Banner

📋 1 Guidelines

🔗 Connections

Sector

Electronics Hardware

Region

Usa

Guideline Year

2017

Language

English

Tags

Corporate

Official Websites

Brand Guidelines

2017

Categories

Brand Voice
  • Innovative (but not trendy) Innovative Solutions Every Day We are intelligent, knowledgeable, and innovative in our markets. We are flexible and respond to changing industry requirements. Do: Be informative. Educate engineers on new ideas and technologies. Speak with authority and intelligence. Present unique and interesting perspectives on trending topics. Do Not: Use slang, puns, or cliches.
  • Premium (but not “stuffy”) Accountability Focused We are a premium brand with high quality products. Our products meet or exceed the expectations of our customers. Do: Maintain a tone of authority. Be balanced and objective. Do Not: Try to be funny, goofy, or clever. Overuse exclamation points. Use emoji.
  • Easy to Do Business With Customer Driven We are authentic and care about our customers. We respect their intelligence while making our communication clear and easy to understand. Do: Use active tense. Explain complex topics clearly. Keep sentences short and to the point. Do Not: Use jargon. Be wordy. Write in passive tense. Use a big word when a simpler one will do.
  • Authentic Integrity Always We maintain the highest standard of moral and ethical conduct. We treat others with respect, courtesy, and professionalism. Do: Be honest and direct. Be conversational but still professional. Show don’t tell. Do Not: Use marketing jargon or superlatives. Overpromise. Oversell product capabilities. Be too casual.
  • Tone should match the brand voice (see page 27 for more information)
Brand Imagery
  • When adjusting the size of the logo, make sure it is sized proportionally. You should be able to accomplish this by holding the “shift” key while adjusting the overall size of the logo. The following size ratios should be maintained: 1 : 3.26 for the logo with the slogan and 1 : 4.63 for the logo without the slogan.
  • In order to maintain the integrity of the logo and avoid visual clutter surrounding the logo, the area of isolation needs to remain clear of any other content or visual assets; no copy, images, or other graphic elements should infringe in this area. The width and height of the area of isolation is equivalent to the height of the “B” in the Banner logo oval, with or without the slogan.
  • Our brand must always appear crisp, with a high resolution, whether it’s displayed digitally or in print. It’s important to consider the limitations of various media when sizing the logo. If the logo becomes small enough where the registration mark and/or slogan is no longer legible, please use the logo variation without them.
  • Print: The minimum acceptable size is .75 inches or 19 mm in length.
  • Web: The minimum acceptable size is 90 pixels in length.
  • In most situations, the black Banner logo will be dropped over the background. However, when the background becomes too dark, i.e. a black background, the logo containing the white outline and white text should be used, as displayed below.
  • For instances including promotions, invitations, and announcements, there are additional logo uses permitted. When utilizing the following variations, please be sure to request a test sample or imprint from the vendor prior to final execution. Every material is different and the legibility of the logo is paramount. Please note that any other special applications of the logo require approval from Banner.
  • Any deviation from the acceptable logos can undermine our valued corporate identity. To ensure proper application of our corporate logo, please only use the artwork supplied by Banner. Please reference this list for further guidelines when it comes to using the Banner logo. For a visual reference in regards to the bulleted list below, please see the next page.
  • Do not size the logo non-proportionally.
  • Do not distort the logo in any way.
  • Do not place the logo at an angle.
  • Do not substitute the font assigned to the logo.
  • Do not drop the logo into text as running copy.
  • Do not change the color of the logo.
  • Do not change the font of the tag line.
  • Do not use multiple or screened logos.
  • Do not use photocopied, low-resolution, or other low-quality logo artwork.
Color Palette
  • Spot Color, Coated Paper: 115C
  • Spot Color, Uncoated Paper: 108U / 108CVU
  • Four Color Process: CO MO Y 0 K100
  • Spot Color, Coated 7541C
  • Spot Color, Uncoated 649U
  • Four Color Process: CO M 7 Y 100 K O
  • Four Color Process: COMOYOK8
  • Web/ On-screen/ PowerPoint: R 255 G 214 B 0
  • Web/ On-screen / PowerPoint: R0G0B0
  • Web / On-screen / PowerPoint: R 74 G 74 B 74
  • Web/ On-screen: #FFD600
  • Web/ On-screen: #000000
  • Web/ On-screen: #4A4A4A
  • RGB Web/ On-screen/ PowerPoint: R129 G128 B145
  • RGB Web/ On-screen / PowerPoint: R 212 G 215 B 224
  • RGB Web / On-screen / PowerPoint: R 246 G 246 B 246
  • HEX (Hexidecimal) Web/ On-screen: #818091
  • HEX (Hexidecimal) Web/ On-screen: #D4D7E0
  • HEX (Hexidecimal) Web/ On-screen: #F2F2F2
Typography
  • Proxima Nova Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 H1, Main Headline
  • Proxima Nova Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 H2 Sub-head, which is used below the H1 or as a sub-head anywhere in a document.
