AsiHome

📋 1 Guidelines

🔗 Connections

Sector

Consumer goods E commerce

Region

Romania

Guideline Year

2024

Language

English

Tags

Featured Design

Official Websites

Brand Guidelines

2024

Brand Summary

Mission
  • The mission statement is referenced but not explicitly stated; the document emphasizes guiding decisions, actions, and culture, forming the foundation of brand identity and shaping community interaction [^1].
Core Values
  • Creativity
  • Community
  • Innovation
  • Transparency
  • Empowerment
  • Excellence
Target Audience
  • The audience is implied to be a vibrant community interested in living spaces, layouts, and functional decorations, seeking a polished and user-friendly experience [^2].
Personality Traits
  • Modern
  • Minimalistic
  • Professional
  • Approachable
  • Innovative
  • Creative
Visual Identity Overview
  • The visual identity is characterized by a modern, minimalistic design with bold geometric logo elements, a clean sans-serif typeface (Neue Haas Grotesk), a warm and neutral color palette, and contemporary imagery focused on living spaces and interiors [^3].

Categories

Brand Imagery
  • Visual Style [Figure description: Minimalist Interior Scene - The image shows a minimalist interior scene with a large, white, smooth wall with a rounded archway framing a view into another room. In the foreground, there is a beige or light taupe-colored vase positioned on the left side of the frame, containing a few dried, wispy branches or grasses that extend upward and outward. The floor appears to be a light, possibly cream or off-white, surface that continues into the background room. Through the archway, a dark-colored modern sofa, likely black or charcoal gray, is visible, with a couple of white or light-colored throw pillows placed on it. To the right of the sofa, a small, round, light wooden side table stands, and beside it is a slatted, rectangular coffee table with a natural wood finish positioned near the sofa. The room has a clean, bright, and uncluttered aesthetic with neutral tones and simple furniture, emphasizing a contemporary and minimalist design.]
  • [Figure description: Modern Open-Plan Living Space - The image depicts a modern, open-plan living space with a minimalistic design. In the foreground, there is a black rectangular dining table with a smooth surface, surrounded by four light gray upholstered chairs with wooden legs. On the table, a decorative white bowl and a large, vibrant floral arrangement in a clear glass vase spilling slightly over the edges are visible. To the left, a staircase with black steps and a slender black railing featuring cable wires ascends along a wall clad in large, rectangular concrete tiles with a smooth finish. The background includes a kitchen area with light wood cabinetry, a built-in wine rack, and a countertop with a sink, along with two black pendant lights hanging above the island. The right side of the image shows large sliding glass doors with black frames, revealing an outdoor area with vertical wooden slats that cast striped shadows on the interior floor and wall. The space is illuminated by natural light that emphasizes the warm wood flooring, creating a bright and inviting atmosphere, with subtle shadows adding depth and contrast.]
  • Wisual Style [Figure description: Modern Living Room Scene - The image depicts a modern, well-lit living room with large windows on the right, revealing green foliage outside. The walls are painted a neutral beige or light brown, contributing to a warm atmosphere. A long, rectangular, horizontal picture or decorative element with a slim frame is mounted high on the wall. Below it, a prominent gray sofa with many cream, beige, and gray cushions is placed centrally against the wall. In front of the sofa, there is a wooden coffee table with a natural finish, holding decorative items such as vases and small plants. Two small, square, brown leather ottomans are positioned directly in front of the coffee table. To the left of the sofa, part of a black, minimalistic chair with a wooden leg is visible, with beige cushions and a pillow on it. To the right of the sofa, a tall, arched floor lamp with a brass or gold finish shrouded in a dome-shaped shade illuminates the seating area. In the far right corner near the windows, there are two modern armchairs with light cushions and slim metal legs, accompanied by a small side table. A lush, green potted plant is situated on the right side near the windows, adding a touch of nature to the room. The flooring appears to be light-colored hardwood, partially covered by a textured beige area rug. The overall decor emphasizes a contemporary, cozy, and inviting atmosphere with natural light streaming in, highlighting the neutral color palette with accents of green and wooden textures.]
  • Image Examples [Figure description: Modern Cozy Interior Scene - The image features a modern interior setting with a dark green wall serving as the background and a brown border framing the scene. In the center, there is a stylish, high-backed armchair with a quilted, textured gray upholstery, placed on a light, patterned area rug. On the armchair, there are two decorative pillows: one in a pale greenish-blue color and another in a light beige color, along with a dark, textured blanket draped over one arm. To the right of the armchair, there is a small, round, white side table with a slender black leg. On top of this table, an artistic lamp with a brass-finished base and a spherical white shade is situated. Behind the table, lush greenery from a large, leafy plant is visible, adding a touch of nature to the scene. The overall ambiance suggests a cozy, sophisticated space designed for relaxation or reading, emphasizing minimalist and contemporary decor elements.]
  • [Figure description: Modern Kitchen Interior - The image depicts a modern, minimalist kitchen interior with a clean and bright aesthetic. The kitchen features a large white island with a smooth surface, accompanied by four wooden stools positioned along its front side, each stool having four straight legs and round, flat seats. Behind the island, the main kitchen wall includes a countertop with items such as a wicker basket, a small decorative object, and a couple of utensils or containers. Above the countertop, there are three white cabinet doors, and to the left, a section of the wall combines white panels with a tall, vertical wooden cabinet that has a built-in oven. The backsplash and countertop are in a subtle light tone, harmonizing with the white cabinetry. Hanging from the ceiling are three black pendant lights evenly spaced, with a matte finish and a simple, modern design. The ceiling is white, with small recessed lighting fixtures visible, and the flooring appears to be natural wood, matching the stools. On the front left corner of the image, there are overlaid texts reading ‘NeoEscape’ and ‘Lorem Ipsum’. The overall scene is well-lit, suggesting natural or bright artificial lighting, emphasizing a contemporary, airy atmosphere.]
Color Palette
  • Together, these colors create a visually striking and memorable brand identity. They should be used consistently across all brand elements to maintain brand recognition and convey the unique personality ofAsiHome.
  • Primary Colors 50%Black
  • Jacko Bean
  • Burnt Crust
  • Jacko Bean RGB0/0/0 HEX#OOOOOOBurnt Crust RGB 99/53/204 HEX#6336f0
    EA0ea

