Air Malta

Official Websites

• https://kmairmalta.com
• https://www.airmalta.com
• https://airmalta.com

Brand Guidelines

2013

Brand Summary

Mission

• To serve as the national airline of Malta, acting as ambassadors for and to the nation, celebrating Maltese culture, diversity, and heritage through a distinctive and modern brand identity [^1].

Core Values

• Celebration of Maltese culture
• Diversity
• Heritage
• Optimism
• Distinctiveness
• Warmth
• Reliability
• Trustworthiness
• Personality
• Fusion of tradition and modernity [^2]

Target Audience

• Travelers seeking a unique Maltese experience, including both locals and international visitors, with an emphasis on those who value cultural richness, diversity, and a welcoming atmosphere [^3].

Personality Traits

• Warm
• Personable
• Reliable
• Trustworthy
• Friendly
• Inviting
• Contemporary
• Optimistic

Visual Identity Overview

• The brand features a dynamic logo inspired by the Maltese Cross, a vibrant color palette dominated by Maltese red, expressive typography, fusion graphics combining traditional patterns with modern shapes, and photography that captures the diversity and beauty of Malta. The visual style is rich, diverse, and distinctly Maltese, blending heritage with contemporary design [^5].

Categories

Brand Voice

• Celebrating these distinctively Maltese traits is at the heart of our brand, not just through the way we look, but also through how we write, speak and behave.
• A tone of voice that embraces the Malti language and encapsulates the friendly, warm and inviting nature of our people.
• Tone of voice Warm Personable Reliable Trustworthy

Brand Imagery

• Through photography that represents the true diversity and beauty of Malta.
• Through our ‘fusion graphic’ -combining our rich, emotive colours with unique Maltese patterns to create a graphic language that is modern whilst referencing our rich culture and heritage.
• By giving our traditional colours emotion and depth, whilst combining them with a vibrant palette that expresses our nations personality and natura I beauty.

Color Palette

• Air Malta Red (Pantone 1795 C) is our brand colour. This should be used as the dominant colour on all applications.
• Our supporting colour palette is influenced by our primary logo and can be used to compliment our primary brand colour.
• To ensure the gradients in our primary and secondary logos reproduce consistently across different production processes some of our core colours use bespoke values.
• For consistency always use the colour specifications given here rather than any standard breakdowns.
• Your print method, application and material can affect reproduction quality. Wherever possible, conduct a print test prior to production.
• Air Malta Red Pantone® 1795 C 5c, 100m, 90y, Ok 188r, 20g, 39b Hex: BC1427
• White Oc, Om, Oy, Ok 255r, 255g, 255b Hex: FFFFFF
• Grey (used for body text) Pantone® Cool Grey 9 C Oc, Om, Oy, 70k 116r, 118g, 120b Hex: 747678
• Dark Red Pantone® 187 C 29c, 100m, 100y, Ok 157r, 36g, 36b Hex: 9D2424
• Marsalforn Green Pantone® 355 C 100c, 5m, 100y, Ok 41r, 145g, 71b Hex: 299147
• Lagoon Blue Pantone® Process Cyan C 100c, Om, Oy, Ok Or, 157g, 225b Hex: 009DE1
• Luzzu Yellow Pantone® 130 C 5c, 35m, 100y, Ok 223r, 172g, 30b Hex: DFAC1E
• Sunset Orange Pantone® 166 C Oc, 78m, 100y, Ok 203r, 84g, 28b Hex: CB541C
• You can use the colours within our colour palettes as solid colours, or as tints to compliment our primary and secondary colour palettes.
• Palette tints bring greater breadth and flexibility to our range of colours. They are particularly useful when producing diagrams and charts.
• Do not use colours outside those listed in our palette.
• Do not use secondary colours instead of our core red.
• Do not use too many colours on one application.
• Do not use tints instead of our primary and secondary palettes.

