Atlona

📋 1 Guidelines

🔗 Connections

Sector

Networking Hardware

Region

Usa

Guideline Year

2019

Language

English

Tags

Networks

Official Websites

Brand Guidelines

2019

Brand Summary

Mission
  • We are passionate about providing innovation to enable our customers’ ability to connect and collaborate with simplicity. We serve our customers by providing support excellence, global presence, and agility [^1].
Core Values
  • Professional
  • Respect
  • Integrity
  • Innovation
  • Diversity
  • Excellence
Target Audience
  • Enterprise, higher education, corporate, government, and residential spaces seeking audio visual connectivity solutions [^2].
Personality Traits
  • Innovative
  • Professional
  • Flexible
  • Collaborative
  • Agile
Visual Identity Overview
  • The visual identity features a modern, minimalist logo with a circular orange badge and stylized upward arrow, paired with a clean, sans-serif font. The color palette centers on Atlona Orange (Pantone 165C) and 100% Black, with strict guidelines for logo usage, sizing, spacing, and color consistency. The overall style is corporate, professional, and technology-focused [^3].

Categories

Logo Usage
  • Our primary logo, shown here is a striking balance of Atlona Orange and 100% Black. This logo is available in various file types and colorways at atlona.com/branding-resources.
  • For these purposes, our Atlona logo is available in two additional variants: 100% Black and 100% White. As shown here, this offers partners the ability to place the Atlona logo on a suitably contrasting background. These logos are available at atlona.com/branding-resources.
  • This Brand Badge is presented in At Iona Orange and must be represented consistently using one of the simple color methods outlined here.
  • PANTONE 165C RGB 242 104 41 CMYK 0 73.61 94.9 0 ATLONA WEB-SAFE HEX #FF6633
  • White logo variants are 100% WHITE and Black variants are 100% BLACK.
  • No logo should be used below the minimum size indicated.
  • 3/8” (10mm)
  • Minimum clear space around the Atlona logo must be maintained in all applications. No visual object, pattern or design element should intrude on the logo within .5 inches (13mm) of the logo.
  • When working in applications where relative sizing is employed, designers are asked to keep the distance of an “A” between the logo and other objects, patterns or design elements.
  • All logos are provided with transparent backgrounds for optimum presentation impact. Designers are encouraged to keep the area behind the logo as free from distracting elements as possible.
  • The statement “a Panduit company” is not to be removed from our logo. Likewise the Panduit logo within the statement may not be substituted for plan text. Lastly, the size relationship and location of this ownership statement may not be altered.
  • DO NOT use logo with “a Panduit Company” as plain text (MUST include Panduit logo)
  • DO NOT use logo with altered Panduit logo and/or altered text under “Atlona”
  • DO NOT use logo with only “Atlona”
  • DO NOT use logo with “Connecting Technology” underneath “Atlona”
  • DO NOT use three dimensional renderings and apply 3D effects to the logo
  • DO NOT use the logo in any color combination other than those outlined in this style guide.
  • DO NOT use the regular version of the logo as a reversed logo. Use the provided versions only.
  • DO NOT rearrange, scale, or split the components of the logo.
  • DO NOT distort, skew, stretch or otherwise tweak the logo.
  • DO NOT deconstruct the logo. The “Atlona” word art is not to be used without the circular Atlona Badge in the correct placement.
Color Palette
  • Our primary logo, shown here is a striking balance of Atlona Orange and 100% Black. This logo is available in various file types and colorways at atlona.com/branding-resources.
  • For these purposes, our Atlona logo is available in two additional variants: 100% Black and 100% White. As shown here, this offers partners the ability to place the Atlona logo on a suitably contrasting background.
  • This Brand Badge is presented in At Iona Orange and must be represented consistently using one of the simple color methods outlined here.
  • PANTONE 165C RGB 242 104 41 CMYK 0 73.61 94.9 0 WEB-SAFE HEX #FF6633
  • White logo variants are 100% WHITE AND black variants are 100% BLACK.
  • DO NOT use the logo in any color combination other than those outlined in this style guide.
Typography
  • The type face for PowerPoint presentations is Arial.
  • The type face for printed material is Myriad Pro.
Visual Style
  • Our primary logo, shown here is a striking balance of Atlona Orange and 100% Black. This logo is available in various file types and colorways at atlona.com/branding-resources.
  • For these purposes, our Atlona logo is available in two additional variants: 100% Black and 100% White. As shown here, this offers partners the ability to place the Atlona logo on a suitably contrasting background. These logos are available at atlona.com/branding-resources.
  • This Brand Badge is presented in Atlona Orange and must be represented consistently using one of the simple color methods outlined here.
  • PANTONE 165C RGB 242 104 41 CMYK 0 73.61 94.9 0 ATLONA WEB-SAFE HEX #FF6633
  • White logo variants are 100% WHITE and Black variants are 100% BLACK.
  • No logo should be used below the minimum size indicated.
  • 3/8” (10mm)
  • Minimum clear space around the Atlona logo must be maintained in all applications. No visual object, pattern or design element should intrude on the logo within .5 inches (13mm) of the logo.
  • When working in applications where relative sizing is employed, designers are asked to keep the distance of an “A” between the logo and other objects, patterns or design elements.
  • All logos are provided with transparent backgrounds for optimum presentation impact. Designers are encouraged to keep the area behind the logo as free from distracting elements as possible.
  • The statement “a Panduit company” is not to be removed from our logo. Likewise the Panduit logo within the statement may not be substituted for plan text. Lastly, the size relationship and location of this ownership statement may not be altered.
  • DO NOT use logo with “a Panduit Company” as plain text (MUST include Panduit logo)
  • DO NOT use logo with altered Panduit logo and/or altered text under “Atlona”
  • DO NOT use logo with only “Atlona”
  • DO NOT use logo with “Connecting Technology” underneath “Atlona”
  • DO NOT use three dimensional renderings and apply 3D effects to the logo
  • DO NOT use the logo in any color combination other than those outlined in this style guide.
  • DO NOT use the regular version of the logo as a reversed logo. Use the provided versions only.
  • DO NOT rearrange, scale, or split the components of the logo.
  • DO NOT distort, skew, stretch or otherwise tweak the logo.
  • DO NOT deconstruct the logo. The “Atlona” word art is not to be used without the circular Atlona Badge in the correct placement.
Brand Values
  • OUR CORE VALUES: PRIIDE PROFESSIONAL do what it takes to get the job done RESPECT for yourself, your customers, your peers INTEGRITY do what you say you’re going to do INNOVATION think outside the box DIVERSITY everyone’s opinion and contributions matter EXCELLENCE the customer always comes first
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