AMD

Official Websites

• https://www.amd.com

Brand Guidelines

2018

Brand Summary

Mission

• Powerful in purpose. Efficient in design. Ryzen aims to empower digital creators, VR pioneers, game world explorers, and tech thrill-seekers to imagine, code, and conquer without boundaries in the immersive computing era [^1].

Core Values

• empowerment
• strength
• efficiency
• uniqueness
• determination
• innovation

Target Audience

• Digital creators, VR pioneers, game world explorers, tech thrill-seekers, and those determined to push boundaries in immersive computing [^2].

Personality Traits

• kindred spirit
• determined
• empowering
• bold
• imaginative
• unique

Visual Identity Overview

• The visual identity centers on bold, modern logos with a circular brushstroke motif symbolizing Zen philosophy, using a gradient from deep red to bright orange. The design is sleek, minimalistic, and emphasizes clarity, consistency, and technological innovation across all media [^3].

Categories

Brand Voice

• Powerful in purpose. Efficient in design.
• A kindred spirit, determined to empower you on the journey.
• With Ryzen, we offer a new form of strength. Powerful and determined in purpose, unique and efficient in design. Ready to empower the spirit of the bold and ignite the imagination of exceptional minds. Ryzen will enable the digital creators, VR pioneers, game world explorers, and tech thrill-seekers. Those determined to imagine, code, and conquer without boundaries in the immersive computing era.

Brand Imagery

• Use of any stylized, animated, hand drawn or alternate versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency.
• There is an alternate version of the Ryzen Threadripper logo available for use. This version of the Ryzen Threadripper logo should be used when legibility of the brand would be compromised when the logo is reduced for consistency.

Color Palette

• The Ryzen logos are available in RGB for web and CMYK for print. If spot color is required please contact Brand.Team@amd.com
• YELLOW: CMYK : C0 M48 Y100 K0 Pantone : Promatch PMS 144 RGB : R157 G000 B020 HEX : #970a1b
• RED: CMYK : C0 M100 Y96 K28 Pantone : Promatch PMS 1807 RGB : R157 G000 B020 HEX : #970a1b
• Please use the same color guidance for the Ryzen Threadripper and Ryzen Pro logos

Typography

• Use of any stylized, animated, hand drawn or alternate versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency.

Logo Usage

• Use of any stylized, animated, hand drawn or alternate versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency.
• There is an alternate version of the Ryzen Threadripper logo available for use. This version of the Ryzen Threadripper logo should be used when legibility of the brand would be compromised when the logo is reduced for consistency.

Tone And Messaging

• Brand promise Powerful in purpose. Efficient in design.
• Brand personality A kindred spirit, determined to empower you on the journey.
• Brand story With Ryzen, we offer a new form of strength. Powerful and determined in purpose, unique and efficient in design. Ready to empower the spirit of the bold and ignite the imagination of exceptional minds. Ryzen will enable the digital creators, VR pioneers, game world explorers, and tech thrill-seekers. Those determined to imagine, code, and conquer without boundaries in the immersive computing era.

Brand Values

• Powerful in purpose. Efficient in design.
• A kindred spirit, determined to empower you on the journey.
• With Ryzen, we offer a new form of strength. Powerful and determined in purpose, unique and efficient in design. Ready to empower the spirit of the bold and ignite the imagination of exceptional minds. Ryzen will enable the digital creators, VR pioneers, game world explorers, and tech thrill-seekers. Those determined to imagine, code, and conquer without boundaries in the immersive computing era.

Visual Style

• Use of any stylized, animated, hand drawn or alternate versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency.
• There is an alternate version of the Ryzen Threadripper logo available for use. This version of the Ryzen Threadripper logo should be used when legibility of the brand would be compromised when the logo is reduced for consistency.

Layout And Composition

• Use of any stylized, animated, hand drawn or alternate versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency.
• There is an alternate version of the Ryzen Threadripper logo available for use. This version of the Ryzen Threadripper logo should be used when legibility of the brand would be compromised when the logo is reduced for consistency.

Brand Architecture

• Use of any stylized, animated, hand drawn or alternate versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency.
• NOTE: There is an alternate version of the Ryzen Threadripper logo available for use. This version of the Ryzen Threadripper logo should be used when legibility of the brand would be compromised when the logo is reduced for consistency.

