AMD EPYC

Official Websites

• https://www.amd.com/epyc
• https://www.amd.com

Brand Guidelines

2017

Brand Summary

Mission

• To usher in a new era in the data center by providing fully integrated systems designed for performance, efficiency, and adaptability, aligning hardware with the needs of software and fostering a monumental leap forward in hardware technology.

Core Values

• performance
• logical autonomy
• inherent efficiency
• Zen balance
• adaptability
• integration
• security

Target Audience

• Data center architects and professionals seeking advanced solutions for modern data center challenges, including those who demand more cores, more I/O, more bandwidth, and integrated security.

Personality Traits

• connected
• interwoven
• alive
• adapted

Visual Identity Overview

• The visual identity features a modern, technological aesthetic with circular, gear-like emblems, segmented and gradient blue and gray elements, and bold, sans-serif typography. The logo is used across all media with strict guidelines for color palette, clear space, and size, emphasizing clarity, identification, and brand consistency.

Categories

Brand Voice

• Brand Personality Connected. Interwoven. Alive. Adapted.
• Brand Promise A new era in the data center.
• Brand Story The challenges of the modern data center require a different solution. The days of incremental advancements are in the past. Data center architects demand more — more cores, more I/O, more bandwidth AND seamless, integrated security. The answer is AMD EPYC. A fully integrated system created for thinking, learning and solving. AMD EPYC is a fortress of strength, symmetry and fluid power — aligning hardware with the needs of software at the dawn of this new era in the data center. The world’s work? It is powered by AMD EPYC. The AMD EPYC neural network is constantly adapting, distributing workloads intelligently and recalibrating what is possible. Built for performance with logical autonomy, inherent efficiency and Zen balance, it is next-level architecture. A monumental leap forward in hardware technology that fosters a new epoch in the data center.

Brand Imagery

• Use of any stylized, animated, hand-drawn or alternate versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency.
• The AMD EPYC logo is appropriate for any media. We are providing options that will stand out in any environment. If you have specific questions on which version should be used, please contact Brand.Team@amd.com
• The AMD EPYC logo is available in RGB for web and CMYK for print. If spot color is required, please contact Brand.Team@amd.com
• PMS 550 C CMYK : C42 M7 Y8 K8 RGB : R141 G185 B202 HEX : #8DB9CA
• PMS 548 C CMYK : C100 M21 Y28 K76 RGB : R0 G61 B76 HEX : #003D4C
• PMS Process Black CMYK : C60 M40 Y40 K100 Pantone : Process Black RGB : R0 G0 B0 HEX : #000000

Color Palette

• The AMD EPYC logo is available in RGB for web and CMYK for print. If spot color is required, please contact Brand.Team@amd.com
• PMS 550 C CMYK : C42 M7 Y8 K8 RGB : R141 G185 B202 HEX : #8DB9CA
• PMS 548 C CMYK : C100 M21 Y28 K76 RGB : R0 G61 B76 HEX : #003D4C
• PMS Process Black CMYK : C60 M40 Y40 K100 Pantone : Process Black RGB : R0 G0 B0 HEX : #000000

Logo Usage

• Use of any stylized, animated, hand-drawn or alternate versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency.
• The AMD EPYC logo is appropriate for any media. We are providing options that will stand out in any environment. If you have specific questions on which version should be used, please contact Brand.Team@amd.com
• The AMD EPYC logo is available in RGB for web and CMYK for print. If spot color is required, please contact Brand.Team@amd.com
• PMS 550 C CMYK : C42 M7 Y8 K8 RGB : R141 G185 B202 HEX : #8DB9CA
• PMS 548 C CMYK : C100 M21 Y28 K76 RGB : R0 G61 B76 HEX : #003D4C
• PMS Process Black CMYK : C60 M40 Y40 K100 Pantone : Process Black RGB : R0 G0 B0 HEX : #000000
• AMD product logos are most effective when surrounded by as much clear space as possible. Clear space is defined as an area completely free of other objects or elements. A minimum area demonstrated in the diagram below must surround the identity in all executions.
• Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. Nothing should intrude into this specified clear space, although you can have more clear space than the minimum.
• Use caution when scaling the AMD EPYC logo up. If it is too big, it may become overpowering and the viewer will lose the true intent of the messaging.
• As the AMD EPYC logo is reduced in size, it is important to make sure it stays legible and recognizable. For that reason, make sure the logo is never smaller than 0.6504" in width.
• Minimum size requirement for high-quality printing is 0.75" (19.05 mm) wide.
• Minimum size requirement for electronic applications is 72 pixels wide.
• Minimum size requirement for out-of-home media is 10% of total area.
• On specific occasions, extensions of the AMO EPYC logo will be created. These will enable the logo to be integrated with other AMO intellectual property or tailored for specific solution sets. In order to maintain logo integrity, there is an eight-character maximum count for extension names, and the width should not exceed the width of the EPYC logotype.
• When locking up the AMD EPYC logo with partner or vendors logos it is important to follow specific guidelines, including clear space between the logos and size considerations of a co-branded logo in relation to the AMD EPYC logo size. The guidance provided here is for an equal partner (where the logo sizes are equal).
• A minimum of 1x the white square in the AMD EPYC logo of clear space should be maintained around each logo lock-up.
• As the AMD EPYC logo is reduced in size it is important to make sure it stays legible and recognizable. For that reason, make sure the AMD EPYC logo is never smaller than 0.75" in width.

