Bangor University

Official Websites

• https://www.bangor.ac.uk

Brand Guidelines

2020

Categories

Brand Imagery

• Contemporary images with a strong, modern style are used to support the university’s vision and key brand messages. The themes of openness, opportunity, extraordinary, learning and growth should inform your image selection when using stock photography.
• Our recruitment materials should lead with an ’extraordinary’ themed image.
• The themes of openness, opportunity, extraordinary, learning and growth should inform your image selection when using stock photography.
• Our corporate communications must be dynamic and engaging. Creators must follow the same design guidance and rules as shown in the ‘Visual identity’ and ‘Brand Elements’ sections.
• Our corporate designs are cleaner and more minimalised than recruitment and advertising artworks, giving more space to for the imagery.

Color Palette

• Our primary corporate colours are for use in/with our identity. These are likely to be used in corporate publications such as annual reviews.
• Their use and impact on the visibility of the brand mark should always be carefully considered.
• Pantone 1805 C C5 M96 Y76 K22
• Pantone 124 C C0 M32 Y100 K0
• Black
• R184 G34 B51
• R253 G180 B21
• C0 M0 Y0 K100 R0 G0 B0
• #b82233
• #ebb415
• #000000
• Our corporate colours are unique to our brand identity and we utilise them across our communications.
• Our logo only appears in these colour ways, or all in black or all reversed out in white.
• Main core identity This is the main coloured version of our logo. It should be used in the first instance in all our communications.
• Whenever our identifiers are used on a coloured or photographic background, the shield elements remain the same and the name of the university can be reversed out in white.
• This version of the logo should be used in mono applications such as single colour advertising or the screen printing of merchandise.
• This version of the logo should be used when the legibility of the main logo and variant 1 are poor.
• Brand colours Colour and how we use it. is a crucial aspect of our visual identity. It must be used in a way that reflects our values, the ambitions of our brand and our brand beliefs.
• This is not an elaborate colour system or an attempt to colour code all aspects of the university. This is about capturing the energy, passion and culture we are creating as a University.
• Primary Corporate Colours These colours are primarily for use with our logo/brandmark. The use of red and yellow outside of the logo, should be carefully considered and not overused. The full colour logo should never be used on a red or yellow backgound.
• Pantone 1805 C Pantone 124 C Black White C5 M96 Y76 K22 Co M32 Y1 00 KO CO MO YO K100 Co MO YO KO R184 G34 851 R253 G180 B21 RO GO BO R255 G255 B255 #b82233 #ebb415 #000000 #FFFFFF
• Secondary colour palette Supporting the primary colourways is a palette of sixteen colours carefully bringing together distinctive tones with bolder colours to allow flexibility and freedom -but always used thoughtfully following our key principles for using colour.
• The colours represent our brand and university. Bold, confident. modern, energised and ambitious. These tones represent our brand ambitions and our brand beliefs. To be used in all marketing comms.
• Pantone 105-16 C Pantone 76-8 C CO Ml 00 YO K23 C100 M68 YO K39 RO G57 B115 R190 GO B104 #003973 #be0068
• Pantone 116-4 C Pantone 104-15 C C54 MO YO K13 R107 G185 B220 C85 M58 YO K12 R45 G93 B159 #6bb9dc #2d5d9f
• Pantone 154-7 C Pantone 34-7 C C53 MO Y85 KO R140.G192.B75 C0 M64 Y84 KO R238 G118 B51 #8cc04b #ee7633
• Pantone 55-8 C Pantone 75-4 C C0 M98 Y71 KO R229 G19 B58 CO M38YO KO R246 G185 B213 #e5133a #f6b9d5
• Pantone 46-6 C Pantone 10-8C Co M27 Y100 KO COM74 Y74 K18 R203 G84 B57 R252G191 BO #cb5439 #fcbfOO
• Pantone 93-16 C Pantone 101 16C C100 M94 YO K6O R26 G20 B73 C75 M100YO K13 R93 G31 B119 #5d1f77 #1a1449
• Pantone 150-14 C Pantone 124-6 C Pantone 159-16 C Pantone 70-14 C C63 MO Y78 K47 C74 MO Y31 KO C48 MO Y100 K60 C0 M81 Y27 K44 R67 G119 B61 RO G179 B186 R80 G105 B14 R155 G54 B81 #43773d #00b3ba #50690e #9b3651
• Tertiary colour palette Bangor University is steeped in history and heritage. Our location is surrounded by the Snowdonia National Park. To reflect these elements we have created a subtle palette of colour, which also incorporates our environment: stone, slate, sand, water, forest, meadow and sea.
• We use this palette to support our primary and secondary colours.
• Pantone 178-8 C C54 M42 Y57 KO R139 G138.B118 #8b8a76
• No Pantone Reference C4 MO Y30 K20 R212 G210 B171 #d4d2ab
• Pantone 56-16 C CO M99 Y73 K60 R121 G14 B23 #790e17
• Pantone 100 4 C C42M40 YO K10 R151 G145.B190 #9791be
• Pantone 152-15 C C61 MO Y86 K31 R88 G142 B59 #588e3b No Pantone Reference C100 M86 YO K77 R14 G12 B53 #0e0c35
• Pantone 117-4C C47 MO YO K22 R119 G177 B206 #77b1ce Pantone 177-6 C C57 M40 Y52 KO R130 G140 B127 #828071
• Pantone 170-7 C C54 M50 Y50 KO R140 G127 B123 #807f7b Pantone 43-16 C C42 M65 Y64 K60 R89 G57 848 #593930
• Pantone 174-15C C65 M48 Y37 K52 R67 G77 B87 #434d57 Pantone 17-8 C CO M43 Y100 KO R246 G160 B0 #f6a000
• We do not departmentalise the use of our colourways. See how to use colour, in our ‘Brand Elements’ section.
• We use colour simply and confidently, the colours we select. the way we use them and the principles that will guide their use are vital in communicating who we are.
• The use of red and yellow outside of the logo, should be carefully considered and not overused. The full colour logo should never be used on a red or yellow backgound.

