Archidiocese of Toronto

📋 1 Guidelines

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Sector

Public sector

Region

Canada

Guideline Year

2013

Language

English

Tags

Community

Official Websites

Brand Guidelines

2013

Brand Summary

Mission
  • To strengthen the unique identity and reputation of the Archdiocese of Toronto by presenting a compelling and consistent visual identity across all materials and communications [^1].
Core Values
  • unity
  • cooperation
  • tradition
  • consistency
  • faith
  • community
Target Audience
  • Members of the Archdiocese of Toronto, including clergy, staff, parishioners, and external partners involved in church communications and branding [^2].
Personality Traits
  • formal
  • authoritative
  • traditional
  • consistent
  • inclusive
Visual Identity Overview
  • The visual identity centers on the heraldic coat of arms and wordmark, using a formal serif font and a color palette based on Pantone standards (red, blue, yellow, green). The logo is applied with strict guidelines for placement, size, color, and protected space, ensuring a unified and recognizable brand image. The visual style is emblematic, traditional, and structured, with emphasis on clarity and consistency [^3].

Categories

Color Palette
  • The colour palette used by the Archdiocese of Toronto for the coat of arms logo is based on the print industry standard, the PANTONE MATCHING SYSTEM®. The archdiocesan colours are PANTONE 1778 (red), 660 (blue), 7411 (yellow) and 355 (green). When limited by technical or budgetary constraints, these colours may also be reproduced in CMYK, or process colour.
  • For printing jobs in one PANTONE colour, the logo must print in P355 (green) or black.
  • When using silk-screening, vinyl applications or other nonoffset reproduction methods, colour must be matched as closely as possible to the Pantone standards. Please note, the same ink colour might appear slightly different depending on the paper stock selected. Coated and uncoated stocks reflect colours differently as well as different paper finishes and paper colours. The colour you see on your monitor or from colour laser outputs should not be used for visual matching.
  • For guidance or approval of colour selections, please see the contact information provided in the Advice+ Approvals section (page 12).
  • Pantone 1788
  • CMYK 0 100 ] 100 0
  • RGB 242 31 ] 38
  • Pantone 7411
  • CMYK 6 ] 35 ] 82 0
  • RGB 237 ] 174 83
  • Pantone 660
  • CMYK 90 75 0 ] o
  • RGB 63 93 168
  • Pantone 355
  • CMYK 90 15 100 3
  • RGB 20 152 70
  • Do not change any of the colours of the coat of arms or make it greyscale.
  • Do not apply the logo to a colour background.
Typography
  • The wordmark in the archdiocesan logo (i.e., the words “Archdiocese of Toronto” in the logo), are in Georgia. The font for all of the address blocks on letterhead, envelopes and business cards are in Slate.
  • Georgia is the font that has been selected to be used by the Archdiocese of Toronto.
  • For the body of letters, 11pt Georgia font has been selected and is locked in your Word document templates. For headers, 14pt Georgia font is selected. Please use the style sheets in the Word document to select the appropriate font and size for your applications. If you require assistance, please contact the Office of Public Relations & Communications graphic designers.
Logo Usage
  • The entire logo is made up of the coat of arms (with the mitre representing that we are a diocese and shield of Toronto) with the stylized wordmark for “Archdiocese of Toronto”.
  • For printing in two colour, use the green and black version.
  • Logo Versions The preferred use of the logo is the full-colour version.
  • For faxes, photocopying, etchings in glass, etc., use the one-colour version.
  • The colour palette used by the Archdiocese of Toronto for the coat of arms logo is based on the print industry standard, the PANTONE MATCHING SYSTEM®. The archdiocesan colours are PANTONE 1778 (red), 660 (blue), 7411 (yellow) and 355 (green). When limited by technical or budgetary constraints, these colours may also be reproduced in CMYK, or process colour.
  • For printing jobs in one PANTONE colour, the logo must print in P355 (green) or black.
  • When using silk-screening, vinyl applications or other nonoffset reproduction methods, colour must be matched as closely as possible to the Pantone standards. Please note, the same ink colour might appear slightly different depending on the paper stock selected. Coated and uncoated stocks reflect colours differently as well as different paper finishes and paper colours. The colour you see on your monitor or from colour laser outputs should not be used for visual matching.
  • The consistent application of the archdiocesan coat of arms is essential to building and maintaining our identity. The logo should never be altered or redrawn in any way and only approved digital artwork should be used in documents and on the web. While not an exhaustive list, the examples below illustrate some incorrect uses and deviations to avoid.
  • Do not rotate or vertically align the logo.
  • Do not distort or alter the proportion of the logo.
  • Do not include additional text around the logo.
  • Do not use portions of the logo.
  • Do not change any of the colours of the coat of arms or make it greyscale.
  • Do not change the logo configuration.
  • Do not apply the logo to a colour background.
  • Do not add other ellements (like drop shadows) to the logo.
  • Do not alter or redraw the logo.
  • A minimum amount of protected space should always surround the logo in order to separate it from headlines, text, imagery and the outer edge of a document. The protected space is defined as 1 times the x-height in the logo, as shown below.
