Avast

Czech security software company

📋 2 Guidelines

🔗 Connections

Sector

Cybersecurity Software

Region

Czech republic

Country

Czech republic

Industry

Software industry Computer security

Guideline Year

2019 2016

Language

English

Revenue Range

1B-10B

Operating Income Range

1B-10B

Net Profit Range

500M-1B

Employees Range

100-1K

Total Assets Range

10B-50B

Total Equity Range

1B-10B

Product Or Material Produced

Avast

Headquarters Location

Prague

Foundation Date

1988

Foundation Year Bucket

1980S

Tags

Software

Official Websites

Brand Guidelines

2019

Brand Summary

Mission
  • Keeping the online world safe and secure.
Core Values
  • security
  • trust
  • integrity
  • wisdom
  • independence
  • creativity
Target Audience
  • Consumers, SMBs, IT service providers, and channel partners seeking easy-to-manage, enterprise-grade security and network management solutions.
Personality Traits
  • trustworthy
  • innovative
  • professional
  • modern
Visual Identity Overview
  • The visual identity features a distinctive orange amoeba symbol paired with a modern sans-serif wordmark, using a color palette dominated by orange and dark purple, with clear logo usage rules, strong contrast, and minimalistic, clean layouts.

Categories

Brand Values
  • Keeping the online world safe and secure.
Color Palette
  • Avast Orange RGB: 255/120 / 0 CMYK: 0 / 62 / 95 / 0 WEB: FF7800
  • Avast Dark Purple RGB: 45 / 54/ 76 CMYK: 93 / 86 / 40 / 32 WEB: 2D364C
  • Avast Blue RGB: 38 / 28 /106 CMYK: 100 / 100 / 0 /22 WEB: 261C6A
  • Avast Purple RGB: 101 / 52 / 172 CMYK: 80 / 89 / 0 / 0 WEB: 6534AC
  • Black RGB: 0 / 0 / 0 CMYK: 0/0/0/100 WEB: 000000
  • White RGB: 255/255/255 CMYK: 0 / 0 / 0 / 0 WEB: FFFFFF
  • Orange is the primary color for use in the Avast icon as well as for brand communications and marketing.
  • The primary and secondary background colors have been carefully chosen to boost visual potency and ensure texts are highly readable across all channels and platforms. The palettes allow for strong contrast in light usage (e.g websites, emails, packaging) and dark usages (e.g product UI and in-product-messaging).
  • Colors, such as red, yellow and green must not be employed for anything but ‘status’ indicators within the UI or website, and other marketing materials.
  • NOTE: ALL colors can be used on or offline except the Avast Dark purple logo color which is only to be used offline and in the logo.
  • Avast Orange RGB: 255 / 120 / 0 CMYK: 0 / 62 / 95 / 0 WEB: FF7800 Pantone: 158C
  • White RGB: 255 / 255 / 255 CMYK: 0 / 0 / 0 / 0 WEB: ffffff
  • Avast Blue RGB: 38 / 28 / 106 CMYK: 100 / 100 / 0 / 22 WEB: 261C6A Pantone: 2685C
  • Avast Dark Blue RGB: 22 / 14 / 83 CMYK: 100 / 100 / 7 / 56 WEB: 160E53 Pantone: 275C
