Bambino

🔗 Connections

Sector

Childcare family services Software

Region

Guideline Year

Language

Tags

Official Websites

Brand Guidelines

2020

Brand Summary

Mission

Bambino is a safe and socially connected community that makes good on the promise to help families find, book, and pay trusted neighborhood sitters at the tap of a button [^1].

Core Values

quality
trust
simplicity
caring
responsible
helpful
attentiveness
patience
growth

Target Audience

Parents seeking trusted, neighborhood-recommended sitters, and sitters who are part of a local, parent-verified community [^2].

Personality Traits

Visual Identity Overview

The visual identity is modern, minimalistic, and friendly, featuring a rounded, sleek wordmark and a stylized ‘b’ icon. The color palette centers on Bambino-Coral with accent and neutral colors, and the primary typeface is Effra. Iconography and photography are used to reinforce brand values and maintain consistency across all visual assets [^3].

Categories

Brand Voice

As a company built for parents, by parents, the Bambino voice is always plain-speaking, friendly and identifiable.
THE BAMBINO VOICE: • Always warm, welcoming, and neighborly, from one parent to another. • Engages through humor, honesty, and parental empathy. • Respectful and encouraging, whether communicating to our Parents or Sitters, a respectful tone can make all the difference. • Remains focused, simple, and on message, avoids jargon and overly technical language. • Steers clear of alienating acronyms and references that may not be relevant to our Parents and Sitters.
Words We Like Dependable, neighborly, responsible, reliable, quality, fun, creative, welcoming, trustworthy, goodness, family, proven, easy, simple, grateful
Words We Don’t Like Metrics, demographic, customer, nannying, assets, user.

Brand Imagery

Photography: placing a hint of Bambino - Coral in the frame adds a branded sense to all photography.
Always strive for diversity in age, locale, ethnicity, and situation.
Choose photos that reflect the brand personality: responsible, helpful, human.
Don’t use photos with bright, saturated colors or multiple colors/cluttered backgrounds.
Don’t use photos that were posed or shot in a studio with models in obviously staged compositions.

Color Palette

Bambino-Coral: should be leveraged as much as possible to help insure brand consistency. Accent Colors can be used sparingly to help add visual interest.
DO NOT use tints or gradients.
Black is for use ONLY in copy text, DO NOT use black as a background.
The neutral palette is best used as a container for text or infographics, or to create separation against a white UI (user interface).
All colors have been assigned CMYK, RGB and HEX values based on the [Pantone Solid to Process system].
BAMBINO COLOR #F05202 R240 G78 B39 PANTONE 717C
COMP 1 #00C5D7 R13 G145 B214 PANTONE 214C
NEUTRAL 1 #C0C0C5 R205 G214 B214 PANTONE 427C
NEUTRAL 2 #D3BFA5 R76 G163 B171 PANTONE 474U
NEUTRAL 3 #504D4F R80 G77 B100 PANTONE 140C
BAMBINO CORAL #F04E2E R240 G78 B47 PANTONE 7417C
COMP2 #0DC5D7 R13 G146 B214 PANTONE 637C
ANALOG #132944 R19 G41 B69 PANTONE 2767C
NEUTRAL4 #F5F5F5 R245 G245 B245
NEUTRAL2 #B2A395 R176 G163 B149 PANTONE 7S40C
NEUTRAL3 #S04D4F R80 G77 B80
NEUTRAL #OFOEOE R15 G14

Typography

All our communications are done through Effra to maintain a constant voice. If in doubt, Effra is your font.
Effra is the preferred Bambino brand typeface. Its clean, contemporary style accentuates the streamlined experience we deliver to our customers. To reinforce clarity and consistency in our design, please follow these general guidelines:
ALIGNMENT: Left aligned is preferred. Right align is okay when required by the design, but center align should be avoided.
HEADLINES AND SUBHEADS: You can use sentence case (effra) or all-caps (EFFRA) but it should always remain bold.
INTRO COPY, BODY TEXT, AND LEGAL DISCLAIMERS: Should always be in sentence case (Lorem ipsum).
INITIAL CAPS: Only use on buttons, marks, labels, and Bambino entities.
ITALICS: Can only be used where required by style conventions, such as names, titles or quotes.
TRADEMARKS: The “tm” must be included with “Bambino” the first time it appears in plain text. The preferred case for trademarks is lower case. The traditional all-caps “TM” can be used when lower case is not an option.
Our Primary typeface for digital and print is Effra.
Effra can be effortlessly applied to a wide range of messages and media, from advertising to book design. Its five weights satisfy the need for flexibility, creating harmonious variations of texture and emphasis.
Tahoma is the primary alternate typeface. Tahoma is used as a secondary (digital) alternate typeface.
DO NOT use Tahoma for any print materials.
Preferred: Use Effra for all printed materials.
Alternate: Use Helvetica Neue Roman/Regular when the type size is smaller than 5pt to ensure legibility.
EFFRA is always the preferred typeface for the app.
Buttons, Badges, and Acceptance Marks: Use EFFRA
Headline: Effra Light, Large font size Hero color
Intro: Effra Light, Medium font size Black color
Subhead: Effra normal, All caps, Small font size, Black color
Body: Effra light, Small font size, Grey color