Typography

• Primary typeface: Aktiv Grotesk is our voice.
• Font: Aktiv Grotesk Weight: Regular, medium and bold
• Our primary font for all of our marketing is Aktiv Grotesk (Regular, medium and bold), and is used to ensure all our materials are delivered consistently.
• A distinctive and modern type style that elevates our brand and help us communicate with clarity. Aktiv is the core font in our visual identity and synonymous with our brand.
• The font is used to create a destinct, strong and modern typographic style for all of our communications. It is flexible and has many different uses across all of our collateral, in print and digital applications.
• Use for headlines on covers, for standfirst paragraphs on brochure spreads, body copy and all brand messaging e.g. advertisements, exhibitions and campaigns.
• If our primary font cannot be used for presentation purposes please substitute the typeface with the following system font and weights: Arial - Regular (body copy) Arial - Medium (sub-headings) Arial - Bold (Main headings)
• Aktiv Grotesk Regular Aktiv Grotesk Medium Aktiv Grotesk Bold
• All brand messaging headings should be in upper case and a bold weight with -20pt tracking. Type size at the discretion of the designer. The sub heading is in lower case medium weight. with -20 tracking.
• Aktiv Grotesk Regular is used for body copy and can be design left aligned or centred within design layouts (see opposite).
• Aktiv Grotesk Medium is used for sub headings.

