Access Care of Coastal Texas

📋 1 Guidelines

🔗 Connections

Sector

Healthcare Ngo

Region

Usa

Guideline Year

2022

Language

English

Tags

Community

Official Websites

Brand Guidelines

2022

Brand Summary

Mission
  • To build trust and reassurance with customers by ensuring all produced materials have a common style or theme, projecting a better image and saving time and money for the business [^1].
Core Values
  • trust
  • reassurance
  • consistency
  • efficiency
  • professionalism
Target Audience
  • Customers and designers working for Access Care of Coastal Texas, Inc., as well as business stakeholders seeking a unified brand presentation [^2].
Personality Traits
  • consistent
  • trustworthy
  • professional
  • reassuring
Visual Identity Overview
  • The brand uses a stylized logo with versions for different backgrounds, a defined clearspace, Montserrat font for typography, a palette of primary and secondary colors, and consistent stationery design. Visuals emphasize gradients, clean layouts, and a modern, approachable style [^3].

Categories

Logo Usage
  • File saved as ACCT_Logo.eps
  • A. White Version Usage: White/Light Backgrounds
  • B. Gradient Version Usage: Dark Overlay/Print
  • C. Stroke Version Usage: Social Media/Small Scale/Screen
  • When sending this brand manual, the document should be accompanied by the logo in a range of formats including .eps, .ai and .png.
  • docs/ACCT_Logo.eps docs/ACCT_Grey_Logo.eps docs/ACCT_Stroke.eps
  • Clearspace is the minimum amount of space around the logo into which no other object should infringe.
  • To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height /2). The logo can be locked–up in two different ways. Horizontally, (ideal for web) and vertically.
  • Minimum logo size is 10pt in height
Color Palette
  • Tints are useful in printing as they reduce costs by negating the need for additional Color plates.
  • In color theory, a tint is the mixture of a color with white, which increases lightness.
  • BLUE CMYK: 70.71 | 30.04 | 0 | 0 RGB: 58 | 150 | 219 HexCode: #3A96DB Pantone: 2925U
  • GREEN CMYK: 87.46 | 22.16 | 54.96 | 3.69 RGB: 0 | 142 | 130 HexCode: #008E82 Pantone: 3285U
  • WHITE CMYK: 0 | 0 | 0 | 0 RGB: 255 | 255 | 255 HexCode: #FFFFFF Pantone: 000C
  • DARK BLUE CMYK: 80 | 62 | 43 | 26 RGB: 60 | 81 | 100 HexCode: #3C5164 Pantone: 2965U
  • LIGHT BLUE CMYK: 59 | 14 | 23 | 0 RGB: 105 | 177 | 190 HexCode: #69B1BE Pantone: 7709U
  • TURQUOISE CMYK: 93 | 40 | 29 | 3 RGB: 0 | 122 | 154 HexCode: #007A9A Pantone: 314U
Typography
  • Montserrat Font https://fonts.google.com/specimen/Montserrat Bold/Light Designed to integrate with the character of the OS, the Montserrat typeface also aims to cover the legibility needs for a large range of handsets varying in screen quality and rendering.
  • AaBbCc DdEeFf 0123456 Light !@£%&
Visual Style
  • File saved as ACCT_Logo.eps
  • A. White Version Usage: White/Light Backgrounds
  • B. Gradient Version Usage: Dark Overlay/Print
  • C. Stroke Version Usage: Social Media/Small Scale/Screen
  • When sending this brand manual, the document should be accompanied by the logo in a range of formats including .eps, .ai and .png.
  • docs/ACCT_Logo.eps docs/ACCT_Grey_Logo.eps docs/ACCT_Stroke.eps
  • Clearspace is the minimum amount of space around the logo into which no other object should infringe.
  • To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height /2). The logo can be locked–up in two different ways. Horizontally, (ideal for web) and vertically.
