ACIMC

📋 1 Guidelines

🔗 Connections

Sector

Arts culture Ngo

Region

France

Guideline Year

2014

Language

English

Tags

Music

Official Websites

Brand Guidelines

2014

Brand Summary

Mission
  • To represent and promote Iranian contemporary music composers, blending Persian cultural motifs with a contemporary visual identity [^1].
Core Values
  • Cultural heritage
  • Contemporary expression
  • Elegance
  • Simplicity
  • Professionalism
Target Audience
  • Composers, musicians, and audiences interested in contemporary Iranian music, as well as cultural and artistic communities [^2].
Personality Traits
  • Elegant
  • Minimalist
  • Refined
  • Contemporary
  • Classic
Visual Identity Overview
  • The visual identity centers on color and geometric patterns, references to Persian calligraphy and architecture, a turquoise diamond motif, minimalist line art, and a modern serif logotype. The logo and logotype are used separately, with strict layout and color guidelines. The palette includes turquoise, gold, and monochrome variants, and typography is based on Adobe Caslon Pro with small caps for titles [^3].

Categories

Brand Imagery
  • The logo is a special graphic mark used only or proprietary identity applications with the full name of the association included on the document, but not as part of the logo (ie. correspondence).
  • It should distinct from other elements in the layout.
  • Monochrome (100% black)
  • Diamond ‘i’ variation for large format
  • The logo and logotype are never used together.
  • The full name of the assocation is stylized (small caps), used with either the logo or logotype.
  • Optical spacing around logotype is minimum 2 text line heights on all sides.
  • 70pt kerning
Color Palette
  • ACIMC Primary solids
    RGBHexPMS
    6642C1C97466U1398BD1CC
    193209
    201204
    10%Accent color
    236ECF9F9
    249
    249
    1247C6F51Metallic gold*For printed applications
    111(PMS 4505U)
    81
    10%* 1247C6F51**Alternative white
    111
    81
  • Line art/text
    RGBHexPMS
    255FFFFFF
    255
    255
    1247C6F51Metallic gold*
    111(PMS 4505U)
    81
    51333333
    51
    51
  • ACIMC • On white the logo/logotype and title is gold ACIMC • On a solid the logo/logotype and title is white
Typography
  • Monochrome (100% black)
  • Diamond ‘i’ variation for large format
  • The logo and logotype are never used together.
  • The full name of the assocation is stylized (small caps), used with either the logo or logotype.
  • Optical spacing around logotype is minimum 2 text line heights on all sides.
  • 70pt kerning
Logo Usage
  • The logo is a special graphic mark used only or proprietary identity applications with the full name of the association included on the document, but not as part of the logo (ie. correspondence).
  • It should distinct from other elements in the layout.
  • Monochrome (100% black)
  • Diamond ‘i’ variation for large format
  • The logo and logotype are never used together.
  • The full name of the assocation is stylized (small caps), used with either the logo or logotype.
  • Optical spacing around logotype is minimum 2 text line heights on all sides.
  • 70pt kerning
Visual Style
  • ACIMC • Color and geometric patterns are the main points of the identity. • References to Persian calligraphy and architectural motifs are simplified and follow strict use guidelines (isolated as symbols, not decorative motifs). • A turquoise diamond adorns the logo and mini serifs are used on the acronym logotype, giving the identity both a contemporary and classic look. • The logo was redrawn from Persian script that spells ACIMC and resembles the Persian word for ’ • ’ mus1C
  • • The logo is a special graphic mark used only or proprietary identity applications with the full name of the association included on the document, but not as part of the logo (ie. correspondence). • It should distinct from other elements in the layout.
  • Monochrome (100% black)
  • • Diamond ‘i’ variation for large format
  • • The logo and logotype are never used together.
  • • The full name of the assocation is stylized (small caps), used with either the logo or logotype. • Optical spacing around logotype is minimum 2 text line heights on all sides. • 70pt kerning
Iconography
  • The logo is a special graphic mark used only or proprietary identity applications with the full name of the association included on the document, but not as part of the logo (ie. correspondence).
  • It should distinct from other elements in the layout.
  • Monochrome (100% black)
  • Diamond ‘i’ variation for large format
  • The logo and logotype are never used together.
  • The full name of the assocation is stylized (small caps), used with either the logo or logotype.
  • Optical spacing around logotype is minimum 2 text line heights on all sides.
  • 70pt kerning
Layout And Composition
  • The logo is a special graphic mark used only or proprietary identity applications with the full name of the association included on the document, but not as part of the logo (ie. correspondence).
  • It should distinct from other elements in the layout.
  • Diamond ‘i’ variation for large format
  • The logo and logotype are never used together.
  • The full name of the assocation is stylized (small caps), used with either the logo or logotype.
  • Optical spacing around logotype is minimum 2 text line heights on all sides.
  • 70pt kerning
🐛 Report