Co Branding

• AMD wordmarks and partner logos should be the same relative size.
• All partner logos must be in either 100% black or reversed to white.
• If logos appear side-by-side, please separate with a vertical rule. See examples below.
• Please note: The following legal line must be used in all advertising, and promotional materials which incorporate AMD and /or the AMD Arrow logo and/or, Ryzen and/or the Ryzen logo, Radeon and/or the Radeon logo. AMD, the AMD Arrow logo, Ryzen, Radeon, [add used and/or remove unused AMD trademarks as necessary] and combinations thereof are trademarks of Advanced Micro Devices, Inc.
• Please note: The following legal line must be used in all advertising, and promotional materials which incorporate AMD and /or the AMD Arrow logo and/or, Ryzen and/or the Ryzen logo, and/or Ryzen Threadripper and/or Ryzen Threadripper logo, Radeon and/or the Radeon logo. AMD, the AMD Arrow logo, Ryzen, Threadripper, Radeon, [add used and/or remove unused AMD trademarks as necessary] and combinations thereof are trademarks of Advanced Micro Devices, Inc.
• AMD should be the lead brand on all collateral.
• Partner logos must appear as either 100% black or reversed to white.
• AMD Ryzen/Radeon lockup should appear above the partner logo if the layout allows it.
• AMD Ryzen/Radeon lockup should be twice the size of the partner logo.
• When logos are side by side, include a dividing rule line between AMD Ryzen/Radeon lockup and its external partner.
• In cases where the perceptions or equity of partner brands are unclear, create a distance of at least twice the logo length between the AMD Ryzen/Radeon lockup and partner logos.
• If the contract or partner guidelines do not specify a visual treatment, the following guidance applies. For the instance where a partner brand enjoys greater relevance among end users and customers, allow the partner logo to lead on the left (or above if there are space constraints).
• AMD Ryzen/Radeon lockup and partner logos should be the same relative size and separated by a vertical line.
• Surrounding elements are in the partner’s look and feel; if partner guidelines allow, consider using the AMD look and feel.

2014

Brand Summary

Mission

• Powerful in purpose. Efficient in design. Ryzen aims to empower digital creators, VR pioneers, game world explorers, and tech thrill-seekers to imagine, code, and conquer without boundaries in the immersive computing era [^1].

Core Values

• empowerment
• strength
• efficiency
• uniqueness
• determination
• innovation

Target Audience

• Digital creators, VR pioneers, game world explorers, tech thrill-seekers, and those determined to push boundaries in immersive computing [^2].

Personality Traits

• kindred spirit
• determined
• empowering
• bold
• imaginative
• unique

Visual Identity Overview

• The visual identity centers on bold, modern logos with a circular brushstroke motif symbolizing Zen philosophy, using a gradient from deep red to bright orange. The design is sleek, minimalistic, and emphasizes clarity, consistency, and technological innovation across all media [^3].

Categories

Brand Voice

• Powerful in purpose. Efficient in design.
• A kindred spirit, determined to empower you on the journey.
• With Ryzen, we offer a new form of strength. Powerful and determined in purpose, unique and efficient in design. Ready to empower the spirit of the bold and ignite the imagination of exceptional minds. Ryzen will enable the digital creators, VR pioneers, game world explorers, and tech thrill-seekers. Those determined to imagine, code, and conquer without boundaries in the immersive computing era.

Brand Imagery

• Use of any stylized, animated, hand drawn or alternate versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency.
• There is an alternate version of the Ryzen Threadripper logo available for use. This version of the Ryzen Threadripper logo should be used when legibility of the brand would be compromised when the logo is reduced for consistency.

Color Palette

• The Ryzen logos are available in RGB for web and CMYK for print. If spot color is required please contact Brand.Team@amd.com
• YELLOW: CMYK : C0 M48 Y100 K0 Pantone : Promatch PMS 144 RGB : R157 G000 B020 HEX : #970a1b
• RED: CMYK : C0 M100 Y96 K28 Pantone : Promatch PMS 1807 RGB : R157 G000 B020 HEX : #970a1b
• Please use the same color guidance for the Ryzen Threadripper and Ryzen Pro logos

Typography

• Use of any stylized, animated, hand drawn or alternate versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency.

