Akera Skin and Hair Clinic

📋 1 Guidelines

🔗 Connections

Sector

Healthcare

Region

India

Guideline Year

2023

Language

English

Tags

Featured Cosmetics

Official Websites

Brand Guidelines

2023

Categories

Brand Voice
  • We are simple, clean, backed by science and the latest tech. We roll our eyes when other brand say they care and then offer products and services that aren’t ethical in their approach. We’re not like them.
  • Don’t take our word for it – See for yourself.
Brand Imagery
  • *Please note that These brand mockups are for sampling only, not for commercial use, as the images are not open source.
Color Palette
  • Our color palette is purposefully chosen to capture the unique essence of our brand.
  • Blue represents calmness and reliability, green embodies natural vitality and growth, while pink signifies gentle care and self-renewal. This gender-neutral palette reflects inclusivity and our commitment to quality & authenticity. Together, these colors create a harmonious visual identity that uniquely resonates within the skincare and haircare category.
  • City Sky HEX #9bc8ff CMYK 35 13 00 00 RGB 155 200 255
  • Pale Pink HEX #ffedee CMYK 00 07 02 00 RGB 255 237 238
  • Fresh Green HEX #cdff95 CMYK 21 00 55 00 RGB 205 255 149
  • Blush Pink HEX #ffd5d1 CMYK 00 20 11 00 RGB 255 213 209
  • City Sky #b8dcff Fresh Green #dcffae Blush Pink #ffe2e1
  • City Sky #def0ff Fresh Green #f0ffd9 Blush Pink #ffedee
Typography
  • Lexend Deca stands as our primary font choice due to its clear readability, modern elegance, and versatile adaptability. Its balanced letterforms ensure easy comprehension of vital skincare and haircare information across both print and digital platforms.
  • The font’s neutral design underscores our brand’s commitment to inclusivity, while its unique appeal sets us apart in a competitive industry. Lexend Deca embodies our values and goals, enhancing our visual identity for effective communication and recognition.
  • Usage: Headers, Subheads, Captions
  • Space Grotesk serves as a complementary secondary font to Lexend Deca. Its modern, bold design adds visual diversity and hierarchy, guiding attention and emphasizing key points. This adaptable font ensures consistency across digital and print media, enhancing our contemporary and innovative brand identity within the skincare and haircare industry.
  • Usage: Body Copy, Chunks of Text
Logo Usage
  • Akera Brand Guidelines – Logo
  • SKIN AND HAIR CLINIC
  • *Please note that These brand mockups are for sampling only, not for commercial use, as the images are not open source.
Tone And Messaging
  • We are simple, clean, backed by science and the latest tech. We roll our eyes when other brand say they care and then offer products and services that aren’t ethical in their approach. We’re not like them.
  • Don’t take our word for it – See for yourself.
  • With our social media communication our visual landscape is a tapestry of clarity, guided by the brand symbol and simple shapes, portraying your transformative journey through radiant imagery.
  • Infused with wit and charm, our messaging adds a playful twist to your self-care routine, making every scroll a delightful experience.
  • Enveloped in our signature palette, your feed becomes a canvas of vibrant hues, infusing energy and enthusiasm into your digital presence.
  • Our posts combine crisp text and the brand symbol, creating compelling visual stories that resonate and engage.
  • “I never lie about my age, I just let my skin do it for me.”
  • OVERHEARD AT THE CLINIC
  • That glow looks good on you!
  • Your Skin’s New BFF awaits.
  • Elevate your Skin and Hair care game!
  • Life’s too Short for Bad Hair Days
  • Type hierarchy and clear visuals have been used to leave us with bold, clear and engaging communication.
Brand Values
  • We are simple, clean, backed by science and the latest tech. We roll our eyes when other brand say they care and then offer products and services that aren’t ethical in their approach. We’re not like them.
Visual Style
  • Our color palette is purposefully chosen to capture the unique essence of our brand.
  • Blue represents calmness and reliability, green embodies natural vitality and growth, while pink signifies gentle care and self-renewal. This gender-neutral palette reflects inclusivity and our commitment to quality & authenticity. Together, these colors create a harmonious visual identity that uniquely resonates within the skincare and haircare category.
  • City Sky HEX #9bc8ff CMYK 35 13 00 00 RGB 155 200 255
  • Pale Pink HEX #ffedee CMYK 00 07 02 00 RGB 255 237 238
  • Fresh Green HEX #cdff95 CMYK 21 00 55 00 RGB 205 255 149
  • Blush Pink HEX #ffd5d1 CMYK 00 20 11 00 RGB 255 213 209
  • City Sky #b8dcff
  • Fresh Green #dcffae
  • Blush Pink #ffe2e1
  • City Sky #def0ff
  • Fresh Green #f0ffd9
  • Blush Pink #ffedee
  • Lexend Deca stands as our primary font choice due to its clear readability, modern elegance, and versatile adaptability. Its balanced letterforms ensure easy comprehension of vital skincare and haircare information across both print and digital platforms.
  • The font’s neutral design underscores our brand’s commitment to inclusivity, while its unique appeal sets us apart in a competitive industry. Lexend Deca embodies our values and goals, enhancing our visual identity for effective communication and recognition.
  • Usage: Headers, Subheads, Captions
  • Space Grotesk serves as a complementary secondary font to Lexend Deca. Its modern, bold design adds visual diversity and hierarchy, guiding attention and emphasizing key points. This adaptable font ensures consistency across digital and print media, enhancing our contemporary and innovative brand identity within the skincare and haircare industry.
  • Usage: Body Copy, Chunks of Text
🐛 Report