Alpha Omicron Pi

Official Websites

• https://www.alphaomicronpi.org
• https://www.alphaomicronpi.org/foundation
• http://www.alphaomicronpi.org
• http://www.alphaomicronpi.org/foundation2

Brand Guidelines

2017

Brand Summary

Mission

• Women Enriched Through Lifelong Friendship.

Core Values

• character
• dignity
• scholarship
• college loyalty
• friendship
• love
• ambition
• kindness
• tolerance

Target Audience

• Women seeking lifelong friendships, personal and academic achievement, and membership in a collegiate fraternity across the United States and Canada.

Personality Traits

• inspire
• ambition
• bold
• promise
• intentional
• celebrate
• enriching
• friendship
• love

Visual Identity Overview

• The visual identity features bold, condensed sans serif fonts paired with elegant cursive scripts, a primary color palette of cardinal red and pink, floral and rose patterns, and consistent logo usage across sub-brands. The style is vibrant, ornate, and harmonious, emphasizing richness, intricate detail, and a modern yet timeless aesthetic.

Categories

Brand Voice

• Extensive research and planning have gone into shaping the voice and visuals that form the brand personality of Alpha Omicron Pi.
• As a primary reference tool, this guide will help individuals both inside and outside Alpha Omicron Pi work together to deliver cohesive, consistently designed messages about the Fraternity.
• These guidelines will help ensure communications are effective, attractive and fully represent the brand of the organization.
• The brand identity will aim to tell the story of Alpha Omicron Pi and shape the perception of who an Alpha Omicron Pi member is and who she will be in the future.
• The object of the Fraternity shall be to encourage a spirit of Fraternity and love among its members; to stand at all times for character, dignity, scholarship, and college loyalty; to strive for and support the best interests of the colleges and universities in which chapters are installed and in no way to disregard, injure, or sacrifice those interests for the sake of prestige or advancement of the Fraternity or any of its chapters.
• BRAND PERSONALITY • Inspire • Ambition • Bold • Promise • Intentional • Celebrate • Enriching • Friendship • Love
• The tagline “Inspire Ambition” was crafted to encompass the mission of the Fraternity into two impactful and intentional words. Alpha Omicron Pi not only provides the tools for academic and personal achievement, we inspire the courage to reach these objectives and beyond. The words inspire, innovate, hope and love are all words used to describe Alpha Omicron Pi. The word ambition was drawn from these four characteristics and indicates a strong desire for success through hard work and determination.
• The tagline speaks to this mission and communicates to members and non-members that Alpha Omicron Pi is filled with passionate and powerful women — women who are impacting the world through a shared vision of inspiring ambition to achieve what the heart desires. Sisters who are living these values are changing the future.

Brand Imagery

• Decorative Pattern Background - The image should feature a background with an intricate repeating pattern composed of small, stylized floral or geometric motifs arranged in a dense, symmetrical grid. The base color of the background is a vibrant pinkish-red hue, while the pattern itself is created using a slightly darker or contrasting shade of red or deep pink, creating a subtle yet distinct visual texture. The pattern repeats uniformly across the entire surface, with no noticeable variation in size or spacing, providing a continuous and harmonious decorative effect. The overall appearance is lively, ornate, and vibrant, suitable for use as a decorative wallpaper, fabric, or greeting card background, emphasizing a sense of richness and intricate detail.
• Inspire Ambition Text Design - The image should feature the words ‘Inspire Ambition’ written in an elegant, cursive font with a flowing and decorative style, displaying a consistent pink color. The background should be plain and white, providing a clean and minimalistic appearance that emphasizes the text. The text should be centered and occupy a prominent position within the image, with ample spacing to ensure clarity and aesthetic balance. There should be no additional elements, graphics, or embellishments, focusing solely on the inspirational message conveyed through the stylish script.
• Decorative Floral Pattern - The image should feature a symmetrical floral or lace-like pattern composed of five main petal-shaped loops arranged in a circular manner, creating a central focal point. Each loop has rounded edges, with alternating colors of pink and red, specifically a darker red and a lighter pink. The loops overlap slightly at their edges, forming a continuous, closed figure that resembles a stylized flower or ornate design. The background is plain white, emphasizing the vibrant colors and intricate, smooth lines of the pattern. The overall shape is balanced, with the loops evenly spaced and mirrored, giving a harmonious and decorative appearance.
• Graduation and Symbolic Ring - The image should feature a black and white photograph of four individuals dressed in academic caps and gowns, standing in front of an ornately carved wooden throne-like chair, with their faces blurred or obscured for anonymity. Each person is posed with one hand visible, holding a diploma or similar item. The background appears to be a plain or neutral backdrop. In the foreground, a clear, detailed close-up of a hand holding a small, metallic ring with a distinctive design, possibly featuring a symbol or emblem, is prominently displayed. The overall composition emphasizes the contrast between the historic academic context implied by the graduation attire and setting, and the modern gesture of holding a symbolic ring, blending elements of tradition and personal achievement.

