Always growing . Customer-centric in everything we do . We win together .
• A brand is a ’trust mark.’ -Tom Peters, Author
• When in doubt. go back to our brand personality and brand principles at the beginning of this book to help guide your ideas.

Brand Imagery

• Photography 1. Relevant to the message > 2. Authentic > 3. Non-cliche Those are the three most important aspects of our images. Each image should be memorable, bold, and uncluttered. Use natural light whenever possible. Avoid images that are too posed, over-saturated with color gradients, or have been processed with cheesy effects, such as lens flare. Try to find images that use our brand colors. Make sure each image tells a story.
• Photography Don’ts Don’t use images that are cliche, overly complex, not relevant to the message, over processed with too many effects and colors. or staged/ forced. Don’t use images that lack diversity. Stay away from images that are too dark, dour, or unsettling.
• When in doubt. go back to our brand personality and brand principles at the beginning of this book to help guide your ideas.
• Product Images We are solution-centric, which means we provide software solutions in many form factors to meet our customer needs. Instead of showing specific physical hardware photographs, we always lead with product icons (ADC, CGN, TPS, etc.), or form factor icons (vThunder, Bare Metal, Thunder Hardware, etc.), as seen on page 29. Occasionally, in limited cases, there is a requirement for a photo of an actual hardware appliance. In these rare cases, use examples on the right for visual guidance on how to show the requested products.
• Executive Portraits A good professional headshot communicates personality. It inspires confidence and curiosity. It helps to make a great first impression. The photo should be an authentic representation of a person behind the camera. For photography guidelines on photoshoot prep, clothing recommendations, and more please contact A10 Networks corporate marketing at marcom-DL@A10networks.com.

Color Palette

• Our main color is blue. but we introduced magenta into our brand as a secondary color. to help invigorate our identity and help us stand out from a busy landscape.
• Color plays a vital role in the A1O branding strategy. Be strategic when using our colors. Be mindful of contrast and legibility. When used right. color could be the most powerful thing. Our color palette is here to help your ideas shine.
• Our primary colors are A10 Blue and Navy Blue . White is also an important color and should not be forgotten . Tints and shades (lighter and darker screen values) of primary colors can be used to enhance the use of the primary color palette .
• WHITE Pantone — CMYK: 0 0 0 0 RGB: 255 255 255 HEX: #FFFFFF
• A10 BLUE Pantone 2935 C CMYK: 100 75 0 1 RGB: 0 87 183 HEX: #0057B7
• NAVY BLUE Pantone 2758 C CMYK: 100 85 5 47 RGB: 0 30 98 HEX: #001E62
• Tints (20-80% White added)
• Shades (20-80% Black added)
• Our secondary colors are Sky Blue, Magenta, and Black .
• Though it does bring a great amount of excitement, magenta should only be used as a highlight color . It is our secondary color and should not be used as our main color .
• Tints and shades (lighter and darker screen values) of secondary colors can be used to enhance the use of the secondary color palette .
• SKY BLUE Pantone 292 C CMYK: 58 31 0 0 RGB: 82 158 236 HEX: #529EEC
• MAGENTA Pantone Pink C CMYK: 10 96 0 0 RGB: 214 37 152 HEX: #D62598
• BLACK Pantone Black CMYK: 100 100 100 100 RGB: 0 0 0 HEX: #000000
• Our accent colors are Purple, Orange, Cloud Blue, Green, and Red . Never use these colors for the A10 logo . Use the accent colors for charts in presentations, or for UI within digital applications . They can also be used in animations and illustrations . Use Cloud Blue when you need a fancier gray color treatment .
• PURPLE Pantone Violet C CMYK: 94 100 4 2 RGB: 68 0 153 HEX: #440099
• ORANGE Pantone 166 C CMYK: 0 76 100 0 RGB: 227 82 5 HEX: #E35205
• CLOUD BLUE Pantone 646 C CMYK: 60 34 8 2 RGB: 94 138 180 HEX: #5E8AB4
• GREEN Pantone 354 C CMYK: 85 0 98 0 RGB: 0 177 64 HEX:#00B140
• RED Pantone Red 032 C CMYK: 2 98 85 0 RGB: 239 51 64 HEX: #EF3340
• We’ve added some helpful HEX values to our color palette to help deliver the best user experience . Here you will find primary, secondary, and accent colors as well as tints and shades for extended color use (think visited links, button rollovers, charts and various UI applications) .
• Never use these colors for the A10 logo .

