Official Websites
Brand Guidelines
2007
Categories
Brand Imagery
- Primary Identity I The preferred usage for the logo mark is the primary identity, in colour on a white background.
- Background colour I If the logo is to appear on a black or dark background then the reverse version of the logo must be used.
- When placing the image over a photograph, the background colour will dictate the preferred logo. Use the version which will stand out most from the background image.
- The map I The line-art map is used as a visual enhancement whif -ch helps convey the ACPA identity. The maP like the globglobe, e, represents the global reac h o of Air Canaada da pil pilots. . This map image should generally be use d as a background.
- Incorrect usage I The logo must not be altered from its original form and must always appear with both French and English. These are examples of how the logo must NOT appear.
- X The logo must never appear angled
- ACPA X The symbol and type relationship must not be altered.
- X Do not scale the logo in an manner where by the The logo must never appear with a border. Never add a drop shadow to the logo. proportions are distorted. The logo proportions X X must always be constrained when scaling. Brand identity guidelines
- Clear space I In order to maintain legibility and make the best use of space, it is important that the logo always have an “X” height of clear space all the way around. An “X” height is equal to the height of the left side of the swirl.
- To centre the logo mark, always use the centre line of the globe as a guide. Do not centre the ENTIRE logo
- The logo can not appear smaller than .8" in height. If it does it will no longer be legible.
- Top left I The ideal location for the logo mark is top left with an “X” height clearance all the way around and accompanied by the secondary identity. This may not always be possible given certain layout constraints. Above are some acceptable options for placement.
Color Palette
- Pantone Pantone Process red 032 cool gray 7 black CMYK CMYK CMYK 0 90 86 0 0 0 0 37 0 0 0 100
Typography
- Frutiger | The typeface for the ACPA is Frutiger. A traditional typeface with longevity and many variations
- Arial may be used for HTML and e-mail purposes.
- Always use Frutiger 45 Light for body copy.
- Body copy should be 3 point sizes less than the leading. Headlines should be 4 points larger than the body copy and sub heads should be the same size as the body copy but in bold.
- Body copy should be Frutiger light.
- The following example is based around 9pt body copy: 9/12 leading
Logo Usage
- Primary Identity I The preferred usage for the logo mark is the primary identity, in colour on a white background.
- Background colour I If the logo is to appear on a black or dark background then the reverse version of the logo must be used.
- When placing the image over a photograph, the background colour will dictate the preferred logo. Use the version which will stand out most from the background image.
- Incorrect usage I The logo must not be altered from its original form and must always appear with both French and English. These are examples of how the logo must NOT appear.
- X The logo must never appear angled
- X The symbol and type relationship must not be altered.
- X Do not scale the logo in an manner where by the The logo must never appear with a border. Never add a drop shadow to the logo. proportions are distorted. The logo proportions X X must always be constrained when scaling.
- Clear space I In order to maintain legibility and make the best use of space, it is important that the logo always have an “X” height of clear space all the way around. An “X” height is equal to the height of the left side of the swirl.
- To centre the logo mark, always use the centre line of the globe as a guide. Do not centre the ENTIRE logo
- The logo can not appear smaller than .8" in height. If it does it will no longer be legible.
- Top left I The ideal location for the logo mark is top left with an “X” height clearance all the way around and accompanied by the secondary identity. This may not always be possible given certain layout constraints. Above are some acceptable options for placement.
Visual Style
- Primary Identity I The preferred usage for the logo mark is the primary identity, in colour on a white background.
- Background colour I If the logo is to appear on a black or dark background then the reverse version of the logo must be used.
- When placing the image over a photograph, the background colour will dictate the preferred logo. Use the version which will stand out most from the background image.
- Primary logo in black
- Secondary logo in black
- The map I The line-art map is used as a visual enhancement whif -ch helps convey the ACPA identity. The maP like the globglobe, e, represents the global reac h o of Air Canaada da pil pilots. . This map image should generally be use d as a background.