Color Palette

• The primary logomark utilizes Alpha Omicron Pi’s primary color palette (see page 28). “Alpha Omicron Pi” is displayed in cardinal (PMS 200) and “Inspire Ambition” and “Fraternity” in pink (PMS 191C).
• The logo should always appear in Alpha Omicron Pi’s primary color palette, cardinal (PMS 200) and pink (PMS 191C). Refer to Alpha Omicron Pi’s primary and secondary color palettes on page 28.
• For communication pieces restricted to one color, the logomark should only appear in Alpha Omicron Pi’s primary colors. The example shown here is cardinal (PMS 200C).
• For communication pieces restricted to one color, the logomark should only appear in Alpha Omicron Pi’s primary colors. The example shown here is pink (PMS 191C).
• The logomark can be shown without the tagline or “Fraternity” script as an alternate version or when space or size does not allow such use. Removing the tagline creates a wordmark. This wordmark can be used in Alpha Omicron Pi’s primary color palette (see page 28), black, reversed or vector rose pattern.
• For communication pieces restricted to one color, the wordmark should only appear in Alpha Omicron Pi’s primary colors. The example shown here is cardinal (PMS 200C).
• For communication pieces restricted to one color, the wordmark should only appear in Alpha Omicron Pi’s primary colors. The example shown here is pink (PMS 191C).
• DO NOT use unapproved colors
• DO NOT use tints or transparencies
• The tagline can be used within the primary logomark or on its own as shown below. It is acceptable to use this tagline following Alpha Omicron Pi’s primary color palette (see page 28), vector rose pattern or reversed out on a patterned or solid background.
• The infinity rose should always appear in Alpha Omicron Pi’s primary color palette (cardinal and/or pink), vector rose pattern, black or reversed out on a solid or patterned background. Refer to Alpha Omicron Pi’s color palette on page 28.
• It is acceptable to use the Greek letters in a two-color, one-color, black or reversed version following the primary color palette, as well as the vector rose pattern. The mark can also be used without the “Fraternity” script when space does not allow its use. Usage examples are provided to the right, but background colors are not limited to what is displayed on this page. Greek letters should always be displayed in Alpha Omicron Pi’s primary color palette (cardinal and/or pink). See page 28 for approved primary colors.
• Greek letters should always be displayed in Alpha Omicron Pi’s primary color palette (cardinal and/or pink). See page 28 for approved primary colors.
• The same usage guidelines and violations for the Fraternity apply to the Properties sub-brand.
• Alpha Omicron Pi’s primary color palette is made up of cardinal (PMS 200C) and pink (PMS 191C). Whether on screen, in a brochure or printed on a T-shirt, these colors should be rendered as closely as possible. The International Fraternity logomark and Greek letters should always appear in the primary color palette.
• The secondary color palette of Alpha Omicron Pi’s brand includes coral (PMS 7416C), dark gray (PMS Cool Gray 11C) and light gray (PMS Cool Gray 1C). This secondary color palette has been established to provide complementary colors for use in marketing and communications efforts. As secondary colors, these should be used as accents in materials, not as primary colors.
• Please note these colors are calibrated for screen viewing. Make sure to reference Pantone swatches for printing purposes.
• PMS 200C CMYK C17 M100 Y86 K6 RGB R194 G32 B50 HEX #C22032
• PMS 191C CMYK C0 M88 Y39 K0 RGB R239 G67 B109 HEX #EF436D
• PMS 7416C CMYK C3 M74 Y70 K0 RGB R235 G104 B81 HEX #EB6851
• PMS COOL GRAY 11C CMYK C65 M57 Y52 K29 RGB R85 G86 B90 HEX #55565A
• PMS COOL GRAY 1C CMYK C13 M11 Y12 K0 RGB R219 G217 B214 HEX #DBD9D6