  • To protect the integrity and clarity of the archdiocesan logo, the logo should be no larger than five inches wide.
  • To protect the integrity and clarity of the archdiocesan logo, the logo should be no smaller than 1.35 inches wide.
  • The archdiocesan logo and signature colours are the primary identifiers for all materials, departments and events and should be used prominently in all communications.
  • The preferred placement of the logo is in the lower­right corner for documents, presentations, advertisements, brochures, etc. The main exceptions are stationery; however, order all of your stationery through the Office of Public Relations & Communications or online at di rect.advertekpri nti ng .com/archtoronto
  • In instances where readability or emphasis is impaired by using the preferred positioning, the logo may be placed in a more appropriate location. However, any alternative usage should occur in consultation with the Office of Public Relations & Communications graphic designers.
  • The archdiocesan logo appears in the bottom right corner with the guest logo appearing in the top left. If there are space restrictions, the archdiocesan logo appears in the bottom right corner with the guest logo appearing in the bottom left. Follow the minimum space requirements described in the section Protected Space & Minimum Size of the Logo. Generally speaking, the logos should be placed as far apart from each other as is possible so they do not compete for prominence.
  • The official stationery design is shown here. All stationery orders are placed with the Office of Public Relations & Communications or online at direct.advertekprinting.com/archtoronto.
  • All standards in this manual apply to web usage as well. For example, the archdiocesan logo must appear prominently within all web environments, just as it must appear prominently in all printed publications. On the archdiocesan website, the logo appears in the top left corner in most cases.
  • In web applications, the logo must: t Archdiocese Catholic Pastoral Centre “Toronto 2ZS8ES«rw • have a clear space around i t as described in this www.archtoronto.org manual • should serve as the link to t he archdiocesan home page • follow the colour, proporti ons, spacing and uses as described in this manual Do not download the archdi ocesan logo on the webpage for use in documen ts. Instead, download it from our internal server or c ontact the Office of Public Relations & Commun ications graphic designers.
  • On letterhead: The archdiocesan logo appears on the top, left hand corner, while the guest logo is placed at the bottom left. The size of the guest logo on letterhead will appear in balance with the archdiocesan logo -it can not appear larger than the archdiocesan coat of arms and workmark.
  • On business cards: Due to space limitations, the guest logo always appears on the back of the business card.
  • The wordmark in the archdiocesan logo (i.e., the words “Archdiocese of Toronto” in the logo), are in Georgia.
  • The archdiocesan logo is readily available on our internal server at public/branding or by contacting the Office of Public Relations & Communications.
  • In order to download and position the logo and images, follow the instructions below.
  • Resizing the Logo or Image (Word and PowerPoint) • Click on the picture to select it. • Move the cursor over the bottom right corner. The cursor will change to an arrow. • Right-click, hold down the button and resize the photo to the size you’d like. Note: Do not try to resize the picture using any of the middle anchor points. It will distort the image.
Brand Values
  • • brand identity – how you would like the public to perceive your product or your brand.
  • • brand image – the perception of a brand in the minds of other people. The brand image is a reflection of the brand personality or product being promoted or offered. It is what people believe about a brand: their thoughts, feelings, expectations associated with a particular institution or company.
Visual Style
  • In order to continue strengthening our unique identity and build our reputation, it is important for the archdiocese to present a compelling and consistent visual identity. This Graphic Standards Manual is a guideline for everyone in the archdiocese so that we can maintain a consistent visual identity.
  • With the application of our standards, we have better control over our visual identity and the image we want to project. There is one look, one voice -a common element that runs through all of our materials no matter what format, size or colour. Our coat of arms and wordmark create this continuity.
  • This guide is intended to create uniformity as to how the archdiocesan logo appears, its colours and the typography used. These standards offer a flexible framework to design within and yet, deliver a consistency that is unmistakably recognized being the Archdiocese of Toronto.
  • The Archdiocesan coat of arms and its options were designed with some flexibility to meet various applications.
  • The entire logo is made up of the coat of arms (with the mitre representing that we are a diocese and shield of Toronto) with the stylized wordmark for “Archdiocese of Toronto”.
  • For printing in two colour, use the green and black version.
  • Logo Versions
  • The preferred use of the logo is the full-colour version.
  • For faxes, photocopying, etchings in glass, etc., use the one-colour version.
  • The colour palette used by the Archdiocese of Toronto for the coat of arms logo is based on the print industry standard, the PANTONE MATCHING SYSTEM®. The archdiocesan colours are PANTONE 1778 (red), 660 (blue), 7411 (yellow) and 355 (green). When limited by technical or budgetary constraints, these colours may also be reproduced in CMYK, or process colour.