  • Proxima Nova Medium ABCDEFGHIJKLMNOPQRSTUVaWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 H3, which is smaller than an H2. This typeface can also be applied to body copy as bold text if needing to bold Light Extended.
  • Proxima Nova Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Body Copy
  • Proxima Nova Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 This typeface should be applied to body copy as bold text.
  • The primary typefaces listed above are part of the Proxima Nova by Mark Simonson family. If they are available on your system, they should be used for all print collateral. However, Marketing is presumably the only department with full access to these fonts. If you do not have access to the primary typefaces listed above, please reference the Secondary Typefaces listed on the following page.
  • Calibri Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 H1 & bold text in body copy
  • Calibri Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 H2 Sub-head, which is used below the H1 or as a sub-head anywhere in a document, as well as body copy.
  • Calibri Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 This typeface can be applied to body copy to add emphasis to text or to help text stand out from the rest of the message.
  • Calibri Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 This typeface can be applied to body copy to add emphasis to text or to help text stand out from the rest of the message.
  • The secondary typefaces listed above are part of the Calibri family. This typeface should be universally available for all individuals. Secondary typeface styles should only be utilized in corporate correspondence when you do not have access to the primary typefaces listed under Primary Typefaces.
  • Proxima Nova Extrabold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 H1, main headline
  • Proxima Nova Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 H2 Sub-head & button text
  • Proxima Nova Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 H3, H4, H5, table categories, modal table titles, & mega-nav categories
  • Proxima Nova Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Table-data, date, date larger (italic), H5 link, mega-nav menu items
  • Proxima Nova Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Paragraph/body copy, paragraph with bullets, small paragraph text, light-leading, & field label
  • The primary typefaces listed above are part of the Proxima Nova family. Proxima Nova is to be used on the website, bannerengineering.com, digital ads, videos, and eNewsletters/headers. It should not be excluded from any print collateral.
  • When designing for digital platforms, please use Proxima Nova, listed under the Primary Typefaces for Web.
  • Header copy scaling ratio is roughly the golden ratio of 1.618 Heading styles 200-600 use 1em line height
  • Body copy uses 1.6em line height
  • Microcopy uses 1.2em line height
  • This is Paragraph 75, which is par 100 but with 1.2em line height
  • This is Paragraph 45, which is par 50 but with 1.2em line height
Logo Usage
  • When adjusting the size of the logo, make sure it is sized proportionally. You should be able to accomplish this by holding the “shift” key while adjusting the overall size of the logo. The following size ratios should be maintained: 1 : 3.26 for the logo with the slogan and 1 : 4.63 for the logo without the slogan.
  • In order to maintain the integrity of the logo and avoid visual clutter surrounding the logo, the area of isolation needs to remain clear of any other content or visual assets; no copy, images, or other graphic elements should infringe in this area. The width and height of the area of isolation is equivalent to the height of the “B” in the Banner logo oval, with or without the slogan.
  • Our brand must always appear crisp, with a high resolution, whether it’s displayed digitally or in print. It’s important to consider the limitations of various media when sizing the logo. If the logo becomes small enough where the registration mark and/or slogan is no longer legible, please use the logo variation without them.
  • Print: The minimum acceptable size is .75 inches or 19 mm in length.
  • Web: The minimum acceptable size is 90 pixels in length.
  • In most situations, the black Banner logo will be dropped over the background. However, when the background becomes too dark, i.e. a black background, the logo containing the white outline and white text should be used, as displayed below.
  • Any deviation from the acceptable logos can undermine our valued corporate identity. To ensure proper application of our corporate logo, please only use the artwork supplied by Banner. Please reference this list for further guidelines when it comes to using the Banner logo.
  • Do not size the logo non-proportionally.
  • Do not distort the logo in any way.
  • Do not place the logo at an angle.
  • Do not substitute the font assigned to the logo.
  • Do not drop the logo into text as running copy.
  • Do not change the color of the logo.
  • Do not change the font of the tag line.
  • Do not use multiple or screened logos.
  • Do not use photocopied, low-resolution, or other low-quality logo artwork.
Tone And Messaging
