Apple Computer

American multinational technology company based in Cupertino, California

📋 2 Guidelines

🔗 Connections

Sector

Electronics Software

Region

Usa

Country

United states

Industry

Software industry Software development Consumer electronics industry Information technology Mobile phone industry Electronics Digital distribution

Guideline Year

1993 1987

Language

English

Revenue Range

100B-500B

Operating Income Range

50B-100B

Net Profit Range

10B-50B

Employees Range

100K-500K

Total Assets Range

100B-500B

Total Equity Range

100B-500B

Market Capitalization Range

OVER-1T

Product Or Material Produced

Apple watch Apple tv Apple pay MAC Airpods Homepod Ipod Wearable computer Smartphone Ipod touch Imac Consumer electronics Personal computer Personal digital assistant Software Tablet computer Peripheral Video game console Computer hardware Networking hardware

Headquarters Location

Apple park Cupertino

Foundation Date

1976

Foundation Year Bucket

1970S

Tags

Featured Technology Vintage Software

Official Websites

Brand Guidelines

1987

Brand Summary

Mission
  • To preserve and enforce Apple’s corporate identity, ensuring it remains a valuable asset that brings credibility and recognition to all products and communications.
Core Values
  • creativity
  • imagination
  • consistency
  • quality
  • recognition
Target Audience
  • Individuals and organizations interacting with Apple products, employees, partners, and anyone responsible for applying the Apple brand in communications, products, and environments.
Personality Traits
  • innovative
  • distinctive
  • professional
  • precise
  • creative
Visual Identity Overview
  • The Apple brand is defined by its iconic logo, strict color standards, minimalist and clean visual style, consistent typography (primarily ITC Garamond), and precise guidelines for logo usage across various media and environments. The visual identity emphasizes clarity, simplicity, and high contrast, with the logo’s shape and color bands strictly regulated.

