Bangladesh Red Crescent Society

🔗 Connections

Sector

Emergency services Healthcare Ngo

Region

Guideline Year

Language

Tags

Official Websites

Brand Guidelines

2022

Brand Summary

Mission

To promote and reduce human suffering, mobilizing the full strength and resources of humanity in Bangladesh and globally, as a dynamic and modern humanitarian organization [^1].

Core Values

Humanitarianism
Coherence
Modernity
Recognition
Community Service
Global Activism [^2]

Target Audience

BDRCS staff and volunteers, Red Cross Red Crescent Partners, External Partners, Funding Partners, Media, Public .

Personality Traits

Dynamic
Modern
Coherent
Recognizable
Community-focused

Visual Identity Overview

The visual identity is built around the Red Crescent symbol, using solid colors of green and red to represent Bangladesh and global activism. The brand employs a bright, clean, modern, and sophisticated look, with clear logo usage rules, a defined color palette, and consistent typography. Visual elements are applied across stationery, event materials, merchandise, equipment, vehicles, and digital mediums [^2].

Categories

Color Palette

There are four primary colours -White, Red, Dark blue and Teal. These colours have been selected to provide a bright, clean, modern and sophisticated look to our brand
The secondary colours are -Dark Red, Magenta, Green, Yellow, Black, Dark Grey and Light Grey.
The primary colours will be used for maximum visual backgrounds, whereas, the secondary colours will be used as the filers or highlighters for any Text, Mnemonic, Typography, Data etc.
White Oc Om Oy Ok 255r 255g 255b #FFFFFF
Red Oc 100m 100y Ok 237r 28g 36b #ED1C24
Dark Blue 100c 60m 0y 60k 0r 0g 128b #002E5E
Teal 75c 0m 20y 0k 187r 206g 240b #00BBCE
Dark Red Oc 100m 100y 30k 17g 22b #B11116
Magenta Oc 100m 50y Ok 273r 20g 91b #ED145B
Green 100c 50m 100y Ok 0r 115g 69b #006F45
Yellow Oc 10m 100y Ok 255r 221g 0b #FFDD00
Black Oc Om Oy 100k 35r 31g 32b #231F20
Dark Grey Oc Om Oy 80k 88r 89g 91b #58595B
Light Grey Oc Om Oy 10k #E6E7E8 230r 231g 232b
Do not change the partner brand mark ta match BDRCS colour palette

Typography

Logo Usage

There are two Solid Colours (Red and Green) in the Logo which we use according to reproduction method Each of these is available for screen (RGB and HEX) and print (CMYK and Spot) artwork.
The full-colour positive (preferred) Logo should always be reproduced on White or 30% Light Grey backgrounds. The Black and White reverse Logo should only be used on Black backgrounds. The two white circles will be in the same position for the Bongio and English Logo.
A clear space area and minimum size ensure the Logo is legible at all the times Where possible, the Logo should be reproduced larger in reference to the print medium to have more clear space than the minimum The clear space from the Logo edge is 1/3 of the total width/diameter of BDRCS brandmark.
Green: IOOc 50m 100y Ok Or 1115g 69b #006F45
Red: Oc 100m 100y Ok 237r 28g 36b #EDIC24
White: LJ Oc Om Oy Ok 255r 255g 255b #FFFFFF
Full-colour positive on White background (preferred)
Full-colour positive on Light Grey 10% background
Minimum size: 15mm / 42px
Reverse on Black or Dark Grey background
Minimum clear space ii/3x} ii/3xi j1/3x } 1/3xi l——) l——J
Measurement of the Crescent: 68 mm (outer arc diameter), 56 mm (inner arc diameter), 10 mm (horizontal segment from center to inner arc)
The BDRCS Logo appears not to be valued when it is stretched, distorted or rotated
Do not change the colour of the Logo’s Wordmark or symbol
Do not scale the Logo in wrong proportion
Colour ensures recognition and should not be changed deliberately or through reproduction errors
The crescent should not exceed the white circle mark
Reproducing the full-colour BDRCS Logo on a dark background may make it illegible
Reproducing the full-colour BDRCS Logo on an image background may make it illegible.
Do not rotate the Wordmark and the Symbol
Do not scale the Symbol crossing the clear area between the Wordmark and the Symbol

