Bahrain Country

📋 1 Guidelines

🔗 Connections

Sector

Tourism Public sector

Region

Bahrain

Guideline Year

2016

Language

English

Tags

Regional

Official Websites

Brand Guidelines

2016

Categories

Brand Voice
  • Our brand identity is an expression of who we are and what we stand for. It gives a distinctive voice to all our communications.
  • The Bahrain Country logo has been developed to convey a number of points. Its soft, cursive style is friendly, warm, and above all, welcoming.
  • “Ours. Yours.” encapsulates Bahrain in two simple words. It is an idea that begins to establish a rapport with our guests before they have even arrived.
  • “Ours. Yours.” is about relationships. Those are nurtured by the words we choose. When writing copy it might be helpful to think not of writing at all. Instead, imagine you are speaking to your audience.
  • The language we use in conversations is often subtly different to the way we write. It tends to be warmer, friendlier and more relaxed -in short, conversational.
  • We shouldn’t refer to our audience in the third person. Be direct, as you would were you talking to a friend in a cafe. Where you might, for example, write, ‘Visitors will immerse themselves in the festive atmosphere,’ replace ‘visitors’ with ‘you.’
  • Similarly, let’s refer to ourselves in the first person. Use ‘we’ and ‘our’ wherever possible.
  • In brief, our tone of voice should always be clear and conversational, informative and inviting and, most of all, friendly.
Brand Imagery
  • “Ours. Yours.” has people at its heart, and the imagery we use to bring the concept to life should reflect this. Photography should be natural, colourful and vibrant, reflecting the qualities of Bahrainis. A slice-of-life display of Bahrain, as both Bahrainis and our guests enjoy it.
  • With these aims in mind, people should feature in our photography wherever possible and plausible.
  • Pictures, better than words, communicate the humanity of Bahrain. We should aim to make all of our assets -websites, social media, brochures, media releases, exhibition materials and so on -rich with this imagery.
Color Palette
  • Colour plays an important part in visual communications.
  • In the case of Bahrain, colours have been chosen to reinforce the feeling of Bahrain being warm and welcoming, a fun, exciting and rewarding country to visit.
  • The colours are reminiscent of the hues of a pearl in recognition of Bahrain’s history.
  • Gradient should always be used at a +20 degree angle
  • Fawn Pantone 727c C 13 M 30 Y 46 K 0 R 221 G 179 B 141
  • Plum Pantone 5135c C 51 M 74 Y 33 K 11 R 130 G 84 B 117
  • Iris Pantone 7675c C 56 M 50 Y 13 K 0 R 126 G 127 B 171
  • Stone Pantone 663c C 8 M 9 Y 5 K 0 R 231 G 225 B 229
  • Dark Blue C 90 M 82 Y 45 K 47 R 34 G 41 B 68
  • Teal Pantone 7466c C 75 M 9 Y 35 K 0 R 28 G 172 B 176
  • The brand colours work best when used in the following permitted combinations.
  • White on Fawn
  • Dark Blue on Fawn
  • Gradient on Stone
  • Dark Blue on Stone
  • Gradient on Dark Blue
  • Fawn on Dark Blue
  • Stone on Dark Blue
  • White on Dark Blue
  • White on Teal
  • Dark Blue on Teal
  • Dark Blue on White
  • Gradient on White
  • White on Gradient
  • Dark Blue on Gradient
  • Panels must use colours from the primary and secondary palette (see section 3.1 Primary Colours and section 3.2 Secondary Colours) with elements placed within them taking their colour from the chart of prescribed combinations in section 3.3 Colour Application.
Typography
  • The Bahrain Country brand typeface family is DIN, a modern and versatile sans serif typeface.
  • It should be used across all materials including annual reports, leaflets and advertising.
  • Use DIN for Western applications and DIN Next for Arabic applications.
  • DIN
  • DIN Medium (Headings)
  • DIN Light (Body Copy)
  • DIN Bold
  • DIN Black
  • DIN Next
  • DIN Next Medium (Headings)
  • DIN Next Light (Body Copy)
Logo Usage
  • Primary Logos Where possible the gradient logo should always be used.
  • Secondary Logos When required, single tone versions of the logo are permitted.
  • Although appearing as a single unified element, the Bahrain Country logo consists of a number of different components. These should never be separated unless specifically authorised within this document.
  • Whenever the Bahrain Country logo is used, an exclusion zone must be applied. This is an area of clear space surrounding the logo that should be kept free of all elements, including, but not limited to, type, other logos, typographic furniture (such as rules and arrows) and symbols.
  • For ease and flexibility, the exclusion zone is calculated as a fraction of the logo. It is the measurement ‘x divided by three’ (or ‘one third x’), where ‘x’ is the height of the whole logo.
  • There is no maximum size for the logo. It can be used as large as is felt appropriate, though an eye to design and composition is always recommended.
  • For this reason a minimum display size is stipulated. It is worth noting that a minimum size is just that. It is not a recommended size for daily use, but rather a last resort. It is the smallest possible size at which the logo should ever be printed.
  • Print minimum size 30mm
  • Digital minimum size 140px (37mm)
  • In all instances the elements making up the logo are in fixed positions, with fixed ratios, should not be altered.
  • The Bahrain Country logo should appear in as consistent a manner as possible.
  • It is understood that the differing nature of communication material will require some flexibility in the use of the logo. This document explains what is permissible without diluting the brand identity.
