al-Zubaidi

Brand Guidelines

2022

Brand Summary

Mission

• To provide high-quality, reliable electric and electronic products and services, emphasizing technological advancement and professional standards for customers in Yemen and beyond [^1].

Core Values

• strength
• confidence
• high quality
• energy
• reliability
• modernity
• professionalism
• trust
• excellence
• innovation
• guarantee
• distinction
• availability [^2]

Target Audience

• Individuals, families, and businesses seeking electric and electronic appliances and services, particularly in Yemen (Hadramout, Seiyun), including those interested in modern, trustworthy, and technologically advanced solutions [^3].

Personality Traits

• modern
• professional
• technological
• energetic
• trustworthy
• innovative
• distinctive
• reliable [^4][^2]

Visual Identity Overview

• The brand uses a clean, modern, and professional visual style with a color palette dominated by dark blue and orange, geometric and circuit-inspired imagery, bold typography, and a logo featuring stylized initials and a lightning bolt. The visual identity emphasizes clarity, technological focus, and high contrast, applied consistently across print, digital, and product applications [^4].

Categories

Brand Imagery

• ![Electrical Business Logo with Circuit and Lightning - The image should feature a circular logo with a predominantly dark blue color scheme. At the top of the circle, large, bold letters spell out ‘AKZ’, with the ‘Z’ stylized as an orange lightning bolt. Below ‘AKZ’, there should be an orange graphic of a network or circuit-like pattern, resembling a simplified web or grid with interconnected nodes and lines. Underneath the circular emblem, there is Arabic text in dark blue, which reads ‘أبو خالد الزبيدي’ (Abu Khaled AL Zubaidi). Below this, in orange, there is additional Arabic text that says ‘للإلكترونيات والكهربائيات’ (for electronics and electrical appliances). Under the Arabic text, the name ‘Abu Khaled AL Zubaidi’ is written in English, with the phrase ‘For Electric & Electronic’ following in orange. The overall composition should be clean, modern, and professional, emphasizing the technological and electrical focus of the business. The background should be white or light-colored to enhance contrast and clarity.
• ![Geometric Connection Illustration - The image should feature a large, dark blue semi-circular shape occupying the lower left portion of the frame, with a smaller, orange-red quadrilateral (square or rectangle) positioned in the upper right corner, partially overlapping the background. A curved, orange line extends from the center of the semi-circular shape upward and toward the orange square, indicating a connection or flow between these elements. The background consists of faint grid lines with circular nodes and intersecting horizontal and vertical axes, forming a subtle grid pattern spread evenly across the scene. The entire composition is minimalistic, emphasizing geometric shapes, smooth curves, and a balanced color contrast between dark blue, orange-red, and a light gray background with grid details. No other objects or textures are present, and the scene is flat, with no shadows or reflections.
• ![Brand Logo Design Sample - The image features a predominantly orange-red background occupying the entire space. Overlaid on this background are multiple textual elements in white color, varying in size and font style. The top right corner contains the numerals ‘2.0’ in a large, bold serif font, with the ‘2’ significantly larger than the ‘.0’. Centered below are the Arabic characters for ‘الشعار’ in a clean, modern, and slightly rounded font, positioned prominently and spanning the width of the image. Towards the bottom left, the English words ‘Brand Logo’ are displayed in a large, bold serif font, with ‘Brand’ and ‘Logo’ stacked vertically but aligned to the left. The overall composition emphasizes the textual content with high contrast between the white text and orange background, creating a bold and clear visual hierarchy. No additional graphics, images, or decorative elements are present; the focus is solely on the textual information and color contrast, suggesting the image is part of a branding or logo design template.
• ![Three-Part Scene Illustration - The image is divided into three sections, each portraying a different scene with distinctive visual elements and color schemes. The left section features a large, stylized question mark in black with a smooth surface, placed in front of a spherical globe of Earth that displays continents and oceanic features, illuminated with warm orange tones. The middle section presents a close-up view of a blue-toned microchip or integrated circuit board, emphasizing intricate pathways, components, and geometric patterns characteristic of electronic circuitry, with a centralized square chip and radiating connections. The right section depicts a dark green-hued photograph of a log cabin situated in a snowy, wooded landscape during nighttime or overcast conditions, with the cabin illuminated from within, reflected in a still lake or pond nearby, and tall trees surrounding the structure, creating a serene, diurnal or nocturnal winter scene.

Color Palette

• 03 ألوان الهوية - الألوان الأساسية. - الألوان الثانوية. - نسب استخدام اللون. - خلفيات الشعار.
• According to the psychology of colors, blue is considered one of the basic colors. The dark blue color was chosen to give a sense of strength, confidence and high quality.
• فلسفة اللون/ حسب سيكولوجية الألوان يعتبر اللون الأزرق أحد الألوان الأساسية تم اختيار درجة اللون الأزرق الغامق ليعطي إيحاء بالقوة والثقة والجودة العالية
• Color Philosophy Orange is one of the colors used in the field of energy and gives a sense of strength and gravity, and it is a radiant color.
• فلسفة اللون / البرتقالي وهو أحد الألوان المستخدمة في مجال الطاقة ويعطي إيحاء بالقوة والجاذبية وهو لون مشع