Logo Usage

• Use of any stylized, animated, hand drawn or alternate versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency.
• There is an alternate version of the Ryzen Threadripper logo available for use. This version of the Ryzen Threadripper logo should be used when legibility of the brand would be compromised when the logo is reduced for consistency.

Tone And Messaging

• Brand promise Powerful in purpose. Efficient in design.
• Brand personality A kindred spirit, determined to empower you on the journey.
• Brand story With Ryzen, we offer a new form of strength. Powerful and determined in purpose, unique and efficient in design. Ready to empower the spirit of the bold and ignite the imagination of exceptional minds. Ryzen will enable the digital creators, VR pioneers, game world explorers, and tech thrill-seekers. Those determined to imagine, code, and conquer without boundaries in the immersive computing era.

Brand Values

• Powerful in purpose. Efficient in design.
• A kindred spirit, determined to empower you on the journey.
• With Ryzen, we offer a new form of strength. Powerful and determined in purpose, unique and efficient in design. Ready to empower the spirit of the bold and ignite the imagination of exceptional minds. Ryzen will enable the digital creators, VR pioneers, game world explorers, and tech thrill-seekers. Those determined to imagine, code, and conquer without boundaries in the immersive computing era.

Visual Style

• Use of any stylized, animated, hand drawn or alternate versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency.
• There is an alternate version of the Ryzen Threadripper logo available for use. This version of the Ryzen Threadripper logo should be used when legibility of the brand would be compromised when the logo is reduced for consistency.

Layout And Composition

• Use of any stylized, animated, hand drawn or alternate versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency.
• There is an alternate version of the Ryzen Threadripper logo available for use. This version of the Ryzen Threadripper logo should be used when legibility of the brand would be compromised when the logo is reduced for consistency.

Brand Architecture

• Use of any stylized, animated, hand drawn or alternate versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency.
• NOTE: There is an alternate version of the Ryzen Threadripper logo available for use. This version of the Ryzen Threadripper logo should be used when legibility of the brand would be compromised when the logo is reduced for consistency.

Co Branding

• AMD wordmarks and partner logos should be the same relative size.
• All partner logos must be in either 100% black or reversed to white.
• If logos appear side-by-side, please separate with a vertical rule. See examples below.
• Please note: The following legal line must be used in all advertising, and promotional materials which incorporate AMD and /or the AMD Arrow logo and/or, Ryzen and/or the Ryzen logo, Radeon and/or the Radeon logo. AMD, the AMD Arrow logo, Ryzen, Radeon, [add used and/or remove unused AMD trademarks as necessary] and combinations thereof are trademarks of Advanced Micro Devices, Inc.
• Please note: The following legal line must be used in all advertising, and promotional materials which incorporate AMD and /or the AMD Arrow logo and/or, Ryzen and/or the Ryzen logo, and/or Ryzen Threadripper and/or Ryzen Threadripper logo, Radeon and/or the Radeon logo. AMD, the AMD Arrow logo, Ryzen, Threadripper, Radeon, [add used and/or remove unused AMD trademarks as necessary] and combinations thereof are trademarks of Advanced Micro Devices, Inc.
• AMD should be the lead brand on all collateral.
• Partner logos must appear as either 100% black or reversed to white.
• AMD Ryzen/Radeon lockup should appear above the partner logo if the layout allows it.
• AMD Ryzen/Radeon lockup should be twice the size of the partner logo.
• When logos are side by side, include a dividing rule line between AMD Ryzen/Radeon lockup and its external partner.
• In cases where the perceptions or equity of partner brands are unclear, create a distance of at least twice the logo length between the AMD Ryzen/Radeon lockup and partner logos.
• If the contract or partner guidelines do not specify a visual treatment, the following guidance applies. For the instance where a partner brand enjoys greater relevance among end users and customers, allow the partner logo to lead on the left (or above if there are space constraints).
• AMD Ryzen/Radeon lockup and partner logos should be the same relative size and separated by a vertical line.
• Surrounding elements are in the partner’s look and feel; if partner guidelines allow, consider using the AMD look and feel.

Promotion Insights

Color Analysis

Statistics computed across 2488 images

Tone Distribution

Sample Images

Image 1

Three all-new AMD Ryzen 7000 Series processors are now available, and optimized for both performance and efficiency at an affordable price. 👋 Say hello to AMD Ryzen 9 7900, Ryzen 7 7700, and Ryzen 5 7600.

