Alutech

📋 1 Guidelines

🔗 Connections

Sector

Construction Hardware

Region

Russia

Country

Belarus

Guideline Year

2011

Language

Russian

Headquarters Location

Minsk

Foundation Date

1996

Foundation Year Bucket

1990S

Tags

Corporate

Official Websites

Brand Guidelines

2011

Brand Summary

Mission
  • To provide innovative, reliable, and visually distinctive solutions in the field of corporate and architectural products, emphasizing quality and modern design [^1].
Core Values
  • innovation
  • quality
  • modernity
  • reliability
  • distinctiveness
  • clarity
  • simplicity
  • professionalism [^2]
Target Audience
  • Corporate clients, architects, designers, and end-users seeking modern, high-quality, and visually appealing solutions for buildings and infrastructure [^3].
Personality Traits
  • energetic
  • dynamic
  • professional
  • modern
  • clear
  • minimalistic [^2]
Visual Identity Overview
  • The brand uses vibrant, abstract geometric patterns and a distinctive color palette (orange, green, blue, magenta, purple) in its logo and visual materials. The visual style is modern, clean, and minimalistic, with bold shapes, clear typography (Myriad Pro, Arial), and structured layouts. The logo is consistently applied with precise spacing and alignment rules, and the brand imagery emphasizes energy, movement, and clarity [^5] .

Categories

Brand Imagery
  • Abstract Swirling Design with Central Circle - The image should feature a vibrant, abstract background with a large, central white circular space. This background consists of bold, swirling shapes in shades of yellow and orange, creating a dynamic, energetic flow that emanates outward from the circle. The shapes have smooth, curved edges with variations in tone, providing a sense of depth and movement. The white circle in the center is prominent and clean, designed to be a focal point or space for inserting additional content. The overall aesthetic is lively and warm, emphasizing contrast between the bright background and the stark white circle.
  • Color Block Illustration - The image should contain a large, horizontal rectangular shape divided into two main color blocks: the top half is filled with a solid green color, and the bottom half is a narrower strip in a lighter, lime-green shade. The green area is prominent and spans the entire width of the image, occupying the upper portion, while the lighter green strip is situated directly below it, forming a distinct band that also stretches across the entire width. There are no additional objects, patterns, or textual elements visible in the image, and the background is plain, without any textures or extraneous details.
  • Color Band Layers - The image consists of three horizontal bands or sections. The top at the bottom third of the image is a lime green color, occupying roughly one third of the height. The middle section is a slightly darker green, a broad band spanning the entire width of the image and occupying approximately one third of its height. The bottom section mirrors the top with the same lime green color, occupying the remaining third of the height. The background is simple with no additional objects, patterns, or textures, and it appears flat with no shading or perspective effects. There are no textual elements, figures, or distinct features other than the three colored bands, arranged in a stacked, layered fashion from bottom to top.
  • Blue Abstract Geometric Pattern - A digital abstract background featuring overlapping, curved geometric shapes in various shades of blue and cyan. The shapes appear to be layered, with some partially covering others, creating a sense of depth and movement. The color palette includes light cyan, medium blue, and darker blue, with smooth, solid fills and no visible textures or patterns. The composition is symmetrical along the vertical axis, with curved shapes radiating outward or inward, giving a dynamic yet balanced appearance. There are no textual elements, figures, or identifiable objects in the image. The background is plain white, providing contrast to the colorful geometric forms.
Color Palette