Visual Style

There are two Solid Colours (Red and Green) in the Logo which we use according to reproduction method Each of these is available for screen (RGB and HEX) and print (CMYK and Spot) artwork.
The full-colour positive (preferred) Logo should always be reproduced on White or 30% Light Grey backgrounds. The Black and White reverse Logo should only be used on Black backgrounds. The two white circles will be in the same position for the Bongio and English Logo.
A clear space area and minimum size ensure the Logo is legible at all the times Where possible, the Logo should be reproduced larger in reference to the print medium to have more clear space than the minimum The clear space from the Logo edge is 1/3 of the total width/diameter of BDRCS brandmark.
Green IOOc 50m 100y Ok Or 1115g 69b #006F45
Red Oc 100m 100y Ok 237r 28g 36b #EDIC24
White LJ Oc Om Oy Ok 255r 255g 255b #FFFFFF
Full-colour positive on White background (preferred)
Full-colour positive on Light Grey 10% background
Minimum size 15mm / 42px
Reverse on Black or Dark Grey background
Minimum clear space ii/3x} ii/3xi j1/3x } 1/3xi l——) l——J
Measurement of the Crescent: outer arc’s diameter is labeled as 68 mm, and the inner arc’s diameter is 56 mm. A segment marked as 10 mm from the center to the inner arc on the left side. The entire drawing is enclosed within a square boundary, with measurement markings along the top and left edges indicating a total width of 68 mm.
Do not change the colour of the Logo’s Wordmark or symbol
Do not scale the Logo in wrong proportion
Colour ensures recognition and should not be changed deliberately or through reproduction errors
The crescent should not exceed the white circle mark
Reproducing the full-colour BDRCS Logo on a dark background may make it illegible
Reproducing the full-colour BDRCS Logo on an image background may make it illegible.
Do not rotate the Wordmark and the Symbol
Do not scale the Symbol crossing the clear area between the Wordmark and the Symbol

Stationery

Stationery Publication Sample
Flagship Reports Sample
Letterheads
Envelopes
Note sheet
Business Cards
Business Cards Holder
Font Size English Name: 12 Designation: 7 Body Text: 7
Font Size Bangla Name: 14 Designation: 7 Body Text: 6
Stationery Stickers Stamps
Notepads (A5 & A6)
ID cards
Ribbon
Font Name Poppins
Font Size Name: 13 Designation: 7 Body Text: 7 Disclaimer: 5

Event And Outdoor

Event Press walls
Event Display stand Totem
Event Self stand
Rollup Banners
Outdoor Posters
Billboard Vertical board Banner
Please click Here and find some banner template Some examples have been given there, however, there might be cases where more logos need to be added; or depending on the agreement/understanding with the partners (both Red Cross Red Crescent and Non-Red Cross Red Crescent), some adjustment might be needed.
Also, when PNSs logos are used with BDRCS logo, IFRC logo may need to be used as well. In those cases, it is highly recommended to communicate with the Communication Department.

Merchandise

MERCHANDISE Face Masks
MERCHANDISE Shirts
MERCHANDISE Caps
MERCHANDISE Vests
MERCHANDISE Thermoses
MERCHANDISE Flasks
MERCHANDISE Megaphones
MERCHANDISE Tote Bags
MERCHANDISE Notebooks
MERCHANDISE Mugs
MERCHANDISE Pens
MERCHANDISE Pencils
MERCHANDISE Coat Pins
MERCHANDISE Flash Drives

Souvenirs

SOUVENIRS Urnbre//as F/ags • 46 Bongiodesh Red Crescent Soc,ety Brond Gu1de/1nes SOUVENIRS Wrist Watches

Transportation Vehicles

TRANSPORTATION VEHICLES
Helicopter
Long Vehicles
Covered Vans
Trucks
BANGLADESH RED CRESCENT SOCIETY <I°c11e1*I C<Gfr9-BO1DII@JG . -1.0 0,0
BANGLADESH RED CRESCENT SOCIETY <4I°e1Te1*I(<6fdnOrBOH1DH1@JG
Ambulances
SUVs
Microbuses
BANGLADESH RED CRESCENT SOCIETY <IRe1l1I(<46fmOrGOH2II@G BANGLADESH RED CRESCENT SOCIETY
Bicycles
Motorbike
TRANSPORTATION VEHICLES containers

Digital Medium

Email signature Name: 12 (Bold) Designation: 12 (Light) Organization: 12 ( Caps) Hyperlinks: lO Disclaimer: lO
DIGITAL MEDIUM Website
DIGITAL MEDIUM Social Media Platforms
DIGITAL MEDIUM Wallpapers