Typography

• Meet our corporate font — Rubik — a sans serif font with softer, slightly rounded corners . This friendly font does a great job complimenting our powerful logo . Rubik is a Google font, which means it’s readily available .
• Use Rubik Light for all larger titles, headlines, and bigger blocks of copy . Use Rubik Regular for body copy and all smaller text .
• Use Calibri for all Microsoft Office documents, such as PowerPoint presentations .
• Written communications are an essential tool in conveying the A10 brand, and consistent typography plays a significant role . Don’t use fonts that are not on our brand .
• Set all copy on Optical . Turn off Hyphenation and don’t use Justify . Kern larger copy . Pay attention to letter and number pairs like Ay, Is, Ko, 01, 07, 11; you may need to kern them some more .
• Add a bit of extra leading to the body copy to allow text to breathe . Use smart quotes when quoting someone and use inch marks for measurements . Ligatures are fine in body copy, but avoid them in headlines .
• DON’T ABUSE ALL CAPS . WHEN ALL TEXT ON THE PAGE IS SHOUTING AT YOU, IT’S REALLY HARD TO READ .
• Avoid hyphenation
• Headlines Should Be Initial Capped, But Don’t Capitalize Every Single Word In Body Copy Um Dolor Sit Amet, Consectetur Adipiscing Elit, Sed Do Eiusmod Tempor Incididunt Ut Labore Et Dolore Magna Aliqua.
• Don’t justify all lines ipsum dolor sit amet, consecte-tur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehen-derit in voluptate velit esse cillum dolore eu fugiat nulla pari-atur. Excepteur sint occaecat cupidatat non proident, sun.
• This is not our font
• When spelling our full company name, please do not separate A10 from Networks, keep A10 Networks together on the same line . This applies to product names as well — keep all words in a product name together on the same line (see examples on the right) . A10 Networks + product name only needs to be used together on first reference . When mentioning our website, spell it with the capital A, like so: A10networks .com .

Logo Usage

• Our logo represents our company and should be treated with the utmost care. Give it space. Don’t crowd it. Don’t place it low on a page. Keep it clean, legible, and above all, give our logo the respect it deserves to help maintain the quality and longevity of our brand.
• The A10 Networks logo displays the company name in a distinctive and proprietary form. Think of it as the official signature reflecting the A10 brand reputation of high quality products and services. This logo is critical in all applications, from advertising and packaging, to website branding, social media, and product promotion.
• With few exceptions, as noted later on, the logo should not be separated, and shown in other colors or in combinations outside of what is specified in this guide. The position, size and color along with the spatial and proportional relationships of the signature elements are predetermined and should never be altered.
• Maintain the proper clear space surrounding the logo to ensure it is not crowded by other distracting graphic elements or typography. The minimum acceptable clear space is shown on this page. Keep all other text and graphic elements outside of the clear space area.
• The preferred A10 logo placement is at the top left corner, as indicated by a blue (circle 1) indicator seen in the graphic below. When space is limited, follow the additional placement suggestions (circles 2 and 3). Please avoid placing the logo on the bottom right (circle 4).
• The gray box illustrates the required minimum clear space surrounding the logo, where “X” is equal to the height of the negative space inside “A” (see the white triangle inside the “A”).
• Although it can be reproduced in a variety of sizes, do not reduce the logo smaller than the minimum size shown on this page. Doing so will compromise its legibility and reproduction quality of the logo.
• 0 .5 inches wide @ 300DPI
• This logo image is at the minimum size for print.
• 50 pixels wide @ 72DPI
• This logo image is at the minimum size for web/screen.
• Treat our logo with care. Display it using our preferred colors (A10 Blue. Navy, White. Black). If the logo has to go on an image, make sure there is enough contrast.
• Do not alter the A10 logo in any way. Don’t bend, sheer, rotate the logo. Don’t add elements to the logo. Don’t apply wrong colors to the logo. Don’t apply outdated drop shadows or other effects to the logo. Don’t place the logo on a busy or low-contrast background. Don’t display the logo using Magenta color. Please don’t use the old logo (first example on the right).
• Our primary colors are A10 Blue and Navy Blue. White is also an important color and should not be forgotten. Tints and shades (lighter and darker screen values) of primary colors can be used to enhance the use of the primary color palette.
• Our secondary colors are Sky Blue, Magenta, and Black. Though it does bring a great amount of excitement, magenta should only be used as a highlight color. It is our secondary color and should not be used as our main color.
• Our accent colors are Purple, Orange, Cloud Blue, Green, and Red. Never use these colors for the A10 logo. Use the accent colors for charts in presentations, or for UI within digital applications. They can also be used in animations and illustrations. Use Cloud Blue when you need a fancier gray color treatment.