Logo Usage

• The scale and proportion of the drawn crest and type elements and their interdependent relationships must not be changed, distorted or altered in any way.
• The logo consists of the drawn crest and type elements and the two must not be separated without permission from the Chief Marketing Officer and Vice President International.
• Our logo only appears in these colour ways, or all in black or all reversed out in white.
• Whenever our identifiers are used on a coloured or photographic background, the shield elements remain the same and the name of the university can be reversed out in white.
• This version of the logo should be used in mono applications such as single colour advertising or the screen printing of merchandise.
• This version of the logo should be used when the legibility of the main logo and variant 1 are poor.
• It is vital we apply our logo consistently across all of our materials. We would recommend using our preferred positioning of top right hand corner. At A4 the identity should be a width of 45mm.
• The primary position is top right on all communications, however there may be occasions where a centralised logo may need to be utilised, such as exhibition and banner stands where space is limited. Designers must ensure the logos visibility, this is critical to its positioning.
• In this instance, the spacing from the top of the artwork is at the discretion of the designer.
• The logo area must be kept clear and the logo should be uniformly applied across all materials.
• In order to maximise its visual presence, the logo requires a surrounding area clear of any other graphic elements ortext.
• The minimum exclusion zone is equal to the height of the type. Always allow at least this amount of clear space around the text of the logo.
• It is important that this rule is observed and the exclusion zone is maintained at all times.
• Below are guidelines for logo sizing and margin spacing when our identity is applied across two standard formats. A4 Portrait and landscape Minimum width 45mm Left/right margin 12.5mm Top/base margin 12.5mm A5 Portrait and landscape Minimum width 40mm Left/right margin 10mm A5 A4 Top/base margin 10mm
• A modular four column grid system forms the basis of our brand publications.
• The full colour logo should never be used on a red or yellow backgound.

Tone And Messaging

• For those who want to grow and succeed, Bangor University opens up a world of opportunity, providing a chance to challenge and be challenged, and enables the extraordinary.
• Enabling the extraordinary. This is our guiding principle which defines our brand and drives what we do.
• Our brand mark elevates everything it touches. We must give the brand mark precedence – it should always be the most vital and visible element of our communications.
• Consistently implemented, our brand mark will help students, staff and stakeholders to better understand who we are, our vision and our values.
• Our recruitment materials should lead with an ’extraordinary’ themed image.
• Contemporary images with a strong, modern style are used to support the university’s vision and key brand messages. The themes of openness. opportunity. extraordinary, learning and growth should inform your image selection when using stock photography.
• Contemporary images with a strong, modern style are used to support the university’s vision and key brand messages. The themes of openness, opportunity, extraordinary, learning and growth should inform your image selection when using stock photography.
• Our corporate communications must be dynamic and engaging. Creators must follow the same design guidance and rules as shown in the ‘Visual identity’ and ‘Brand Elements’ sections.
• Our presentations must be extraordinary, learning and growth should inform your image selection when using stock photography.

Brand Values

• For those who want to grow and succeed, Bangor University opens up a world of opportunity, providing a chance to challenge and be challenged, and enables the extraordinary.

