Bangga Buatan Indonesia

📋 1 Guidelines

🔗 Connections

Sector

Public sector

Region

Indonesia

Guideline Year

2020

Language

Indonesian

Tags

Community

Official Websites

Brand Guidelines

2020

Brand Summary

Mission
  • To promote pride and unity in Indonesian-made products, emphasizing love and support for local craftsmanship and national identity.
Core Values
  • pride
  • unity
  • support for local products
  • national identity
Target Audience
  • Indonesians who value local products and national pride, including youth, families, and brand partners seeking to highlight Indonesian craftsmanship.
Personality Traits
  • vibrant
  • energetic
  • affectionate
  • patriotic
  • modern
Visual Identity Overview
  • The visual identity centers on a stylized red heart with white arms or hands, radiating lines for emphasis, and bold, curved uppercase text. The color palette is primarily red and white, with modern sans-serif typography and clear logo usage rules. The overall style is simple, bold, and energetic, conveying pride and affection for Indonesian products.

Categories

Brand Imagery
  • THE BANGGA BUATAN INDONESIA LOGO is comprised of a custom logogram and typeface with a modern touch, seen on the shape of the letters and overall simple look. The logogram, utilized to show love for Indonesian local’s products, represents also the proud feeling of Indonesian local’s products, while also showing unity as one Indonesia.
  • THE BANGGA BUATAN INDONESIA LOGO is consist of the logogram and logotype elements. Both logogram and logotype is placed within a fixed range, and the elements can not be separated from one another as they must appear as a whole. Bangga Buatan Indonesia also has another color version of the logo which can be used in key visual.
  • A MARGIN OF CLEAR SPACE equivalent to 1/3 height of the logo, drawn around the logo to create the invisible boundary of the isolation area. The specified area should be free of any text, graphic elements or any other visual interference to maintain the clarity of the logo.
Color Palette
  • Bangga Buatan Indonesia uses red and white as main colors, WRVKRZWKHSURXGIHHOLQJRIEX\LQJORFDOèVSURRGXFWDQGWRVKRZ WRJHWKHUQHVVLQXQLW\7KHFRORUVSHFLĆFDWLRQVDUHDVIROORZV
  • HEX #FF030
  • RGB 255 3 3
  • CMYK 0 99 100 0
  • HEX #FFFFFF
  • RGB 255 255 255
  • CMYK 0 0 0 0
  • DON’T change the logo to more than two colors given other than the color palette given
  • DON’T change the color scheme of the color palette given
Typography
  • THE HEADLINE FOR BANGGA BUATAN INDONESIA uses ‘HK Grotesk’ font family. It is a modern and simple sans serif font that gives the casual feeling while is easy to read. HK Grotesk Bold is used as the main typeface for the headline.
  • HK Grotesk Extra Bold
  • ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
  • THE BODY COPY FOR BANGGA BUATAN INDONESIA uses ‘HK Grotesk’ font family. It is a modern and simple sans serif font that looks professional and casual at the same time, and also is easy to read. HK Grotesk Regular is used as the regular body copy.
  • HK Grotesk Bold
Logo Usage
  • THE BANGGA BUATAN INDONESIA LOGO is comprised of a custom logogram and typeface with a modern touch, seen on the shape of the letters and overall simple look. The logogram, utilized to show love for Indonesian local’s products, represents also the proud feeling of Indonesian local’s products, while also showing unity as one Indonesia.
  • THE BANGGA BUATAN INDONESIA LOGO is consist of the logogram and logotype elements. Both logogram and logotype is placed within a fixed range, and the elements can not be separated from one another as they must appear as a whole. Bangga Buatan Indonesia also has another color version of the logo which can be used in key visual.
  • A MARGIN OF CLEAR SPACE equivalent to 1/3 height of the logo, drawn around the logo to create the invisible boundary of the isolation area. The specified area should be free of any text, graphic elements or any other visual interference to maintain the clarity of the logo.
  • a) DON’T alter the shape of the b) DON’T switch the elements’ c) DON’T put the logo on logo position in the logo cluttered background \ \ GABU AN NGGA BUATAN IN NESI INDONESIA d) DON’T change the logo to e) DON’T change the logo to colors f) DON’T rotate the logo more than two colors given other than the color palette given