Tone And Messaging

• A brand is a promise, the big idea, the reputation and expectations that reside in a customer’s mind about the company or its products . The brand tells a story .
• We’ve created this useful book to help you tell our story no matter which communication touchpoint you work on . This book will guide your ideas so you can tell our story in a consistent and distinctive way .
• Brand Principles Curiosity: Ask questions . Learn new things . Think outside the box . Curiosity is the fuel for all great ideas . Creativity: Find great images to support your messaging . Play with color . Use illustrations and icons . And remember to keep it simple so you can communicate your point clearly . Consistency: Consistency helps create a better customer experience . It helps build credibility, reputation and trust . Innovation: New opportunities are driven by innovation . If there is a way to do it better — find it .
• Brand Personality We are innovators . Problem solvers . Trusted partners . Solution architects . Engineers . Confident . Smart . Curious . Bold . Always learning . Always growing . Customer-centric in everything we do . We win together .
• A brand is a ’trust mark.’ -Tom Peters, Author
• Always Secure. Always Available. This is the corporate tagline for A10 Networks . Use it as much as possible on your marketing communications so that stakeholders associate A10 Networks with being “Always Secure . Always Available .” The more we use the tagline, the faster we can help stakeholders understand the value A10 Networks offers .
• The tagline is used in conjunction with the A10 Networks logo and cannot be used on its own . However, there may be some instances where the tagline does not fit or looks awkward, so use your discretion when placing the tagline .
• Each word in the tagline is capitalized .
• You must use a period and the end of each part of the tagline .
• The tagline should never appear on its own without the A10 logo near by .
• Aligned to left justified (tagline is Rubik Regular, 1/3 the space from the A) . Centered (tagline is Rubik Regular) . To the right of the logo (tagline is Rubik Regular) . Space = 1/3 height of “A” Always Secure. Always Available.
• Apply the “X” space principle for the logo + tagline lockups . Use double the “X” space to allow extra air between the elements .

Brand Values

• Curiosity: Ask questions . Learn new things . Think outside the box . Curiosity is the fuel for all great ideas .
• Creativity: Find great images to support your messaging . Play with color . Use illustrations and icons . And remember to keep it simple so you can communicate your point clearly .
• Consistency: Consistency helps create a better customer experience . It helps build credibility, reputation and trust .
• Innovation: New opportunities are driven by innovation . If there is a way to do it better — find it .
• We are innovators . Problem solvers .
• Trusted partners . Solution architects . Engineers .
• Confident . Smart . Curious . Bold .
• Always learning . Always growing .
• Customer-centric in everything we do .
• We win together .

