Angelhack

Official Websites

• https://angelhack.com

Brand Guidelines

2013

Brand Summary

Mission

• AngelHack organizes hackathon competitions for web developers and entrepreneurs, providing opportunities to learn developer tools, meet new friends, and receive funding and mentorship for startup ideas. Winners participate in the AngelHack Accelerator Program, culminating in introductions to Silicon Valley investors and incubators [^1].

Core Values

• innovation
• community
• mentorship
• entrepreneurship

Target Audience

• Web developers and entrepreneurs seeking opportunities to learn, network, and launch startup ideas through hackathons and accelerator programs [^2].

Personality Traits

• innovative
• professional
• minimalistic
• community-focused

Visual Identity Overview

• The visual identity is clean and minimalistic, featuring a bold red color palette, Helvetica Neue typography, and a stylized crown icon. The logo is used with strict guidelines for background and color, and iconography is consistent with red backgrounds and white symbols [^3].

Categories

Logo Usage

• Our logo is the touchstone of our brand and one of our most valuable assets. We must ensure proper usage.
• The preferred way to use the AngelHack logo is over a white/light background. Every attempt must be made to do this.
• If the logo must be placed on a dark background, the AngelHack logo can be knocked out and used in white color.
• Don’t: 1. Change logo’s orientation. 2. Add extraneous effects to the logo. 3. Place the logo on busy photography. 4. Change the logo colors. 5. Attempt to recreate the logo. 6. Scale the logo unproportionately.

Color Palette

• HSB 192 000 100 CMYK 00 00 00 00 RGB 255 255 255 HEX FFFFFF
• HSB 354 088 074 CMYK 15 100 90 10 RGB 190 022 034 HEX BE1622
• HSB 059 006 011 CMYK 00 00 00 100 RGB 029 029 029 HEX 1D1D1D
• Our colors are what gives us our personality.
• These are our logo colors. Use these sparingly so as not to outshine our logo.
• Don’t: Change the logo colors.

Typography

• Helvetica Neue - Light
• Helvetica Neue - Medium
• Typography is a key element to communicate a unified personality for AngelHack.
• Use helvetica light and medium on web, mobile apps, posters and graphics.

Iconography

• We use a variety of iconography in the AngelHack brand. From navigational elements, category definers to badges.
• Icons must be red background using the 60% of the area. Icons should be white.

Visual Style

• The preferred way to use the AngelHack logo is over a white/light background. Every attempt must be made to do this.
• If the logo must be placed on a dark background, the AngelHack logo can be knocked out and used in white color.
• Don’t: 1. Change logo’s orientation.
• Don’t: 2. Add extraneous effects to the logo.
• Don’t: 3. Place the logo on busy photography.
• Don’t: 4. Change the logo colors.
• Don’t: 5. Attempt to recreate the logo.
• Don’t: 6. Scale the logo unproportionately.
• White HSB 192 000 100 CMYK 00 00 00 00 RGB 255 255 255 HEX FFFFFF
• Red HSB 354 088 074 CMYK 15 100 90 10 RGB 190 022 034 HEX BE1622
• Black HSB 059 006 011 CMYK 00 00 00 100 RGB 029 029 029 HEX 1D1D1D
• Helvetica Neue - Light
• Helvetica Neue - Medium
• Typography is a key element to communicate a unified personality for AngelHack.
• Use helvetica light and medium on web, mobile apps, posters and graphics.
• Icons must be red background using the 60% of the area. Icons should be white.

Additional Properties