Bahco

Official Websites

• https://www.bahco.com
• http://www.bahco.com
• https://www.bahco.com/fr_fr
• https://www.bahco.com/be_fr
• https://www.bahco.com/afr_fr

Brand Guidelines

2008

Brand Summary

Mission

• To achieve a high level of recognition by maintaining a clear and uniform graphic identity, with the logo and colour combination as the most important identity bearers [^1].

Core Values

• consistency
• quality
• innovation
• clarity
• recognition

Target Audience

• Distributors, professionals, private consumers, and end users of tools and related products [^2].

Personality Traits

• professional
• innovative
• reliable
• bold
• clear

Visual Identity Overview

• The visual identity centers on the unique Bahco logo featuring a stylized fish, bold orange and black color palette, and clean, uncluttered layouts. The logo is used consistently across materials, with strict guidelines for color, typography, and exclusion zones to ensure clarity and recognition [^3].

Categories

Brand Imagery

• The logotype shall be used on all material directly related to our products – catalogues, brochures, display and point of sale material, giveaways, exhibition stands etc. i.e. all material to be sent to customers/end users.
• For legal reasons at least one logotype prominently placed on catalogues, brochures and price lists shall show the trademark registration symbol ®. Appropriate applications are on the following pages.
• It is preferable to use the Bahco logotype together with “the black box”. Only under circumstances where Bahco is not the main sender or when difficulties in using the black box properly occurs (i.e. inability to place logo near edge on visual material), the Basic Logotype should be used.
• The Bahco Logotype must be used in its original form an cannot be altered in either colour or proportion. Do not attempt to typeset the corporate logotype. Always use the master digital version.
• In order to maintain the logotype’s strength and clarity it should always remain uncluttered. The area indicated by the box forms the minimum exclusion zone.
• It is not recommended to reproduce the logotype smaller than 25 mm width. If you have any small reproduction requirements, please discuss matter with your local marketing contact.

Color Palette

• The house colour of Bahco -Orange
• The purpose of this procedure is to maintain a high level of quality regarding the house colour of the Bahco brand and of colours of the Sandflex products.
• It is the responsibility of the Design Manager of SNA Europe to safeguard that methods and routines exist and are respected so that the orange colour is kept within given tolerances.
• The base reference is always Pantone 166 C and should be referred to as the Bahco orange colour code.The closest colour code, according to NCS, is NCS S1080-Y60R. A second alternative, according to RAL, is RAL 2009.
• Pantone: 166C
• NCS: S 1080-Y60R
• RAL: 2009
• The base reference Pantone 166 C is set by Farginstitutet as L58,35a45,86b48,44 which is defined by us as DeltaE=0. From experience we approve items that have a DeltaE between 0 and 5. Please see graph.
• If a 4 colour process reproduction is used then the specification is C=0%, M=75%, Y=100%, K=0%. We could accept deviations within the range of M=80% Y=100% and M=70% Y=100%)
• For daily and fast judgment of an item a pack of seven cards exist. The first card in the pack shows the Pantone 166 C at a DeltaE=0. The second to seventh cards show min and max variances of L, a and b respectively keeping the DeltaE =5 in all cases. The cards are 75x105 mm and they have a 15 mm hole which provides for a comparison of the item at hand. The card pack can be ordered from Marketing Services.