  • Avast Purple RGB: 78 / 34 / 208 CMYK: 88 / 100 / 0 / 0 WEB: 4E22D0 Pantone: 267C
  • NB: To only be used offline and in the Avast logo
  • Avast Dark Purple RGB: 45 / 54 / 76 CMYK: 93 / 86 / 40 / 32 WEB: 2D364C Pantone: 533C
  • Auxiliary colors RGB: 103 / 96 / 150 WEB: 676096 CMYK: 73 / 75 / 0 / 2 RGB: 125 / 119 / 166 WEB: 7D77A6 CMYK: 73 / 62 / 0 / 2 RGB: 168 / 164 / 195 WEB: A8A4C3 CMYK: 65 / 50 / 8 / 0
  • Status colors RGB: 212 / 210 / 230 WEB: D4D2E6 CMYK: 33 / 23 / 0 / 0 RGB: 248 / 248 / 252 WEB: F8F8FC CMYK: 4 / 4 / 0 / 4 RGB: 255 / 70 / 114 WEB: FF4672 CMYK: 0 / 87 / 34 / 0 RGB: 17 / 223 / 239 WEB: 11DFEF CMYK: 74 / 0 / 10 / 0 RGB: 250 / 219 / 75 WEB: FADB4B CMYK: 3 / 10 / 82 / 0 RGB: 67 / 237 / 156 WEB: 43ED9C CMYK: 56 / 0 / 58 / 0
  • Avast Business incorporates all of the Avast colors in its visual identity, but to distinguish our brand from consumer’s, we’ve adopted dark purple and orange as our predominant colors.
  • NOTE: The color palette for Avast Business does not differ on or offline.
  • Primary logo, Primary Secondary background and background background accent color colors colors NB: Can also be ed san accent color. Avast Orange Avast Dark Purple Avast Dark Blue Avast Purple RGB: 255 /120 / 0 RGB: 255 /255 /255 RGB: 45 / 54 /76 RGB: 38 / 28 / 106 RGB: 22/14/83 RGB: 78/34/208 CMYK: 0 / 62 / 95 / 0 CMYK: 0 / 0 / 0 / 0 CMYK: 93 / 86 / 40 / 32 CMYK: 100/100/0/22 CMYK: 100 /100 /7I 56 CMYK: 88/100/0/0 WEB: FF7800 WEB:ffffff WEB: 2D364C WEB: 261C6A WEB: 160E53 WEB: 4E22D0 Pantone: 158C Pantone: 533C Pantone: 2685C Pantone: 275C Pantone: 267C
  • Auxiliary colors Status colors • RGB: 103 / 96 / 150 RGB: 212 / 210 / 230 RGB: 248 / 248 / 252 RGB: 255/70/ 214 WEB: 676096 WEB: D4D2E6 WEB: F8F8FC WEB: FF4672 CMYK: 73 /75 / 0 / 2 CMYK: 33 / 23 / 0 / 0 CMYK: 4/4/0/4 • CMYK: 0 / 87 / 34 / 0 • RGB: 125/119/166 RGB: 233/232/ 243 RGB: 17 / 223 / 239 RGB: 250 / 219 /75 WEB: 7D77A6 WEB: E9E8F3 WEB: 11DFEF WEB: FADB4B CMYK: 73 / 62 / 0 / 2 CMYK: 23/18/0/0 • CMYK: 74/0/10/0 CMYK: 3 / 10 I 82 / 0 • RGB: 168/164 /195 RGB: 244 / 243 / 250 RGB: 67/ 237 / 156 WEB: A8A4C3 WEB: F4F3FA WEB: 43ED9C CMYK: 65 / 50 / 8 / 0 CMYK: 17 /10/1 /0 • CMYK: 56 / 0 / 58 / 0
Logo Usage
  • The Avast logo consists of a symbol (the amoeba) and a wordmark. Both elements of the logo have been carefully redesigned to work together for maximum legibility.
  • Do not redraw the symbol, typeset a new wordmark, or alter the logo in any way except to scale it proportionally. Do not use the wordmark alone. It must always be locked-up with the symbol.
  • Always use the original digital artwork, available through the Brand Center, to help maintain consistency and integrity.
  • The Avast logo is available to download via the Avast Brand Center.
  • The logo can be used in a limited number of color variations and only on certain color backgrounds.