  • Minimum logo size is 10pt in height
  • Montserrat Font https://fonts.google.com/specimen/Montserrat
  • Designed to integrate with the character of the OS, the Montserrat typeface also aims to cover the legibility needs for a large range of handsets varying in screen quality and rendering.
  • Tints are useful in printing as they reduce costs by negating the need for additional Color plates.
  • In color theory, a tint is the mixture of a color with white, which increases lightness.
  • When sending this brand manual, the document should be accompanied by icons in a range of formats including .eps, .ai and .png.
  • ACCT/docs/icons.eps
  • BLUE CMYK: 70.71 | 30.04 | 0 | 0 RGB: 58 | 150 | 219 HexCode: #3A96DB Pantone: 2925U
  • GREEN CMYK: 87.46 | 22.16 | 54.96 | 3.69 RGB: 0 | 142 | 130 HexCode: #008E82 Pantone: 3285U
  • WHITE CMYK: 0 | 0 | 0 | 0 RGB: 255 | 255 | 255 HexCode: #FFFFFF Pantone: 000C
  • DARK BLUE CMYK: 80 | 62 | 43 | 26 RGB: 60 | 81 | 100 HexCode: #3C5164 Pantone: 2965U
  • LIGHT BLUE CMYK: 59 | 14 | 23 | 0 RGB: 105 | 177 | 190 HexCode: #69B1BE Pantone: 7709U
  • TURQUOISE CMYK: 93 | 40 | 29 | 3 RGB: 0 | 122 | 154 HexCode: #007A9A Pantone: 314U
Brand Imagery
  • File saved as ACCT_Logo.eps
  • A. White Version Usage: White/Light Backgrounds
  • B. Gradient Version Usage: Dark Overlay/Print
  • C. Stroke Version Usage: Social Media/Small Scale/Screen
  • When sending this brand manual, the document should be accompanied by the logo in a range of formats including .eps, .ai and .png.
  • docs/ACCT_Logo.eps docs/ACCT_Grey_Logo.eps docs/ACCT_Stroke.eps
  • Clearspace is the minimum amount of space around the logo into which no other object should infringe.
  • To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height /2). The logo can be locked–up in two different ways. Horizontally, (ideal for web) and vertically.
  • Minimum logo size is 10pt in height
  • Tints are useful in printing as they reduce costs by negating the need for additional Color plates.
  • In color theory, a tint is the mixture of a color with white, which increases lightness.
  • BLUE CMYK: 70.71 | 30.04 | 0 | 0 RGB: 58 | 150 | 219 HexCode: #3A96DB Pantone: 2925U
  • GREEN CMYK: 87.46 | 22.16 | 54.96 | 3.69 RGB: 0 | 142 | 130 HexCode: #008E82 Pantone: 3285U
  • WHITE CMYK: 0 | 0 | 0 | 0 RGB: 255 | 255 | 255 HexCode: #FFFFFF Pantone: 000C
  • DARK BLUE CMYK: 80 | 62 | 43 | 26 RGB: 60 | 81 | 100 HexCode: #3C5164 Pantone: 2965U
  • LIGHT BLUE CMYK: 59 | 14 | 23 | 0 RGB: 105 | 177 | 190 HexCode: #69B1BE Pantone: 7709U
  • TURQUOISE CMYK: 93 | 40 | 29 | 3 RGB: 0 | 122 | 154 HexCode: #007A9A Pantone: 314U
Layout And Composition
  • Clearspace is the minimum amount of space around the logo into which no other object should infringe.
  • To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height /2). The logo can be locked–up in two different ways. Horizontally, (ideal for web) and vertically.
  • Minimum logo size is 10pt in height
  • Letterhead & Compliment Slip Dimensions: 297/99 x 210mm, Finish: 1 Col + 1 Foil Finish, Paper: insert Paper here, Weight: 120gsm, Other: Die Cut & Boxed
  • Business Card Dimensions: 85 x 55mm, Finish: 1 Col + 1 Foil Finish, Paper: insert Paper here, Weight: 320gsm, Other: Die Cut & Boxed
Iconography
  • When sending this brand manual, the document should be accompanied by icons in a range of formats including .eps, .ai and .png.
  • ACCT/docs/icons.eps
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