Categories

Logo Usage
  • There is only one Apple logo, and this is it. Its shape must not be altered in any way. Its color bands must exactly match the colors shown here, and must always appear in this order, from top to bottom. Also, the bands must al­ways butt against each oilier. They do not overlap or bleed together; they are never separated by lines, white space, or oilier colors. If you’re ever tempted to try some­thing creative with this logo­don’t Save your creativity for what­ever the logo will be applied to.
  • As you can see, the Apple logo is not just a nice, simple drawing. In fact, its shape is precisely defined and hard to re-create. For that reason you’ll be wise not to try. Always use the logo art available to you on request-in a wide variety of sizes-by contacting APPLE CI on AppleLink
  • Again, there is only one Apple logo-and it consists of six colors. Of course, some things simply do not warrant four-or six-color print­ing. In these cases, the Apple logo may be reversed to white, or printed in any of the three solid colors shown here-but only these three.
  • It has always been Apple’s nature to stand out in the crowd. By the same token, the Apple logo will be most easily noticed if it stands out from the other elements around it Give it plenty of breath­ing room. The minimum clear space required on all sides of the logo is equal to the distance between the upper and lower “dimples” of the logo. Only the registered trademark symbol and the corporate logotype are permitted within this dear space.
  • All vehicles that will carry the Apple logo must be painted white (the undercarriage and exposed motor parts may be painted black or gray to hide grime). To determine the size of the logo, divide by 3 the mini­mum horizontal dimension of the surface that will carry it This will give you the logo’s appropriate height, dimple to dimple. Preprinted logo decals, in a variety of sizes, may be requested by contacting APPLE CI on AppleLink.
  • The Apple logo shows up on a lot more than just computers these days. Shirts, calculators, and other items sometimes carry our identity In such cases, only top-quality merchandise may be used. Also, all corporate identity guidelines must be followed. In any event, all gift items not purchased through Apple’s Creative Ser­vices department in Cupertino or through the official Cupertino APPLE COLLECTION catalog, and that carry the Apple logo must be pre-approved by the Apple Creative Services and Law depart-ments(contactAPPLE CI and APPLE TM on AppleL.ink).
Color Palette
  • There is only one Apple logo, and this is it. Its shape must not be altered in any way. Its color bands must exactly match the colors shown here, and must always appear in this order, from top to bottom. Also, the bands must al­ways butt against each oilier. They do not overlap or bleed together; they are never separated by lines, white space, or oilier colors. If you’re ever tempted to try some­thing creative with this logo­don’t Save your creativity for what­ever the logo will be applied to.
  • PMS 368 PMS 123 PMS 165 PMS 186 PMS 253 PMS 299
  • Again, there is only one Apple logo-and it consists of six colors. Of course, some things simply do not warrant four-or six-color print­ing. In these cases, the Apple logo may be reversed to white, or printed in any of the three solid colors shown here-but only these three.
  • When dealing with a dark image, you may wish to reverse the Apple logo out of the background. If so, be certain that the logo is pure white, and that the background is no lighter than the gray shown here.
Typography
  • Amazingly, people have come to identify Apple ads, brochures, displays, and the like purely by the typeface used. That’s the fortunate result of a consistent approach to our typography. The official Apple type style is ITC Garamond, con­densed to 80 percent The ITC Garamond family is preferred for all primary uses. Light type is best for headlines and body copy, while bold and book type are reserved for headlines. For secon­dary uses-small headlines or subheads, for instance-the Hel­vetica family of type is also accept­able. However, body copy should nearly always be ITC Garamond.
  • ITC Garamond Light Roman, condensed t Amazingly, people hav identify Apple ads, br displays, and the like I typeface used. That’s t result of a consistent a typography The offici style is ITC Garamonc to 80 percent. The ITC family is preferred for uses. light type is bes and body copy, while type are reserved for secondary uses-sm or subheads, for insta Helvetica family of tyt acceptable. However, should nearly always Garamond.
  • ITC Garamond Light Roman, condensed to 80% of Roman Amazingly, people have come to identify Apple ads, brochures, displays, and the like purely by the typeface used. That’s the fortunate result of a consistent approach to our typography The official Apple type style is ITC Garamond, condensed to 80 percent. The ITC Garamond family is preferred for all primary uses. Light type is best for headlines and body copy, while bold and book type are reserved for headlines. For secondary uses-small headlines or subheads, for instance-the Helvetica family of type is also acceptable. However, body copy should nearly always be ITC Garamond.
  • ITC Garamond Book Roman, condensed to 80% of Roman Amazingly, people have come to identify Apple ads, brochures, displays, and the like purely by the typeface used. That’s the fortunate result of a consistent approach to our typography. The official Apple type style is ITC Garamond, condensed to 80 percent. The ITC Garamond family is preferred for
  • ITC Garamond Bold Roman, condensed to 80% of Roman Amazingly, people have come to identify Apple ads, brochures, displays, and the like purely by the typeface used. That’s the fortunate result of a consistent approach to our typography. The official Apple type style is ITC HelveticaLight
  • Helvetica Regular
  • HelveticaBold
Visual Style