Typography

• Font choice can strongly influence the personality of a brand, and because of this, careful attention has been paid to the versatility of Alpha Omicron Pi’s primary and secondary fonts.
• ANTONIO - free download for use at www.fontsquirrel.com/fonts/antonio
• Beloved Script - purchase license for use at www.myfonts.com/fonts/laura-worthington/beloved/script-bold
• Proxima Nova - purchase license for use at www.myfonts.com/fonts/marksimonson/proxima-nova
• It is recommended to use the above fonts whenever possible. However, in instances where access to these fonts is not available, universal font substitutions have been provided. Attempt to use the primary Alpha Omicron Pi fonts (Antonio, Beloved Script and Proxima Nova) before substituting with these secondary fonts.
• • Impact - Substitution for Antonio, only to be used in when the font has not been downloaded or is unavailable.
• • Arial - Substitution for Proxima Nova, only to be used when the font has not been downloaded or is unavailable.
• • There is no universal font substitution for Beloved Script.
• It is important to see how font size, color and weight can work together to create a hierarchy of information within a document. The example shows the recommended ways to use the primary and secondary fonts when formatting copy.
• Signage, packaging and short page titles can be Beloved Script Bold. This font should never be used for body copy.
• LARGE HEADLINES IN ANTONIO BOLD, UPPERCASE OR LOWER CASE
• SUBHEAD IN PROXIMA NOVA BOLD, UPPERCASE OR LOWERCASE
• Body copy in Proxima Nova Regular. Body copy is any copy that is not a title, headline, subhead or other callout text. Body copy is any copy that is not a title, headline, subhead or other callout text. Body copy is any copy that is not a title, headline, subhead or other callout text.
• Quotes or callouts in Proxima Nova Bold Italic. These pieces of text should include a vertical line in an approved color to the left of the text.

Logo Usage

• This is the primary logo of Alpha Omicron Pi Fraternity. It captures the valiant spirit of the Fraternity and commands attention with the use of a bold, condensed sans serif font accompanied by the “Inspire Ambition” tagline or “Fraternity” script, which delivers a touch of elegance. These two logos are interchangeable. Using the “Inspire Ambition” tagline is appropriate when referencing the organization as a whole. The “Fraternity” script can be used on occasions when the Fraternity is recognized apart from the Alpha Omicron Pi Foundation and Properties. Information on these sub-brands can be found on pages 20-24 of this guide.
• The primary logomark utilizes Alpha Omicron Pi’s primary color palette (see page 28). “Alpha Omicron Pi” is displayed in cardinal (PMS 200) and “Inspire Ambition” and “Fraternity” in pink (PMS 191C).
• It is recommended to use this primary logomark whenever possible. Logo alternatives and secondary marks are provided when cost or space requirements do not allow the use of the primary mark.
• It is recommended that the international Fraternity logo is used whenever possible. There may be times, however, when cost, print requirements or other specifications require use of a patterned, one-color, black or reversed version of the logo. Examples are provided below, but background colors are not limited to what is displayed on this page. The logo should always appear in Alpha Omicron Pi’s primary color palette, cardinal (PMS 200) and pink (PMS 191C). Refer to Alpha Omicron Pi’s primary and secondary color palettes on page 28.
• For communication pieces restricted to one color, the logomark should only appear in Alpha Omicron Pi’s primary colors. The example shown here is cardinal (PMS 200C).
• For communication pieces restricted to one color, the logomark should only appear in Alpha Omicron Pi’s primary colors. The example shown here is pink (PMS 191C).
• For a touch of texture, it’s acceptable to use the logomark with the vector rose pattern in the letters.
• It is acceptable to use the primary logomark reversed out on a solid or patterned background when a one-color, reversed-logo option is needed.
• The logomark can be shown without the tagline or “Fraternity” script as an alternate version or when space or size does not allow such use. Removing the tagline creates a wordmark. This wordmark can be used in Alpha Omicron Pi’s primary color palette (see page 28), black, reversed or vector rose pattern. Examples are provided below, but background colors are not limited to what is displayed on this page.
• For communication pieces restricted to one color, the wordmark should only appear in Alpha Omicron Pi’s primary colors. The example shown here is cardinal (PMS 200C).
• For communication pieces restricted to one color, the wordmark should only appear in Alpha Omicron Pi’s primary colors. The example shown here is pink (PMS 191C).
• For a touch of texture, it’s acceptable to use the wordmark with the vector rose pattern in the letters.
• It is acceptable to use the wordmark reversed out on a solid or patterned background when a one-color, reversed-logo option is needed.
• As the most important visual element for Alpha Omicron Pi, care must be taken to prevent any alterations that may devalue the brand. Any modification of the mark confuses its meaning, diminishes its impact and should be avoided. Never redraw, translate or otherwise alter the logomark in any way. The following is a list of incorrect usage examples that must be avoided. These usage violations apply to both versions of the primary logomark, whether using the “Inspire Ambition” tag line or “Fraternity” script.
• When abbreviating Alpha Omicron Pi, it should always be written as AOII or AON. Do not use AOPi.
• DO NOT use unapproved colors
• DO NOT use tints or transparencies
• DO NOT outline
• DO NOT remove any elements
• DO NOT change the orientation of any elements
• DO NOT tilt or slant
• DO NOT stretch or distort
• DO NOT change fonts
• To ensure visibility and prevalence, a minimum amount of space around the logo should remain clear of text, symbols, other logos and graphics at all times. The minimum required clear space is defined by the measurement of the letter “A” in the primary logomark. This guideline should be followed for logo usage at any size.
• For optimal readability, there are certain limitations to the size in which the logomark should be displayed. Violating this standard compromises the integrity and legibility of the logomark. Examples of size limitations are displayed to the right. Dimensions for minimum printing size are shown in inches (”). Minimum online dimensions are in pixels (px).
• For example, when printed, the minimum size of the logomark and wordmark is restricted to 1.5 inches in width. For online usage, the minimum size is restricted to 108 pixels in width.

