ADP

Official Websites

• https://www.adp.com
• https://www.adp.com/logins.aspx
• https://www.adp.com/logins/adp-workforce-now.aspx
• http://www.adp.com

Brand Guidelines

2019

Brand Summary

Mission

• Always designing for people means we never stop reimagining a better world at work where everyone can focus on doing what they do best. And it means we’re designing for tomorrow, creating platforms that will transform how great work gets done, so together we can unlock a world of opportunity.

Core Values

• dependability
• advanced methodology
• progress

Target Audience

• Individuals and organizations seeking innovative, people-centered solutions for the workplace.

Personality Traits

• modern
• forward-oriented
• dependable

Visual Identity Overview

• The visual identity centers on a bold, stylized logo with solid letters and a modern face, primarily using ADP Red and ADP Navy colors. The logo is designed for instant recognition, with clear guidelines for usage, minimum size, clear space, and background color. The tagline ‘Always Designing for People’ reinforces the brand’s people-centric approach.

Categories

Logo Usage

• The ADP logo is a registered trademark and service mark of ADP, LLC., which has approved these guidelines for its use. The ® mark indicates that the ADP logo is registered with the U.S. Patent and Trademark Office and must always be used with the logo in the position shown herein. It must also be accompanied by the attribution clause, “ADP and the ADP logo are registered trademarks of ADP, LLC.”
• ADP Red Preferred ADP Red MS 7620 C C12 M98 Y100 K3 R208 G39 B29 #D0271D
• Reversed Restricted use on dark backgrounds
• Black Restricted use in case of limited print production
• For maximum legibility, the background should provide enough contrast with the logo. The options shown on this page are the only approved background color for the ADP Red logo and black logo.
• Black logo is limited to be used in print application with production limitation, which allows only to be in black.
• The reverse logo is for use when a background does not allow for the color logo.
• For maximum legibility, the background should provide enough contrast with the logo. The options shown on this page are the only approved reverse logo and background color parings; reverse logo on ADP Red, ADP Rose, and on ADP Purple.
• The reverse logo on black is limited to be used in print application with production limitation, which allows only to be in black.
• For maximum legibility, the background should provide enough contrast with the logo. The options shown on this page are the only approved background color for the ADP Red logo with tagline and black logo with tagline.
• Black logo version is limited to be used in print application with production limitation, which allows only to be in black.
• For maximum legibility, the background should provide enough contrast with the logo. The options shown on this page are the only approved reverse logo with tagline and background color parings; reverse logo on ADP Red, ADP Rose, and on ADP Purple.
• The reverse logo version on black is limited to be used in print application with production limitation, which allows only to be in black.
• For immediate brand recognition and impact, ADP logo should not be crowded by other visual elements.
• x = Height of the ADP logo The minimum clear space for the ADP logo is .5x around the logo.
• Do not place graphics or typography in the clear space area.
• To ensure the legibility and impact, never reproduce the ADP logo’s height smaller than .262 inches (6.665mm) for print or 20 pixels for digital.
• For the ADP logo with tagline, minimum size is .5 inches (12.7mm) for print and 50 pixels for digital.
• A strong identity depends on consistent presentation. Misuse of the logo may cause people in the marketplace to misinterpret or not easily recognize the ADP brand.
• When using the ADP logo or logo with tag line, avoid the misuse cases that are illustrated on this page.
• Do not rotate the logo
• Do not eliminate ® mark
• Do not place the logo on an image backgound
• Do not stretch the logo
• Do not create outlined version
• Do not change the color ofthelogo
• Do not place elements within the clear space
• Do not fill the inside of the logo with color
• Do not place ADP Red logo on an unapproved background color
• Do not use black logo when ADP Red or reverse options are available
• Do not use reverse logo on a light background
• When using the ADP logo or logo with tagline, avoid the misuse cases that are illustrated on this page.
• Do not change the tagline color
• Tagline should always be in white on reverse logo
• Do not scale the tagline alone
• Do not alter the lockup
• No partner, vendor, or other third party may use any ADP trademarks or other intellectual property in any manner without an express, written license from ADP. The style guidelines and other use restrictions contained in this document (collectively, the “Guidelines”) do not constitute a license. The Guidelines apply to licensed use of the ADP logo and other ADP trademarks; these Guidelines are in addition to and not in lieu of any other guidelines or restrictions contained in any written agreement or license between you and ADP.
• Unless expressly permitted by ADP in writing, use in contravention of these Guidelines is strictly prohibited. ADP reserves the right to change or add to these Guidelines at any time. You must comply with the Guidelines as amended from time to time, as well as any other use parameters, quality control measures, or restrictions set and controlled by ADP in its sole discretion.
• The ADP logo and other ADP trademarks may only be used exactly as approved by ADP on packaging, collateral materials, documentation, and advertising, including Internet advertising, solely for the purpose of promoting ADP products.
• Your company name, logo, or product name must appear on any products or related materials where the ADP logo or other ADP trademarks are used. ADP trademarks must be smaller and less prominent than your product name, trademark, logo or trade name.
• You may not use the ADP logo or other ADP trademarks in a manner that might suggest co-branding or otherwise create potential confusion as to the source of the products or ownership of ADP’s trademarks. You may not display ADP trademarks in any manner that suggests that your goods or services are an ADP product, or in any manner that suggests that ADP or any other ADP trademark is a part of the name of your goods or services.
• ADP trademarks may not be combined with any other symbols, including words, logos, icons, graphics, photos, slogans, numbers, or other design elements.
• You may not copy or imitate any element of ADP’s trademarks, logos, or other ADP visual brand properties, including trade dress, designs, marketing materials, packaging, and websites, as a design feature in any of your products or materials.
• Unless otherwise specified, the ADP logo must include the ® symbol and the attribution clause: “ADP and the ADP logo are registered trademarks of ADP, LLC.”
• If ADP provides you with artwork for the ADP logo or other trademarks, you may not alter this artwork in any way.