- Incorrect usage I The logo must not be altered from its original form and must always appear with both French and English. These are examples of how the logo must NOT appear.
- X The logo must never appear angled
- ACPA X The symbol and type relationship must not be altered.
- X Do not scale the logo in an manner where by the The logo must never appear with a border. Never add a drop shadow to the logo. proportions are distorted. The logo proportions X X must always be constrained when scaling. Brand identity guidelines
- Clear space I In order to maintain legibility and make the best use of space, it is important that the logo always have an “X” height of clear space all the way around. An “X” height is equal to the height of the left side of the swirl.
- To centre the logo mark, always use the centre line of the globe as a guide. Do not centre the ENTIRE logo
- The logo can not appear smaller than .8" in height. If it does it will no longer be legible.
- Top left I The ideal location for the logo mark is top left with an “X” height clearance all the way around and accompanied by the secondary identity. This may not always be possible given certain layout constraints. Above are some acceptable options for placement.
- Pantone Pantone Process red 032 cool gray 7 black CMYK CMYK CMYK 0 90 86 0 0 0 0 37 0 0 0 100
- Frutiger | The typeface for the ACPA is Frutiger. A traditional typeface with longevity and many variations
- Arial may be used for HTML and e-mail purposes.
- Always use Frutiger 45 Light for body copy.
- Body copy should be 3 point sizes less than the leading. Headlines should be 4 points larger than the body copy and sub heads should be the same size as the body copy but in bold.
- Body copy should be Frutiger light.
- The following example is based around 9pt body copy: 9/12 leading
Iconography
- Primary Identity I The preferred usage for the logo mark is the primary identity, in colour on a white background.
- Background colour I If the logo is to appear on a black or dark background then the reverse version of the logo must be used.
- When placing the image over a photograph, the background colour will dictate the preferred logo. Use the version which will stand out most from the background image.
- Incorrect usage I The logo must not be altered from its original form and must always appear with both French and English. These are examples of how the logo must NOT appear.
- X The logo must never appear angled
- ACPA X The symbol and type relationship must not be altered.
- X Do not scale the logo in an manner where by the The logo must never appear with a border. Never add a drop shadow to the logo. proportions are distorted. The logo proportions X X must always be constrained when scaling. Brand identity guidelines
- Clear space I In order to maintain legibility and make the best use of space, it is important that the logo always have an “X” height of clear space all the way around. An “X” height is equal to the height of the left side of the swirl.
- To centre the logo mark, always use the centre line of the globe as a guide. Do not centre the ENTIRE logo
- The logo can not appear smaller than .8" in height. If it does it will no longer be legible.
- Top left I The ideal location for the logo mark is top left with an “X” height clearance all the way around and accompanied by the secondary identity. This may not always be possible given certain layout constraints. Above are some acceptable options for placement.
Layout And Composition
- Primary Identity I The preferred usage for the logo mark is the primary identity, in colour on a white background.
- Background colour I If the logo is to appear on a black or dark background then the reverse version of the logo must be used.
- When placing the image over a photograph, the background colour will dictate the preferred logo. Use the version which will stand out most from the background image.
- Clear space I In order to maintain legibility and make the best use of space, it is important that the logo always have an “X” height of clear space all the way around. An “X” height is equal to the height of the left side of the swirl.
- To centre the logo mark, always use the centre line of the globe as a guide. Do not centre the ENTIRE logo
- The logo can not appear smaller than .8" in height. If it does it will no longer be legible.
- Top left I The ideal location for the logo mark is top left with an “X” height clearance all the way around and accompanied by the secondary identity. This may not always be possible given certain layout constraints. Above are some acceptable options for placement.
- Incorrect usage I The logo must not be altered from its original form and must always appear with both French and English. These are examples of how the logo must NOT appear.
- X The logo must never appear angled
- ACPA X The symbol and type relationship must not be altered.
- X Do not scale the logo in an manner where by the The logo must never appear with a border. Never add a drop shadow to the logo. proportions are distorted. The logo proportions X X must always be constrained when scaling.