Visual Style

• Our logo represents our company and should be treated with the utmost care. Give it space. Don’t crowd it. Don’t place it low on a page. Keep it clean, legible, and above all, give our logo the respect it deserves to help maintain the quality and longevity of our brand.
• With few exceptions, as noted later on, the logo should not be separated, and shown in other colors or in combinations outside of what is specified in this guide. The position, size and color along with the spatial and proportional relationships of the signature elements are predetermined and should never be altered.
• Maintain the proper clear space surrounding the logo to ensure it is not crowded by other distracting graphic elements or typography. The minimum acceptable clear space is shown on this page. Keep all other text and graphic elements outside of the clear space area.
• The preferred A10 logo placement is at the top left corner, as indicated by a blue (circle 1) indicator seen in the graphic below. When space is limited, follow the additional placement suggestions (circles 2 and 3). Please avoid placing the logo on the bottom right (circle 4).
• The gray box illustrates the required minimum clear space surrounding the logo, where “X” is equal to the height of the negative space inside “A” (see the white triangle inside the “A”).
• Apply the “X” space principle for the logo + tagline lockups. Use double the “X” space to allow extra air between the elements.
• Although it can be reproduced in a variety of sizes, do not reduce the logo smaller than the minimum size shown on this page. Doing so will compromise its legibility and reproduction quality of the logo.
• 0 .5 inches wide @ 300DPI
• 50 pixels wide @ 72DPI
• Treat our logo with care. Display it using our preferred colors (A10 Blue. Navy, White. Black). If the logo has to go on an image, make sure there is enough contrast.
• Do not alter the A10 logo in any way. Don’t bend, sheer, rotate the logo. Don’t add elements to the logo. Don’t apply wrong colors to the logo. Don’t apply outdated drop shadows or other effects to the logo. Don’t place the logo on a busy or low-contrast background. Don’t display the logo using Magenta color. Please don’t use the old logo (first example on the right).
• Our main color is blue. but we introduced magenta into our brand as a secondary color. to help invigorate our identity and help us stand out from a busy landscape.
• Color plays a vital role in the A1O branding strategy. Be strategic when using our colors. Be mindful of contrast and legibility. When used right. color could be the most powerful thing. Our color palette is here to help your ideas shine.
• Our primary colors are A10 Blue and Navy Blue . White is also an important color and should not be forgotten . Tints and shades (lighter and darker screen values) of primary colors can be used to enhance the use of the primary color palette.
• Pantone — CMYK: 0 0 0 0 RGB: 255 255 255 HEX: #FFFFFF
• A10 BLUE Pantone 2935 C CMYK: 100 75 0 1 RGB: 0 87 183 HEX: #0057B7
• NAVY BLUE Pantone 2758 C CMYK: 100 85 5 47 RGB: 0 30 98 HEX: #001E62
• Tints (20-80% White added)
• Shades (20-80% Black added)
• Our secondary colors are Sky Blue, Magenta, and Black.
• Though it does bring a great amount of excitement, magenta should only be used as a highlight color. It is our secondary color and should not be used as our main color.
• Tints and shades (lighter and darker screen values) of secondary colors can be used to enhance the use of the secondary color palette.
• SKY BLUE Pantone 292 C CMYK: 58 31 0 0 RGB: 82 158 236 HEX: #529EEC
• MAGENTA Pantone Pink C CMYK: 10 96 0 0 RGB: 214 37 152 HEX: #D62598
• BLACK Pantone Black CMYK: 100 100 100 100 RGB: 0 0 0 HEX: #000000
• Our accent colors are Purple, Orange, Cloud Blue, Green, and Red. Never use these colors for the A10 logo. Use the accent colors for charts in presentations, or for UI within digital applications. They can also be used in animations and illustrations. Use Cloud Blue when you need a fancier gray color treatment.
• PURPLE Pantone Violet C CMYK: 94 100 4 2 RGB: 68 0 153 HEX: #440099
• ORANGE Pantone 166 C CMYK: 0 76 100 0 RGB: 227 82 5 HEX: #E35205
• CLOUD BLUE Pantone 646 C CMYK: 60 34 8 2 RGB: 94 138 180 HEX: #5E8AB4
• Pantone 354 C CMYK: 85 0 98 0 RGB: 0 177 64 HEX:#00B140
• Pantone Red 032 C CMYK: 2 98 85 0 RGB: 239 51 64 HEX: #EF3340
• We’ve added some helpful HEX values to our color palette to help deliver the best user experience. Here you will find primary, secondary, and accent colors as well as tints and shades for extended color use (think visited links, button rollovers, charts and various UI applications).
• WHITE HEX: #FFFFFF
• A10 BLUE HEX: #0057B7
• NAVY BLUE HEX: #001E62
• SKY BLUE HEX: #529EEC
• MAGENTA HEX: #D62598
• BLACK HEX: #000000
• PURPLE HEX: #440099
• ORANGE HEX: #E35205
• CLOUD BLUE HEX: #5E8AB4
• GREEN HEX:#00B140
• RED HEX: #EF3340

Iconography

• We have a system of custom icons that are useful in many ways. These icons, with their clean lines and friendly look, compliment our brand very well. Our versatile icon library has many icons from which to choose.
• We also use font-based (Font Awesome) generic icons for simpler needs, such as navigation icons on our website.
• For a complete list of custom icons, please contact A10 Networks corporate marketing at marcom-DL@A10networks.com.
• To download our custom icons, please visit our Global Marketing Library on Teams.
• Premium multi-color icons (display on white background only) Two-color icons I . I -o White icons in colored circle • • • One-color icons in circle 3 One-color icons without circle □ □ Font Awesome icons Cg □ Lui 0 O @ ©
• For a complete list of product and form factor icons, please contact A10 Networks corporate marketing at marcom-DL@A10networks.com.
• To get the latest product and form factor icons, please download the Icon Toolkit from our Global Marketing Library on Teams.
• Technical Icons Use only for technical diagrams