  • Фирменная цветовая палитра

  • PANTONE Cool Gray 10 c CMYK 0.0.0.70 RGB 119.119.119 Web 777777
  • CMYK 0.0.0.0 RGB 255.255.255 Web flflfl
  • PANTONE 152 c CMYK 0.62.100.0 RGB 255.128.0PANTONE 362 c CMYK 74.0.100.0 RGB 68.176.34
    Web fl8000 PANTONE 1375 c CMYK 0.50.100.0 RGB 255.153.0 Web fl9900Web 44b022 PANTONE 376 c CMYK 38.0.100.0 RGB 187.213.34 Web bbd522
    PANTONE 136 c CMYK 0.30.100.0 RGB 255.192.0 Web flc000
    PANTONE 640 c CMYK 100.25.15.0 RGB 0.119.204 Web 0077ccPANTONE 242 c CMYK 40.100.40.0 RGB 170.17.85 Web aa1155 PANTONE 1935 c CMYK 10.100.50.0 RGB 233.17.85 Web e91155 PANTONE 205 c CMYK 0.80.30.0 RGB 238.85.19 Web ee5577
    PANTONE 2915 c CMYK 60.10.5.0 RGB 68.176.255 Web 44b0fl
    PANTONE 2975 c CMYK 30.0.10.0 RGB 153.221.240 Web 99ddf0
  • CMYK 0.0.0.100 CMYK 0.0.0.55 CMYK 0.0.0.40 CMYK 0.0.0.30 CMYK 0.0.0.20
  • RAL 7046
  • Myriad Pro Bold
    AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ˜°˛˝˙ˆˇ˘ †“‘’š€• 0123456789 Myriad Pro Regular
    AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz °˘ˇ˛˙˜ˆ †“‘’š€•‡ 0123456789 Myriad Pro Light
    AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz ˜°˛˝˙ˆˇ˘ †“‘’š€• 0123456789 Arial Bold
    AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz АБВГДЕЁЖЗИЙКЛМНОПРСТ абвгдеёжзийклмнопрст 0123456789 Arial Regular
    AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz АБВГДЕЁЖЗИЙКЛМНОПРСТ абвгдеёжзийклмнопрст 0123456789
  • RAL 2008 RAL 2007 RAL 1037 RAL 6037 RAL 6038 RAL 6027 RAL 5012 RAL 5015 RAL 3027 RAL 4010
Typography
  • Типографика стиля ˜ˇˇ ˝°˛ˇ ˇ˛˛ š˝˙ ˛ ALUTECH – Myriad Pro. €°˝˝˙˛ˇ °˘ˇ˛˝ ˛ ˆ Myriad Pro ˝˙˝ ˝° ˇ ˛˝˝ ˙ ˛˝˝ ˝ ˝ˇ°ˇ ˝ˇˇ ˇ˘ ˇ˛˘ ˇ˛ . ‹˙ˇ ˇ˛˛ˆˇ šˆ ˇ˘˝ˇ˛ ˇ° °˝˝˙ ˝˝ˇ˛ ˇ˝˙˝ ˝˘ ˇ˛, ˛˝˝˛˛ˆ ˛, ˛ˇ˛ˇ-˝ˇ˘˝˙, ˘˝˝˙˛˝ ˝ˇ°˘˝ ˝˘ ˇ˘˛ˆ ˘ˇ˝˙. › ˛˝ ˇ˘° ˙ ˝°˛˝ ˇ˝˙˝ ˝˘ ˇ˛ (˛ˇ, ˇ˘˝˛˛ˆ ˙˛ ˛˘˝˙, ˘°˛ˆ °˝˝ˇ˛) ˇ˘˝ˇ˛ ˇ° °˝˝˙ š˝˙ ˛ Arial. ˜˝˛ˇ˛˛ˆˇ š˝˙ˆˇ ˛ ˆ °˝ ˇ† ˛˝†ˇ°˙˝ ˛ˇ˛. − °ˇˇ ˇ °˙ˇ˛ˆ ˛˝ˇˇ °˝ °˝ ˇˆˇ: 1 ˛ˇ˛ˇ Bold — ˘ ˇ˛ ˙ ˇ˘°˝˙˝ ˝˘ˇ ˝˝˙˘˝˙ ˛ˆ ˝˙˛ˇ; 2 ˛ˇ˛ˇ Regular — ˝˝ˇ˛ ˛˝˛˝˝ ˇ˘°; 3 ˛ˇ˛ˇ Light — ˝˝ˇ˛ ˇ˘°˝˙ˆ ˝˘˝˙ , ˙ ˛ˇ˘˝˝ˆ ° , ˝˝˙˘˝˙ ˇ˙˝˝ ˝˙˛.
  • Myriad Pro Bold
    AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ˜°˛˝˙ˆˇ˘ †“‘’š€• 0123456789 Myriad Pro Regular
    AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz °˘ˇ˛˙˜ˆ †“‘’š€•‡ 0123456789 Myriad Pro Light
    AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz ˜°˛˝˙ˆˇ˘ †“‘’š€• 0123456789 Arial Bold
    AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz АБВГДЕЁЖЗИЙКЛМНОПРСТ абвгдеёжзийклмнопрст 0123456789 Arial Regular
    AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz АБВГДЕЁЖЗИЙКЛМНОПРСТ абвгдеёжзийклмнопрст 0123456789
Logo Usage
  • min 1 MM
  • 8mm width for the small icons and 30mm width for the large central square.
  • 30 x
  • 15 Y for the horizontal margin, 2Y and Y for vertical spacing, with additional marks like 2X and 15 Y suggesting proportional spacing guidelines.
Visual Style
  • PANTONE Cool Gray 10 c CMYK 0.0.0.70 RGB 119.119.119 Web 777777 CMYK 0.0.0.0 RGB 255.255.255 Web flflfl PANTONE 152 c CMYK 0.62.100.0 RGB 255.128.0 PANTONE 362 c CMYK 74.0.100.0 RGB 68.176.34 Web fl8000 PANTONE 1375 c CMYK 0.50.100.0 RGB 255.153.0 Web fl9900 Web 44b022 PANTONE 376 c CMYK 38.0.100.0 RGB 187.213.34 Web bbd522 PANTONE 136 c CMYK 0.30.100.0 RGB 255.192.0 Web flc000 PANTONE 640 c CMYK 100.25.15.0 RGB 0.119.204 Web 0077cc PANTONE 242 c CMYK 40.100.40.0 RGB 170.17.85 Web aa1155 PANTONE 1935 c CMYK 10.100.50.0 RGB 233.17.85 Web e91155 PANTONE 205 c CMYK 0.80.30.0 RGB 238.85.19 Web ee5577 PANTONE 2915 c CMYK 60.10.5.0 RGB 68.176.255 Web 44b0fl PANTONE 2975 c CMYK 30.0.10.0 RGB 153.221.240 Web 99ddf0
  • RAL 2008 RAL 2007 RAL 1037 RAL 6037 RAL 6038 RAL 6027 RAL 5012 RAL 5015 RAL 3027 RAL 4010
  • min 1 MM
  • 8mm width for the small icons and 30mm width for the large central square
  • 30 x
  • min 5 %
Layout And Composition
  • Горизонтальная компоновка. ‹˘ˇ ˝˙ ˙˘ˇ .ai | .eps | .pdf | .cdr | .png | .jpg | .svg
  • Вертикальная компоновка. ‹˘ˇ ˝˙ ˙˘ˇ .ai | .eps | .pdf | .cdr | .png | .jpg | .svg

Additional Properties

PropertyValue
Wikidata LinkOpen Wikidata
PropertyValue
Headquarters LocationMinsk
Foundation Date1996
Headquarters LocationMinsk
Inception1996
Legal Formlimited liability company
Google Knowledge Graph Id/g/121ybk5r
CountryBelarus
🐛 Report