  • Secundary Colors

  • 50% Black50% Black50% Black50% Black
    Ocean Ocean RGB 145/175/199 HEX #91AFC7LushSunSand Sand RGB 185/124/103 HEX #B97C67
    Lush RGB 155/168/163 HEX #9BA8A3Sun RGB 199/163/122 HEX #C7A37A
    50% White50% White50% White

  • Color Usage

  • 45%

  • 6,6% 6,6% 6,6%

  • 15%

  • 20%

Typography
  • The chosen typeface for AsiHome is Neue Haas Grotesk. This modern and sleek sans-serif typeface exudes a sense of professionalism, while its geometric shapes convey a contemporary aesthetic. With its clean lines and legible letterforms, Neue Haas Grotesk ensures readability across various applications. It strikes a perfect balance between sophistication and approachability, reflecting the brand’s commitment to a polished and user-friendly experience.
  • Neue Haas Grotesk
  • Discover the versatility of Neue Haas Grotesk. With a range of weights, clean letterforms, and balanced proportions, it offers legibility and modernity. This typeface includes a wide range of glyphs and punctuation marks, ensuring comprehensive language sup-port. Ideal for AsiHome, it embodies a contemporary and professional aesthetic.
  • Neue Haas Grotesk-Light
  • Neue Haas Grotesk -Roman
  • Neue Haas Grotesk -Medium
  • Neue Haas Grotesk-Bold
  • The typography hierarchy in AsiHome is carefully structured to ensure clear communication and visual hierarchy throughout our brand materials. Headers command attention and set the tone, utilizing the bold weight of Neue Haas Grotesk. Subheaders fol-low, using a slightly lighter weight for easy readability. Body text is set in a regular weight, providing a comfortable reading experience. Lastly, calls to action (CTA) employ a distinct style, such as a contrasting color, to draw attention.
  • Header Neue Haas Grotesk - Bold Text size: 120 pt Lineheight: 125 pt
  • Sub Header Neue Haas Grotesk - Light Text size: 60 pt Lineheight: 77 pt
  • Body Text Neue Haas Grotesk - Light Text size: 30 pt Lineheight: 40 pt
  • Call-To-Action Neue Haas Grotesk - Bold Text size: 30 pt Lineheight: 40 pt
Logo Usage
  • The logo of AsiHome is a visual representation of our brand identity, capturing the essence of our platform and the vibrant community that we cultivate. It is de­signed to be distinctive, memorable, and instantly recognizable.
  • The AsiHome logo features a dynamic and modern design, combining elements that reflect the living spaces, various layouts and functional decorations.
  • The first variation features the full monogram, 2 “spa­ces” combined, representing unity and synergy. This version is primarily used in applications where the full logotype can be displayed. The second variation showcases a single “space”, creating a sleek and mi-nimalistic brandmark. It is utilized in compact spaces or as a standalone representation of the brand. The­se logo variations ensure flexibility and visual cohe­rence across diverse branding contexts.
Brand Values
  • These core values guide our decisions, actions, and the overall culture of AsiHome. They form the foundation of our brand identity and shape the way we interact with our community.

