Official Websites
Brand Guidelines
2019
Brand Summary
Mission
- To demonstrate a unique visual identity that is flexible, simple, and compelling, while remaining consistent in execution [^1].
Core Values
- flexibility
- simplicity
- consistency
- compelling visual identity
Target Audience
- Not explicitly stated, but implied to be those engaging with ADA’s visual communications and music-related branding [^2].
Personality Traits
- bold
- modern
- unique
- minimalistic
Visual Identity Overview
- ADA’s visual identity centers on bold, stylized logos with concentric lines, a primary color palette of red, black, and white, and a modern, geometric typographic style. The brand emphasizes clear space, color consistency, and strict logo usage rules to maintain a cohesive and striking visual presence [^3].
Categories
Brand Imagery
- The ADA logo is the most concise expression of our brand and an extremely valuable asset. It is a unique piece of artwork that was created especially for our visual communications.
- It is of the utmost importance that the logo is only applied as specified in these guidelines. As the centerpiece of our visual branding, any misuse of the logo, no matter how small, is detrimental to the integrity of our brand.
- Adequate clear space should be left around the wordmark so that its prominence is not compromised; clear space is measured by the width of the three lines in the logo
Color Palette
- ADA red, black and white are the core colors of our logos and comprise the core color palette. They along with the secondary palette are what makes our house style identifiable and unique.
- Whenever possible, these colors should be used in print and digital materials to communicate the bold and unique qualities of our brand. The secondary colors should be used sparingly to accent and support our primary color palette.
- Do NOT use unapproved colors of the logo
Typography
- HEADLINE TRADE GOTHIC, BOLD EXTENDED, ALL CAPS
- TRADE GOTHIC, BOLD EXTENDED
- TRADE GOTHIC, EXTENDED
- Our primary typeface is Trade Gothic. It is a sans serif typeface used throughout our communications, ranging from body copy to headlines.
- Typography contributes greatly to a cohesive look and feel. Trade Gothic Bold Extended is used for headlines and subheadlines and Trade Gothic Extended is used for body copy.
- For circumstances where Trade Gothic is unavailable as a font choice, Helvetica or Arial should be used as a back-up, secondary font.
- They are both sans-serif fonts that are accessible by most systems. Bold should be used for headlines and subheadlines and Regular should be used for body copy.
- HEADLINE HELVETICA OR ARIAL, BOLD, ALL CAPS
- Subheadline HELVETICA OR ARIAL, BOLD
- HELVETICA OR ARIAL, REGULAR Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec elit nisl, efficitur ac eleifend suscipit, dignissim ut magna. Curabitur fermentum ut urna at sollicitudin. Cras ac suscipit orci. Praesent in ligula enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices. Donec elit nisl, efficitur ac eleifend suscipit, dignissim ut magna. Curabitur fermentum ut urna at sollicitudin.
Logo Usage
- The ADA logo is the most concise expression of our brand and an extremely valuable asset. It is a unique piece of artwork that was created especially for our visual communications.
- It is of the utmost importance that the logo is only applied as specified in these guidelines. As the centerpiece of our visual branding, any misuse of the logo, no matter how small, is detrimental to the integrity of our brand.
- Adequate clear space should be left around the wordmark so that its prominence is not compromised; clear space is measured by the width of the three lines in the logo
Visual Style
- The ADA logo is the most concise expression of our brand and an extremely valuable asset. It is a unique piece of artwork that was created especially for our visual communications.
- It is of the utmost importance that the logo is only applied as specified in these guidelines. As the centerpiece of our visual branding, any misuse of the logo, no matter how small, is detrimental to the integrity of our brand.
- Adequate clear space should be left around the wordmark so that its prominence is not compromised; clear space is measured by the width of the three lines in the logo
- ADA red, black and white are the core colors of our logos and comprise the core color palette. They along with the secondary palette are what makes our house style identifiable and unique.
- Whenever possible, these colors should be used in print and digital materials to communicate the bold and unique qualities of our brand. The secondary colors should be used sparingly to accent and support our primary color palette.
- Under no circumstances should the logos ever be altered, added to or re-created. Only use the approved digital art files
- Any misuse of the ADA standard logo, no matter how small, is detrimental to the integrity of the brand.
- The following examples demonstrate a few of the many ways the logo must never be adjusted. Under no circumstances should the logos ever be altered, added to or recreated. Only use the approved digital art files
- Do NOT use unapproved colors of the logo
- Do NOT add a gradation to the logo
- Do NOT scale the logo disproportionately
- Do NOT rotate the logo
- Do NOT reposition the ‘MUSIC’ tag
- Do NOT change the font of the ‘MUSIC’ tag
Co Branding
- In some communications, the ADA logo will need to appear in combination with other brands.
- In these applications, it is essential that the logos always be presented equally in visual prominence as shown to the left.