  • However, some uses are not allowed.
  • These rules apply to both the English and Arabic versions of the logo.
  • Do not recolour the logo with unauthorised colours.
  • Do not stretch the logo or distort it.
  • Do not shear or rotate the logo, or distort it.
  • Do not move the components around, or distort the logo from its original composition.
  • Do not apply drop shadows or other effects that will alter the appearance of the logo.
  • Be careful not to use the logo on backgrounds that interfere with or obstruct its display.
  • Do not use the logo as a word amongst text replacing body copy or headings.
Tone And Messaging
  • “Ours. Yours.” encapsulates Bahrain in two simple words. It is an idea that begins to establish a rapport with our guests before they have even arrived.
  • Generosity. Openness. Sharing. These qualities are implicit in Ours. Yours. Bahrain.
  • The statement contains an essential truth: for 4,000 years of history, Bahrainis have welcomed visitors with open doors and open hearts.
  • It gives us a stage upon which to present our offering: a rich history, a vibrant culture, attractions, food and above all, ourselves. It is the profound personal connections we make with our visitors that set Bahrain apart.
  • “Ours. Yours.” is about relationships. Those are nurtured by the words we choose. When writing copy it might be helpful to think not of writing at all. Instead, imagine you are speaking to your audience.
  • The language we use in conversations is often subtly different to the way we write. It tends to be warmer, friendlier and more relaxed -in short, conversational.
  • We shouldn’t refer to our audience in the third person. Be direct, as you would were you talking to a friend in a cafe. Where you might, for example, write, ‘Visitors will immerse themselves in the festive atmosphere,’ replace ‘visitors’ with ‘you.’
  • Similarly, let’s refer to ourselves in the first person. Use ‘we’ and ‘our’ wherever possible.
  • In brief, our tone of voice should always be clear and conversational, informative and inviting and, most of all, friendly.
Brand Values
  • Generosity. Openness. Sharing. These qualities are implicit in Ours. Yours. Bahrain.
  • The statement contains an essential truth: for 4,000 years of history, Bahrainis have welcomed visitors with open doors and open hearts.
  • “Ours. Yours.” encapsulates Bahrain in two simple words. It is an idea that begins to establish a rapport with our guests before they have even arrived.
  • It gives us a stage upon which to present our offering: a rich history, a vibrant culture, attractions, food and above all, ourselves. It is the profound personal connections we make with our visitors that set Bahrain apart.
Visual Style
  • Primary Logos Where possible the gradient logo should always be used.
  • Secondary Logos When required, single tone versions of the logo are permitted.
  • Although appearing as a single unified element, the Bahrain Country logo consists of a number of different components. These should never be separated unless specifically authorised within this document.
  • Whenever the Bahrain Country logo is used, an exclusion zone must be applied. This is an area of clear space surrounding the logo that should be kept free of all elements, including, but not limited to, type, other logos, typographic furniture (such as rules and arrows) and symbols.
  • For ease and flexibility, the exclusion zone is calculated as a fraction of the logo. It is the measurement ‘x divided by three’ (or ‘one third x’), where ‘x’ is the height of the whole logo.
Iconography
  • Primary Logos Where possible the gradient logo should always be used.
  • Secondary Logos When required, single tone versions of the logo are permitted.
  • Although appearing as a single unified element, the Bahrain Country logo consists of a number of different components. These should never be separated unless specifically authorised within this document.
  • The large B is reminiscent of a heart shape, and also forms the first letter of the word Bahrain in both Arabic and English.
  • The cursive script is read in two different directions away from the heart shaped B. One forms the word Bahrain in Arabic, the other in English.
  • The strapline, shown here in English, can also appear in Arabic.
  • Whenever the Bahrain Country logo is used, an exclusion zone must be applied. This is an area of clear space surrounding the logo that should be kept free of all elements, including, but not limited to, type, other logos, typographic furniture (such as rules and arrows) and symbols.
  • For ease and flexibility, the exclusion zone is calculated as a fraction of the logo. It is the measurement ‘x divided by three’ (or ‘one third x’), where ‘x’ is the height of the whole logo.
Layout And Composition
  • Although appearing as a single unified element, the Bahrain Country logo consists of a number of different components. These should never be separated unless specifically authorised within this document.
  • Whenever the Bahrain Country logo is used, an exclusion zone must be applied. This is an area of clear space surrounding the logo that should be kept free of all elements, including, but not limited to, type, other logos, typographic furniture (such as rules and arrows) and symbols.
  • For ease and flexibility, the exclusion zone is calculated as a fraction of the logo. It is the measurement ‘x divided by three’ (or ‘one third x’), where ‘x’ is the height of the whole logo.