Typography

• Our typographic style is expressive and diverse. Our fonts combine warmth and friendliness with legibility allowing us to speak rather than shout.
• We achieve this by combining our unique script font with a clear and legible corporate typeface. We use three typefaces Air Malta script. Aller (Bold, Bold italic, Regular, Regular Italic, Light, Light italic). Arial (Regular, Italic, Bold, Bold italic).
• Air Malta Script is recommended for headlines and large titles.
• The Aller font family is our corporate font. It is clear and legible, and gives our words a modern, authoritative but engaging feel. When writing body text, the use of Pantone® Cool Grey 9 provides a softer alternative to solid black, giving a more approachable feel.
• The Calibri font family can be used when Cyrillic characters are required. Calibri should only ever be used for this purpose and not for latin text. Calibri should adhere to the same colour, hierarchy and use rules as the Aller fontfamily.
• Arial (online use only): As a cross-platform typeface Arial offers us a consistent typeface across all digital media. Arial should only be used when technically impossible to use Air Malta Script or Aller.
• Air Malta Script typeface A18C0EFG1JKUnwesuvwxyz obcclefglujklmrwpqrstvwxyz I23+567390!@#%A&*O
• Aller typeface ABCDEFG H IJ KLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%°&*()
• Calibri typeface (cyrillics) A5LI/IE©IXHAKJIMHONPCTYBbI3 a6LlerxuKiMHONpCTYBbI
• Arial typeface (online use only) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%°8*()
• Air Malta Script should always be used when using Malti words to bring a distinct visual expression and persona I ity to our words.
• When using Malti words the English translation should always be visible. This can be achieved using Aller as a literal descriptor underneath, or as a bold, italic highlighted word within a descriptive sentence.
• Our script font should be used sparingly­primarily for headlines and large titles.
• Aller is available to use in four different font weights: Light Light italic Bold Bold italic
• Aller bold italic is great for sub-headings
• Aller light should always be used for body copy, or text that exceeds 200 words or more.
• Aller light italic is great to use as descriptor copy, for annotations, short sentences or paragraphs. Try not to use it for more than 200 words.
• All our fonts should be used in a certain way to ensure our communications and applications remain consistent and distinct at al I times.
• When using Air Malta Script try to avoid running headlines over two lines.
• Headline: Air Malta Script (Malti / English) Sub-headline: Aller bold italic Body copy: Aller Iight Bold italic sub-heading can run to two lines in order to fit copy
• The Calibri font family is our cyrillic equivalent of our corporate font. it is clear and legible, and gives our words a modern, authoritative but engaging feel. Calibri is available to use in four different font weights: Regular Italic Bold Bold Italic
• Arial should only be used when technically impossible to use Air Malta Script or Aller.
• When we write our name ‘Air Malta’, it should be reproduced as shown here to ensure complete consistency across our brand. Uppercase ‘A’ and ‘M’ with a single space to separate the two words.
• Where our web address is written within body text (as opposed to using our Website word mark) it should be written in lowercase without spaces, as shown here.
• Do not use fonts not specified in these guidelines.
• Do not over use colour with our typefaces.
• Do not alter up the typographic hierarchy detailed in these guidelines
• Do not use too many styles and sizes of typography.
• Do not add strokes to our fonts.
• Do not use Arial where it is possible to use our primary typefaces (Air Malta Script and Aller).
• Do not use stretch or overly track/kern our typography.