  • CHARACTERISTIC BANNER VALUE DESCRIPTION DO DO NOT Innovative (but not trendy) Innovative Solutions Every Day We are intelligent, knowledgeable, and innovative in our markets. We are flexible and respond to changing industry requirements. Be informative. Educate engineers on new ideas and technologies. Speak with authority and intelligence. Present unique and interesting perspectives on trending topics. Use slang, puns, or cliches.
  • Premium (but not “stuffy”) Accountability Focused We are a premium brand with high quality products. Our products meet or exceed the expectations of our customers. Maintain a tone of authority. Be balanced and objective. Try to be funny, goofy, or clever. Overuse exclamation points. Use emoji.
  • Easy to Do Business With Customer Driven We are authentic and care about our customers. We respect their intelligence while making our communication clear and easy to understand. Use active tense. Explain complex topics clearly. Keep sentences short and to the point. Use jargon. Be wordy. Write in passive tense. Use a big word when a simpler one will do.
  • Authentic Integrity Always We maintain the highest standard of moral and ethical conduct. We treat others with respect, courtesy, and professionalism. Be honest and direct. Be conversational but still professional. Show don’t tell. Use marketing jargon or superlatives. Overpromise. Oversell product capabilities. Be too casual.
  • Tone should match the brand voice (see page 27 for more information)
Brand Values
  • Innovative (but not trendy): Innovative Solutions Every Day. We are intelligent, knowledgeable, and innovative in our markets. We are flexible and respond to changing industry requirements. Do: Be informative. Educate engineers on new ideas and technologies. Speak with authority and intelligence. Present unique and interesting perspectives on trending topics. Do Not: Use slang, puns, or cliches.
  • Premium (but not “stuffy”): Accountability Focused. We are a premium brand with high quality products. Our products meet or exceed the expectations of our customers. Do: Maintain a tone of authority. Be balanced and objective. Do Not: Try to be funny, goofy, or clever. Overuse exclamation points. Use emoji.
  • Easy to Do Business With: Customer Driven. We are authentic and care about our customers. We respect their intelligence while making our communication clear and easy to understand. Do: Use active tense. Explain complex topics clearly. Keep sentences short and to the point. Do Not: Use jargon. Be wordy. Write in passive tense. Use a big word when a simpler one will do.
  • Authentic: Integrity Always. We maintain the highest standard of moral and ethical conduct. We treat others with respect, courtesy, and professionalism. Do: Be honest and direct. Be conversational but still professional. Show don’t tell. Do Not: Use marketing jargon or superlatives. Overpromise. Oversell product capabilities. Be too casual.
Visual Style
  • When adjusting the size of the logo, make sure it is sized proportionally. You should be able to accomplish this by holding the “shift” key while adjusting the overall size of the logo. The following size ratios should be maintained: 1 : 3.26 for the logo with the slogan and 1 : 4.63 for the logo without the slogan.
  • In order to maintain the integrity of the logo and avoid visual clutter surrounding the logo, the area of isolation needs to remain clear of any other content or visual assets; no copy, images, or other graphic elements should infringe in this area. The width and height of the area of isolation is equivalent to the height of the “B” in the Banner logo oval, with or without the slogan.
  • Our brand must always appear crisp, with a high resolution, whether it’s displayed digitally or in print. It’s important to consider the limitations of various media when sizing the logo. If the logo becomes small enough where the registration mark and/or slogan is no longer legible, please use the logo variation without them.
  • Print: The minimum acceptable size is .75 inches or 19 mm in length.
  • Web: The minimum acceptable size is 90 pixels in length.
  • In most situations, the black Banner logo will be dropped over the background. However, when the background becomes too dark, i.e. a black background, the logo containing the white outline and white text should be used, as displayed below.
  • Any deviation from the acceptable logos can undermine our valued corporate identity. To ensure proper application of our corporate logo, please only use the artwork supplied by Banner. Please reference this list for further guidelines when it comes to using the Banner logo. For a visual reference in regards to the bulleted list below, please see the next page.
  • Do not size the logo non-proportionally.
  • Do not distort the logo in any way.
  • Do not place the logo at an angle.
  • Do not substitute the font assigned to the logo.
  • Do not drop the logo into text as running copy.
  • Do not change the color of the logo.
  • Do not change the font of the tag line.
  • Do not use multiple or screened logos.
  • Do not use photocopied, low-resolution, or other low-quality logo artwork.
Iconography