Tone And Messaging

• Extensive research and planning have gone into shaping the voice and visuals that form the brand personality of Alpha Omicron Pi. As a primary reference tool, this guide will help individuals both inside and outside Alpha Omicron Pi work together to deliver cohesive, consistently designed messages about the Fraternity. These guidelines will help ensure communications are effective, attractive and fully represent the brand of the organization.
• The simplicity of their message has crossed generations, and now as the image of Alpha Omicron Pi continues to evolve through campus growth across the United States and Canada, a bold brand identity will help communicate the Fraternity’s purpose and create an image that sisters will embrace. The brand identity will aim to tell the story of Alpha Omicron Pi and shape the perception of who an Alpha Omicron Pi member is and who she will be in the future.
• The object of the Fraternity shall be to encourage a spirit of Fraternity and love among its members: to stand at all times for character, dignity, scholarship, and college loyalty; to strive for and support the best interests of the colleges and universities in which chapters are installed and in no way to disregard, injure, or sacrifice those interests for the sake of prestige or advancement of the Fraternity or any of its chapters.
• The tagline “Inspire Ambition” was crafted to encompass the mission of the Fraternity into two impactful and intentional words. Alpha Omicron Pi not only provides the tools for academic and personal achievement, we inspire the courage to reach these objectives and beyond. The words inspire, innovate, hope and love are all words used to describe Alpha Omicron Pi. The word ambition was drawn from these four characteristics and indicates a strong desire for success through hard work and determination.
• The tagline speaks to this mission and communicates to members and non-members that Alpha Omicron Pi is filled with passionate and powerful women — women who are impacting the world through a shared vision of inspiring ambition to achieve what the heart desires. Sisters who are living these values are changing the future.

Brand Values

• Stella, Jessie, Helen and Bess founded Alpha Omicron Pi in an effort to develop lifelong friendships while enhancing one another’s lives through scholarship and service.
• The object of the Fraternity shall be to encourage a spirit of Fraternity and love among its members; to stand at all times for character, dignity, scholarship, and college loyalty; to strive for and support the best interests of the colleges and universities in which chapters are installed and in no way to disregard, injure, or sacrifice those interests for the sake of prestige or advancement of the Fraternity or any of its chapters.
• • Inspire • Ambition • Bold • Promise • Intentional • Celebrate • Enriching • Friendship • Love
• The infinity rose petals symbolize our four founders, Stella, Helen, Jessie and Bess, who chose to live, learn, lead and serve with ambition, emphasizing the significance of character, dignity, scholarship and college loyalty. They created a timeless and relevant ritual; teaching us to let our light shine, to strive for that which is virtuous, to practice kindness and tolerance and to guard what we love. AOII is a bond that lasts forever.