Visual Style

• The scale and proportion of the drawn crest and type elements and their interdependent relationships must not be changed, distorted or altered in any way.
• The logo consists of the drawn crest and type elements and the two must not be separated without permission from the Chief Marketing Officer and Vice President International.
• Our primary identity use is cen-tred. A secondary lock up can be used but only where space and layout dictates this as the more appropriate use.
• Our primary corporate colours are for use in/with our identity. These are likely to be used in corporate publications such as annual reviews.
• Pantone 1805 C C5 M96 Y76 K22
• Pantone 124 C C0 M32 Y100 K0
• Black
• R184 G34 B51
• R253 G180 B21
• C0 M0 Y0 K100 R0 G0 B0
• #b82233
• #ebb415
• #000000
• Our logo only appears in these colour ways, or all in black or all reversed out in white.
• Whenever our identifiers are used on a coloured or photographic background, the shield elements remain the same and the name of the university can be reversed out in white.
• This version of the logo should be used in mono applications such as single colour advertising or the screen printing of merchandise.
• This version of the logo should be used when the legibility of the main logo and variant 1 are poor.
• It is vital we apply our logo consistently across all of our materials. We would recommend using our preferred positioning of top right hand corner. At A4 the identity should be a width of 45mm.
• The primary position is top right on all communications, however there may be occasions where a centralised logo may need to be utilised, such as exhibition and banner stands where space is limited. Designers must ensure the logos visibility, this is critical to its positioning.
• The logo area must be kept clear and the logo should be uniformly applied across all materials.
• We use a 12.5mm margin on all pages and throughout all of our documentation, with a four column grid structure. The title must align to this structure, see grid opposite.
• In order to maximise its visual presence, the logo requires a surrounding area clear of any other graphic elements ortext.
• The minimum exclusion zone is equal to the height of the type. Always allow at least this amount of clear space around the text of the logo.
• A4 Portrait and landscape Minimum width 45mm Left/right margin 12.5mm Top/base margin 12.5mm
• A5 Portrait and landscape Minimum width 40mm Left/right margin 10mm A5 A4 Top/base margin 10mm
• A modular four column grid system forms the basis of our brand publications.
• Use a gutter width of 4.233mm.
• Designers are encouraged to use this structure as a guide only and can explore other layouts, such as centred copy, etc.
• Colour and how we use it. is a crucial aspect of our visual identity. It must be used in a way that reflects our values, the ambitions of our brand and our brand beliefs.
• Primary Corporate Colours These colours are primarily for use with our logo/brandmark. The use of red and yellow outside of the logo, should be carefully considered and not overused. The full colour logo should never be used on a red or yellow backgound.
• Pantone 1805 C Pantone 124 C Black White C5 M96 Y76 K22 Co M32 Y1 00 KO CO MO YO K100 Co MO YO KO R184 G34 851 R253 G180 B21 RO GO BO R255 G255 B255 #b82233 #ebb415 #000000 #FFFFFF
• Supporting the primary colourways is a palette of sixteen colours carefully bringing together distinctive tones with bolder colours to allow flexibility and freedom -but always used thoughtfully following our key principles for using colour.
• Pantone 105-16 C Pantone 76-8 C CO Ml 00 YO K23 C100 M68 YO K39 RO G57 B115 R190 GO B104 #003973 #be0068
• Pantone 116-4 C Pantone 104-15 C C54 MO YO K13 R107 G185 B220 C85 M58 YO K12 R45 G93 B159 #6bb9dc #2d5d9f
• Pantone 154-7 C Pantone 34-7 C C53 MO Y85 KO R140.G192.B75 C0 M64 Y84 KO R238 G118 B51 #8cc04b #ee7633
• Pantone 55-8 C Pantone 75-4 C C0 M98 Y71 KO R229 G19 B58 CO M38YO KO R246 G185 B213 #e5133a #f6b9d5
• Pantone 46-6 C Pantone 10-8C Co M27 Y100 KO COM74 Y74 K18 R203 G84 B57 R252G191 BO #cb5439 #fcbfOO
• Pantone 93-16 C Pantone 101 16C C100 M94 YO K6O R26 G20 B73 C75 M100YO K13 R93 G31 B119 #5d1f77 #1a1449
• Pantone 150-14 C Pantone 124-6 C Pantone 159-16 C Pantone 70-14 C C63 MO Y78 K47 C74 MO Y31 KO C48 MO Y100 K60 C0 M81 Y27 K44 R67 G119 B61 RO G179 B186 R80 G105 B14 R155 G54 B81 #43773d #00b3ba #50690e #9b3651
• Bangor University is steeped in history and heritage. Our location is surrounded by the Snowdonia National Park. To reflect these elements we have created a subtle palette of colour, which also incorporates our environment: stone, slate, sand, water, forest, meadow and sea.
• Pantone 178-8 C C54 M42 Y57 KO R139 G138.B118 #8b8a76
• No Pantone Reference C4 MO Y30 K20 R212 G210 B171 #d4d2ab
• Pantone 56-16 C CO M99 Y73 K60 R121 G14 B23 #790e17
• Pantone 100 4 C C42M40 YO K10 R151 G145.B190 #9791be
• Pantone 152-15 C C61 MO Y86 K31 R88 G142 B59 #588e3b No Pantone Reference C100 M86 YO K77 R14 G12 B53 #0e0c35
• Pantone 117-4C C47 MO YO K22 R119 G177 B206 #77b1ce Pantone 177-6 C C57 M40 Y52 KO R130 G140 B127 #828071
• Pantone 170-7 C C54 M50 Y50 KO R140 G127 B123 #807f7b Pantone 43-16 C C42 M65 Y64 K60 R89 G57 848 #593930
• Pantone 174-15C C65 M48 Y37 K52 R67 G77 B87 #434d57 Pantone 17-8 C CO M43 Y100 KO R246 G160 B0 #f6a000