Layout And Composition

• Our logo represents our company and should be treated with the utmost care. Give it space. Don’t crowd it. Don’t place it low on a page. Keep it clean, legible, and above all, give our logo the respect it deserves to help maintain the quality and longevity of our brand.
• With few exceptions, as noted later on, the logo should not be separated, and shown in other colors or in combinations outside of what is specified in this guide. The position, size and color along with the spatial and proportional relationships of the signature elements are predetermined and should never be altered.
• Maintain the proper clear space surrounding the logo to ensure it is not crowded by other distracting graphic elements or typography. The minimum acceptable clear space is shown on this page. Keep all other text and graphic elements outside of the clear space area.
• The preferred A10 logo placement is at the top left corner, as indicated by a blue (circle 1) indicator seen in the graphic below. When space is limited, follow the additional placement suggestions (circles 2 and 3). Please avoid placing the logo on the bottom right (circle 4).
• The gray box illustrates the required minimum clear space surrounding the logo, where “X” is equal to the height of the negative space inside “A” (see the white triangle inside the “A”).
• Apply the “X” space principle for the logo + tagline lockups. Use double the “X” space to allow extra air between the elements.
• Although it can be reproduced in a variety of sizes, do not reduce the logo smaller than the minimum size shown on this page. Doing so will compromise its legibility and reproduction quality of the logo.
• 0 .5 inches wide @ 300DPI
• 50 pixels wide @ 72DPI
• Treat our logo with care. Display it using our preferred colors (A10 Blue. Navy, White. Black). If the logo has to go on an image, make sure there is enough contrast.
• Do not alter the A10 logo in any way. Don’t bend, sheer, rotate the logo. Don’t add elements to the logo. Don’t apply wrong colors to the logo. Don’t apply outdated drop shadows or other effects to the logo. Don’t place the logo on a busy or low-contrast background. Don’t display the logo using Magenta color. Please don’t use the old logo (first example on the right).
• Our corporate PowerPoint templates come in light and dark versions. There are several versatile layouts available to help enhance the design of your slides. When designing, follow these best practices: Show copy size no smaller than 14 point (18 points for widescreen) • Use the 6x6 rule (no more than six bullets of text per slide, no more than 6 words per bullet) • If you have too much content on a single slide, split it into multiple slides • Use animations sparingly • Check masters before saving the final file And remember, your presentation is meant to support your ideas. Don’t use your presentation as a script from which you read to your audience.
• Do follow the best practices for PowerPoint presentations (see previous page). Keep the bullets short and succinct. Consider your audience.
• Don’t try to fit too much content into a single slide. Don’t use small font size or graphics that are difficult to see. Don’t use cliche images. Don’t use custom fonts or colors that are outside the A10 color palette.

Brand Promise

• A brand is a promise, the big idea, the reputation and expectations that reside in a customer’s mind about the company or its products . The brand tells a story .

Brand Personality

• We are innovators . Problem solvers .
• Trusted partners . Solution architects . Engineers .
• Confident . Smart . Curious . Bold .
• Always learning . Always growing .
• Customer-centric in everything we do .
• We win together .
• When in doubt. go back to our brand personality and brand principles at the beginning of this book to help guide your ideas.

Program Graphics

• We only have one logo, our A10 logo. To avoid confusion, the term “logo” should only be used for our A10 logo.
• Occasionally, there will be a need for a graphic to represent a program or an initiative within the company. These internal program graphics should be called just that: program graphics.
• Think carefully before creating a new program graphic. All program graphics need to be approved by the creative team prior to use. Contact marcom-DL@A10networks.com and we will review your program graphic or create one for you.

Events

• Our events -virtual, in-person, or hybrid -are meant to inspire our customers, support our partners, and motivate our employees. Each event offers an opportunity to network, showcase videos, demo products, and connect with the A10 community.
• When designing for these events, please make sure to follow the brand guidelines on our logo, colors, images, and everything else. Each event, while being unique, still has to belong to the overall brand.