Attributes:

• Caption: A computer advertisement for AMD Ryzen
• Keywords: AMD, Ryzen, Gaming Performance, Optimized for Efficiency

Image 2

Three all-new AMD Ryzen 7000 Series processors are now available, and optimized for both performance and efficiency at an affordable price. 👋 Say hello to AMD Ryzen 9 7900, Ryzen 7 7700, and Ryzen 5 7600.

Attributes:

• Caption: An advertisement for a computer processor with an orange background and a logo for AMD Ryzen.
• Keywords: AMD Ryzen, gaming, performance, optimized, efficiency, computing, computer processor, advertisement, orange background, technology, computer hardware, AMD, Ryzen, gaming performance, optimized efficiency

Image 3

Introducing the fastest gaming processors in the world: AMD Ryzen 7000 Series with 3D V-Cache. Available February.

Attributes:

• Caption: A woman standing in front of an AMD advertisement.
• Keywords: woman, AMD, advertisement, processor, event, presentation, technology, computer, product, promotion, demonstration, marketing, sales, launch, announcement, innovation, performance, speed, efficiency, power, reliability, competitiveness, customer satisfaction

Image 4

POV: You’ve got the slickest and most beautiful PC setup on Mars. 🪐 📷: Garvin.727 on IG, powered by Ryzen 9 5900X and Radeon RX 6950 XT

Attributes:

• Caption: A computer is on a desk with a clock on top of it and a picture of a sunset on the left.
• Keywords: computer, desk, clock, picture, sunset, computer tower, keyboard, mouse, monitor, cpu, computer case, wires, fan, honeycomb, light, computer parts, computer room, computer repair

Image 5

POV: You’ve got the slickest and most beautiful PC setup on Mars. 🪐 📷: Garvin.727 on IG, powered by Ryzen 9 5900X and Radeon RX 6950 XT

Attributes:

• Caption: A computer screen with two monitors on a desk
• Keywords: computer, monitors, desk, keyboard, mouse, computer desk, workspace, computer setup, computer equipment, computer peripherals, computer monitor, computer screen, computer keyboard, computer mouse, computer desk setup, computer desk workspace, computer desk equipment, computer desk peripherals

Image 6

Just a brand new AMD Ryzen 9 7950X processor on an ASRock X670E Taichi motherboard. What a beautiful sight! 😍 Congrats to @ProtoGallant on the new CPU!

Attributes:

• Caption: A computer with its cover off and the hard drive visible
• Keywords: computer, hard drive, processor, AMD, A4-3400, motherboard, CPU, RAM, memory, back of computer, technology

Image 7

When optimized for gaming, Ryzen 7000 Series and AMD Socket AM5 motherboard users can expect to see up to 11% faster performance with AMD EXPO.

Attributes:

• Caption: A man standing in front of an AMD Expo Technology sign.
• Keywords: AMD Expo Technology, sign, man, technology, expo

Image 8

The new Socket AMD motherboard family features four new chipsets, giving you the power and flexibility to choose the exact features you want. Learn more:

Attributes:

• Caption: A man standing in front of a large screen with people sitting in front of it.
• Keywords: computer, laptop, screen, presentation, man, audience, people, chairs, lights, technology, computer parts, AMD, X670, B650, September, October

Image 9

Beautiful and immaculate.✨ 📷: u/sparkymark75, powered by Ryzen 9 5900X and @Radeon RX 6900 XT

Attributes:

• Caption: A black computer with blue lights inside.
• Keywords: computer, blue, lights, black, wires, components, keyboard, monitor, pc, cpu, cooling system, gaming, tech, electronics

Image 10

The whole universe is at your fingertips, and there’s nothing you can’t do. 🪐 📷: u/kidkaruu on Reddit, powered by Ryzen 9 5900X

Attributes:

• Caption: A black computer desk with a keyboard, mouse, and two monitors on it.
• Keywords: Computer, Desk, Monitor, Keyboard, Mouse, Computer Monitor, Computer Desk, Two Monitors, Computer Setup, Computer Station, Computer Workstation, Computer Workspace, Computer Workplace, Computer Lab, Computer Station Setup, Computer Station Workspace, Computer Station Workplace, Computer Station Lab

… and 2478 more images

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