  • 1. Creativity Nobitae nonsequate volorro viducimpor moluptat. Mint auta quissed magnihilique ne doluptatus exped quiatenest, te ea quae perio. Nam, sit eium none repre nonsequaeped quid ex estium et archil m

  • 2. Community Nobitae nonsequate volorro viducimpor moluptat. Mint auta quissed magnihilique ne doluptatus exped quiatenest, te ea quae perio. Nam, sit eium none repre nonsequaeped quid ex estium et archil m

  • 3. Innovation Nobitae nonsequate volorro viducimpor moluptat. Mint auta quissed magnihilique ne doluptatus exped quiatenest, te ea quae perio. Nam, sit eium none repre nonsequaeped quid ex estium et archil m

  • 4. Transparency Nobitae nonsequate volorro viducimpor moluptat. Mint auta quissed magnihilique ne doluptatus exped quiatenest, te ea quae perio. Nam, sit eium none repre nonsequaeped quid ex estium et archil m

  • 5. Empowerment Nobitae nonsequate volorro viducimpor moluptat. Mint auta quissed magnihilique ne doluptatus exped quiatenest, te ea quae perio. Nam, sit eium none repre nonsequaeped quid ex estium et archil m

  • 6. Excellence Nobitae nonsequate volorro viducimpor moluptat. Mint auta quissed magnihilique ne doluptatus exped quiatenest, te ea quae perio. Nam, sit eium none repre nonsequaeped quid ex estium et archil m