  • Word ‘No’ in Large Font - The image should prominently feature the word ‘No.’ written in large, bold, black serif font on a plain white background. The letter ‘N’ should be taller with a distinctive point at the top left and slight curves at the bottom of its legs. The ‘o’ should be rounded and appears slightly smaller in height than the ‘N’. The period after ‘No’ should be clearly visible, smaller in size, positioned close to the ‘o’, and aligned to the baseline of the lowercase letter. The overall composition emphasizes clarity and simplicity, with high contrast between the black text and white background, making the word ‘No’ unmistakably readable and visually striking.
  • Simplified Apple Logo - The image should feature a large, solid, stylized depiction of an apple, rendered in a flat, monochromatic teal or green color. The apple shape is rounded with a slight indent on the right side, representing a typical apple’s form. At the top of the apple, there is a single leaf, elongated and pointed, attached to the stem area, also in the same teal or green color. The leaf leans slightly to the right. Near the bottom right corner of the image, there is a small registered trademark symbol (®). The background should be plain white, providing a high contrast to the apple, emphasizing its shape. There are no additional details, textures, or shading on the apple, making it a simple, minimalist silhouette.
  • Rainbow Apple Logo - The image should depict a logo featuring an apple shape divided into rainbow-colored horizontal stripes, with a green leaf on top, all encased within a white circle. The background of the entire image is a solid blue color. The rainbow stripes within the apple include colors arranged from top to bottom as green, yellow, orange, red, purple, and blue, with the stripes running horizontally across the apple. The green leaf is positioned at the top left of the apple’s stem area, contrasting with the rainbow pattern. The white circle encloses the apple and is centrally placed on the blue background, creating a clear contrast to make the logo stand out prominently. The overall composition is symmetrical, with the apple centered within the circle and the circle centered on the blue background.
  • Stylized ‘Nie.’ Text - The image should have a white or light-colored background with the word ‘Nie.’ prominently displayed in large, bold, Gothic or serif font. The text should be centered and evenly spaced, with the capital ‘N’ and lowercase ‘ie’ clearly distinguishable. The font style should evoke a formal, classic aesthetic, with a slight flourish or variance in stroke thickness. The dot after ‘Nie’ should be placed immediately to the right of the ’e,’ maintaining proportional spacing. The overall composition should be minimalist, emphasizing the text without additional ornamentation or imagery.
Packaging Design
  • As the Apple product family continues to grow, so does the complexity of its packaging system. A new international packaging design, however, has simplified that system. Products whose sales are least influenced by packaging (such as printers) feature an economical two-color graphic design. Products whose sales are more easily influenced by packaging (such as software) are printed in full color.
Corporate Gift Items
  • The Apple logo shows up on a lot more than just computers these days. Shirts, calculators, and other items sometimes carry our identity In such cases, only top-quality merchandise may be used. Also, all corporate identity guidelines must be followed. In any event, all gift items not purchased through Apple’s Creative Ser­vices department in Cupertino or through the official Cupertino APPLE COLLECTION catalog, and that carry the Apple logo must be pre-approved by the Apple Creative Services and Law depart-ments(contactAPPLE CI and APPLE TM on AppleL.ink).
Stationery Guidelines
  • A International Corporate Letterhead Size: 211 x 295 mm A Standard Corporate Letterhead Size: 82 x 11 inches A Standard Envelope size: 9/ x #s inches A Envelope Size: 12 x 9 inches Standard Business Cards Size: 32 x 2 inches Japanese Business Card Mailing Label Size: 4 x 24 inches Business cards shown at 60% of original size. Stationery, envelopes, and mailing label shown at 50% of original size. A = 4 picas B = 3 picas C = 1.5 picas
  • What’s true every­where else on this poster is true here: The official way is the only way. Apple’s Corporate Identity Guidelines notebook spells it out for you, and even provides reproducible art for your stationery and business cards.
Vehicle Signage
  • All vehicles that will carry the Apple logo must be painted white (the undercarriage and exposed motor parts may be painted black or gray to hide grime). To determine the size of the logo, divide by 3 the mini­mum horizontal dimension of the surface that will carry it This will give you the logo’s appropriate height, dimple to dimple. Preprinted logo decals, in a variety of sizes, may be requested by contacting APPLE CI on AppleLink.
Site Signage
  • Corporate identity starts at home-beginning with the signs that greet people who visit Apple’s facilities. For that reason, a system of modular signs has been de­signed on 17, 30, and 45 square inch grids. For blueprints, installa­tion procedures, and other details, X contact APPLE CI on AppleL.ink.
  • 45" 45" 600 Hamilton 10455 Bandley Drive
  • 45" 15" 4 Marketing Finance Engineering Sales 45" 600 Hamilton e 10455 Bandley Drive
Exhibit Signage
  • When planning an exhibit display or booth, don’t overuse the Apple logo. Ours is a powerful identity, and a little goes a long way. Simply see to it that the corporate signature is clearly visible from a distance, that there is adequate white space surrounding it, and that the logo is re-produced accurately. What’s true everywhere else on this poster is true here: The official way is the only way. Apple’s Corporate Identity Guidelines notebook spells it out for you, and even provides reproducible art for your stationery and business cards.
Av Presentation Guidelines
  • When preparing slides for a multi­media presentation, always place the Apple logo in one of the positions illustrated here. All the stan­dard rules regarding logo colors apply. Whenever you superimpose the logo over a color photo or background, however, you should show the logo in white.