Tone And Messaging

• Brand Promise A new era in the data center.
• Brand Personality Connected. Interwoven. Alive. Adapted.
• Brand Story The challenges of the modern data center require a different solution. The days of incremental advancements are in the past. Data center architects demand more — more cores, more I/O, more bandwidth AND seamless, integrated security. The answer is AMD EPYC. A fully integrated system created for thinking, learning and solving. AMD EPYC is a fortress of strength, symmetry and fluid power — aligning hardware with the needs of software at the dawn of this new era in the data center. The world’s work? It is powered by AMD EPYC. The AMD EPYC neural network is constantly adapting, distributing workloads intelligently and recalibrating what is possible. Built for performance with logical autonomy, inherent efficiency and Zen balance, it is next-level architecture. A monumental leap forward in hardware technology that fosters a new epoch in the data center.

Brand Values

• Brand Promise A new era in the data center.
• Brand Personality Connected. Interwoven. Alive. Adapted.
• Brand Story The challenges of the modern data center require a different solution. The days of incremental advancements are in the past. Data center architects demand more — more cores, more I/O, more bandwidth AND seamless, integrated security. The answer is AMD EPYC. A fully integrated system created for thinking, learning and solving. AMD EPYC is a fortress of strength, symmetry and fluid power — aligning hardware with the needs of software at the dawn of this new era in the data center. The world’s work? It is powered by AMD EPYC. The AMD EPYC neural network is constantly adapting, distributing workloads intelligently and recalibrating what is possible. Built for performance with logical autonomy, inherent efficiency and Zen balance, it is next-level architecture. A monumental leap forward in hardware technology that fosters a new epoch in the data center.

Visual Style

• Use of any stylized, animated, hand-drawn or alternate versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency.
• The AMD EPYC logo is appropriate for any media. We are providing options that will stand out in any environment. If you have specific questions on which version should be used, please contact Brand.Team@amd.com
• The AMD EPYC logo is available in RGB for web and CMYK for print. If spot color is required, please contact Brand.Team@amd.com
• PMS 550 C CMYK : C42 M7 Y8 K8 RGB : R141 G185 B202 HEX : #8DB9CA
• PMS 548 C CMYK : C100 M21 Y28 K76 RGB : R0 G61 B76 HEX : #003D4C
• PMS Process Black CMYK : C60 M40 Y40 K100 Pantone : Process Black RGB : R0 G0 B0 HEX : #000000
• AMD product logos are most effective when surrounded by as much clear space as possible. Clear space is defined as an area completely free of other objects or elements. A minimum area demonstrated in the diagram below must surround the identity in all executions.
• Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. Nothing should intrude into this specified clear space, although you can have more clear space than the minimum.
• Use caution when scaling the AMD EPYC logo up. If it is too big, it may become overpowering and the viewer will lose the true intent of the messaging.
• As the AMD EPYC logo is reduced in size, it is important to make sure it stays legible and recognizable. For that reason, make sure the logo is never smaller than 0.6504" in width.
• Minimum size requirement for high-quality printing is 0.75" (19.05 mm) wide.
• Minimum size requirement for electronic applications is 72 pixels wide.
• Minimum size requirement for out-of-home media is 10% of total area.
• On specific occasions, extensions of the AMO EPYC logo will be created. These will enable the logo to be integrated with other AMO intellectual property or tailored for specific solution sets. In order to maintain logo integrity, there is an eight-character maximum count for extension names, and the width should not exceed the width of the EPYC logotype.
• When locking up the AMD EPYC logo with partner or vendors logos it is important to follow specific guidelines, including clear space between the logos and size considerations of a co-branded logo in relation to the AMD EPYC logo size. The guidance provided here is for an equal partner (where the logo sizes are equal).
• A minimum of 1x the white square in the AMD EPYC logo of clear space should be maintained around each logo lock-up.
• As the AMD EPYC logo is reduced in size it is important to make sure it stays legible and recognizable. For that reason, make sure the AMD EPYC logo is never smaller than 0.75" in width.

Additional Properties