Visual Style

• The primary logomark utilizes Alpha Omicron Pi’s primary color palette (see page 28). “Alpha Omicron Pi” is displayed in cardinal (PMS 200) and “Inspire Ambition” and “Fraternity” in pink (PMS 191C).
• It is recommended that the international Fraternity logo is used whenever possible. There may be times, however, when cost, print requirements or other specifications require use of a patterned, one-color, black or reversed version of the logo. Examples are provided below, but background colors are not limited to what is displayed on this page. The logo should always appear in Alpha Omicron Pi’s primary color palette, cardinal (PMS 200) and pink (PMS 191C). Refer to Alpha Omicron Pi’s primary and secondary color palettes on page 28.
• For communication pieces restricted to one color, the logomark should only appear in Alpha Omicron Pi’s primary colors. The example shown here is cardinal (PMS 200C).
• For communication pieces restricted to one color, the logomark should only appear in Alpha Omicron Pi’s primary colors. The example shown here is pink (PMS 191C).
• For a touch of texture, it’s acceptable to use the logomark with the vector rose pattern in the letters.
• It is acceptable to use the primary logomark reversed out on a solid or patterned background when a one-color, reversed-logo option is needed.
• The logomark can be shown without the tagline or “Fraternity” script as an alternate version or when space or size does not allow such use. Removing the tagline creates a wordmark. This wordmark can be used in Alpha Omicron Pi’s primary color palette (see page 28), black, reversed or vector rose pattern. Examples are provided below, but background colors are not limited to what is displayed on this page.
• For communication pieces restricted to one color, the wordmark should only appear in Alpha Omicron Pi’s primary colors. The example shown here is cardinal (PMS 200C).
• For communication pieces restricted to one color, the wordmark should only appear in Alpha Omicron Pi’s primary colors. The example shown here is pink (PMS 191C).
• For a touch of texture, it’s acceptable to use the wordmark with the vector rose pattern in the letters.
• It is acceptable to use the wordmark reversed out on a solid or patterned background when a one-color, reversed-logo option is needed.
• Never redraw, translate or otherwise alter the logomark in any way. The following is a list of incorrect usage examples that must be avoided. These usage violations apply to both versions of the primary logomark, whether using the “Inspire Ambition” tag line or “Fraternity” script.
• DO NOT use unapproved colors
• DO NOT use tints or transparencies
• DO NOT outline
• DO NOT remove any elements
• DO NOT change the orientation of any elements
• DO NOT tilt or slant
• DO NOT stretch or distort
• DO NOT change fonts
• The tagline can be used within the primary logomark or on its own as shown below. It is acceptable to use this tagline following Alpha Omicron Pi’s primary color palette (see page 28), vector rose pattern or reversed out on a patterned or solid background. Background colors are not limited to what is previewed on this page.
• The infinity rose should always appear in Alpha Omicron Pi’s primary color palette (cardinal and/or pink), vector rose pattern, black or reversed out on a solid or patterned background. Refer to Alpha Omicron Pi’s color palette on page 28.
• It is acceptable to use the Greek letters in a two-color, one-color, black or reversed version following the primary color palette, as well as the vector rose pattern. The mark can also be used without the “Fraternity” script when space does not allow its use. Usage examples are provided to the right, but background colors are not limited to what is displayed on this page. Greek letters should always be displayed in Alpha Omicron Pi’s primary color palette (cardinal and/or pink). See page 28 for approved primary colors.
• The infinity rose is the only approved symbol that should be displayed within the Greek letters. The only exception to this rule is the use of sports balls in place of the infinity rose or “O” when referencing Alpha Omicron Pi athletics or philanthropy events.
• For a more traditional aesthetic, the Greek letter mark can be displayed without the infinity rose using the same bold, condensed font visible in the primary mark. This Greek letter version can also be used with the “Inspire Ambition” tagline or “Fraternity” script.
• It is appropriate to use this Greek letter mark in two-color, one-color, patterned, black, reversed and sans-script versions. Usage examples are provided to the right, but background colors are not limited to what is displayed on this page. Greek letters should always be displayed in Alpha Omicron Pi’s primary color palette (cardinal and/or pink). See page 28 for approved primary colors.
• Never redraw, translate or otherwise alter the Greek letter marks in any way.
• DO NOT use the Foundation rose in place of the infinity rose
• DO NOT use unapproved symbols. The only approved symbols are the infinity rose and sports balls when referencing Alpha Omicron Pi athletics and philanthropy events.
• To ensure visibility and prevalence, a minimum amount of space around the logo should remain clear of text, symbols, other logos and graphics at all times. The minimum required clear space is defined by the measurement of the letter “A” in the primary logomark. This guideline should be followed for logo usage at any size.
• For optimal readability, there are certain limitations to the size in which the logomark should be displayed. Violating this standard compromises the integrity and legibility of the logomark. Examples of size limitations are displayed to the right. Dimensions for minimum printing size are shown in inches (”). Minimum online dimensions are in pixels (px).
• For example, when printed, the minimum size of the logomark and wordmark is restricted to 1.5 inches in width. For online usage, the minimum size is restricted to 108 pixels in width.
• Greek Letters: .625” height / 45px height
• .3” height / 22px height
• Infinity Rose: 0.35” height & width / 25px height & width
• Alpha Omicron Pi’s primary color palette is made up of cardinal (PMS 200C) and pink (PMS 191C). Whether on screen, in a brochure or printed on a T-shirt, these colors should be rendered as closely as possible. The International Fraternity logomark and Greek letters should always appear in the primary color palette.
• The secondary color palette of Alpha Omicron Pi’s brand includes coral (PMS 7416C), dark gray (PMS Cool Gray 11C) and light gray (PMS Cool Gray 1C). This secondary color palette has been established to provide complementary colors for use in marketing and communications efforts. As secondary colors, these should be used as accents in materials, not as primary colors.
• Please note these colors are calibrated for screen viewing. Make sure to reference Pantone swatches for printing purposes.
• PMS 200C CMYK C17 M100 Y86 K6 RGB R194 G32 B50 HEX #C22032
• PMS 191C CMYK C0 M88 Y39 K0 RGB R239 G67 B109 HEX #EF436D
• PMS 7416C CMYK C3 M74 Y70 K0 RGB R235 G104 B81 HEX #EB6851
• PMS COOL GRAY 11C CMYK C65 M57 Y52 K29 RGB R85 G86 B90 HEX #55565A
• PMS COOL GRAY 1C CMYK C13 M11 Y12 K0 RGB R219 G217 B214 HEX #DBD9D6
• In addition to the main logo, colors and typography, the Alpha Omicron Pi brand has several distinct patterns. These graphic elements have been created to help build greater awareness of the new brand, continue to distinguish the organization’s image from competitors and increase the reach of the mark and its complementary graphics across constituent groups. Opportunities exist to use these patterns in marketing materials both on digital and printed pieces.
• The infinity rose symbol has been woven beautifully into a seamless pattern for use in general Fraternity communications materials. This pattern is available in three color options following the Fraternity’s primary color palette.
• To provide a hint of floral charm and character, this pattern can be used to add texture to graphic designs and recognize the Jacqueminot rose.