1993

Brand Summary

Mission
  • To build positive associations through products, values, and clear communications, confirming the difference between Apple and its competitors [^1].
Core Values
  • simplicity
  • clarity
  • consistency
  • quality control
Target Audience
  • Customers familiar with Apple products and services, as well as broader audiences reached through corporate communications, advertisements, merchandising, and legal documents [^2].
Personality Traits
  • innovative
  • distinctive
  • professional
  • approachable
Visual Identity Overview
  • Apple’s visual identity centers on the consistent use of the Apple logo, logotypes, signatures, and typefaces, with strict guidelines for color palette, clear space, and layout. The logo is used in both spectrum (rainbow) and one-color versions, with specific Pantone colors and minimum size requirements. Apple Garamond and Helvetica are the primary typefaces, and white space is integral to the brand’s look [^3].

Categories

Logo Usage
  • Use the electronic or photographic artwork provided with these standards every time you reproduce the Apple logo. Do not alter the logo in any way. Use only the colors shown here. Do not substitute colors or rearrange the order of the colors. Do not use the spectrum colors as a “rainbow” design in any other graphics. They are reserved for use on the Apple logo.
  • Always check the color of the Apple spectrum logo when printing it. Match the printed logo to the color swatches provided. You’ll need to adjust the color to create a more accurate match depending on the paper stocks you use.
  • The minimum size for the logo is 7 mm. Do not use an Apple logo smaller than this size.
  • Never use both the spectrum logo and the one-color logo in the same piece. Only one Apple logo should be used on any one surface of your layout.
  • Apple Green; use Pantone* 368. Apple Yellow; use Pantone* 123. Apple Orange; use Pantone* 165. Apple Red; use Pantone* 186. Apple Purple; use Pantone* 253. Apple Blue; use Pantone* 299. Black or Apple Blue.
  • This demonstration of the Apple logo is printed with six match colors and black.
  • Minimum size is 7 mm.
  • Inks produce slightly different results depending Oil the paper stock or surface material you’re printing on. Always check the color and quality of the spectrum logo while on press. To obtain the closest color match possible, use the color swatches provided.
  • These swatches are printed on coated paper stock. When using various paper stocks, including uncoated stock, visually match the colors as closely as possible to these color swatches.
  • The Apple spectrum logo is often printed using four­color process to save money. The Apple colors are achieved by mixing screen tints of three of the four standard process colors: cyan, magenta, and yellow.
  • Choose a line screen that best suits your printer’s capabilities and that will achieve good results on your paper stock or surface. A fine screen will produce a sharper logo, but will require more effort on press to ensure that the logo prints correctly.
  • We recommend that you order color-separation screens directly from an approved Apple vendor.
  • Be sure to specify the height of your logo, the line screen, the film type (positive or negative), the film orientation (right reading emulsion up or emulsion down), or the format SyQuest disk your printer uses.
  • Apple spectrum logo printed using four-color process with 85 line screen Standard for newspaper printing.
  • Apple spectrum logo printed using four-color process with 133 line screen. Standard for magazine printing.
  • Apple spectrum logo printed using four-color process with 150 line screen Standard for commercial printing. Often used for Apple brochures and packaging.
  • Apple spectrum logo printed using four-color process with 175 line screen. Standard for fine commercial printing. Often used for Apple posters and high-quality brochures.
  • It’s important that the Apple spectrum logo be placed only on black, white, or off-white back­grounds. In certain applications, such as exhibits and product labels, a tight-gray background can be used.
  • Use the one-color version of the Apple logo-black, white, or red only-when you can’t afford to print the spectrum logo or when your layout warrants a simple color treatment. Always use the electronic or photographic artwork provided when reproducing the Apple logo.
  • In addition to printing, the Apple spectrum logo can be produced using a variety of methods, such as silk screening, embroidery, or molded plastic.
  • The Apple one-color logo can also be printed in metallic gold or silver. It can be blind embossed or debossed, or etched on glass. It can be laser-cut into materials. It can be printed or embroidered on fabric.
  • Always remember that quality control is vitally important. Check the logo when it is being produced to ensure that the colors, shape, and size are accurate.
  • White space is an integral part of the Apple look. Keep the area around the iogo clean and uncluttered.
  • Graphics, type, photographs, and illustrations should not enter the dear-space area, shown here. Placement of the registered trademark notice symbol (®) is also shown.
  • When using the Apple logo at very large sizes, you’ll need to adjust the size and position of the registered trademark symbol. The symbol should be reduced on very large logos and sometimes should be placed closer to the logo, so that it is readable but unobtrusive.
  • x=height of the Apple logo. The clear space should measure x on all sides of the logo.
  • The same clear-space rule applies to the one-color Apple logo.
  • The registered trademark notice symbol (®) should be included when the Apple logo is registered in the country in which the materials bearing the logo are used. If the Apple logo appears on materials that will be distributed internationally, do not use the ® unless the logo is registered in each country of distribution.
  • Use of the Apple logo on printed materials should be accompanied by the credit line, “The Apple logo is a trademark of Apple Computer, Inc., registered in the U.S.A. and other countries’
Color Palette
  • Apple colors-see pages 6-7 Apple Green Apple Yellow Apple Orange Apple Red Apple Purple Apple Blue
  • Apple Green; use Pantone* 368. Apple Yellow; use Pantone* 123. Apple Orange; use Pantone* 165. Apple Red; use Pantone* 186. Apple Purple; use Pantone* 253. Apple Blue; use Pantone* 299. Black or Apple Blue