Logo Usage

• In order to be flexible across all our applications, we have six versions of our logo: 1. Primary logo This version should be used wherever possible to maintain consistency and brand recognition. 2.Secondarylogo This version should only be used on our fusion graphic. It integrates into the different tones of red and patterned textures. Its shape is flexible allowing it to be used across unusual formats. 3. Greyscale This version should only be used when not technically possible to use our colour versions (e.g. facsimile, mono adverts). 4. Pantone® colour Available in four or single colour Pantone®. Gradients are converted to solid colour to minimise printing difficulties (e.g. embroidery or screen printing). 5. Icon tab The tab version is designed to support the primary and secondary logos and should only be used on merchandising (e.g. meal trays, or product tab on uniforms, etc). 6. Special use horizontal Featuring only the Maltese Cross and wordmark, this version should only be used where space restricts use of the primary or secondary logos (e.g. departure board icons, or barrier tape).
• This version should be used wherever possible to maintain consistency and brand recognition.
• When using our logo always ensure it is clearly visible.
• Our logo must always be surrounded by a minimum area of clear space to ensure it stands out and is not crowded by other elements. The minimum area is equal to one segment of our Maltese Cross.
• The primary logo has been designed for use on either photographic or white backgrounds. When placed on photography always ensure sufficient standout from the background.
• NOTE: The primary logo should never be placed on our fusion graphic -our secondary logo has been designed for this purpose.
• As shown in this section our primary logo can align to the right or left edges of a page. To enable our logo to bleed off the page all master artworks are supplied as shown here, with bleed in situ.
• When placed, the square cropping guides should align to the edge of the page. These ensure our logo always has a consistent amount of space around its elements.
• NOTE: The square cropping guides are for alignment purposes only and should never be visible during final use.
• 3mm bleed has been included at our logo’s minimum size. The square cropping guides do not denote bleed required for individual applications -please liaise with your manufacturer for this information.
• This version should only be used when not technically possible to use our colour versions (e.g. facsimile, mono adverts).
• Available in four or single colour Pantone®. These versions should only be used where colour printing is limited, or substrates do not permit the use of gradients found in our primary version (e.g. embroidery, screen printed T-Shirts, hi-vis vests).
• To ensure our logo maintains a consistent size across a variety of applications please apply this guide in the first instance.
• Our logo width should equal the diagonal length divided by six. The diagonal can be calculated by: Diagonat =ength + Width Minimum size
• Our primary logo has been designed to reproduce at a minimum width of 23mm. For digital media, the minimum size of the logo is 120 pixels wide. There is no maximum reproduction size of the logo.
• The width is equal to the entire wing shape, excluding bleed.
• Please fol low the sealing guide overleaf, and application examples throughout this guide, when applying our logo on unusual formats. Logo width= diagonal 6
• Where our usual scaling rule doesn’t apply, or a more dominant brand presence is desired, it is possible to increase the logo size as shown here.
• For consistency, the preferred position for our primary logo is either top right, or top left.
• Where this isn’t aesthetically balanced, or doesn’t allow sufficient standout, it is possible to position the logo anywhere along the right or left edges as required.
• There may be instances where the Primary logo needs to be locked up with a sub-brand descriptor. When this is required, always follow the clears pace and alignment guidance as shown on this page. This logo should only ever appear on white.
• Do not crop our logos so they are unrecognisable. Do not stretch any of our logos. Do not alter any colours within our logos. Do not move or alter elements within our logos. Do not alter the proportions of elements within our logos.
• Do not alter the typeface of our word mark. Do not rotate or flip elements within our logos. Do not create additional versions of our logos. Do not use our logos below their recommended minimum size.
• Do not use our primary logo on top of our fusion graphics. Do not use our secondary logo on any background apart from the core red fusion graphic. Do not alter the visual relationship between our logo and Website word mark. Do not show bleed artwork when using our logos.
• Do not use any of our logos on coloured fusion graphics apart from our core red graphic.
• Do not place our primary logo on applications when not aligned to the right or left edges.
• Do not our special use horizontal logo when it is possible to use our primary or secondary logos.
• Do not use the Pantone version of our logo (without gradients) when possible to use our CMYK versions.
• Do not use our tab logo on printed collateral, this version should only be used on merchandise.

Tone And Messaging

• Celebrating these distinctively Maltese traits is at the heart of our brand, not just through the way we look, but also through how we write, speak and behave.
• How we express ourselves • Through our iconic logo, featuring the Maltese Cross at its heart. • By giving our traditional colours emotion and depth, whilst combining them with a vibrant palette that expresses our nations personality and natural beauty. • Through our distinctive font. • Through photography that represents the true diversity and beauty of Malta. • Through our ‘fusion graphic’ -combining our rich, emotive colours with unique Maltese patterns to create a graphic language that is modern whilst referencing our rich culture and heritage.
• Our identity is positive and forward looking, optimistic and contemporary. It is an identity that is as rich and diverse as Malta. Within this section Our dynamic logo, with the Maltese Cross at its heart. A vibrant palette of colours. Our rich and diverse graphic language that brings Maltese fusion to life in an expressive and differentiating way. A distinctive headline font and strapline full of unique Maltese character and personality. Photography that captures the real essence of Maltese life across all of our islands. A tone of voice that embraces the Malti language and encapsulates the friendly, warm and inviting nature of our people.
• Tone of voice Warm Personable Reliable Trustworthy

Brand Values

• Celebrating these distinctively Maltese traits is at the heart of our brand, not just through the way we look, but also through how we write, speak and behave.
• How we express ourselves • Through our iconic logo, featuring the Maltese Cross at its heart. • By giving our traditional colours emotion and depth, whilst combining them with a vibrant palette that expresses our nations personality and natural beauty. • Through our distinctive font. • Through photography that represents the true diversity and beauty of Malta. • Through our ‘fusion graphic’ -combining our rich, emotive colours with unique Maltese patterns to create a graphic language that is modern whilst referencing our rich culture and heritage.
• Malta is a place of diversity -where old meets new and cultures combine. It is this diversity and contrast that makes Malta unique.
• All these factors come together to create a constantly evolving fusion of history, tradition, modernity, experiences, events and culture -only in Malta.