  • Full color positive This color version works best on a white background, but may also be positioned on the lightest neutral background from the secondary palette, or on lighter uncluttered areas of photographs.
  • Full color negative Use the full color negative version of the logo on the dark color backgrounds shown here and dark photographs that provide enough contrast with the logo, or the official Avast pattern. Do not use on unspecified background.
  • One-color Use the one-color negative version of the logo on dark color backgrounds or over dark photographs for increased legibility. Use the one-color positive version of the logo for special applications like blind-embossing, foil stamping, embroidery or when color output is not available.
  • Avast Orange RGB: 255/120/0 CMYK: 0/62/95/0 WEB: FF7800
  • Avast Dark Purple RGB: 45/54/76 CMYK: 93/86/40/32 WEB: 2D364C
  • Avast Blue RGB: 38/28/106 CMYK: 100/100/0/22 WEB: 261C6A
  • Avast Purple RGB: 101/52/172 CMYK: 80/89/0/0 WEB: 6534AC
  • Black RGB: 0/0/0 CMYK: 0/0/0/100 WEB: 000000
  • White RGB: 255/255/255 CMYK: 0/0/0/0 WEB: FFFFFF
Visual Style
  • The Avast logo consists of a symbol (the amoeba) and a wordmark. Both elements of the logo have been carefully redesigned to work together for maximum legibility.
  • Do not redraw the symbol, typeset a new wordmark, or alter the logo in any way except to scale it proportionally. Do not use the wordmark alone. It must always be locked-up with the symbol.
  • Always use the original digital artwork, available through the Brand Center, to help maintain consistency and integrity.
  • The logo can be used in a limited number of color variations and only on certain color backgrounds.
  • Full color positive This color version works best on a white background, but may also be positioned on the lightest neutral background from the secondary palette, or on lighter uncluttered areas of photographs.
  • Full color negative Use the full color negative version of the logo on the dark color backgrounds shown here and dark photographs that provide enough contrast with the logo, or the official Avast pattern. Do not use on unspecified background.
  • One-color Use the one-color negative version of the logo on dark color backgrounds or over dark photographs for increased legibility. Use the one-color positive version of the logo for special applications like blind-embossing, foil stamping, embroidery or when color output is not available.
  • Avast Orange RGB: 255/120/0 CMYK: 0/62/95/0 WEB: FF7800
  • Avast Dark Purple RGB: 45/54/76 CMYK: 93/86/40/32 WEB: 2D364C
  • Avast Blue RGB: 38/28/106 CMYK: 100/100/0/22 WEB: 261C6A
  • Avast Purple RGB: 101/52/172 CMYK: 80/89/0/0 WEB: 6534AC
  • Black RGB: 0/0/0 CMYK: 0/0/0/100 WEB: 000000
  • White RGB: 255/255/255 CMYK: 0/0/0/0 WEB: FFFFFF