  • Use only the colors shown here. Do not substitute colors or rearrange the order of the colors. Do not use the spectrum colors as a “rainbow” design in any other graphics. They are reserved for use on the Apple logo.
  • Always check the color of the Apple spectrum logo when printing it. Match the printed logo to the color swatches provided. You’ll need to adjust the color to create a more accurate match depending on the paper stocks you use.
  • Make sure the colors match the Apple colors exactly. Carefully check each color. Colors should be bright and fully saturated. The six color bands should be of equal width. Make sure that the bands touch without overlapping. There should be no white space between bands.
  • The Apple spectrum logo is often printed using four­color process to save money. The Apple colors are achieved by mixing screen tints of three of the four standard process colors: cyan, magenta, and yellow.
  • The Apple spectrum logo be placed only on black, white, or off-white back­grounds. In certain applications, such as exhibits and product labels, a tight-gray background can be used.
  • Use the one-color version of the Apple logo-black, white, or red only-when you can’t afford to print the spectrum logo or when your layout warrants a simple color treatment.
  • The Apple one-color logo can also be printed in metallic gold or silver. It can be blind embossed or debossed, or etched on glass. It can be laser-cut into materials. It can be printed or embroidered on fabric.
  • Apple Red logo (Use Pantone* 186.)
  • Spectrum logo with black logotype
  • Black logo with black logotype
  • Apple Red logo with black logotype (For Apple Red, use Pantone* 186.)
  • Spectrum logo and while logotype on black background
  • White logo and logotype on black background
  • White logo and logotype on any dark background that provides strong contrast
  • Black logo and logotype on any light background that provides strong contrast
Typography
  • Apple Garamond has been our primary typeface for more than ten years. Apple Garamond is a specially drawn version of Garamond. Do not substitute other versions of Garamond.
  • Apple Garamond is an ideal typeface for text applications and comes in three weights.
  • Apple Garamond Light (and Light Italic)-Primarily used for text, captions, and headlines.
  • Apple Garamond Book (and Book Italic)-For most display applications (such as signs and some headlines), the book weight provides a heavier weight while retaining the elegant, classic letter forms.
  • Apple Garamond Bold (and Bold Italic)-For limited use to emphasize specific words, such as glossary entries.
  • In QuarkXPress, Apple Garamond can be further condensed. The table gives recommended specifications for tracking (removing space between letters) and horizontal scaling (condensing the shape of the letters). These specifications are for use in QuarkXPress only, and do not apply to other software.
  • Helvetica is Apple’s secondary typeface. It is a sans serif typeface that offers a wide range of weights. The condensed versions can be used in technical publications. The bold and black weights are ideal for headlines and subheadlines.
  • The examples below show the most typical uses of Helvetica in Apple communications. These examples use Adobe fonts. If Adobe fonts are not available, you can use other versions of Helvetica that closely match these examples.
  • Apple Garamond is used in a particular manner at Apple. The examples shown here will help you to recognize Apple’s way of setting type.
  • The letterspacing and line spacing in this example are typical of the Apple typographic look. The headline is set in QuarkXPress using Apple Garamond Light 36 point on 35 point leading with -10 tracking and 95% horizontal scaling. This body copy is Apple Garamond Light 13 point on 16 point leading with -5 tracking.
  • This example is set too tightly. The ascenders in the headline touch the line above. The letters are cramped and touching each other.
  • This example is set with too much letterspacing and line spacing. The big, wide, open feel is not the Apple look.
  • The cover headline is eioe-erg carefully letterspaced. This headline is set in Apple Garamond Light 34/40 point, -10 tracking, 96% scaling, alignment centered.
  • The cover subhead is smaller than the headline but uses the same style. Subheads are carefully letterspaced and set with tight line spacing. They are usually centered. This subhead Is set in Apple Garamond Light 20/17 point, -9 tracking, alignment centered.
Visual Style
  • Apple relies on the consistent use of a few simple elements to identify itself.
  • Apple logo-the primary symbol of our company, our products, and our services.
  • Apple logotypes-the specially designed versions of the words “Apple,” “Apple Computer,” and other official names for the company.
  • Apple signatures-the combination of an Apple logo and an Apple logotype.
  • Typefaces-Type families and the manner in which they are used in Apple communications.
  • Apple colors-the colors of the Apple logo.
  • Whitespace-the space that’s an integral part of the Apple look.
  • Use the electronic or photographic artwork provided with these standards every time you reproduce the Apple logo. Do not alter the logo in any way. Use only the colors shown here. Do not substitute colors or rearrange the order of the colors. Do not use the spectrum colors as a “rainbow” design in any other graphics. They are reserved for use on the Apple logo.
  • Always check the color of the Apple spectrum logo when printing it. Match the printed logo to the color swatches provided. You’ll need to adjust the color to create a more accurate match depending on the paper stocks you use.
  • The minimum size for the logo is 7 mm. Do not use an Apple logo smaller than this size.
  • Never use both the spectrum logo and the one-color logo in the same piece. Only one Apple logo should be used on any one surface of your layout.
  • Apple Green; use Pantone* 368. Apple Yellow; use Pantone* 123. Apple Orange; use Pantone* 165. Apple Red; use Pantone* 186. Apple Purple; use Pantone* 253. Apple Blue; use Pantone* 299. Black or Apple Blue
  • This demonstration of the Apple logo is printed with six match colors and black.
  • Minimum size is 7 mm.