  • For printing jobs in one PANTONE colour, the logo must print in P355 (green) or black.
  • When using silk-screening, vinyl applications or other nonoffset reproduction methods, colour must be matched as closely as possible to the Pantone standards. Please note, the same ink colour might appear slightly different depending on the paper stock selected. Coated and uncoated stocks reflect colours differently as well as different paper finishes and paper colours. The colour you see on your monitor or from colour laser outputs should not be used for visual matching.
  • Red Pantone 1788 CMYK 0 100 ] 100 0 RGB 242 31 ] 38
  • Yellow Pantone 7411 CMYK 6 ] 35 ] 82 0 RGB 237 ] 174 83
  • Blue Pantone 660 CMYK 90 75 0 ] o RGB 63 93 168
  • Green Pantone 355 CMYK 90 15 100 3 RGB 20 152 70
  • The consistent application of the archdiocesan coat of arms is essential to building and maintaining our identity. The logo should never be altered or redrawn in any way and only approved digital artwork should be used in documents and on the web. While not an exhaustive list, the examples below illustrate some incorrect uses and deviations to avoid.
  • Do not rotate or vertically align the logo.
  • Do not distort or alter the proportion of the logo.
  • Do not include additional text around the logo.
  • Do not use portions of the logo.
  • Do not change any of the colours of the coat of arms or make it greyscale.
  • Do not change the logo configuration.
  • Do not apply the logo to a colour background.
  • Do not add other ellements (like drop shadows) to the logo.
  • Do not alter or redraw the logo.
  • Keeping the logo isolated from other graphic elements and at a particular size helps preserve the clarity of the presentation.
  • A minimum amount of protected space should always surround the logo in order to separate it from headlines, text, imagery and the outer edge of a document. The protected space is defined as 1 times the x-height in the logo, as shown below.
  • To protect the integrity and clarity of the archdiocesan logo, the logo should be no larger than five inches wide.
  • To protect the integrity and clarity of the archdiocesan logo, the logo should be no smaller than 1.35 inches wide.
  • The archdiocesan logo and signature colours are the primary identifiers for all materials, departments and events and should be used prominently in all communications.
  • The preferred placement of the logo is in the lower­right corner for documents, presentations, advertisements, brochures, etc. The main exceptions are stationery; however, order all of your stationery through the Office of Public Relations & Communications or online at di rect.advertekpri nti ng .com/archtoronto
  • In instances where readability or emphasis is impaired by using the preferred positioning, the logo may be placed in a more appropriate location. However, any alternative usage should occur in consultation with the Office of Public Relations & Communications graphic designers.
  • The archdiocesan logo appears in the bottom right corner with the guest logo appearing in the top left. If there are space restrictions, the archdiocesan logo appears in the bottom right corner with the guest logo appearing in the bottom left. Follow the minimum space requirements described in the section Protected Space & Minimum Size of the Logo. Generally speaking, the logos should be placed as far apart from each other as is possible so they do not compete for prominence.
Layout And Composition
  • A minimum amount of protected space should always surround the logo in order to separate it from headlines, text, imagery and the outer edge of a document. The protected space is defined as 1 times the x-height in the logo, as shown below.
  • To protect the integrity and clarity of the archdiocesan logo, the logo should be no larger than five inches wide.
  • To protect the integrity and clarity of the archdiocesan logo, the logo should be no smaller than 1.35 inches wide.
  • The preferred placement of the logo is in the lower­right corner for documents, presentations, advertisements, brochures, etc. The main exceptions are stationery; however, order all of your stationery through the Office of Public Relations & Communications or online at di rect.advertekpri nti ng .com/archtoronto
  • In instances where readability or emphasis is impaired by using the preferred positioning, the logo may be placed in a more appropriate location. However, any alternative usage should occur in consultation with the Office of Public Relations & Communications graphic designers.
  • The archdiocesan logo appears in the bottom right corner with the guest logo appearing in the top left. If there are space restrictions, the archdiocesan logo appears in the bottom right corner with the guest logo appearing in the bottom left. Follow the minimum space requirements described in the section Protected Space & Minimum Size of the Logo. Generally speaking, the logos should be placed as far apart from each other as is possible so they do not compete for prominence.
  • On letterhead: The archdiocesan logo appears on the top, left hand corner, while the guest logo is placed at the bottom left. The size of the guest logo on letterhead will appear in balance with the archdiocesan logo -it can not appear larger than the archdiocesan coat of arms and workmark.
  • On business cards: Due to space limitations, the guest logo always appears on the back of the business card.
  • Other stationery pieces like fax sheets, memo cards, etc., are flexible in the application of guest logos and do not have to follow the exact rules of the official letterhead and business cards.
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