Bahar Organization

📋 1 Guidelines

🔗 Connections

Sector

Healthcare Ngo

Region

Turkiye

Guideline Year

2021

Language

English

Tags

Ngo

Official Websites

Brand Guidelines

2021

Brand Summary

Mission
  • We work towards enhancing the resilience and wellbeing of communities by providing a principled and rights-based humanitarian response to overcome natural or man-made threats, risks and hazards [^1].
Core Values
  • Compassion
  • Commitment
  • Impartiality
Target Audience
  • Crisis-affected people in northern Syria and Iraq, including diverse communities with different backgrounds and beliefs [^2].
Personality Traits
  • Compassionate
  • Committed
  • Impartial
  • Respectful
  • Collaborative
Visual Identity Overview
  • The visual identity features a logo with stylized human figures in blue, green, orange, and yellow, symbolizing unity and community. The color palette includes Celadon Blue, Orange Peel, and Green Pigment, each representing core values. Typography uses Frutiger LT Arabic in four styles. The brand emphasizes clean, professional layouts, geometric patterns, and consistent use of logo, colors, and fonts across applications [^3].

Categories

Brand Imagery
  • The logo structure was built on a ratio basis of leaving 3Xs space for the phrase script and 1X space for the crest with ¼ space between each. The rectangular shape of the logo came from the geometrical positioning need.
  • Bahar logo should always be surrounded by an area of clear space known as the ‘isolation area’ to ensure no text, images or graphic elements nip up with it. The area of isolation is calculated using a ‘W’ value, ‘W’ being equal to the distance between the typography and the crest. The minimum area of isolation specified is equal to 1 ‘W’ all around Bahar logo as demonstrated below. This is a minimum specification and should be increased wherever possible.
  • A minimum size at which Bahar logo may be reproduced has been determined to ensure the logo retains its integrity and legibility at small sizes. The minimum size for reproducing the logo in print has been specified at 40mm wide as demonstrated below.
  • Minimum web size 140 px
  • Always use the electronic artwork provided, never attempt to redraw or recreate Bahar logo.
  • The standard use for the logos is the one with 3 colors including the crest and slogan, however, there are options for the logo as follows: - Blue: all parts in blue on a white background. - Orange: all parts in orange on a white background. - Black: all parts in black on a white background. - White: all parts in one color on a blue or black background.
  • The examples below demonstrate the more common mistakes made when implementing Bahar logo and should be avoided at all cost. Before considering the design of any application to use Bahar identity elements, please ensure that you have fully reviewed the guidelines. If in doubt, please contact the Media Department via email (media@bahar.ngo).
  • Do not apply shadow or other effects at the logo.
  • Do not apply other colors as stroke lines.
  • Do not apply gradient color on the logo.
  • Do not apply the logo over any photo background.
  • Do not rescale the logo vertically in different dimensions.
  • Do not rescale the logo horizontally in different dimensions.
  • Do not use the logo with missing parts.
  • Do not apply any background color outside the logo application.
  • Do not redesign the logo at any cost.
  • The primary colors of the logo are (Celadon Blue, Orange Peel and Green Pigment) with gradient color scales, the colors are also used with 3 colors coding; HEX, RGB, CMYK.
  • We choose our photos carefully, thoughtfully and compassionately; we take great pride in portraying people in the most positive light. Not only does this reinforce our values as an organization, but it also helps shape the perceptions and perspectives of our many audiences. We have an obligation and an opportunity to change and improve the portrayal of people in difficult circumstances, and our photos play a huge role in that.
Color Palette
  • Celadon Blue: refers to success and trust, as of Bahar, it resembles the part of values related to impartiality and transparency.
  • Orange Peel: refers to optimism and freedom, as of Bahar, it resembles the part of values related to compassion.
  • Green Pigment: refers to youth and health, as of Bahar, it resembles the part of values related to commitment and integrity.
  • The standard use for the logos is the one with 3 colors including the crest and slogan, however, there are options for the logo as follows: - Blue: all parts in blue on a white background. - Orange: all parts in orange on a white background. - Black: all parts in black on a white background. - White: all parts in one color on a blue or black background.