Additional Properties

PropertyValue
Wikidata LinkOpen Wikidata
PropertyValue
Product Or Material ProducedApple Watch; Apple Tv; Apple Pay; Mac; Airpods; Homepod; Ipod; Wearable Computer; Smartphone; Ipod Touch; Imac; Consumer Electronics; +8 more
Headquarters LocationApple Park; Cupertino
Foundation Date1976
Irs Employer Identification Number94-2404110
Legal Entity IdentifierHWUPKR0MPOU8FGXBT394
Topic’S Main Wikimedia PortalPortal:Apple Inc.
Founded BySteve Wozniak (from 1976-04-01), Ronald Wayne (from 1976-04-01), Steve Jobs (from 1976-04-01)
CountryUnited States
Child Organization Or UnitFileMaker, Inc. (from 1998), Anobit (from 2012-01-06), Beats Electronics (from 2014-08-01), Braeburn Capital (from 2005), AuthenTec (+12 more)
Viaf Cluster Id154701873
Gnd Id1095305-X
Library Of Congress Authority Idn84040978
Stock ExchangeNasdaq (from 1980-12), Tokyo Stock Exchange (from 1990-09, until 2004-12-25)
Musicbrainz Artist Id9b502a85-104b-4489-beff-ecedca81741c
Inception1976-04-01
Topic’S Main CategoryCategory:Apple Inc.
IsinUS0378331005
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Libraries Australia Id36551832
Portuguese National Library Author Id197517
Selibr Id352120
Nl Cr Aut Idolak2003164541
Ndl Authority Id00276548
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Industrysoftware industry, consumer electronics industry, digital distribution, electronics, information technology (+2 more)
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Github Accountapple
Legal Formcorporation, public company
Product Or Material ProducedApple TV (from 2006-09-12), Apple Watch (from 2015-04-24), (from 2012-03-07), IPod, iMac (+17 more)
Researchgate Institute IdApple_Inc
Location Of FormationLos Altos
Usb Vendor Id05ac
X (Twitter) UsernameApple (as of 2018-05-10, from 2011-09-27), AppleSupport (as of 2021-11-17, from 2015-06-05)
Owner OfImagination Technologies, Apple corporate shuttle
Code List For Cultural Heritage Organizationsccupaci
Ne.Se Idapple-inc
Eu Transparency Register Id588327811384-96
Board MemberFred D. Anderson (from 2004-06, until 2006-10), Gil Amelio (from 1994, until 1997-07), Larry Ellison (from 1997, until 2002-09-20), Steve Jobs (from 1977-03, until 1985-09), Delano Lewis (from 1994, until 1997-07-25) (+17 more)
Permanent Duplicated Item,
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Total Liabilities241,272,000,000 United States dollar (as of 2017-09-30), 258,578,000,000 United States dollar (as of 2018-09-29), 248,028,000,000 United States dollar (as of 2019-09-28), 258,549,000,000 United States dollar (as of 2020-09-26), 287,912,000,000 United States dollar (as of 2021)
British Museum Person Or Institution Id204736
Itu/Iso/Iec Object Id1.3.6.1.4.1.63
Ipv4 Routing Prefix17.0.0.0/8
Facebook Usernameapple
Cooper Hewitt Person Id18049149
MottoThink different.
Dagens Nyheter Topic Idapple
Vk Usernameapple
Instagram Usernameapple
Boijmans Artist Id26385
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Youtube Channel IdUCE_M8A5yxnLfW0KghEeajjw (as of 2024-04-14, from 2005-06-22), UCYFQ33UIPERYx8-ZHucZbDA (as of 2024-04-14, from 2017-10-05)
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Encyclopædia Universalis Idapple
Permid4295905573
Mac Address Block Large Id000502, 001124, 001451, 002241, 002312 (+624 more)
Subredditapple (from 2008-01-25)
Brockhaus Enzyklopädie Online Idapple-inc
Wikimedia Outlineoutline of Apple Inc.
Part OfNasdaq-100, Dow Jones Industrial Average, Big Tech (web), S&P 500, Dow Jones Global Titans 50 (+2 more)
Uk Parliament Thesaurus Id1628, 398288
Grid Idgrid.455360.1
Linkedin Company Or Organization Idapple
C Span Organization Id21353
Idref Id02800261X
National Library Of Israel Id (Old)001690054
Country Of OriginUnited States
Category For Employees Of The OrganizationCategory:Apple Inc. people
App Store Developer Id284417353
ImageApple park cupertino 2019.jpg
Boardgamegeek Game Publisher Id11994
Microsoft Academic Id (Discontinued)1311269955
Has Works In The CollectionMuseum Boijmans Van Beuningen, Museum of Modern Art, Design Museum Gent, San Francisco Museum of Modern Art, Museum of Industry
Whosampled Artist IdApple-Inc.
Klexikon Article IdApple
Snac Ark Idw67t8fjv
Wolfram Language Entity CodeEntity[“HistoricalEvent”, “AppleComputerIsCreated”]
Justia Patents Company Idapple
Zhihu Topic Id19551762, 19551318
Hal Structure Id530322
Ror Id059hsda18
Ringgold Id93243
Phone Number+1-800-275-2273, +1-800-263-3394
Gran Enciclopèdia Catalana Id (Former Scheme)0244326
Dr Topic Idapple-inc
Fcc Grantee CodeBCG
National Equipment Registration System Supplier NumberE73
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Central Index Key0000320193
Headquarters LocationCupertino (from 1993, until 2018), Cupertino (from 2018), Apple Park
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Owned ByThe Vanguard Group (as of 2023-11-22), Berkshire Hathaway, BlackRock, State Street Global Advisors
Archives AtStanford University Libraries Department of Special Collections and University Archives
Omni Topic Id67257d23a25f612d165d2bd4eae1959a96f44603
Glassdoor Company Id1138
Tiktok Usernameapple