Layout And Composition

• The Logo has been constructed to achieve aesthetic balance and legibility. The scale and proportion of the drawn crest and type elements and their interdependent relationships must not be changed, distorted or altered in any way.
• The logo consists of the drawn crest and type elements and the two must not be separated without permission from the Chief Marketing Officer and Vice President International.
• Our primary identity use is cen-tred. A secondary lock up can be used but only where space and layout dictates this as the more appropriate use.
• It is vital we apply our logo consistently across all of our materials. We would recommend using our preferred positioning of top right hand corner. At A4 the identity should be a width of 45mm.
• The primary position is top right on all communications, however there may be occasions where a centralised logo may need to be utilised, such as exhibition and banner stands where space is limited. Designers must ensure the logos visibility, this is critical to its positioning.
• In this instance, the spacing from the top of the artwork is at the discretion of the designer.
• The logo area must be kept clear and the logo should be uniformly applied across all materials.
• Document titles should be positioned in clear photographic areas and be 100 per cent legible.
• We use a 12.5mm margin on all pages and throughout all of our documentation, with a four column grid structure. The title must align to this structure, see grid opposite.
• In order to maximise its visual presence, the logo requires a surrounding area clear of any other graphic elements ortext.
• The minimum exclusion zone is equal to the height of the type. Always allow at least this amount of clear space around the text of the logo.
• It is important that this rule is observed and the exclusion zone is maintained at all times.
• Below are guidelines for logo sizing and margin spacing when our identity is applied across two standard formats. A4 Portrait and landscape Minimum width 45mm Left/right margin 12.5mm Top/base margin 12.5mm A5 Portrait and landscape Minimum width 40mm Left/right margin 10mm A5 A4 Top/base margin 10mm L_ __J 1,0nm —————– I 12.5mm Modular grid system 1 I 12.5mm 12.5mm A modular four column grid system forms the basis of our brand publications. Aktiv Grotesk Bold BRILLIANT. It adds structure and helps for main headings in upper case generate brand recognition. POSITIVE. CULTURAL. It can be customised to suit varying levels of information Aktiv Grotesk Medium for sub titles in {An extraordinary place. and all types of content. It should lower case be used as a guide for the placement of text and images. Aktiv Grotesk Regular for body copy usage. We use this grid on all inner Mimimum 8.5pt sizing page publication work with with 9.5pt leading, -10 tracking. a 12.5 mm margin all round at A4. Use a gutter width of 4.233mm. Designers are encouraged to use this structure as a guide only and can explore other layouts, such as centred copy, etc. See our ‘Applications’ section for examples of how to flexibly use our grid structure.

Brand Architecture

• Whilst the full university brand mark should always be the primary logo used on all external communications, sub-brands, to identify individual operations of the university, can have their own logo as a means of identification and sign posting.
• Rules for use: A sub-brand can be used on its own when it will only be seen internally on the campus. If there is any likelihood that it will be seen off campus/externally then the sub-brand must be used with the primary logo.
• Sub brand design Our sub brands use a simplfied graphic version of our main shield. This version is very clean and modern in style, and retains our values of modern thinking with heritage. Utilisation of the red, yellow and black primary colours is preferred but consideration will be given to other colour ways subject to approval by the Marketing team.
• A shortened sub brand arrangement. Use where space does not permit the version above.
• This is an example of a sub brand used with our primary logo. The sub brand is positioned 12.5mm from the top and right hand side of the document, at a width of 75mm minimum. The main logo is then aligned to the top and bottom of the sub brand, 12.5mm in from the left hand edge.
• On smaller formats the sub brand should be 65mm wide and the main logo positioned bottom right, 12.5mm from right hand and bottom edges. An additional block of solid colour should be used for this positioning of the main logo for clarity.
• Our main logo is always in black when used in conjunction with a sub brand.
• Our internal signage uses the sub brand identity only, with no main logo.