  • Do not apply shadow or other effects at the logo.
  • Do not apply other colors as stroke lines.
  • Do not apply gradient color on the logo.
  • Do not apply the logo over any photo background.
  • Do not apply any background color outside the logo application.
  • The primary colors of the logo are (Celadon Blue, Orange Peel and Green Pigment) with gradient color scales, the colors are also used with 3 colors coding; HEX, RGB, CMYK.
  • HEX #35759f RGB 53, 117, 159 CMYK 82, 49, 20, 2 HEX #5d91b2 RGB 93, 145, 178 CMYK 66, 33, 18, 0 HEX #86acc5 RGB 134, 172, 197 CMYK 49, 22, 14, 0 HEX #aec8d9 RGB 174, 200, 217 CMYK 31, 12, 9, 0 HEX #d7e3ec RGB 215, 227, 236 CMYK 14, 5, 3, 0
  • HEX #f9a025 RGB 249, 160, 37 CMYK 0, 43, 96, 0 HEX #fab351 RGB 250, 179, 81 CMYK 1, 33, 78, 0 HEX #fbc67c RGB 251, 198, 124 CMYK 1, 24, 58, 0 HEX #fdd9a8 RGB 253, 217, 168 CMYK 0, 15, 36, 0 HEX #feecd3 RGB 254, 236, 211 CMYK 0, 7, 16, 0
  • HEX #2c9c48 RGB 44, 156, 72 CMYK 81, 14, 100, 2 HEX #56b06d RGB 86, 176, 109 CMYK 69, 7, 76, 0 HEX #80c491 RGB 128, 196, 145 CMYK 51, 2, 56, 0 HEX #abd7b6 RGB 171, 215, 182 CMYK 34, 1, 35, 0 HEX #d5ebda RGB 213, 235, 218 CMYK 16, 0, 17, 0
Typography
  • The standard font that Bahar uses for both Arabic and English typing is Frutiger LT Arabic. 2.0 It has 4 styles ( light, Roman, bold and black).
  • 45 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abc123!@£%^&*(){} 1234567890 abc123
  • 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abc123!@£%^&*(){} 1234567890 abc123
  • 65 bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abc123!@£%^&*(){} 1234567890 abc123
  • 75 Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abc123!@£%^&*(){} 1234567890 abc123
  • 45 Light ل ك ق ف غ ع ظ ط ض ص ش س ز ر ذ د خ ح ج ث ت ب أ ء ة ي و ه ن م !@£%^&*(){} 1234567890 123 ج ب أ
  • 55 Roman ل ك ق ف غ ع ظ ط ض ص ش س ز ر ذ د خ ح ج ث ت ب أ ء ة ي و ه ن م !@£%^&*(){} 1234567890 123 ج ب أ
  • 65 bold ك ق ف غ ع ظ ط ض ص ش س ز ر ذ د خ ح ج ث ت ب أ ء ة ي و ه ن م ل !@£%^&*(){} 1234567890 ج ب أ 123
  • 75 Black ف غ ع ظ ط ض ص ش س ز ر ذ د خ ح ج ث ت ب أ ء ة ي و ه ن م ل ك ق !@£%^&*(){} 1234567890 ج ب أ 123
Logo Usage
  • The logo structure was built on a ratio basis of leaving 3Xs space for the phrase script and 1X space for the crest with¼ space between each. The rectangular shape of the logo came from the geometrical positioning need.
  • Bahar logo should always be surrounded by an area of clear space known as the ‘isolation area’ to ensure no text, images or graphic elements nip up with it. The area of isolation is calculated using a ‘W’ value, ‘W’ being equal to the distance between the typography and the crest. The minimum area of isolation specified is equal to 1 ‘W’ all around Bahar logo as demonstrated below. This is a minimum specification and should be increased wherever possible.
  • A minimum size at which Bahar logo may be reproduced has been determined to ensure the logo retains its integrity and legibility at small sizes. The minimum size for reproducing the logo in print has been specified at 40mm wide as demonstrated below.
  • Minimum print size 40 mm
  • Minimum web size 140 px
  • Always use the electronic artwork provided, never attempt to redraw or recreate Bahar logo.
  • The standard use for the logos is the one with 3 colors including the crest and slogan, however, there are options for the logo as follows: - Blue: all parts in blue on a white background. - Orange: all parts in orange on a white background. - Black: all parts in black on a white background. - White: all parts in one color on a blue or black background.
  • The examples below demonstrate the more common mistakes made when implementing Bahar logo and should be avoided at all cost. Before considering the design of any application to use Bahar identity elements, please ensure that you have fully reviewed the guidelines. If in doubt, please contact the Media Department via email (media@bahar.ngo).
  • Do not apply shadow or other effects at the logo.
  • Do not apply other colors as stroke lines.
  • Do not apply gradient color on the logo.
  • Do not apply the logo over any photo background.
  • Do not rescale the logo vertically in different dimensions.
  • Do not rescale the logo horizontally in different dimensions.
  • Do not use the logo with missing parts.
  • Do not apply any background color outside the logo application.
  • Do not redesign the logo at any cost.
  • The primary colors of the logo are (Celadon Blue, Orange Peel and Green Pigment) with gradient color scales, the colors are also used with 3 colors coding; HEX, RGB, CMYK.
Brand Values