Visual Style

• By giving our traditional colours emotion and depth, whilst combining them with a vibrant palette that expresses our nations personality and natural beauty.
• Through our ‘fusion graphic’ -combining our rich, emotive colours with unique Maltese patterns to create a graphic language that is modern whilst referencing our rich culture and heritage.
• Our new identity carries with it Maltese history and tradition, fused with the rich diversity of both new and old Malta It combines both red and white with vibrant colour and traditional patterning with modern and dynamic shapes and forms to create a visual language that is uniquely and distinctively Maltese.
• Our logo features traditional and modern colours of Malta, drawn from our colour palette, along with our Islands most iconic asset, the Maltese Cross.
• Our logo must always be surrounded by a minimum area of clear space to ensure it stands out and is not crowded by other elements. The minimum area is equal to one segment of our Maltese Cross.
• The primary logo has been designed for use on either photographic or white backgrounds. When placed on photography always ensure sufficient standout from the background.
• NOTE: The primary logo should never be placed on our fusion graphic -our secondary logo has been designed for this purpose.
• Our primary logo has been designed to reproduce at a minimum width of 23mm. For digital media, the minimum size of the logo is 120 pixels wide. There is no maximum reproduction size of the logo.
• For consistency, the preferred position for our primary logo is either top right, or top left.
• Where this isn’t aesthetically balanced, or doesn’t allow sufficient standout, it is possible to position the logo anywhere along the right or left edges as required.
• This logo should only ever appear on white.
• The title should be set in Aller Light Italic, and be left aligned, never exceeding two lines. If the type is more than two words in length, it can extend horizontally as is required.
• The type should only ever appear in Air Malta Red (Pantone 1795C), and black when it is not technically possible to print in four colour.
• Our secondary logo must always be surrounded by a minimum area of clear space to ensure it stands out and is not crowded by other elements. The minimum area is equal to one segment of our Maltese Cross.
• The secondary logo has been designed for use on our red fusion graphic only. Never place the secondary logo on photography or plain backgrounds.
• Our secondary logo has been designed to reproduce at a minimum width of 23mm. For digital media, the minimum size of the logo is 120 pixels wide. There is no maximum reproduction size of the logo.
• Our special use horizontal logo has been designed to reproduce at a minimum width of 17.5mm. For digital media, the minimum size of the word mark is 100 pixels wide. There is no maximum reproduction size of the logo.
• The special use horizontal logo has been designed for use on the red or white backgrounds. It should never be placed on photography.
• NOTE: The special use horizontal logo should never be placed on our fusion graphic.
• Do not crop our logos so they are unrecognisable.
• Do not stretch any of our logos.
• Do not alter any colours within our logos.
• Do not move or alter elements within our logos.
• Do not alter the proportions of elements within our logos.
• Do not alter the typeface of our wordmark.
• Do not rotate or flip elements within our logos.
• Do not create additional versions of our logos.
• Do not use our logos below their recommended minimum size.
• Do not use our primary logo on top of our fusion graphics.
• Do not use our secondary logo on any background apart from the core red fusion graphic.
• Do not alter the visual relationship between our logo and Website word mark.
• Do not use any of our logos on coloured fusion graphics apart from our core red graphic.
• Do not place our primary logo on applications when not aligned to the right or left edges.
• Do not use the Pantone version of our logo (without gradients) when possible to use our CMYK versions.
• Do not use our tab logo on printed collateral, this version should only be used on merchandise.
• Air Malta Red (Pantone 1795 C) is our brand colour. This should be used as the dominant colour on all applications.
• For consistency always use the colour specifications given here rather than any standard breakdowns.
• Primary colour palette: Air Malta Red Pantone® 1795 C 5c, 100m, 90y, Ok 188r, 20g, 39b Hex: BC1427; White Oc, Om, Oy, Ok 255r, 255g, 255b Hex: FFFFFF; Grey (used for body text) Pantone® Cool Grey 9 C Oc, Om, Oy, 70k 116r, 118g, 120b Hex: 747678
• Secondary colour palette: Dark Red Pantone® 187 C 29c, 100m, 100y, Ok 157r, 36g, 36b Hex: 9D2424; Marsalforn Green Pantone® 355 C 100c, 5m, 100y, Ok 41r, 145g, 71b Hex: 299147; Lagoon Blue Pantone® Process Cyan C 100c, Om, Oy, Ok Or, 157g, 225b Hex: 009DE1; Luzzu Yellow Pantone® 130 C 5c, 35m, 100y, Ok 223r, 172g, 30b Hex: DFAC1E; Sunset Orange Pantone® 166 C Oc, 78m, 100y, Ok 203r, 84g, 28b Hex: CB541C
• You can use the colours within our colour palettes as solid colours, or as tints to compliment our primary and secondary colour palettes.
• Do not use colours outside those listed in our palette.
• Do not use secondary colours instead of our core red.
• Do not use too many colours on one application.
• Do not use tints instead of our primary and secondary palettes.