Sub Brand Guidelines

• Whilst the full university brand mark should always be the primary logo used on all external communications, sub-brands, to identify individual operations of the university, can have their own logo as a means of identification and sign posting.
• A sub-brand can be used on its own when it will only be seen internally on the campus. If there is any likelihood that it will be seen off campus/externally then the sub-brand must be used with the primary logo.
• Our sub brands use a simplfied graphic version of our main shield. This version is very clean and modern in style, and retains our values of modern thinking with heritage. Utilisation of the red, yellow and black primary colours is preferred but consideration will be given to other colour ways subject to approval by the Marketing team.
• A shortened sub brand arrangement. Use where space does not permit the version above.
• This is an example of a sub brand used with our primary logo. The sub brand is positioned 12.5mm from the top and right hand side of the document, at a width of 75mm minimum. The main logo is then aligned to the top and bottom of the sub brand, 12.5mm in from the left hand edge.
• On smaller formats the sub brand should be 65mm wide and the main logo positioned bottom right, 12.5mm from right hand and bottom edges. An additional block of solid colour should be used for this positioning of the main logo for clarity.
• Our main logo is always in black when used in conjunction with a sub brand.
• Our internal signage uses the sub brand identity only, with no main logo.
• The sub branding should only be placed on the side of the vehicle, our main logo should be used on the reverse of the vehicle with our website URL.

Corporate Clothing

• We use Device #l, the shield outline, to brand our university workwear. The outline device is printed to the front only in our corporate palette, with the colour white supporting these. White is used for all copy for maximum legibility.
• For work jackets the sub branding is used on the front only, with our main primary logo positioned on the back of the workwear.

Vehicle Livery

• We use Device #1, the shield outline, to brand our university vehicles. The outline graduates from Pantone 124 C (yellow) to Pantone 1805 C (Red).
• This is used in conjunction with the relevant sub branding and website URL. the example here is the Estates and Facilities de­partment. This design has been developed to work on black and white vehicles.
• The sub branding should only be placed on the side of the vehicle, our main logo should be used on the reverse of the vehicle with our website URL.

Recruitment Materials

• We use Device #l, the shield outline, when we create advertising and recruitment materials for staff and student campaigns.
• The font used for our main messages is Aktiv Grotesk Bold, in upper case. See our Typography’ and ‘Brand Elements’ section for more details.
• Our recruitment materials should lead with an ’extraordinary’ themed image.
• Contemporary images with a strong, modern style are used to support the university’s vision and key brand messages. The themes of openness. opportunity. extraordinary, learning and growth should inform your image selection when using stock photography.
• The font used for our main straplines is Aktiv Grotesk Bold, in upper case. See our typography section for more details.
• Contemporary images with a strong, modern style are used to support the university’s vision and key brand messages. The themes of openness, opportunity, extraordinary, learning and growth should inform your image selection when using stock photography.

Advertising Guidelines

• We use Device #l, the shield outline, when we create advertising and recruitment materials for staff and student campaigns.
• The font used for our main straplines is Aktiv Grotesk Bold, in upper case. See our typography section for more details.
• Our recruitment materials should lead with an ’extraordinary’ themed image.
• Contemporary images with a strong, modern style are used to support the university’s vision and key brand messages. The themes of openness, opportunity, extraordinary, learning and growth should inform your image selection when using stock photography.

Digital Guidelines

• Our primary identity use is centred. This secondary lock up can be used for digital and print applications but only where space and layout dictates a more appropriate usage.
• This is the preferred option for the University’s digital applications where space is limited. Sizing is at the descretion of the designer or developer, to be approved by marketing.