Visual Style
  • THE BANGGA BUATAN INDONESIA LOGO is comprised of a custom logogram and typeface with a modern touch, seen on the shape of the letters and overall simple look. The logogram, utilized to show love for Indonesian local’s products, represents also the proud feeling of Indonesian local’s products, while also showing unity as one Indonesia.
  • THE BANGGA BUATAN INDONESIA LOGO is consist of the logogram and logotype elements. Both logogram and logotype is placed within a fixed range, and the elements can not be separated from one another as they must appear as a whole. Bangga Buatan Indonesia also has another color version of the logo which can be used in key visual.
  • A MARGIN OF CLEAR SPACE equivalent to 1/3 height of the logo, drawn around the logo to create the invisible boundary of the isolation area. The specified area should be free of any text, graphic elements or any other visual interference to maintain the clarity of the logo.
  • a) DON’T alter the shape of the b) DON’T switch the elements’ c) DON’T put the logo on logo position in the logo cluttered background \ \ GABU AN NGGA BUATAN IN NESI INDONESIA d) DON’T change the logo to e) DON’T change the logo to colors f) DON’T rotate the logo more than two colors given other than the color palette given
  • THE ‘BIG HUG’ SHAPE IS BANGGA BUATAN INDONESIA’S GRAPHIC DEVICE.
  • The application of graphic device should be in this formula: frame+ graphic element on the top center of the layout+ logo on the bottom right with Line on top center or left. All layouts in all sizes should use this formula.
  • TO EMPHASIZE THE FEELING OF PROUD FOR LOCAL’S PRODUCT, Bangga Buatan Indonesia uses red and white as main colors, WRVKRZWKHSURXGIHHOLQJRIEX\LQJORFDOèVSURRGXFWDQGWRVKRZ WRJHWKHUQHVVLQXQLW\7KHFRORUVSHFLĆFDWLRQVDUHDVIROORZV
  • HEX #FF030
  • RGB 255 3 3
  • CMYK 0 99 100 0
  • HEX #FFFFFF
  • RGB 255 255 255
  • CMYK 0 0 0 0
Layout And Composition
  • THE BANGGA BUATAN INDONESIA LOGO is consist of the logogram and logotype elements. Both logogram and logotype is placed within a fixed range, and the elements can not be separated from one another as they must appear as a whole. Bangga Buatan Indonesia also has another color version of the logo which can be used in key visual.
  • A MARGIN OF CLEAR SPACE equivalent to 1/3 height of the logo, drawn around the logo to create the invisible boundary of the isolation area. The specified area should be free of any text, graphic elements or any other visual interference to maintain the clarity of the logo.
Packaging Design
  • THE BANGGA BUATAN INDONESIA LOGO is consist of the logogram and logotype elements. Both logogram and logotype is placed within a fixed range, and the elements can not be separated from one another as they must appear as a whole. Bangga Buatan Indonesia also has another color version of the logo which can be used in key visual.
  • A MARGIN OF CLEAR SPACE equivalent to 1/3 height of the logo, drawn around the logo to create the invisible boundary of the isolation area. The specified area should be free of any text, graphic elements or any other visual interference to maintain the clarity of the logo.
  • a) DON’T alter the shape of the b) DON’T switch the elements’ position in the logo c) DON’T put the logo on cluttered background d) DON’T change the logo to more than two colors given e) DON’T change the logo to colors other than the color palette given f) DON’T rotate the logo
  • Bangga Buatan Indonesia uses red and white as main colors, The color specifications are as follows HEX #FF030 RGB 255 3 3 CMYK 0 99 100 0
  • HEX #FFFFFF RGB 255 255 255 CMYK 0 0 0 0
Brand Partnerships
  • THE ‘BIG HUG’ SHAPE SYSTEM FOR PARTNERS VISUALS.
  • Partners are free to choose to follow main template or provide their own visuals, as long as they keep 3 mandatory devices:Big hug visual, #BanggaBuatanlndonesia box tagline, logo.
  • For brand partners visual, the substitution of fonts, colors, and graphic elements are allowed, as long as maintaining the main mandatory graphic device Pase) ,and it is compulsory to keep the mandatory graphic devices as prominent as possible in the visual.
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