Iconography

• Drawing on established, traditional iconography from the Maltese Cross, with colour and a dynamic form that expresses who we are and what we do.
• At the heart of our brand is our logo. Drawing on established, traditional iconography from the Maltese Cross, with colour and a dynamic form that expresses who we are and what we do.
• Our logo features traditional and modern colours of Malta, drawn from our colour palette, along with our Islands most iconic asset, the Maltese Cross.
• The dynamic shape of our logo represents upward movement, direction and speed -it is inspired by the shape and form of our aircraft’s wings.
• Our primary logo has been designed to reproduce at a minimum width of 23mm. For digital media, the minimum size of the logo is 120 pixels wide. There is no maximum reproduction size of the logo.
• Our logo must always be surrounded by a minimum area of clear space to ensure it stands out and is not crowded by other elements. The minimum area is equal to one segment of our Maltese Cross.
• The primary logo has been designed for use on either photographic or white backgrounds. When placed on photography always ensure sufficient standout from the background.
• NOTE: The primary logo should never be placed on our fusion graphic -our secondary logo has been designed for this purpose.
• Do not crop our logos so they are unrecognisable.
• Do not stretch any of our logos.
• Do not alter any colours within our logos.
• Do not move or alter elements within our logos.
• Do not alter the proportions of elements within our logos.
• Do not alter the typeface of our word mark.
• Do not rotate or flip elements within our logos.
• Do not create additional versions of our logos.
• Do not use our logos below their recommended minimum size.
• Do not use our primary logo on top of our fusion graphics.
• Do not use our secondary logo on any background apart from the core red fusion graphic.
• Do not alter the visual relationship between our logo and Website word mark.
• Do not show bleed artwork when using our logos.
• Do not use our tab logo on printed collateral, this version should only be used on merchandise.