Color Palette

• ADP Red Preferred ADP Red MS 7620 C C12 M98 Y100 K3 R208 G39 B29 #D0271D
• Reversed Restricted use on dark backgrounds
• Black Restricted use in case of limited print production
• ADP Red Preferred ADP Red MS 7620 C Cl2 M98 YlO0 K3 R208 G39 B29 #D0271D
• ADP Navy PMS541 C Cl00 M96 Y37 K39 Rl8 G28 B38 #121C4E
• For maximum legibility, the background should provide enough contrast with the logo. The options shown on this page are the only approved background color for the ADP Red logo and black logo.
• Black logo is limited to be used in print application with production limitation, which allows only to be in black.
• The options shown on this page are the only approved reverse logo and background color parings; reverse logo on ADP Red, ADP Rose, and on ADP Purple.
• The reverse logo on black is limited to be used in print application with production limitation, which allows only to be in black.
• For maximum legibility, the background should provide enough contrast with the logo. The options shown on this page are the only approved background color for the ADP Red logo with tagline and black logo with tagline.
• Black logo version is limited to be used in print application with production limitation, which allows only to be in black.
• The options shown on this page are the only approved reverse logo with tagline and background color parings; reverse logo on ADP Red, ADP Rose, and on ADP Purple.
• The reverse logo version on black is limited to be used in print application with production limitation, which allows only to be in black.
• Do not change the color ofthelogo
• Do not place ADP Red logo on an unapproved background color
• Do not use black logo when ADP Red or reverse options are available
• Do not use reverse logo on a light background

Co Branding

• Although each co-branding relationship is unique, in a co-branding relationship the ADP logo appears together with a partner as equal.
• Please note: The mathematical specifications shown here are suggestive only. Because partner logos vary in size and shape, you may need to visually compensate for this disparity. To do so, enlarge or reduce the partner logo to be visually equal in size and weight to the ADP logo.
• Separate the partner logo from the ADP logo by a minimum distance of x.
• x: Height of the logo
• This will allow the logos to appear as separate pieces of artwork—not one combined identity.
• This will allow the logos to appear as separate pieces of artwork-not one combined identity.
• No partner, vendor, or other third party may use any ADP trademarks or other intellectual property in any manner without an express, written license from ADP. The style guidelines and other use restrictions contained in this document (collectively, the “Guidelines”) do not constitute a license. The Guidelines apply to licensed use of the ADP logo and other ADP trademarks; these Guidelines are in addition to and not in lieu of any other guidelines or restrictions contained in any written agreement or license between you and ADP.
• Unless expressly permitted by ADP in writing, use in contravention of these Guidelines is strictly prohibited. ADP reserves the right to change or add to these Guidelines at any time. You must comply with the Guidelines as amended from time to time, as well as any other use parameters, quality control measures, or restrictions set and controlled by ADP in its sole discretion.
• • The ADP logo and other ADP trademarks may only be used exactly as approved by ADP on packaging, collateral materials, documentation, and advertising, including Internet advertising, solely for the purpose of promoting ADP products.
• • Your company name, logo, or product name must appear on any products or related materials where the ADP logo or other ADP trademarks are used. ADP trademarks must be smaller and less prominent than your product name, trademark, logo or trade name.
• • You may not use the ADP logo or other ADP trademarks in a manner that might suggest co-branding or otherwise create potential confusion as to the source of the products or ownership of ADP’s trademarks. You may not display ADP trademarks in any manner that suggests that your goods or services are an ADP product, or in any manner that suggests that ADP or any other ADP trademark is a part of the name of your goods or services.
• • ADP trademarks may not be combined with any other symbols, including words, logos, icons, graphics, photos, slogans, numbers, or other design elements.
• • You may not copy or imitate any element of ADP’s trademarks, logos, or other ADP visual brand properties, including trade dress, designs, marketing materials, packaging, and websites, as a design feature in any of your products or materials.
• • Unless otherwise specified, the ADP logo must include the ® symbol and the attribution clause: “ADP and the ADP logo are registered trademarks of ADP, LLC.”
• • If ADP provides you with artwork for the ADP logo or other trademarks, you may not alter this artwork in any way.