Visual Style
  • The image should feature the word ‘ASHOME’ prominently displayed in large, bold capital letters, with a warm brown or tan color against a plain or subtle background. The font should be modern and clean, possibly sans-serif, emphasizing clarity and simplicity. The layout may include the text centered horizontally, with sufficient spacing around the letters to ensure visibility and impact. There are no additional graphical elements, images, or decorations in the description, implying a minimalistic and straightforward design focused solely on the text, which serves as the main visual element. The background might be white, light beige, or another neutral tone to enhance the readability and prominence of the text.
  • The logo of AsiHome is a visual representation of our brand identity, capturing the essence of our platform and the vibrant community that we cultivate. It is de­signed to be distinctive, memorable, and instantly recognizable.
  • The AsiHome logo features a dynamic and modern design, combining elements that reflect the living spaces, various layouts and functional decorations.
  • The first variation features the full monogram, 2 “spa­ces” combined, representing unity and synergy. This version is primarily used in applications where the full logotype can be displayed. The second variation showcases a single “space”, creating a sleek and mi-nimalistic brandmark. It is utilized in compact spaces or as a standalone representation of the brand. The­se logo variations ensure flexibility and visual cohe­rence across diverse branding contexts.
  • Brandmark 100% 75% 50% 25%
  • Favicon 100% 75% 50% 25%
  • Together, these colors create a visually striking and memorable brand identity. They should be used consistently across all brand elements to maintain brand recognition and convey the unique personality ofAsiHome.
  • Jacko Bean RGB0/0/0 HEX#OOOOOO
  • Burnt Crust RGB 99/53/204 HEX#6336f0
  • Ocean Ocean RGB 145/175/199 HEX #91AFC7
  • Lush RGB 155/168/163 HEX #9BA8A3
  • Sun RGB 199/163/122 HEX #C7A37A
  • Sand Sand RGB 185/124/103 HEX #B97C67
  • The chosen typeface for AsiHome is Neue Haas Grotesk. This modern and sleek sans-serif typeface exudes a sense of professionalism, while its geometric shapes convey a contemporary aesthetic. With its clean lines and legible letterforms, Neue Haas Grotesk ensures readability across various applications. It strikes a perfect balance between sophistication and approachability, reflecting the brand’s commitment to a polished and user-friendly experience.
  • Neue Haas Grotesk
  • Discover the versatility of Neue Haas Grotesk. With a range of weights, clean letterforms, and balanced proportions, it offers legibility and modernity. This typeface includes a wide range of glyphs and punctuation marks, ensuring comprehensive language sup-port. Ideal for AsiHome, it embodies a contemporary and professional aesthetic.
  • Neue Haas Grotesk-Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 @8$%
  • Neue Haas Grotesk -Roman abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789@8$%
  • Neue Haas Grotesk -Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 @&$%°
  • Neue Haas Grotesk-Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 @&$%
  • The typography hierarchy in AsiHome is carefully structured to ensure clear communication and visual hierarchy throughout our brand materials. Headers command attention and set the tone, utilizing the bold weight of Neue Haas Grotesk. Subheaders fol-low, using a slightly lighter weight for easy readability. Body text is set in a regular weight, providing a comfortable reading experience. Lastly, calls to action (CTA) employ a distinct style, such as a contrasting color, to draw attention.
  • Header Neue Haas Grotesk - Bold Text size: 120 pt Lineheight: 125 pt
  • Sub Header Neue Haas Grotesk - Light Text size: 60 pt Lineheight: 77 pt
  • Body Text Neue Haas Grotesk - Light Text size: 30 pt Lineheight: 40 pt
  • Call-To-Action Neue Haas Grotesk - Bold Text size: 30 pt Lineheight: 40 pt
  • The pixel/square combined with our sleek typograp­hy, vibrant color palette, and engaging imagery, this visual style creates a memorable and immersive ex­perience for our audience.
Iconography
  • [Figure description: Typography and Icon Size Variations - The image should contain four horizontal rows labeled ‘Big’, ‘Medium’, ‘Small’, and ‘Tiny’ on the left side as category indicators. The ‘Big’ row at the top features the word ‘ASHOME’ written in large, bold, uppercase letters, occupying most of the width. The ‘Medium’ row below displays the same word ‘ASHOME’ in a smaller size, still in bold uppercase and aligned to the left, with the text size clearly reduced compared to the ‘Big’ row. The ‘Small’ row contains a simple, abstract icon resembling a grid or mosaic pattern, composed of black lines forming interconnected shapes, positioned on the right side of the row. The ‘Tiny’ row includes three small square icons, each with a white line drawing inside resembling a leaf or abstract plant design, set against colored backgrounds: the first icon has a dark green background, the second a light green background, and the third a yellow-green background, all aligned horizontally and evenly spaced at the bottom of the image. The overall arrangement emphasizes the size variation of both text and icons from top to bottom, with consistent alignment and spacing across the categories.]Big–Medium —-ASIHOME Small——-Tiny—–■ • 1 • 1