2016

Brand Summary

Mission
  • Keeping the online world safe and secure.
Core Values
  • security
  • trust
  • integrity
  • wisdom
  • independence
  • creativity
Target Audience
  • Consumers, SMBs, IT service providers, and channel partners seeking easy-to-manage, enterprise-grade security and network management solutions.
Personality Traits
  • trustworthy
  • innovative
  • professional
  • modern
Visual Identity Overview
  • The visual identity features a distinctive orange amoeba symbol paired with a modern sans-serif wordmark, using a color palette dominated by orange and dark purple, with clear logo usage rules, strong contrast, and minimalistic, clean layouts.

Categories

Brand Values
  • Keeping the online world safe and secure.
Color Palette
  • Avast Orange RGB: 255/120 / 0 CMYK: 0 / 62 / 95 / 0 WEB: FF7800
  • Avast Dark Purple RGB: 45 / 54/ 76 CMYK: 93 / 86 / 40 / 32 WEB: 2D364C
  • Avast Blue RGB: 38 / 28 /106 CMYK: 100 / 100 / 0 /22 WEB: 261C6A
  • Avast Purple RGB: 101 / 52 / 172 CMYK: 80 / 89 / 0 / 0 WEB: 6534AC
  • Black RGB: 0 / 0 / 0 CMYK: 0/0/0/100 WEB: 000000
  • White RGB: 255/255/255 CMYK: 0 / 0 / 0 / 0 WEB: FFFFFF
  • Orange is the primary color for use in the Avast icon as well as for brand communications and marketing.
  • The primary and secondary background colors have been carefully chosen to boost visual potency and ensure texts are highly readable across all channels and platforms. The palettes allow for strong contrast in light usage (e.g websites, emails, packaging) and dark usages (e.g product UI and in-product-messaging).
  • Colors, such as red, yellow and green must not be employed for anything but ‘status’ indicators within the UI or website, and other marketing materials.
  • NOTE: ALL colors can be used on or offline except the Avast Dark purple logo color which is only to be used offline and in the logo.
  • Avast Orange RGB: 255 / 120 / 0 CMYK: 0 / 62 / 95 / 0 WEB: FF7800 Pantone: 158C
  • White RGB: 255 / 255 / 255 CMYK: 0 / 0 / 0 / 0 WEB: ffffff
  • Avast Blue RGB: 38 / 28 / 106 CMYK: 100 / 100 / 0 / 22 WEB: 261C6A Pantone: 2685C
  • Avast Dark Blue RGB: 22 / 14 / 83 CMYK: 100 / 100 / 7 / 56 WEB: 160E53 Pantone: 275C
  • Avast Purple RGB: 78 / 34 / 208 CMYK: 88 / 100 / 0 / 0 WEB: 4E22D0 Pantone: 267C
  • NB: To only be used offline and in the Avast logo
  • Avast Dark Purple RGB: 45 / 54 / 76 CMYK: 93 / 86 / 40 / 32 WEB: 2D364C Pantone: 533C
  • Auxiliary colors RGB: 103 / 96 / 150 WEB: 676096 CMYK: 73 / 75 / 0 / 2 RGB: 125 / 119 / 166 WEB: 7D77A6 CMYK: 73 / 62 / 0 / 2 RGB: 168 / 164 / 195 WEB: A8A4C3 CMYK: 65 / 50 / 8 / 0
  • Status colors RGB: 212 / 210 / 230 WEB: D4D2E6 CMYK: 33 / 23 / 0 / 0 RGB: 248 / 248 / 252 WEB: F8F8FC CMYK: 4 / 4 / 0 / 4 RGB: 255 / 70 / 114 WEB: FF4672 CMYK: 0 / 87 / 34 / 0 RGB: 17 / 223 / 239 WEB: 11DFEF CMYK: 74 / 0 / 10 / 0 RGB: 250 / 219 / 75 WEB: FADB4B CMYK: 3 / 10 / 82 / 0 RGB: 67 / 237 / 156 WEB: 43ED9C CMYK: 56 / 0 / 58 / 0
  • Avast Business incorporates all of the Avast colors in its visual identity, but to distinguish our brand from consumer’s, we’ve adopted dark purple and orange as our predominant colors.
  • NOTE: The color palette for Avast Business does not differ on or offline.
  • Primary logo, Primary Secondary background and background background accent color colors colors NB: Can also be ed san accent color. Avast Orange Avast Dark Purple Avast Dark Blue Avast Purple RGB: 255 /120 / 0 RGB: 255 /255 /255 RGB: 45 / 54 /76 RGB: 38 / 28 / 106 RGB: 22/14/83 RGB: 78/34/208 CMYK: 0 / 62 / 95 / 0 CMYK: 0 / 0 / 0 / 0 CMYK: 93 / 86 / 40 / 32 CMYK: 100/100/0/22 CMYK: 100 /100 /7I 56 CMYK: 88/100/0/0 WEB: FF7800 WEB:ffffff WEB: 2D364C WEB: 261C6A WEB: 160E53 WEB: 4E22D0 Pantone: 158C Pantone: 533C Pantone: 2685C Pantone: 275C Pantone: 267C