Logo Usage

Our logo is our most valuable asset. It is our Users initial association and relationship with our brand. We must treat it with respect and always utilize it properly.
The “Bambino” wordmark is our official logo. There is only one logo variation that covers all possible applications. Simple and sleek, the official Bambino logo should be utilized for both printed material and online usage.
The black and white versions are only to be used if necessary due to color restriction or background color.
Clear Space
Minimum Size 2.2"
One Color
Grayscale
Black and White

Tone And Messaging

Our brand personality defines who we are, how we do things, how we treat each other and our customers.
WE MUST ALWAYS STAY TRUE TO WHO WE ARE: CARING Always work from a place of compassion and understanding. Our Sitters, Parents, coworkers and partners are real people with real concerns, real wants, and real needs. RESPONSIBLE The responsibility to care for and protect what matters most to our Parents is not to be taken lightly, it is the cornerstone of our brand and our highest priority at all times. We must never step out of the shoes of our Parents and Sitters. HELPFUL Always be on the lookout for new approaches to existing challenges. We must be ever-seeking ways to add value and simplify everything we do and to remain open and sharing with all our knowledge.
As a company built for parents, by parents, the Bambino voice is always plain-speaking, friendly and identifiable.
THE BAMBINO VOICE: • Always warm, welcoming, and neighborly, from one parent to another. • Engages through humor, honesty, and parental empathy. • Respectful and encouraging, whether communicating to our Parents or Sitters, a respectful tone can make all the difference. • Remains focused, simple, and on message, avoids jargon and overly technical language. • Steers clear of alienating acronyms and references that may not be relevant to our Parents and Sitters.
Words We Like Dependable, neighborly, responsible, reliable, quality, fun, creative, welcoming, trustworthy, goodness, family, proven, easy, simple, grateful
Words We Don’t Like Metrics, demographic, customer, nannying, assets, user.
In an effort to remain consistent across all communications, we do our best to stick with our preferred word choices. • SITTERS are our collaborators and should always appear with a capital“S” in our copy. • PARENTS are our clients and should always appear with a capital“P” in our copy. • BOOKINGS: requests made by Parents to trusted Sitters. • JOBS: opportunities made available to our Sitters through Parent bookings in the Bambino app. • FAMILY and/or COMMUNITY should be used to refer to the Bambino brand on all client-facing communication. • TEAM: when communicating with our internal organization about our internal organization. • MEMBERS: when referring to both Parents and Sitters.

Brand Values

OUR PROMISE IS FOUNDED ON THESE BRAND PILLARS ### QUALITY There’s nothing quite like the endorsement of a friend or neighbor. Through parent-to-parent community recommendations we’re able to maintain and provide the highest quality Sitters our neighborhood adores, to take care of the kids our Parents love. ### TRUST We believe strongly that trust is best gained through physical and social proximity and we strive to create a community that relies on its neighbors and friends for verification, not a corporate certification process. ### SIMPLICITY We keep the experience of finding, booking and paying a neighborhood sitter easy and intuitive while keeping your money and personal information safe and secure at all times.
Our brand personality defines who we are, how we do things, how we treat each other and our customers. ## WE MUST ALWAYS STAY TRUE TO WHO WE ARE: ### CARING Always work from a place of compassion and understanding. Our Sitters, Parents, coworkers and partners are real people with real concerns, real wants, and real needs. ### RESPONSIBLE The responsibility to care for and protect what matters most to our Parents is not to be taken lightly, it is the cornerstone of our brand and our highest priority at all times. We must never step out of the shoes of our Parents and Sitters. ### HELPFUL Always be on the lookout for new approaches to existing challenges. We must be ever-seeking ways to add value and simplify everything we do and to remain open and sharing with all our knowledge.

