AirFreight.com

📋 1 Guidelines

🔗 Connections

Sector

Logistics supply chain

Region

Usa

Guideline Year

2023

Language

English

Tags

Aeronautic

Official Websites

Brand Guidelines

2023

Brand Summary

Mission
  • AirFreight.com is a logistics company specializing in airborne deliveries, helping organizations transport and deliver products quickly and efficiently, primarily by air, with a focus on real-time tracking and route optimization for safe and timely shipments [^1].
Core Values
  • speed
  • efficiency
  • safety
  • reliability
  • professionalism
Target Audience
  • Organizations and businesses in the U.S. and Canada needing fast, reliable air freight and logistics solutions [^2].
Personality Traits
  • professional
  • modern
  • trustworthy
  • dynamic
Visual Identity Overview
  • The brand uses a modern, clean visual style centered around a stylized blue star logo, bold sans-serif typography, and a fresh blue-and-white color palette. Visuals emphasize clarity, professionalism, and aviation themes, with consistent logo usage and strict color guidelines [^3].

Categories

Brand Imagery
  • The AirFreight.com logo is at the center of our brand’s visual identity. It provides a visual representation of the brand, our key messages, and our mission. As a powerful symbol and asset, the logo should be presented in its full intended form at all times—uncorrupted and unaltered.
  • The full-color logo should take precedence over other color formats. It’s designed to be displayed displayed on a Starfleet blue or white background.
  • Please note: Take care to employ reversed or black-and-white versions of the logo on the appropriate background.
Color Palette
  • AirFreight.com brand-approved colors are modern and fresh.
  • Take care to never deviate from the approved primary color palette.
  • Primary Colors Science Blue #007bcf RGB R: 0 G: 123 B: 207 CMYK C: 82 M: 47 Y: 0 K: 0 PANTONE 285C STAR ICON Bottom Right Starfleet Blue #0096ff RGB R: 0 G: 150 B: 255 CMYK C: 77 M: 25 Y: 0 K: 0 PANTONE 2925C STAR ICON Top Right Krishna Blue #01b0ff RGB R: 1 G: 176 B: 255 CMYK C: 66 M: 17 Y: 0 K: 0 PANTONE 298C STAR ICON Top Left Sorcerer Blue #3b97d3 RGB R: 59 G: 151 B: 211 CMYK C: 71 M: 36 Y: 0 K: 0 PANTONE 279C STAR ICON Bottom Left
  • Secondary Colors Pearl #f7f9fa RGB R: 247 G: 249 B: 250 CMYK C: 2 M: 1 Y: 1 K: 0 Bai Se White #edeffO RGB R: 237 G: 239 B: 240 CMYK C: 6 M: 3 Y: 3 K: 0 Windswept Beach #e3e5e5 RGB R: 227 G: 229 B: 229 CMYK C: 10 M: 6 Y: 7 K: 0 Pig Iron #494848 RGB R: 73 G: 72 B: 72 CMYK C: 66 M: 59 Y: 58 K: 40
Typography
  • The brand’s typography should promote consistency and follow a clear, pleasant visual hierarchy. Only use the approved AirFreight.com fonts listed to the right.
  • The primary brand fonts are Jost and Raleway. Use Jost for headlines and subheads. Use Raleway for body copy or descriptive copy. Both are Google fonts.
  • We use Veranda as our secondary typeface system. It is the safe alternative to Jost and Raleway for everyday internal and external communication when it’s not possible or suitable to use our primary typefaces.
  • Primary Font -Headlines and Sub Headers ————
  • Jost
  • Primary Font -Body———————
  • Raleway
  • Secondary Font
  • Verdana
  • Download from Google Fonts
  • Jost: fonts.google.com/specimen/Jost
  • Raleway: fonts.google.com/specimen/Raleway
Logo Usage
  • The AirFreight.com logo is at the center of our brand’s visual identity. It provides a visual representation of the brand, our key messages, and our mission. As a powerful symbol and asset, the logo should be presented in its full intended form at all times—uncorrupted and unaltered.
  • The full-color logo should take precedence over other color formats. It’s designed to be displayed displayed on a Starfleet blue or white background.
  • Please note: Take care to employ reversed or black-and-white versions of the logo on the appropriate background.
  • AirFreight.com is a trademark identity: when it is used as a company name, it should be spelled out as “AirFreight.com.” When we refer to air freight as a service, it is two words, “air freight.”
Sub Brand Logos
  • Sub-brand Logos
  • HotShot Trucking
  • Full Truck Load
  • Expedited Freight
  • Same Day Delivery
  • Same Day Air
  • Expedited Transportation
Naming Conventions
  • AirFreight.com is a trademark identity: when it is used as a company name, it should be spelled out as “AirFreight.com.” When we refer to air freight as a service, it is two words, “air freight.”
Visual Style
  • The AirFreight.com logo is at the center of our brand’s visual identity. It provides a visual representation of the brand, our key messages, and our mission. As a powerful symbol and asset, the logo should be presented in its full intended form at all times—uncorrupted and unaltered.
  • The full-color logo should take precedence over other color formats. It’s designed to be displayed displayed on a Starfleet blue or white background.
  • Take care to employ reversed or black-and-white versions of the logo on the appropriate background.
Iconography
  • When used in moderation, icons can clarify communication, spark visual engagement. and quickly send a message.
  • For AirFreight.com designs, iconography should include sleek, thin-lined linear icons using the Starfleet Blue color from the primary brand colors.
Business Cards
  • The design samples on the following pages are intended to demonstrate a look and feel that can be applied to any form of AirFreight.com communications. These designs illustrate the use of consistent elements and an easily identifiable AirFreight.com identity.
File Format Usage
  • For best results in printing or manufacturing, use the vector format of the logo (.eps file format). This type of file ensures the highest quality in crispness and accuracy, no matter how small or large the logo is reproduced.
  • For best results on the web, use the vector format of the logo (.svg file format), and for other digital use cases such as PowerPoint, where the .svg file cannot be used. use the raster format of the logo. These are jpg or .png files.
  • File Format: .png
  • Resolution: 72 dpi
  • Usage: This pixel file is best utilized for detailed, high-contrast web graphics due to its smaller size and transparent background. Scaling above 100% leads to a decrease in quality. Save at 2x for smaller graphics such as icons.
  • File Format: .eps
  • Resolution: Vector
  • Usage: This file format. which is the highest quality and infinitely scalable, is the preferred format for spot and CMYK color offset printing, wide-format display, and premium items such as hats, shirts, mugs, and so on.
  • File Format: jpg
  • Usage: This pixel file is a good alternative for website imagery due to its smaller size. Its lossy compression can comprimize image quality, while scaling above 100% leads to a decrease in quality.
  • File Format: .PDF
  • Resolution: 300 dpi
  • Usage: This secure file format is the preferred file format for high­resolution print items such as brochures, flyers, and posters.
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