Typography

• Nebras Bold NebrasBold Nebras Bold 0uwjja2a22iciul <lg@¢ghhww yigaupj 123456789 &%$ #@! uiuwjja9a2acicicil <lg@gghhww yigaupU 123456789 &%$ #@! UUu1jj5922acicicil clgagghhw yigupj 123456789 &%$ #@! abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ AB CD EFGHIJKLMN OP QRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ

Logo Usage

• الحجم والمساحة الآمنة
• 50 px
• 100 px
• 150 px
• 200 px
• LOGO DIMENSION
• LOGO COLOR
• ألوان الشعار
• LOGO BACKGROUND

Visual Style

• 03 ألوان الهوية - الألوان الأساسية. - الألوان الثانوية. - نسب استخدام اللون. - خلفيات الشعار.
• 02 الشعار - عناصر الاستلهام. - فلسفة الشعار. - مكونات الشعار. - أحجام الشعار.
• 04 عناصر الهوية - أنماط الزخرفة. - الخطوط. - الأيقونات. - الاقتصاص والتنسيب.

Iconography

• الأيونات
• ICONS

Layout And Composition

• The overall composition should be clean, modern, and professional, emphasizing the technological and electrical focus of the business. The background should be white or light-colored to enhance contrast and clarity.
• The entire composition is minimalistic, emphasizing geometric shapes, smooth curves, and a balanced color contrast between dark blue, orange-red, and a light gray background with grid details. No other objects or textures are present, and the scene is flat, with no shadows or reflections.
• The overall composition emphasizes the textual content with high contrast between the white text and orange background, creating a bold and clear visual hierarchy. No additional graphics, images, or decorative elements are present; the focus is solely on the textual information and color contrast, suggesting the image is part of a branding or logo design template.
• The layout is centered, with the text arranged in a stacked manner, emphasizing the name and then providing context in both Arabic and English, with contrasting colors of dark blue and orange to highlight different sections.
• The overall layout should be horizontal, with the emblem on the right and the texts aligned to the left, set against a plain, light background.
• The overall layout is symmetrical, with equal spacing from the edges, and the annotations indicate various measurements across the width and height of the design, which appears to be an ID badge, badge holder, or informational poster. The background is plain white, with the entire composition framed by thin lines and corners marked with small gray blocks or dots.
• The overall layout is minimalistic, with the text centrally aligned, contrasting sharply against the orange background for high visibility and emphasis.
• The overall layout is clean, minimalistic, and balanced, with the text elements aligned centrally, creating a cohesive visual hierarchy against the bold orange background.
• The layout is clean and simple, with the text centrally aligned horizontally within the orange background, creating a contrast that highlights the textual content. There are no additional graphical elements, patterns, or images; the focus is solely on the textual information and the background color.
• The layout is centered, with the Arabic text occupying the top and middle sections, and the English translations at the bottom, all inside a dotted rectangular border on a white background.

Print Guidelines

• المطبوعات الورقية. الكتيبات والأغلفة. الدعايات والهدايا. الديكور والأزياء. المطبوعات الخارجية.
• فولودر للاسدام. يستخدمفيالاحتفاظبمجموعةملللأوراق وكذلكللكتابةوالتدويل لمقاس cm • 52533سم ورالورق ورقمقوىمطفي 350جرام الطبعة. CMYK Offse نوضحالصورةمخططهندسيمبسطللنكل لفولودرمطابقلعناصرالهوية
• ظرف C4 نوضحالصورةلطبيقالهويةفيلصميمملف ارسالياتالورقي
• االلسدام يسدمفيحفظوارسالالخطاباتالرسمة وكذلكفيارالسعروضالأاسعروالتقديمفي المناقصاتالحكوميةوالخاصةوأغراضأخرى. المقاس cm 222.543سم 17,5025سم نوعالورق ورقعادي80جرام الطاعة Epson CMYK Offse
• الحاكلت توضحالصورةتطبيقالصويةفياللبسوطريقة وضعالشعارعلىالجاكيتمنالجهةالأمامية والخلفية الدستخدام يستدمكريرسيبمقرالعملوبعض المناسبان المقاس cm مقاسالنعاربالخلف 2129.7سم مقاسالشعاربالأمام 710سم الطباعة. كبسحري سلكاسكريل
• كاسات توضحالصورةتطبيقلهويةفيكاسات المشروباتالباردةوالساخنة المقاس cm مقاسالتصميم 921سم الطباعة كبسحراري
• مجموعةملاللأغراضالمكتبيةالمكملة ات +كوب) للهوية(تقويم +علم +قلمباج الاستخدام. اكمالادثاثالمكتبي المقاس cm العلم 21.814سم التقويم 1420سم بااتج 2.5,355 الطباعة : كبسارى اوفلدت
• تطبيقاهوليةفيصاعةادلعاايالخاصةبالمفاتيح الاتخداسم اعيةوهداايللعملاء المقاس cm مقاسالتعاربالخلف 2129.7م سمقاسالشعاربالأمام 710م سالطباعة. كبسحرري سلكاسكريل
• لوحةالمركز2 ٢ كل توضحالصورةتطبيقالهويةالبصيةفيتصميم راحتياجات 120سم لوحةالمركزالرئيسيةنموجرقم 2 بيتك يع عندنا م االمقس 124متر نوعالطباعة طباعةحراريةفلكسكورياصلي ضماناسنوا التفاصيل حدبد 125ملي لوحةضوئية
• مقاسالسيارة 2001200 ا6-٦-gا بوعالطباعة طباعةحراريةعلىلاصقالماني ضماناسنوات