Print Guidelines

• It is vital we apply our logo consistently across all of our materials. We would recommend using our preferred positioning of top right hand corner. At A4 the identity should be a width of 45mm.
• The primary position is top right on all communications, however there may be occasions where a centralised logo may need to be utilised, such as exhibition and banner stands where space is limited. Designers must ensure the logos visibility, this is critical to its positioning.
• In this instance, the spacing from the top of the artwork is at the discretion of the designer.
• The logo area must be kept clear and the logo should be uniformly applied across all materials.
• Document titles should be positioned in clear photographic areas and be 100 per cent legible.
• We use a 12.5mm margin on all pages and throughout all of our documentation, with a four column grid structure. The title must align to this structure, see grid opposite.
• In order to maximise its visual presence, the logo requires a surrounding area clear of any other graphic elements ortext.
• The minimum exclusion zone is equal to the height of the type. Always allow at least this amount of clear space around the text of the logo.
• It is important that this rule is observed and the exclusion zone is maintained at all times.
• Below are guidelines for logo sizing and margin spacing when our identity is applied across two standard formats. A4 Portrait and landscape Minimum width 45mm Left/right margin 12.5mm Top/base margin 12.5mm A5 Portrait and landscape Minimum width 40mm Left/right margin 10mm A5 A4 Top/base margin 10mm L_ __J 1,0nm —————– I 12.5mm Modular grid system 1 I 12.5mm 12.5mm A modular four column grid system forms the basis of our brand publications. Aktiv Grotesk Bold BRILLIANT. It adds structure and helps for main headings in upper case generate brand recognition. POSITIVE. CULTURAL. It can be customised to suit varying levels of information Aktiv Grotesk Medium for sub titles in {An extraordinary place. and all types of content. It should lower case be used as a guide for the placement of text and images. Aktiv Grotesk Regular for body copy usage. We use this grid on all inner Mimimum 8.5pt sizing page publication work with with 9.5pt leading, -10 tracking. a 12.5 mm margin all round at A4. Use a gutter width of 4.233mm. Designers are encouraged to use this structure as a guide only and can explore other layouts, such as centred copy, etc. See our ‘Applications’ section for examples of how to flexibly use our grid structure.

Template Guidelines

• Brand templates for reference for designers and marketing officers.
• We use Device #l, the shield outline, when we create advertising and recruitment materials for staff and student campaigns.
• The font used for our main messages is Aktiv Grotesk Bold, in upper case. See our Typography’ and ‘Brand Elements’ section for more details.
• Our recruitment materials should lead with an ’extraordinary’ themed image.
• Contemporary images with a strong, modern style are used to support the university’s vision and key brand messages. The themes of openness. opportunity. extraordinary, learning and growth should inform your image selection when using stock photography.
• The font used for our main straplines is Aktiv Grotesk Bold, in upper case. See our typography section for more details.
• Contemporary images with a strong, modern style are used to support the university’s vision and key brand messages. The themes of openness, opportunity, extraordinary, learning and growth should inform your image selection when using stock photography.
• Our corporate design work predominantly uses our core corporate palette of red, yellow, black and white. Our corporate designs are cleaner and more minimalised than recruitment and advertising artworks, giving more space to for the imagery.
• Our corporate communications must be dynamic and engaging. Creators must follow the same design guidance and rules as shown in the ‘Visual identity’ and ‘Brand Elements’ sections.
• Our presentations must be extraordinary, learning and growth substitute the typeface with the dynamic and engaging. Creators can be downloaded from the should inform your image following system font and weights: rnust follow the sarne design University website. selection when using stock Arial -Regular (body copy) guidance and rules as shown in photography. Arial -Medium (sub-headings) the ‘Visual identity’ and ‘Brand Contemporary images with a Arial -Bold (Main headings) Elements’ sections. strong, modern style are used to Secondary typeface for support the university’s vision and presentation usage only key brand messages. The themes If our primary font cannot be used of openness, opportunity, for presentation purposes please PRIFYSGOL BANGOR MAIN TITLE HERE Loremipsumdolorsit amet, consectetur Loremipsumdolorsit amet, consectetur adipiscing elit, sed do elusmod tempor adipiscing elit, sed do elusmod tempor incididunt ut labore et dolore magna aliqua. incididunt utlabore et dolore magna aliqua Ut enim ad minim veniam, quis nostrud Ut enim ad minim veniam, quis nostrud EXTRAORDINARY exercitation ullamco laboris nisi ut aliquip exercitation ullamco laboris nisi ut allquip ex ea commodo consequat ex ea commodo consequat. BANGOR {vE TRANsroRM MAIN TITLE HERE 2reedomtocreate -s A Subtitle here

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Revenue History

Employees History