  • Auxiliary colors Status colors • RGB: 103 / 96 / 150 RGB: 212 / 210 / 230 RGB: 248 / 248 / 252 RGB: 255/70/ 214 WEB: 676096 WEB: D4D2E6 WEB: F8F8FC WEB: FF4672 CMYK: 73 /75 / 0 / 2 CMYK: 33 / 23 / 0 / 0 CMYK: 4/4/0/4 • CMYK: 0 / 87 / 34 / 0 • RGB: 125/119/166 RGB: 233/232/ 243 RGB: 17 / 223 / 239 RGB: 250 / 219 /75 WEB: 7D77A6 WEB: E9E8F3 WEB: 11DFEF WEB: FADB4B CMYK: 73 / 62 / 0 / 2 CMYK: 23/18/0/0 • CMYK: 74/0/10/0 CMYK: 3 / 10 I 82 / 0 • RGB: 168/164 /195 RGB: 244 / 243 / 250 RGB: 67/ 237 / 156 WEB: A8A4C3 WEB: F4F3FA WEB: 43ED9C CMYK: 65 / 50 / 8 / 0 CMYK: 17 /10/1 /0 • CMYK: 56 / 0 / 58 / 0
Logo Usage
  • The Avast logo consists of a symbol (the amoeba) and a wordmark. Both elements of the logo have been carefully redesigned to work together for maximum legibility.
  • Do not redraw the symbol, typeset a new wordmark, or alter the logo in any way except to scale it proportionally. Do not use the wordmark alone. It must always be locked-up with the symbol.
  • Always use the original digital artwork, available through the Brand Center, to help maintain consistency and integrity.
  • The Avast logo is available to download via the Avast Brand Center.
  • The logo can be used in a limited number of color variations and only on certain color backgrounds.
  • Full color positive This color version works best on a white background, but may also be positioned on the lightest neutral background from the secondary palette, or on lighter uncluttered areas of photographs.
  • Full color negative Use the full color negative version of the logo on the dark color backgrounds shown here and dark photographs that provide enough contrast with the logo, or the official Avast pattern. Do not use on unspecified background.
  • One-color Use the one-color negative version of the logo on dark color backgrounds or over dark photographs for increased legibility. Use the one-color positive version of the logo for special applications like blind-embossing, foil stamping, embroidery or when color output is not available.
  • Avast Orange RGB: 255/120/0 CMYK: 0/62/95/0 WEB: FF7800
  • Avast Dark Purple RGB: 45/54/76 CMYK: 93/86/40/32 WEB: 2D364C
  • Avast Blue RGB: 38/28/106 CMYK: 100/100/0/22 WEB: 261C6A
  • Avast Purple RGB: 101/52/172 CMYK: 80/89/0/0 WEB: 6534AC
  • Black RGB: 0/0/0 CMYK: 0/0/0/100 WEB: 000000
  • White RGB: 255/255/255 CMYK: 0/0/0/0 WEB: FFFFFF
Visual Style
  • The Avast logo consists of a symbol (the amoeba) and a wordmark. Both elements of the logo have been carefully redesigned to work together for maximum legibility.
  • Do not redraw the symbol, typeset a new wordmark, or alter the logo in any way except to scale it proportionally. Do not use the wordmark alone. It must always be locked-up with the symbol.
  • Always use the original digital artwork, available through the Brand Center, to help maintain consistency and integrity.
  • The logo can be used in a limited number of color variations and only on certain color backgrounds.
  • Full color positive This color version works best on a white background, but may also be positioned on the lightest neutral background from the secondary palette, or on lighter uncluttered areas of photographs.
  • Full color negative Use the full color negative version of the logo on the dark color backgrounds shown here and dark photographs that provide enough contrast with the logo, or the official Avast pattern. Do not use on unspecified background.
  • One-color Use the one-color negative version of the logo on dark color backgrounds or over dark photographs for increased legibility. Use the one-color positive version of the logo for special applications like blind-embossing, foil stamping, embroidery or when color output is not available.
  • Avast Orange RGB: 255/120/0 CMYK: 0/62/95/0 WEB: FF7800
  • Avast Dark Purple RGB: 45/54/76 CMYK: 93/86/40/32 WEB: 2D364C
  • Avast Blue RGB: 38/28/106 CMYK: 100/100/0/22 WEB: 261C6A
  • Avast Purple RGB: 101/52/172 CMYK: 80/89/0/0 WEB: 6534AC
  • Black RGB: 0/0/0 CMYK: 0/0/0/100 WEB: 000000
  • White RGB: 255/255/255 CMYK: 0/0/0/0 WEB: FFFFFF