  • 1.3 Values ### Compassion 2.0 We build our interventions as a response to human despair with the purpose to alleviate pain Our Brand and provide sustainable solutions for local problems. The compassion is the core of humanity and it is assumed as such by our organization since we are first humans and then humanitarians.

  • Commitment We care for our beneficiaries. Our interventions, although developed in the frame of limited funds due to our local capacity, are aimed at providing long term impact. After project completion, we continue to seek support to operate the infrastructures established. Sometimes, as in the case of many PHC, these are the only medical facilities serving thousands of people in a large geographical area, therefore their operation is vital for the lives of people.

  • Impartiality We respect all people we work with and for. The beneficiaries are the main motive of our programming. We represent their interests and their voice. As a local organization, we raise their message at the level of UN agencies, donors, partners, and ordinary people to understand their situation and seek to support them. When delivering the aid, we act with respect and kindness as these people already suffered enough. All of us are equal and there is no need to disrespect anyone.

Visual Style
  • The logo structure was built on a ratio basis of leaving 3Xs space for the phrase script and 1X space for the crest with¼ space between each. The rectangular shape of the logo came from the geometrical positioning need.
  • Bahar logo should always be surrounded by an area of clear space known as the ‘isolation area’ to ensure no text, images or graphic elements nip up with it. The area of isolation is calculated using a ‘W’ value, ‘W’ being equal to the distance between the typography and the crest. The minimum area of isolation specified is equal to 1 ‘W’ all around Bahar logo as demonstrated below. This is a minimum specification and should be increased wherever possible.
  • A minimum size at which Bahar logo may be reproduced has been determined to ensure the logo retains its integrity and legibility at small sizes. The minimum size for reproducing the logo in print has been specified at 40mm wide as demonstrated below.
  • Minimum print size 40 mm
  • Minimum web size 140 px
  • Always use the electronic artwork provided, never attempt to redraw or recreate Bahar logo.
  • The standard use for the logos is the one with 3 colors including the crest and slogan, however, there are options for the logo as follows: - Blue: all parts in blue on a white background. - Orange: all parts in orange on a white background. - Black: all parts in black on a white background. - White: all parts in one color on a blue or black background.
  • The examples below demonstrate the more common mistakes made when implementing Bahar logo and should be avoided at all cost. Before considering the design of any application to use Bahar identity elements, please ensure that you have fully reviewed the guidelines. If in doubt, please contact the Media Department via email (media@bahar.ngo).
  • Do not apply shadow or other effects at the logo.
  • Do not apply other colors as stroke lines.
  • Do not apply gradient color on the logo.
  • Do not apply the logo over any photo background.
  • Do not rescale the logo vertically in different dimensions.
  • Do not rescale the logo horizontally in different dimensions.
  • Do not use the logo with missing parts.
  • Do not apply any background color outside the logo application.
  • Do not redesign the logo at any cost.
  • The primary colors of the logo are (Celadon Blue, Orange Peel and Green Pigment) with gradient color scales, the colors are also used with 3 colors coding; HEX, RGB, CMYK.
  • The standard font that Bahar uses for both Arabic and English typing is Frutiger LT Arabic. 2.0 It has 4 styles ( light, Roman, bold and black).
Iconography
  • Bahar has unique icons for each sector with color schemes for each sector.
Layout And Composition
  • The logo structure was built on a ratio basis of leaving 3Xs space for the phrase script and 1X space for the crest with¼ space between each. The rectangular shape of the logo came from the geometrical positioning need.