Chief Executive OfficerMichael Scott (from 1977-01-01, until 1981-01-01), Mike Markkula (from 1981-01-01, until 1983-01-01), John Sculley (from 1983-01-01, until 1993-01-01), Michael Spindler (from 1993-01-01, until 1996-01-01), Gil Amelio (from 1996-01-01, until 1997-01-01) (+2 more)
Kbpedia IdAppleComputer
Terms Of Service Urlhttps://www.apple.com/legal/internet-services/terms/site.html
Privacy Policy Urlhttps://www.apple.com/legal/privacy/
Crunchbase Organization Idapple
Official NameApple Inc.
Described At Urlhttp://www.fundinguniverse.com/company-histories/apple-computer-inc-history/
External AuditorErnst & Young LLP
Uvl Company Id4283
Lex IdApple
X Topic Id10026364281
Bbc News Topic Idcrr7mlg0gqqt
The Top Tens Id1973
Stack Exchange Site Urlhttps://apple.stackexchange.com/
Google Play Developer SlugApple Inc.
Alexander Turnbull Library Id107392
De Agostini IdApple
Social Media Followers5,822,534 (as of 2021-01-04), 1,826,785 (as of 2018-05-10), 4,205,879 (as of 2020-04-14), 14,400,000 (as of 2021-07-02), 7,533,728 (as of 2022-02-26) (+3 more)
Copyright Status As A Creatorworks protected by copyrights
Service Status Information Urlhttps://www.apple.com/support/systemstatus/
Share Catalogue Author Id491253
Hrvatska Enciklopedija Id3393
Proleksis Enciklopedija Id9175
Trustpilot Company Idwww.apple.com, apple.com.au
Banq Authority Id0000993514
Bibsys Id90133429
National Library Of Brazil Id000599806
Canadiana Name Authority Idncf10221154
National Library Of Greece Id261146
National Library Of Israel J9U Id987007528282705171
National Library Of Lithuania IdLNB:BaED;=BC
National Library Of Latvia Id000169010
Nacsis Cat Author IdDA02707680
Nsk (Viaf) Id000394565
Nukat Idn2010060181
Rero Id (Legacy)A002934454
Libris Urisq47fckb21dd937
Slovak National Library (Viaf) Idvtls001765184
Armeniapedia Id12826
Sfmoma Artist IdApple_Inc_
Award ReceivedNational Design Awards
Owler Company Idapple
Reddit Usernameapple
Fandom Article Idlogos:Apple, apple:Apple_Inc., htmlcss:Apple_Inc., youtube:Apple
Levels.Fyi Company IdApple
Comparably Company Idapple
Official Shop Urlhttps://www.apple.com/store, https://www.apple.com/mx/store, https://www.apple.com/kr/store
Great Norwegian Encyclopedia IdApple
Indeed Company IdApple
Osm Name Suggestion Index Idappleinc-918717
Official Jobs Urlhttps://www.apple.com/careers/us/
Wikisimpsons Article Id133935
Lobby Register Of The German Bundestag IdR002359 (from 2022-02-28)
Official Forum Urlhttps://discussions.apple.com/
Date Of Incorporation1977-01-03
Wordnet 3.1 Synset Id00000013-n
Affiliated Worker OrganisationApple worker organizations
Topic Has TemplateTemplate:Apple
Lc And Marc Vocabularies Idorganizations/ccupaci
Shortened Url Formatterhttps://apple.co/$1
Reddit Topic Id$aapl, apple_inc
On Focus List Of Wikimedia ProjectWikipedia:Vital articles/Level/4 (as of 2022-10-31)
National Library Of Ireland Idvtls002237155
Uae University Libraries Ida10008664
Bnmm Authority Id000061987
Hashtagapple
Sitemap Urlhttps://www.apple.com/sitemap.xml
Youtube HandleApple
Personality Database Profile Id182235
Musicbrainz Label Ide43bc221-ca95-4b7c-b944-09d0f99b9ace
Twitter Community Id1461479793287778304
Influencewatch Idfor-profit/apple-inc
Cinii Research Id1140845216784067968
LocationUnited States
National Library Of Korea IdKAB202202356
Bbc Things Id92bcfc9f-bff2-4f1a-b38e-182542106fb9
History Of Topichistory of Apple Inc.
Lemmy Community Idapple_enthusiast@lemmy.world
Compart Institution Id279
Radio France Person Idapple
Mod Db Company Idapple
Google Scholar Organization Id11540454294127154050
Autonomous System Number714, 1036, 1042, 2709, 6185
Larousse Iddivers/Apple/103074
Wikikids IdApple_Inc.
Indie Db Company Idapple
Google News Publication IdCAAqIggKIhxDQklTRHdnTWFnc0tDV0Z3Y0d4bExtTnZiU2dBUAE
Gran Enciclopèdia Catalana Idapple-inc.
Lobbypedia IdApple
Online Books Page Author IdApple Computer, Inc.
Museum Digital Id11768
Member OfComputer & Communications Industry Association, American Chamber of Commerce in Germany, bitkom, Initiative D21, Zentralverband Elektrotechnik- und Elektronikindustrie (+6 more)
C64 Wiki IdApple
Hugging Face User Or Organization Idapple
Internet Content Provider Registration Record Id京ICP备10214630号-1
Wechat IdApple
ChairpersonArthur D. Levinson
Foldoc IdApple+Computer,+Inc.
Namuwiki IdApple
Stadtwiki Karlsruhe Id35363
Operating Areaworldwide
Courrier International Topic Idapple
Libération Topic Idapple
Niconicopedia Idapple
Visuotinė Lietuvių Enciklopedija Idapple
Opensecrets Organization IdD000021754
Littlesis Organization Id104
Pixiv Encyclopedia IdApple_Inc.
Kalliope Verbund (Gnd) Id1095305-X
Vgc Company Id547
Domain Nameapple.com, apple-dns.net, aaplimg.com
Techraptor Company Idapple
Scimago Institutions Rankings Id87277
Danbooru Tagapple_inc.
‎Private Enterprise Number63
‎Yale Lux Idgroup/a31e244f-4fb1-48d9-b2ee-c93f44cd8714
Github Topicapple
Wikirate Company Id1578
Pci Vendor Id106b
T10 Vendor Id StringAPPLE
Catalog CodeDEBYLT0273 (from 2022-05-24)
Bloomberg Company IdAAPL:US
‎Gamesindustry.Biz Tag Idcompanies/apple
Pnp Vendor IdAPP
North Data IdApple%20Inc%C2%B7,%20Cupertino,%20US/ON%205020894050
Treccani Idapple
Threads Usernameapple
Out Tag Idapple
The Advocate Tag Idapple
Microsoft Store Developer IdApple+Inc.