Additional Properties

PropertyValue
Wikidata LinkOpen Wikidata
PropertyValue
Product Or Material ProducedAvast
Headquarters LocationPrague
Foundation Date1988
Freebase Id/m/027sjy
Headquarters LocationPrague
Inception1988-01-01
Location Of FormationPrague
Quora Topic IdAVAST-Software
Child Organization Or UnitAVG Technologies, Piriform
Founded ByEduard Kučera, Pavel Baudiš
Product Or Material ProducedAvast
ImagePraha Nusle Pikrtova 1a.jpg
Legal Formpublic company
Czech Registration Id (Ičo)02176475
CountryCzech Republic
Industrysoftware industry, computer security
Legal Entity Identifier315700B0ZB79FJXEO196
Parent Organization Or UnitGen Digital (from 2022)
Official NameAvast Software s.r.o. (from 2010), ALWIL Software a.s. (from 1988, until 2010)
IsinGB00BDD85M81
Crunchbase Organization Idavast
Instagram Usernameavast
Facebook Usernameavast, avast.cs
X (Twitter) Usernameavast (as of 2020-06-15, from 2008-11-20)
Social Media Followers171,407 (as of 2021-01-01), 172,996 (as of 2020-06-15), 167,643 (as of 2022-02-25), 165,997 (as of 2023-02-04), 57,900 (as of 2025-10-04)
Isds Idn2z2ran
Zhihu Topic Id19616839
Owned ByGen Digital (from 2022)
Autonomous System Number198605
Opencorporates Idcz/02176475
Eu Transparency Register Id379331539649-04
Board MemberOndřej Vlček (from 2018)
Nl Cr Aut Idxx0309523
Owler Company Idavast
Google+ Id+avast
Official Blog Urlhttps://blog.avast.com/
Trustpilot Company Idwww.avast.com
Google Play Developer Id5078220335056375043
App Store Developer Id568017534
Fandom Article Idlogos:Avast_Software
Stock ExchangePrague Stock Exchange (from 2018), London Stock Exchange (from 2018)
Linkedin Company Or Organization Id338514
Eu Vat NumberCZ02176475
Youtube Channel IdUCltnhNOAj4Am0AL1bUVLqRA (as of 2025-08-31, from 2006-04-27)
Dissolved, Abolished Or Demolished Date2022-09-12
Replaced ByGen Digital (as of 2022)
Topic’S Main CategoryCategory:Avast
Part OfFTSE 100 Index (from 2020-06-22)
Chocolatey Community Package Idavastfreeantivirus

Revenue History

Revenue ($)Year informationBucket
$6.99Bas of 20161B-10B
$6.29Bas of 20151B-10B
$9.31Bas of 20171B-10B
$10.26Bas of 201810B-50B
$15.16Bas of 201910B-50B
$18.83Bas of 2021-01-0110B-50B
$17.77Bas of 2020-01-0110B-50B

Operating Income History

Operating Income ($)Year informationBucket
$2.84Bas of 20161B-10B
$2.46Bas of 20151B-10B
$3.37Bas of 20171B-10B
$2.26Bas of 20181B-10B
$5.29Bas of 20191B-10B
$6.27Bas of 2021-01-011B-10B
$6.25Bas of 2020-01-011B-10B

Net Profit History

Net Profit ($)Year informationBucket
$569.15Mas of 2016500M-1B
$223.38Mas of 2015100M-500M
$3.54Bas of 20171B-10B
$1.75Bas of 20181B-10B
$3.22Bas of 20191B-10B
$4.48Bas of 2021-01-011B-10B
$4.52Bas of 2020-01-011B-10B

Employees History

EmployeesYear informationBucket
495as of 2016100-1K
943as of 2017100-1K
1,054as of 20181K-10K
1,218as of 20191K-10K
1,353as of 2021-01-011K-10K
1,135as of 2020-01-011K-10K

Total Assets History

Total Assets ($)Year informationBucket
$26.89Bas of 2016-12-3110B-50B
$28.33Bas of 2015-12-3110B-50B
$26.50Bas of 2017-12-3110B-50B
$43.29Bas of 2018-12-3110B-50B
$38.04Bas of 2019-12-3110B-50B
$36.23Bas of 2021-12-3110B-50B
$35.47Bas of 2020-12-3110B-50B

Total Equity History

Total Equity ($)Year informationBucket
$4.75Bas of 2017-12-311B-10B
$4.07Bas of 2016-12-311B-10B
$8.37Bas of 2018-12-311B-10B
$6.91Bas of 2019-12-311B-10B
$6.22Bas of 2021-12-311B-10B
$6.41Bas of 2020-12-311B-10B
🐛 Report