Layout And Composition

• A minimum amount of space around the logo should remain clear of text, symbols, other logos and graphics at all times. The minimum required clear space is defined by the measurement of the letter “A” in the primary logomark. This guideline should be followed for logo usage at any size.
• For optimal readability, there are certain limitations to the size in which the logomark should be displayed. Violating this standard compromises the integrity and legibility of the logomark. Examples of size limitations are displayed to the right. Dimensions for minimum printing size are shown in inches (”). Minimum online dimensions are in pixels (px).
• When printed, the minimum size of the logomark and wordmark is restricted to 1.5 inches in width. For online usage, the minimum size is restricted to 108 pixels in width.
• Greek Letters: .625” height / 45px height
• .3” height / 22px height
• .875” height / 63px height
• Infinity Rose: 0.35” height & width / 25px height & width

Brand Architecture

• The script tagline on the primary logomark is used to differentiate the three entities of Alpha Omicron Pi: Fraternity, Foundation and Properties. These three entities are individually unique but together pursue the overarching mission of the Fraternity: Women Enriched Through Lifelong Friendship. The Fraternity, Foundation and Properties share the primary mark of Alpha Omicron Pi with differing taglines to create consistency and brand recognition among each branch of the organization.
• The primary logo mark follows the primary Fraternity mark with the inclusion of the “Foundation” script below the primary Alpha Omicron Pi wordmark. The Foundation rose is a prominent symbol in this sub-brand and is used in place of the “O” in the Foundation’s Greek letter mark.
• The Foundation logos are for Foundation use only. Collegiate and alumnae members and chapters should use the Fraternity logos, symbols and patterns.
• As an entity of the Fraternity, Properties carries the same look and feel in this sub-brand, but with the “Properties” script visible below both the primary and Greek letter marks. The same usage guidelines and violations for the Fraternity apply to the Properties sub-brand.
• To maintain a professional appearance, it is vital that the Alpha Omicron Pi Properties brand follows similar usage guidelines to the Fraternity to ensure consistency and create brand recognition across all branches of the organization. The following is a list of incorrect usage that must be avoided.

Additional Properties