Revenue History

Revenue ($)Year informationBucket
$233.72Bas of 2015100B-500B
$182.79Bas of 2014100B-500B
$170.91Bas of 2013100B-500B
$156.51Bas of 2012100B-500B
$108.25Bas of 2011100B-500B
$215.64Bas of 2016100B-500B
$229.23Bas of 2017100B-500B
$265.60Bas of 2018100B-500B
$260.17Bas of 2019100B-500B
$274.51Bas of 2020100B-500B
$365.82Bas of 2021100B-500B
$37.49Bas of 2008, from 2007-09-30, until 2008-09-2710B-50B
$42.91Bas of 2009, from 2008-09-28, until 2009-09-2610B-50B
$65.22Bas of 2010, from 2009-09-27, until 2010-09-2550B-100B
$394.33Bas of 2022, from 2021-09-26, until 2022-09-24100B-500B
$383.29Bas of 2023, from 2022-09-25, until 2023-09-30100B-500B
$391.04Bas of 2024, from 2023-10-01, until 2024-09-28100B-500B
$416.16Bas of 2025, from 2024-09-29, until 2025-09-27100B-500B

Operating Income History

Operating Income ($)Year informationBucket
$60.02Bas of 201650B-100B
$61.34Bas of 201750B-100B
$70.90Bas of 201850B-100B
$63.93Bas of 201950B-100B
$66.29Bas of 202050B-100B
$108.95Bas of 2021100B-500B
$8.33Bas of 2008, from 2007-09-30, until 2008-09-271B-10B
$11.74Bas of 2009, from 2008-09-28, until 2009-09-2610B-50B
$18.39Bas of 2010, from 2009-09-27, until 2010-09-2510B-50B
$33.79Bas of 2011, from 2010-09-26, until 2011-09-2410B-50B
$55.24Bas of 2012, from 2011-09-25, until 2012-09-2950B-100B
$49.00Bas of 2013, from 2012-09-30, until 2013-09-2810B-50B
$52.50Bas of 2014, from 2013-09-29, until 2014-09-2750B-100B
$71.23Bas of 2015, from 2014-09-28, until 2015-09-2650B-100B
$119.44Bas of 2022, from 2021-09-26, until 2022-09-24100B-500B
$114.30Bas of 2023, from 2022-09-25, until 2023-09-30100B-500B
$123.22Bas of 2024, from 2023-10-01, until 2024-09-28100B-500B
$133.05Bas of 2025, from 2024-09-29, until 2025-09-27100B-500B

Net Profit History

Net Profit ($)Year informationBucket
$45.69Bas of 201610B-50B
$53.39Bas of 201550B-100B
$39.51Bas of 201410B-50B
$37.04Bas of 201310B-50B
$41.73Bas of 201210B-50B
$48.35Bas of 201710B-50B
$59.53Bas of 201850B-100B
$55.26Bas of 201950B-100B
$57.41Bas of 202050B-100B
$94.68Bas of 202150B-100B
$6.12Bas of 2008, from 2007-09-30, until 2008-09-271B-10B
$8.23Bas of 2009, from 2008-09-28, until 2009-09-261B-10B
$14.01Bas of 2010, from 2009-09-27, until 2010-09-2510B-50B
$25.92Bas of 2011, from 2010-09-26, until 2011-09-2410B-50B
$99.80Bas of 2022, from 2021-09-26, until 2022-09-2450B-100B
$97.00Bas of 2023, from 2022-09-25, until 2023-09-3050B-100B
$93.74Bas of 2024, from 2023-10-01, until 2024-09-2850B-100B
$112.01Bas of 2025, from 2024-09-29, until 2025-09-27100B-500B

Employees History

EmployeesYear informationBucket
115,000as of 2015-07100K-500K
132,000as of 2018100K-500K
123,000as of 2017-09-30100K-500K
147,000as of 2020-09-26100K-500K
116,000as of 2016-09-30100K-500K
154,000as of 2021100K-500K
164,000as of 2022100K-500K

Total Assets History

Total Assets ($)Year informationBucket
$321.69Bas of 2016-09-30100B-500B
$290.35Bas of 2015100B-500B
$231.84Bas of 2014100B-500B
$207.00Bas of 2013100B-500B
$176.06Bas of 2012100B-500B
$375.32Bas of 2017-09-30100B-500B
$365.73Bas of 2018-09-29100B-500B
$338.52Bas of 2019-09-28100B-500B
$323.89Bas of 2020-09-26100B-500B
$351.00Bas of 2021-09-25100B-500B

Total Equity History

Total Equity ($)Year informationBucket
$134.05Bas of 2017-09-30100B-500B
$107.15Bas of 2018-09-29100B-500B
$90.49Bas of 2019-09-2850B-100B
$65.34Bas of 2020-09-2650B-100B
$63.09Bas of 202150B-100B
$62.15Bas of 2023-09-3050B-100B

Market Capitalization History

Market Capitalization ($)Year informationBucket
$1.00Tas of 2018-08-02OVER-1T
$1.04Tas of 2018-09OVER-1T
$2.03Tas of 2020OVER-1T
$2.19Tas of 2021-04-09OVER-1T
$2.24Tas of 2021-06-23OVER-1T
$2.47Tas of 2021-08-24OVER-1T
$3.21Tas of 2025-05-01OVER-1T
🐛 Report