  • Bahar logo should always be surrounded by an area of clear space known as the ‘isolation area’ to ensure no text, images or graphic elements nip up with it. The area of isolation is calculated using a ‘W’ value, ‘W’ being equal to the distance between the typography and the crest. The minimum area of isolation specified is equal to 1 ‘W’ all around Bahar logo as demonstrated below. This is a minimum specification and should be increased wherever possible.
  • A minimum size at which Bahar logo may be reproduced has been determined to ensure the logo retains its integrity and legibility at small sizes. The minimum size for reproducing the logo in print has been specified at 40mm wide as demonstrated below.
  • Minimum web size 140 px
  • Always use the electronic artwork provided, never attempt to redraw or recreate Bahar logo.
  • Do not apply shadow or other effects at the logo.
  • Do not apply other colors as stroke lines.
  • Do not apply gradient color on the logo.
  • Do not apply the logo over any photo background.
  • Do not rescale the logo vertically in different dimensions.
  • Do not rescale the logo horizontally in different dimensions.
  • Do not use the logo with missing parts.
  • Do not apply any background color outside the logo application.
  • Do not redesign the logo at any cost.
  • Exterior signage follows the same principles as that for interior wayfinding. In those instances, in which exterior signage is required to ‘wrap’ around fascia elements, always ensure the individual components are equal in height as demonstrated below. The same principle applies for exterior signage applications that appear on a single flat surface. In all instances, Bahar identity standards must be adhered to final implementation.
Wayfinding
  • There are two examples below of wayfinding signs used in different offices. Guiding principles include: - Directional information panels (shown in blue) should fit the width of Bahar logo. -A minimum of three directional panels should be used aligned to the top of Bahar logo. If more are required, they should be stacked.
Signage
  • Exterior signage follows the same principles as that for interior wayfinding. In those instances, in which exterior signage is required to ‘wrap’ around fascia elements, always ensure the individual components are equal in height as demonstrated below. The same principle applies for exterior signage applications that appear on a single flat surface. In all instances, Bahar identity standards must be adhered to final implementation.
Email Signature
  • The email signature is a unified template for all Bahar staff. Below is an example of the signature.
  • Name Surname Position Huseyin Kadro I Media Officer Contact information ———–­Mobile: +90 538 483 90 97 I Email: huseyin.kadro@bahar.ngo Local Office Address——Address: Emek Mahallesi 19008 Nolu Sokak No:4/1 Sehitkamil, Gaziantep, TURKEY Advocacy message—–DisclaimerIMPORTANT: The contents of this email and any attachments are confidential. It is forbidden to share any part ——–of this message with any third party, without the written consent of the sender. If you received this message by mistake, please reply to this message and follow with its deletion, so that we can ensure such a mistake does not occur in the future. Green Life -Please consider the environment before printing this E-mail
Visitor Cards
  • A small paper card with visitors tags on it, that will be hanged with lanyard.
  • Please make sure you leave this card to the receptionist before you leave office
Staff Id Card
  • It is the card that has employee’s personal details (photo, name, department, blood types an date of expiry), over two faces in a simple and neat design. Examples are below:
Brochures Banners Rollups
  • The examples below demonstrate the effectiveness of Bahar identity elements on collateral materials such as brochure covers. The title lockup has been adjusted to fit with the departmental lockup in this case. Designs of internal spreads demonstrate the flexibility of Bahar grid allowing for a range of visually interesting layouts.
Business Envelope
  • The envelope facade is designed in simple way in alignment with Bahar colors, font and logo.
Powerpoint Templates
  • As of the Power Point there is a unified accredited template for Bahar that contains different types of slides in one master slide, design in alignment with Bahar visual identity.
Letterheads
  • Letterheads examples are shown below within landscape and portrait page set up. There are 2 distinct tiers of letterhead template, with fixed header and footer.
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