Website Guidelines

• Our website is informative and relevant. It constantly aims to deliver the best experience to our customers. It motivates our partners. It educates and inspires technology enthusiasts. Our site is clean, bold, and user-friendly.
• We update our site often to ensure it’s up-to-date with all the latest trends and features. For more information about our website, including HEX colors, typography, banners, and more please see Web Guidelines in our Global Marketing Library on Teams.
• To get a copy of the Web Guidelines, please contact A1O Networks corporate marketing at marcom-DL@A1Onetworks.com
• We have developed multiple landing page templates for our website. We use Small if we need to get into content quickly and keep the page to a minimum. We run with Medium if we need to have a few extra modules on the page. Or we use Large if we want to show a hero banner in addition to multiple blades of information. All pages have a clear CTA.
• Buttons should have no slanted angles or rounded corners. Use Title Case for text inside a button. Get more info from our Web Guidelines on Global Marketing Library on Teams.
• To get a copy of the Web Guidelines, please contact A10 Networks corporate marketing at marcom-DL@A10networks.com
• Blog posts are an essential part of our website. This is where we educate our audiences about technology and share A10 news and events. When creating visuals for blog posts. make sure the graphics are relevant to the message, authentic and non-cliche. Use brand colors. Each image, photograph or illustration should help support the story of your post.

Landing Page Guidelines

• We have developed multiple landing page templates for our website. We use Small if we need to get into content quickly and keep the page to a minimum. We run with Medium if we need to have a few extra modules on the page. Or we use Large if we want to show a hero banner in addition to multiple blades of information. All pages have a clear CTA.

Interactive Elements

• Buttons should have no slanted angles or rounded corners. Use Title Case for text inside a button. Get more info from our Web Guidelines on Global Marketing Library on Teams.
• Rubik Medium 16px Rubik Medium 14px Rubik Semibold 12px Rubik Semibold 16px Height 56 px Height 48px Height 40pxl Includes Carrot > Variable width Variable width Variable width Left-aligned Centered Stroke 2 px Centered Centered

Email Signatures

• Our email signatures come in two options: image+ text and all-text. If you need to add a promotional graphic to your signature, be mindful of proportions: make sure the banner doesn’t overpower the signature and is scaled appropriately (see example to the right).
• The updated email signatures are available to download on our Global Marketing Library on Teams.
• Image/ Text Signature
• Jim Smith Title Here
• A10
• A10 Networks, Inc.
• Direct + 1 800-555-5555 I Office + 1 408-643-8283
• Email jsmith@A10networks.com ] Skype jim.smith
• All Text Signature
• Jim Smith
• Title Here
• A10 Networks lac I Always Secure. Always Available.
• Direct +1 800-555-5555 I Office +1 408-643-8283 Email jsmith@A10networks.com ] Skype jim.smith
• All Text Signature. Promo Banner Added
• Direct +1 800-555-5555 Office +1 408-643-8283 Email jsmith@A10networks.com ] Skype jim.smith

Business Cards

• A10 business cards contain the following: • A10 logo • A10 tagline • First and last name • Title • Telephone number(s) • Individual email address • Company URL • Office address
• Please don’t adjust or re-create our stationery templates. Contact A10 corporate marketing at marcom-DL@A10networks.com for edits or if you need new templates.

White Papers

• White Papers, Data Sheets, Case Studies and More Contact A10 corporate marketing at marcom-DL@A10networks.com for latest templates.

Ebooks

• Our eBooks are designed to be viewed on-screen and are distributed electronically. Use clickable menus, buttons, and links throughout just like in the example on the right. Think of the viewer whenever you’re bringing your content to life with the help of digital experience -make sure your eBooks are engaging, informative, and easy-to-use.

Tradeshow Materials

• Contact A10 corporate marketing at marcom-DL@A10networks.com for latest layouts.
• TRADESHOW GRAPHICS
• A10
• Always Secure. Always Available.
• Empowering our customers to provide the most secure , and available digital experience . . i’ .•..j · A10networks.com . I

Merchandise

• For cool company swag. latest event materials. or on-demand print collateral visit the A10 Networks Company Store. Our store is updated frequently, but if there is an item you can’t find. please contact A10 Networks corporate marketing at marcom-DL@A10networks.com.

Environmental Design

• Examples on this page show various ways to display signage around A10 locations. From digital displays to printed signs to painted walls -no matter which you choose, be sure to use our corporate fonts, colors, and treatments to stay consistent with the A10 brand.

Partner Badges

• The A10 Affinity Partner Program badges are now available for partner use. We encourage partners to utilize these badges on items such as: • Partner website • Email signatures • Co-branded collateral • Co-branded presentations
• Apply the same principals to these badges as those with our corporate logo. Don’t alter the badges, don’t stretch them or change their colors. Don’t rotate, sheer, add symbols, or edit them in any way.
• To download the Affinity Partner badges, please go to channel.A10networks.com/English.
• For eligibility and use of partner-level badges, please contact A10partners@A10networks.com.

Additional Properties