  • There is no maximum size for the logo. It can be used as large as is felt appropriate, though an eye to design and composition is always recommended.
  • However, at smaller sizes, in places where space is limited, any logo will be in danger of becoming illegible. For this reason a minimum display size is stipulated. It is worth noting that a minimum size is just that. It is not a recommended size for daily use, but rather a last resort. It is the smallest possible size at which the logo should ever be printed.
  • In all instances the elements making up the logo are in fixed positions, with fixed ratios, should not be altered.
  • Print minimum size 30mm
  • Digital minimum size 140px (37mm)
  • The Bahrain Country logo should appear in as consistent a manner as possible.
  • It is understood that the differing nature of communication material will require some flexibility in the use of the logo. This document explains what is permissible without diluting the brand identity.
  • However, some uses are not allowed. These rules apply to both the English and Arabic versions of the logo.
  • Do not recolour the logo with unauthorised colours.
  • Do not stretch the logo or distort it.
  • Do not shear or rotate the logo, or distort it.
  • Do not move the components around, or distort the logo from its original composition.
  • Do not apply drop shadows or other effects that will alter the appearance of the logo.
  • Be careful not to use the logo on backgrounds that interfere with or obstruct its display.
  • Do not use the logo as a word amongst text replacing body copy or headings.
  • Panels should never have less than six full ripples, plus two half ripples.
  • When using the English logo on a panel, the ripples should always be on the left hand side.
  • When using the Arabic logo the ripples should always be on the right.
Brand Architecture
  • Although appearing as a single unified element, the Bahrain Country logo consists of a number of different components. These should never be separated unless specifically authorised within this document.
  • Whenever the Bahrain Country logo is used, an exclusion zone must be applied. This is an area of clear space surrounding the logo that should be kept free of all elements, including, but not limited to, type, other logos, typographic furniture (such as rules and arrows) and symbols.
  • For ease and flexibility, the exclusion zone is calculated as a fraction of the logo. It is the measurement ‘x divided by three’ (or ‘one third x’), where ‘x’ is the height of the whole logo.
Co Branding
  • This is the most straightforward use of the Bahrain Country Logo. It should always feature after the other logo with which it is appearing. It should never be smaller, and ideally it would be in proportion to the other logo, to create a balanced lock up.
  • For use in English, reading left to right.
  • For use in Arabic, reading right to left.
  • When the partner logo is to appear before the Arabic Bahrain logo.
  • When three or more logos appear together, the rule is that the sequence of the logos featured should reflect the relative specificity (the specific nature of the event or institution to which it refers) or exposure (the frequency when it is likely to be used) of the logos in question. The more specific and less exposed logo comes first. The Bahrain Country Logo, as the most widely used and general expression of Bahrain, always appears last.
  • For example, the Spring of Culture logo would be followed by that of the Bahrain Culture and Antiquities Authority and finally, by “Our. Yours. Bahrain”.
  • When the Bahrain Tourism Country Brand Logo is used in communications about Foreign Direct Investment, the EDB logo should always appear last (See Bahrain EDB Brand Guidelines). Otherwise, rule 2 applies.
  • When logos exist together in a one-off manner, effectively as a list, for example, when there are multiple partners or sponsors of an event, with no particular entity requiring any sort of prominence, a purely aesthetic judgement should be made as to how the logos appear and in what order.
Brand Partnerships
  • This is the most straightforward use of the Bahrain Country Logo. It should always feature after the other logo with which it is appearing. It should never be smaller, and ideally it would be in proportion to the other logo, to create a balanced lock up.
  • For use in English, reading left to right.
  • For use in Arabic, reading right to left.
  • When the partner logo is to appear before the Arabic Bahrain logo.
  • When three or more logos appear together, the rule is that the sequence of the logos featured should reflect the relative specificity (the specific nature of the event or institution to which it refers) or exposure (the frequency when it is likely to be used) of the logos in question. The more specific and less exposed logo comes first. The Bahrain Country Logo, as the most widely used and general expression of Bahrain, always appears last.
  • For example, the Spring of Culture logo would be followed by that of the Bahrain Culture and Antiquities Authority and finally, by “Our. Yours. Bahrain”.
  • When the Bahrain Tourism Country Brand Logo is used in communications about Foreign Direct Investment, the EDB logo should always appear last (See Bahrain EDB Brand Guidelines). Otherwise, rule 2 applies.
  • When logos exist together in a one-off manner, effectively as a list, for example, when there are multiple partners or sponsors of an event, with no particular entity requiring any sort of prominence, a purely aesthetic judgement should be made as to how the logos appear and in what order.
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