Ajman Free Zone

Official Websites

• https://afz.gov.ae
• https://eportal.afz.gov.ae/login
• https://afza.uae.app.jaggaer.com/web_ar/login.html
• https://fza.ae
• http://www.afz.gov.ae/ar

Brand Guidelines

2018

Brand Summary

Mission

• Not explicitly stated in the document.

Core Values

• Innovative
• Partnerships
• Excellence
• Initiative
• Transparency
• Adaptability

Target Audience

• Not explicitly described in the document.

Personality Traits

• Confident
• Engaging
• Progressive
• Energetic

Visual Identity Overview

• The visual identity is clean, modern, and minimalistic, featuring a primary color palette of black, white, and silver, with bold geometric logo elements and contemporary typography. Secondary colors are used energetically to highlight information and differentiate sectors. The visual language includes kinetic and super graphic elements derived from the brand symbol, enhancing corporate collateral and expressing a progressive nature.

Categories

Color Palette

• The primary brandmark is available in the colour ways shown here. Primary Brandmark — Black This is the primary version and should be used where possible on all corporate communication. Example applications include: website, digital applications, Internal documents, forms and templates, notepads, advertising, social media. Brandmark — White This version should be used when placed on a black background or dark image. Examples applications include: press and outdoor advertising, staff uniforms. Please use the option suited to the specific design and reference the brand applications for additional usage examples.
• The premium brandmark is available in the colour ways shown here. Premium Brandmark—Black+ Silver This version should be used when it is possible to print using high production values. It features a silver symbol which is printed using either a matt silver foil or Pantone® 877 metallic. This version is usually used when applied to a white background. Example applications include: corporate stationery such as letterheads and business cards, corporate collateral such as brochures and folders. Premium Brandmark—Silver This version should be used when it is possible to print using high production values. It is printed using either a matt silver foil or Pantone® 877 metallic. This version is usually used when applied to a black background. Example applications include: gift bags, event collateral. Please use the option suited to the specific design and reference the brand applications for usage examples.
• Our primary colour palette is black, white and enhanced with silver. The colours selected represent the strength of Ajman Free Zone and allow us to communicate in a confident and engaging manner. On print collateral, the silver must be reproduced using either a matt silver foil or silver metallic to enhance the tactility of the brand. All the colours in our palette should be reproduced in print as Pantone® spot colours where possible, or in CMYK. RGB values should be used for all screen based applications and digital printing. The colours shown here are not intended to match the Pantone® colour standards and are an indication only. Pantone is a registered trademark of Pantone®, Inc.
• Pantone 426 RGB 37 40 42 HEX/HTML 25282A CMYK 94 77 53 94
• White COMOYOKO R 255 G 255 B 255 Pantone 877 RGB 138141143 HEX/HTML 8A8D8F CMYK 45 34 34 0
• We have an energetic secondary palette, inspired by our values. In the context of the corporate brand, the secondary colours are used to highlight key information and create differentiation between sectors. Example applications include: notepads, infographics within a brochure, the call to action on advertising. They can be used more expressively when applied to internal communication such as brand engagement. All the colours in our palette should be reproduced in print as Pantone® spot colours where possible, or in CMYK. RGB values should be used for all screen based applications and digital printing. The colours shown here are not intended to match the Pantone® colour standards and are an indication only. Pantone is a registered trademark of Pantone®, Inc.
• Pantone 2727 RGB 48 127 226 / HEX/HTML 307FE2 CMYK 70 47 00
• Pantone 360 RGB 108194 74 / HEX/HTML 6CC24A CMYK 63 0840
• Pantone 265 RGB 144 99 205 / HEX/HTML 9063CD CMYK52 660 0
• Pantone 115 RGB 253 218 36 / HEX/HTML FDDA24 CMYK0 6 87 0
• Pantone 310 RGB 106 209 227 / HEX/HTML 6AD1 E3 CMYK48 0 9 0
• Pantone 137 RGB 255 163 0 / HEX/HTML FFA300 CMYK0411000

Logo Usage

• The primary brandmark is available in the colour ways shown here.
• Primary Brandmark — Black This is the primary version and should be used where possible on all corporate communication.
• Example applications include: website, digital applications, Internal documents, forms and templates, notepads, advertising, social media.
• Brandmark — White This version should be used when placed on a black background or dark image.
• Examples applications include: press and outdoor advertising, staff uniforms.
• Please use the option suited to the specific design and reference the brand applications for additional usage examples.
• The premium brandmark is available in the colour ways shown here.
• Premium Brandmark—Black+ Silver This version should be used when it is possible to print using high production values. It features a silver symbol which is printed using either a matt silver foil or Pantone® 877 metallic. This version is usually used when applied to a white background.
• Example applications include: corporate stationery such as letterheads and business cards, corporate collateral such as brochures and folders.
• Premium Brandmark—Silver This version should be used when it is possible to print using high production values. It is printed using either a matt silver foil or Pantone® 877 metallic. This version is usually used when applied to a black background.
• Example applications include: gift bags, event collateral.
• Please use the option suited to the specific design and reference the brand applications for usage examples.

Typography

• We have a clean and contemporary approach to type.
• Our English font is Objektive.
• It is available for purchase from: www.daltonmaag.com
• Our Arabic Font is Frutiger Arabic.
• It is available for purchase from: www.linotype.com
• They are both available in a range of weights and compliment each other stylistically.
• Our digital typeface for internal use is the Microsoft font Arial Unicode in English and Arabic.
• Objektive Light / Regular / Bold
• Frutiger Arabic Light / Regular / Bold
• Arial Unicode

Visual Style

• The primary brandmark is available in the colour ways shown here. Primary Brandmark — Black This is the primary version and should be used where possible on all corporate communication. Example applications include: website, digital applications, Internal documents, forms and templates, notepads, advertising, social media. Brandmark — White This version should be used when placed on a black background or dark image. Examples applications include: press and outdoor advertising, staff uniforms. Please use the option suited to the specific design and reference the brand applications for additional usage examples.
• The premium brandmark is available in the colour ways shown here. Premium Brandmark — Black+ Silver This version should be used when it is possible to print using high production values. It features a silver symbol which is printed using either a matt silver foil or Pantone® 877 metallic. This version is usually used when applied to a white background. Example applications include: corporate stationery such as letterheads and business cards, corporate collateral such as brochures and folders. Premium Brandmark — Silver This version should be used when it is possible to print using high production values. It is printed using either a matt silver foil or Pantone® 877 metallic. This version is usually used when applied to a black background. Example applications include: gift bags, event collateral. Please use the option suited to the specific design and reference the brand applications for usage examples.

Brand Values

• We have an energetic secondary palette, inspired by our values.
• In the context of the corporate brand, the secondary colours are used to highlight key information and create differentiation between sectors.
• They can be used more expressively when applied to internal communication such as brand engagement.

Additional Properties