Auckland Emergency Management

📋 1 Guidelines

🔗 Connections

Sector

Public sector Emergency services

Region

New zealand

Guideline Year

2023

Language

English

Tags

Regional

Official Websites

Brand Guidelines

2023

Brand Summary

Mission
  • Auckland Emergency Management works in partnership with emergency services and other organisations to ensure effective coordination of civil defence and emergency management within Auckland region. It provides a coordinated and integrated approach to the way significant risks and hazards are managed across the Four Rs – Reduction, Readiness, Response and Recovery [^1].
Core Values
  • coordination
  • integration
  • preparedness
  • community partnership
  • continuity practice
Target Audience
  • Aucklanders, including all council staff, emergency services, and other organisations involved in emergency management within the Auckland region [^2].
Personality Traits
  • authoritative
  • professional
  • collaborative
  • clear
  • consistent
Visual Identity Overview
  • The visual identity is built around the Auckland Council’s design system, using the Civil Defence blue and yellow palette, clear logo lock-ups, and minimalistic, professional layouts. Logos are always used in full colour on white backgrounds, with strict rules for clear space, minimum size, and correct attribution. Visual elements include geometric and botanical motifs, emphasizing clarity, authority, and consistency [^3].

Categories

Logo Usage
  • To protect the integrity of Auckland Emergency Management’s visual identity, our logos and identifiers should be represented in full colour on a white background wherever possible.
  • Preferred version of logo.
  • Use against light backgrounds.
  • Note: The Auckland Emergency Management logo should be used alongside the Auckland Council logo at all times.
  • Civil Defence Blue Pantone: 294CVC CMYK: 100, 56, 0, 18 RGB: 0, 90, 156 HEX: #005a9c
  • Civil Defence Yellow Pantone: Process Yellow C CMYK: 0, 0, 100, 0 RGB: 255, 242, 0 HEX: #fff200
Color Palette
  • Civil Defence Blue Pantone: 294CVC CMYK: 100, 56, 0, 18 RGB: 0, 90, 156 HEX: #005a9c
  • Civil Defence Yellow Pantone: Process Yellow C CMYK: 0, 0, 100, 0 RGB: 255, 242, 0 HEX: #fff200
  • The yellow and blue Civil Defence and Emergency Management colour palette is used for emergency preparedness communication and education campaigns, including signage, vehicles, and when using national Civil Defence and Emergency Management marketing material.
  • These colours should be used sparingly on other material to avoid diluting the effectiveness of emergency messaging.
  • Auckland Emergency Management uses Auckland Council’s visual brand identity and colours for most of our communication material.
  • Refer to ourbrand. aucklandcouncil.govt.nz for colour values and other brand assets.
  • Civil Defence Blue CMYK: 100, 56, 0, 18 RGB: 0, 90, 156 HEX: #005a9c Pantone: 294CVC
  • Civil Defence Yellow CMYK: 0, 0, 100, 0 RGB: 255, 242, 0 HEX: #fff200 Pantone: Process Yellow C
  • Civil Defence White CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 HEX: #ffffff
  • Never change the colours within the logo.
  • Don’t use the council colour logo on a yellow background.
Visual Style
  • To protect the integrity of Auckland Emergency Management’s visual identity, our logos and identifiers should be represented in full colour on a white background wherever possible.
  • Preferred version of logo.
  • Use against light backgrounds.
  • The Auckland Emergency Management logo should be used alongside the Auckland Council logo at all times.
  • Civil Defence Blue Pantone: 294CVC CMYK: 100, 56, 0, 18 RGB: 0, 90, 156 HEX: #005a9c
  • Civil Defence Yellow Pantone: Process Yellow C CMYK: 0, 0, 100, 0 RGB: 255, 242, 0 HEX: #fff200
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