Typography

• Bahco typographic identity takes many forms, encompassing publications, clothing, and all applications including electronic media, that visually represent Bahco.
• This section is intended to identify typography considered primary to Bahco identity. Additional type suggestions are included to achieve coordinated and consistent materials. The fonts listed provide an overview of typographic presence.
• Headline font Helvetica Black (© Adobe systems)
• Second headline font Helvetica Bold (© Adobe systems)
• Bodytext font Helvetica Regular/Medium (© Adobe systems)
• Second bodytext font Times Regular (© Adobe systems)
• Web font In order of preference, but preferably: Verdana (© Adobe systems)
• Substitute headline font Arial Black (© Adobe systems)
• Substitute bodytext font Arial (© Adobe systems)
• Important! Do not attempt to typeset the corporate logotype. Always use the master digital version.
• Headline: Helvetica Black (substitute font: Arial Black) size 18 pt
• Sub headline: Helvetica black (substitute font: Arial Black) size 14 pt
• Body text: Helvetica black (substitute font: Arial Black) size 12 pt
• Headline above the Bahco logo: Helvetica Black (substitute font: Arial Black) size 18 pt
• Sub headline: Helvetica Black (substitute font: Arial Black) size 14 pt
• Body text: Helvetica Regular (substitute font: Arial Regular) size 12 pt

Logo Usage

• The logotype shall be used on all material directly related to our products – catalogues, brochures, display and point of sale material, giveaways, exhibition stands etc. i.e. all material to be sent to customers/end users.
• For legal reasons at least one logotype prominently placed on catalogues, brochures and price lists shall show the trademark registration symbol ®. Appropriate applications are on the following pages.
• It is preferable to use the Bahco logotype together with “the black box”. Only under circumstances where Bahco is not the main sender or when difficulties in using the black box properly occurs (i.e. inability to place logo near edge on visual material), the Basic Logotype should be used.
• The Bahco Logotype must be used in its original form an cannot be altered in either colour or proportion. Do not attempt to typeset the corporate logotype. Always use the master digital version.
• In order to maintain the logotype’s strength and clarity it should always remain uncluttered. The area indicated by the box forms the minimum exclusion zone.
• It is not recommended to reproduce the logotype smaller than 25 mm width. If you have any small reproduction requirements, please discuss matter with your local marketing contact.

Visual Style

• The logotype shall be used on all material directly related to our products – catalogues, brochures, display and point of sale material, giveaways, exhibition stands etc. i.e. all material to be sent to customers/end users.
• For legal reasons at least one logotype prominently placed on catalogues, brochures and price lists shall show the trademark registration symbol ®. Appropriate applications are on the following pages.
• It is preferable to use the Bahco logotype together with “the black box”. Only under circumstances where Bahco is not the main sender or when difficulties in using the black box properly occurs (i.e. inability to place logo near edge on visual material), the Basic Logotype should be used.
• The Bahco Logotype must be used in its original form an cannot be altered in either colour or proportion. Do not attempt to typeset the corporate logotype. Always use the master digital version.
• In order to maintain the logotype’s strength and clarity it should always remain uncluttered. The area indicated by the box forms the minimum exclusion zone.
• It is not recommended to reproduce the logotype smaller than 25 mm width. If you have any small reproduction requirements, please discuss matter with your local marketing contact.

Layout And Composition

• In order to maintain the logotype’s strength and clarity it should always remain uncluttered. The area indicated by the box forms the minimum exclusion zone.
• It is not recommended to reproduce the logotype smaller than 25 mm width. If you have any small reproduction requirements, please discuss matter with your local marketing contact.

Packaging Design

• The logotype shall be used on all material directly related to our products -catalogues, brochures, display and point of sale material, giveaways, exhibition stands etc. i.e. all material to be sent to customers/end users.
• For legal reasons at least one logotype prominently placed on catalogues, brochures and price lists shall show the trademark registration symbol ®. Appropriate applications are on the following pages.
• It is preferable to use the Bahco logotype together with “the black box”. Only under circumstances where Bahco is not the main sender or when difficulties in using the black box properly occurs (i.e. inability to place logo near edge on visual material), the Basic Logotype should be used.
• The Bahco Logotype must be used in its original form an cannot be altered in either colour or proportion. Do not attempt to typeset the corporate logotype. Always use the master digital version.
• In order to maintain the logotype’s strength and clarity it should always remain uncluttered. The area indicated by the box forms the minimum exclusion zone.
• It is not recommended to reproduce the logotype smaller than 25 mm width. If you have any small reproduction requirements, please discuss matter with your local marketing contact.

Additional Properties