Layout And Composition

• Our logo must always be surrounded by a minimum area of clear space to ensure it stands out and is not crowded by other elements. The minimum area is equal to one segment of our Maltese Cross.
• The primary logo has been designed for use on either photographic or white backgrounds. When placed on photography always ensure sufficient standout from the background.
• NOTE: The primary logo should never be placed on our fusion graphic -our secondary logo has been designed for this purpose.
• As shown in this section our primary logo can align to the right or left edges of a page. To enable our logo to bleed off the page all master artworks are supplied as shown here, with bleed in situ.
• When placed, the square cropping guides should align to the edge of the page. These ensure our logo always has a consistent amount of space around its elements.
• NOTE: The square cropping guides are for alignment purposes only and should never be visible during final use.
• 3mm bleed has been included at our logo’s minimum size. The square cropping guides do not denote bleed required for individual applications -please liaise with your manufacturer for this information.
• To ensure our logo maintains a consistent size across a variety of applications please apply this guide in the first instance.
• Our logo width should equal the diagonal length divided by six. The diagonal can be calculated by: Diagonat =ength + Width Minimum size
• Our primary logo has been designed to reproduce at a minimum width of 23mm. For digital media, the minimum size of the logo is 120 pixels wide. There is no maximum reproduction size of the logo.
• The width is equal to the entire wing shape, excluding bleed.
• Please fol low the sealing guide overleaf, and application examples throughout this guide, when applying our logo on unusual formats. Logo width= diagonal 6
• Where our usual scaling rule doesn’t apply, or a more dominant brand presence is desired, it is possible to increase the logo size as shown here.
• For consistency, the preferred position for our primary logo is either top right, or top left.
• Where this isn’t aesthetically balanced, or doesn’t allow sufficient standout, it is possible to position the logo anywhere along the right or left edges as required.
• There may be instances where the Primary logo needs to be locked up with a sub-brand descriptor. When this is required, always follow the clears pace and alignment guidance as shown on this page. This logo should only ever appear on white.
• The secondary logo has been designed for use on our red fusion graphic only. Never place the secondary logo on photography or plain backgrounds.
• As shown in this section our secondary logo can align to the right or left edges of a page. To enable our logo to bleed off the page all master artworks are supplied as shown here, with bleed in situ.
• To ensure our logo maintains a consistent size across a variety of applications please apply this guide in the first instance. The same principles apply as when scaling our primary logo.
• Our logo width should equal the diagonal length divided by six. The diagonal can be calculated by: Diagonat = [ength + Width Minimum size
• As shown here the above scaling rule easily applies to common A-size formats. Please fol low the sealing guide overleaf, and application examples throughout this guide, when applying our logo on unusual formats. Logo width= diagonal 6
• Where our usual scaling rule doesn’t apply, or a more dominant brand presence is desired, it is possible to use our secondary logo with a more generous crop so that it can float in the centre or edges of applications.
• Although occasionally necessary to blend the logo fully into the fusion background (e.g. TV idents, etc), ideally our secondary logo should ensure each colour shard finishes with a solid edge.
• This logo should never be cropped smaller than the minimum area used by our primary logo (shown here). You may show more, or less, of the width/height up to the ideal maximum crop area.
• NOTE-3mm bleed has been included at our logo’s minimum size. Please take care to ensure bleed areas are not visible during final use.
• The web address wordmark should be used with the logo and strapline wherever possible, to signpost, guide and direct existing and potential customers to our website.
• Although able to write as in-line text, where possible this graphic version should be used to maintain consistency and brand recognition.
• Our Website word mark has been designed to reproduce at a minimum width of 19mm. For digital media, the minimum size of the word mark is 100 pixels wide. There is no maximum reproduction size of the logo.
• To ensure our Website word mark maintains a consistent size and position across a variety of applications please apply this guide in the first instance.
• The Website word mark should typically be placed in the bottom right hand corner of the application, aligned to the end of the strapIine.
• The Website word mark should be used at 60% of the logo width. If the width is smaller than the Website word mark minimum size, please use at the minimum size of 19mm. Sizes for the most common applications are shown here.
• Designed exclusively to add detailed branding to merchandise items like bags and T-shirts, etc.
• A cropped version of the icon tab can also be used to fit small, square applications, such as favicons, iphone app logos, or airport screens.
• When applying this version of the icon tab, ensure that it is always placed on a background of 1795C (Air Malta Red).
• The special use horizontal logo features the Maltese Cross and wordmark only. This version should only be used when it is not possible to use the primary or secondary logos (e.g. departure board icons, or barrier tape).
• Our special use horizontal logo has been designed to reproduce at a minimum width of 17.5mm. For digital media, the minimum size of the word mark is 100 pixels wide. There is no maximum reproduction size of the logo.
• The special use horizontal logo has been designed for use on the red or white backgrounds. It should never be placed on photography.
• NOTE: The special use horizontal logo should never be placed on our fusion graphic.
• Do not crop our logos so they are unrecognisable.
• Do not stretch any of our logos.
• Do not alter any colours within our logos.
• Do not move or alter elements within our logos.
• Do not alter the proportions of elements within our logos.
• Do not alter the typeface of our word mark.
• Do not rotate or flip elements within our logos.
• Do not create additional versions of our logos.
• Do not use our logos below their recommended minimum size.
• Do not use our primary logo on top of our fusion graphics.
• Do not use our secondary logo on any background apart from the core red fusion graphic.
• Do not alter the visual relationship between our logo and Website word mark.
• Do not show bleed artwork when using our logos.
• Do not use any of our logos on coloured fusion graphics apart from our core red graphic.
• Do not place our primary logo on applications when not aligned to the right or left edges.
• Do not our special use horizontal logo when it is possible to use our primary or secondary logos.
• Do not use the Pantone version of our logo (without gradients) when possible to use our CMYK versions.
• Do not use our tab logo on printed collateral, this version should only be used on merchandise.

Additional Properties