Visual Style

Bambino Logo: our wordmark is rounded and sleek to show Bambino’s approachability and professional quality.
Bambino Icon: our “little-b” is a short-hand mark to be used under special restrictions.
Bambino Hero Colors: should be leveraged as much as possible to help insure brand consistency.
White Space: should be utilized to keep the tone open and inviting.
Accent Colors: can be used sparingly to help add visual interest.
Neutral Colors: are to be used to add warmth.
Photography: placing a hint of Bambino - Coral in the frame adds a branded sense to all photography.
Typography: all communications are done through EFFRA to maintain a constant voice. If in doubt, EFFRA is your font.
Our logo is our most valuable asset. It is our Users initial association and relationship with our brand. We must treat it with respect and always utilize it properly.
The “Bambino” wordmark is our official logo. There is only one logo variation that covers all possible applications. Simple and sleek, the official Bambino logo should be utilized for both printed material and online usage.
The black and white versions are only to be used if necessary due to color restriction or background color.
Minimum Size: 2.2"
Do not alter the proportion of the logo.
Do not stretch the logo.
Do not sit the logo on backgrounds that are too cluttered or light.
Do not reverse the logo from colors.
Do not sit the logo on non-Bambino backgrounds.
Whenever possible, use white or neutral backgrounds.
Always leave space with the logo to breathe.
Bambino-Coral: should be leveraged as much as possible to help insure brand consistency. Accent Colors can be used sparingly to help add visual interest.
DO NOT use tints or gradients.
Black is for use ONLY in copy text, DO NOT use black as a background.
The neutral palette is best used as a container for text or infographics, or to create separation against a white UI (user interface).
All colors have been assigned CMYK, RGB and HEX values based on the [Pantone Solid to Process system].
Effra is the preferred Bambino brand typeface. Its clean, contemporary style accentuates the streamlined experience we deliver to our customers. To reinforce clarity and consistency in our design, please follow these general guidelines:
ALIGNMENT: Left aligned is preferred. Right align is okay when required by the design, but center align should be avoided.
HEADLINES AND SUBHEADS: You can use sentence case (effra) or all-caps (EFFRA) but it should always remain bold.
INTRO COPY, BODY TEXT, AND LEGAL DISCLAIMERS: Should always be in sentence case (Lorem ipsum).
INITIAL CAPS: Only use on buttons, marks, labels, and Bambino entities.
ITALICS: Can only be used where required by style conventions, such as names, titles or quotes.
TRADEMARKS: The “tm” must be included with “Bambino” the first time it appears in plain text. The preferred case for trademarks is lower case. The traditional all-caps “TM” can be used when lower case is not an option.
Our Primary typeface for digital and print is Effra.
Tahoma is the primary alternate typeface. Tahoma is used as a secondary (digital) alternate typeface.
DO NOT use Tahoma for any print materials.
Preferred: Use Effra for all printed materials.
Alternate: Use Helvetica Neue Roman/Regular when the type size is smaller than 5pt to ensure legibility.
EFFRA is always the preferred typeface for the app.
Buttons, Badges, and Acceptance Marks: Use EFFRA
Bambino-Coral: should be leveraged as much as possible to help insure brand consistency.
design simple clean.
There are a number of illustrations and icons in keeping with our brand promise of simplicity.

Iconography

design simple clean. fiat. be with a will simplicity. of illustrations and icons and icons the Bambino universe. in keeping promise with our brand In There are a number of illustrations

Layout And Composition

White Space: should be utilized to keep the tone open and inviting.
Always leave the logo space to breathe.
Do not alter the proportion of the logo.
Do not stretch the logo.
Do not sit the logo on backgrounds that are too light or cluttered.
Do not reverse the logo from colors.
Do not sit the logo on non-Bambino backgrounds.
Clear Space
Minimum Size: 2.2"
The black and white versions are only to be used if necessary due to color restriction or background color.

Brand Activation

Promotional items, giveaways, and other physical brand assets should retain the themes and intention of the Bambino brand, and represent it in a way that is concise, effective and consistent.
In an effort to remain one brand, one voice our email signatures are designed to remain all text based. This will ensure that the email signature will look the same across the board from desktop to mobile to tablet. Please follow the specified font, text size and color calls for your operating system.
All non-logo text should be in the alternate typeface, Tahoma. This is to ensure consistency across all digital platforms.
Please contact your team leader to assist you in crafting this if you need assistance.
For MAC and PC
Please be mindful of the item on which you’re putting our brand. The best items are original and useful in their form and quality. Folks already have multiple water bottles, pens, and mugs; try to think outside of the box.
The Bambino-Coral Bambino logo should only be used on white, pale slate, pale sand, and silver backgrounds or materials. The solid white Bambino logo may only be used directly on Bambino Coral, light gray, or black backgrounds, not on any other color.