  • [Figure description: Geometric Abstract Design - The image should feature a rectangle outlined by a thick black border, containing a series of bold, black geometric shapes arranged symmetrically within. Starting from the left, there is a vertical rectangle along the left edge, divided into two sections by a horizontal line, with a smaller rectangle on top and a larger one below. Moving rightward, the central area includes a large semicircular arc opening to the right, adjacent to a semi-circular shape at the bottom center, and a smaller semicircular form at the top right. To the right of this, the composition includes a quarter-circle arc at the top right corner, connected to a vertical and horizontal line segment creating a compartmentalized, abstract geometric pattern. The arrangement is symmetrical and balanced, with the shapes and lines creating an abstract, modern geometric design. The background of the bounded rectangle is white, contrasting with the black outlines and shapes.
  • [Figure description: Abstract Geometric Pattern - The image contains a geometric abstract design composed of various shapes and lines, primarily in a dark blue or navy color on a white or very light background. Starting from the left, there are three vertical rectangular blocks, each separated by thin spaces. Next, a large curved line or arc extends from the middle left to the upper middle, intersecting with other lines. To the right of this arc, there are more curved and straight lines creating partial circular segments, L-shapes, and right angles, forming an interconnected pattern. The rightmost part features a combination of vertical and horizontal lines forming compartments or sections, with some lines ending in curves. The overall design appears modern, minimalistic, and symmetrical with a balanced arrangement of curved and straight elements, creating a visually engaging pattern that emphasizes geometric harmony and abstraction.
  • [Figure description: Geometric Abstract Design - The image should feature a rectangular, geometric abstract design composed of thick black lines forming various shapes within a rectangular frame. Starting from the left, there is a vertical rectangle subdivided into three smaller rectangular sections. Adjacent to this, an irregular, rounded shape resembling a semi-ellipse or a partial circle appears, connected to a large, central circular segment that is partly enclosed within the rectangle. To the right, a semi-circular shape is positioned at the bottom-center, with a vertical line extending from its curved edge upwards to meet a line forming a right angle, creating a shape akin to a stylized letter ‘G’ or a partial arc intersected by straight lines. The entire design emphasizes bold, clean lines creating an interplay of curved and straight elements, with shapes nested within each other, creating a balanced, symmetrical composition within the rectangular boundary.
  • [Figure description: Geometric Abstract Design - The image features a black and white geometric abstract design enclosed within a square frame. Central to the composition are bold, thick black lines forming various connected geometric shapes. There are two semi-circular shapes, positioned at the bottom left and top right within the square, both partially cut off by the edges of the frame. A vertical line runs from the top to the bottom, slightly to the right of the center, intersecting with the other shapes. Near the top right, a large, curved semi-circular shape extends inward, creating a segment of a circle, distinguished by its curved edge and straight line boundary. The negative space inside the shapes is white, contrasting with the black lines outlining them. The black lines are of uniform thickness, and the overall composition emphasizes symmetry and balance through the arrangement of the geometric forms, creating a modern abstract aesthetic.
  • [Figure description: Geometric Abstract Pattern - The image should feature a rectangular, black-bordered frame enclosing an abstract geometric composition filled with bold, black lines forming various shapes. Inside the rectangle, there are multiple interconnected shapes including semicircles, rectangles, and curved lines that create a pattern reminiscent of a stylized, abstract diagram or art piece. The shapes are arranged in a balanced, symmetric manner with crisp, clean edges, and distinct separations between white and black areas. The background is white, emphasizing the stark contrast of the black geometric lines, and the overall design appears modern and minimalistic, focusing on the arrangement and interaction of geometric forms.
Layout And Composition
  • The layout may include the text centered horizontally, with sufficient spacing around the letters to ensure visibility and impact. There are no additional graphical elements, images, or decorations in the description, implying a minimalistic and straightforward design focused solely on the text, which serves as the main visual element. The background might be white, light beige, or another neutral tone to enhance the readability and prominence of the text.
  • The AsiHome logo features a dynamic and modern design, combining elements that reflect the living spaces, various layouts and functional decorations.
  • The first variation features the full monogram, 2 “spa­ces” combined, representing unity and synergy. This version is primarily used in applications where the full logotype can be displayed. The second variation showcases a single “space”, creating a sleek and mi-nimalistic brandmark. It is utilized in compact spaces or as a standalone representation of the brand. The­se logo variations ensure flexibility and visual cohe­rence across diverse branding contexts.
  • Brandmark 100% 75% 50% 25%
  • Favicon 100% 75% 50% 25%
🐛 Report