Visual Style

• The ADP logo is a registered trademark and service mark of ADP, LLC., which has approved these guidelines for its use. The ® mark indicates that the ADP logo is registered with the U.S. Patent and Trademark Office and must always be used with the logo in the position shown herein. It must also be accompanied by the attribution clause, “ADP and the ADP logo are registered trademarks of ADP, LLC.”
• ADP Red Preferred ADP Red MS 7620 C C12 M98 Y100 K3 R208 G39 B29 #D0271D
• Reversed Restricted use on dark backgrounds
• Black Restricted use in case of limited print production
• The ADP tagline should appear in ADP Navy whenever possible.
• ADP Navy PMS541 C Cl00 M96 Y37 K39 Rl8 G28 B38 #121C4E
• For maximum legibility, the background should provide enough contrast with the logo. The options shown on this page are the only approved background color for the ADP Red logo and black logo.
• Black logo is limited to be used in print application with production limitation, which allows only to be in black.
• The reverse logo is for use when a background does not allow for the color logo.
• For maximum legibility, the background should provide enough contrast with the logo. The options shown on this page are the only approved reverse logo and background color parings; reverse logo on ADP Red, ADP Rose, and on ADP Purple.
• The reverse logo on black is limited to be used in print application with production limitation, which allows only to be in black.
• For maximum legibility, the background should provide enough contrast with the logo. The options shown on this page are the only approved background color for the ADP Red logo with tagline and black logo with tagline.
• Black logo version is limited to be used in print application with production limitation, which allows only to be in black.
• For maximum legibility, the background should provide enough contrast with the logo. The options shown on this page are the only approved reverse logo with tagline and background color parings; reverse logo on ADP Red, ADP Rose, and on ADP Purple.
• The reverse logo version on black is limited to be used in print application with production limitation, which allows only to be in black.
• For immediate brand recognition and impact, ADP logo should not be crowded by other visual elements.
• x = Height of the ADP logo The minimum clear space for the ADP logo is .5x around the logo.
• Do not place graphics or typography in the clear space area.
• To ensure the legibility and impact, never reproduce the ADP logo’s height smaller than .262 inches (6.665mm) for print or 20 pixels for digital.
• For the ADP logo with tagline, minimum size is .5 inches (12.7mm) for print and 50 pixels for digital.
• A strong identity depends on consistent presentation. Misuse of the logo may cause people in the marketplace to misinterpret or not easily recognize the ADP brand.
• When using the ADP logo or logo with tag line, avoid the misuse cases that are illustrated on this page.
• Do not rotate the logo
• Do not eliminate ® mark
• Do not place the logo on an image backgound
• Do not stretch the logo
• Do not create outlined version
• Do not change the color ofthelogo
• Do not place elements within the clear space
• Do not fill the inside of the logo with color
• Do not place ADP Red logo on an unapproved background color
• Do not use black logo when ADP Red or reverse options are available
• Do not use reverse logo on a light background
• Do not change the tagline color
• Tagline should always be in white on reverse logo
• Do not scale the tagline alone
• Do not alter the lockup

Tone And Messaging

• Always designing for people means we never stop reimagining a better world at work where everyone can focus on doing what they do best. And it means we’re designing for tomorrow creating platforms that will transform how great work gets done, so together we can unlock a world of opportunity. It must also be accompanied by the attribution clause, “ADP, the ADP logo, and Always Designing for People are trademarks of ADP, LLC.”
• The ADP tagline should appear in ADP Navy whenever possible.

Additional Properties

Revenue History

Net Profit History