  • A clean design with a powerful message is the approach we are taking with all Banner collateral. In order to remain consistent in every asset design, iconography needs to be kept simple, as well. This means to keep the overall design clean and not too busy while using at most only two colors with a soft graident in the upwards direction. Icons used by Banner should be easily recognizable and prepared for both print and digital use. All icons should be uploaded to the AEM DAM for the purpose of having an accessible library for reuse and reference for design.
Layout And Composition
  • When adjusting the size of the logo, make sure it is sized proportionally. You should be able to accomplish this by holding the “shift” key while adjusting the overall size of the logo. The following size ratios should be maintained: 1 : 3.26 for the logo with the slogan and 1 : 4.63 for the logo without the slogan.
  • In order to maintain the integrity of the logo and avoid visual clutter surrounding the logo, the area of isolation needs to remain clear of any other content or visual assets; no copy, images, or other graphic elements should infringe in this area. The width and height of the area of isolation is equivalent to the height of the “B” in the Banner logo oval, with or without the slogan.
  • Our brand must always appear crisp, with a high resolution, whether it’s displayed digitally or in print. It’s important to consider the limitations of various media when sizing the logo. If the logo becomes small enough where the registration mark and/or slogan is no longer legible, please use the logo variation without them.
  • Print: The minimum acceptable size is .75 inches or 19 mm in length.
  • Web: The minimum acceptable size is 90 pixels in length.
  • In most situations, the black Banner logo will be dropped over the background. However, when the background becomes too dark, i.e. a black background, the logo containing the white outline and white text should be used, as displayed below.
  • Any deviation from the acceptable logos can undermine our valued corporate identity. To ensure proper application of our corporate logo, please only use the artwork supplied by Banner. Please reference this list for further guidelines when it comes to using the Banner logo. For a visual reference in regards to the bulleted list below, please see the next page.
  • • Do not size the logo non-proportionally. • Do not distort the logo in any way. • Do not place the logo at an angle. • Do not substitute the font assigned to the logo. • Do not drop the logo into text as running copy. • Do not change the color of the logo. • Do not change the font of the tag line. • Do not use multiple or screened logos. • Do not use photocopied, low-resolution, or other low-quality logo artwork.
Label Design
  • The suggested color usage for product labling varies based on the product. The general guideline is that all labels should use the Arial font and then use white letters on a black label. For gray or light colored labels all fonts should be in black.
  • Tables should be drawn in white or black based on the labels background color. Compliance/ Certification should will also follow this guideline.
  • Model numbers, Model names, Symbols/ Iconography, and Banner owned Symbols and logos are areas that can have Banner’s PMS 115C Yellow applied to. The use of Yellow on Iables is to be used solely for the purpose of distinction where competing Model numbers, Model names, Symbols/ Iconography may blend in and not show distinction.
Trademarks And Registration
  • Trademarks are essential for building consistent product branding and for preventing others from exploiting our brand recognition. They identify a product family or emphasize a common feature of several families.
  • All branded marks initially bear the unregistered trademark". If a mark warrants a full registration based upon market position and competitive landscape, registration for the mark is requested from the US Patent and Trademark Office (USPTO}. Proper use of all pending or registered trademarks is essential to consistently maintain and protect trademarks. To review a complete list of our trademarks, visit bannerengineering.com/.
  • Careful consideration must be taken before selecting or registering marks due to the international markets in which Banner participates. The diverse cultures and markets must be considered when naming Banner products. A trademark chosen for the United States market may have a substantially different meaning in the international market. Too many trademarks can also diminish the effectiveness of the Banner brand. For the reasons listed above, all trademarks and naming of products must be approved by Banner officers.
  • In order to obtain protection against others who may be using Banner marks without permission, the mark must both be registered in the country where protection is sought and must include the circle “R” ®.The® provides notice to others that the mark is registered. The "" is an optional designation to indicate protection is being sought for the mark; an application for the mark has been submitted.
  • The Banner logo is always registered unless the® is too small to be legible, in which case, it is left off.
  • If an advertisement or any other form of literature is being developed for distribution only in the US, use the registered trademark.
  • All product labels and packaging should be designed with the logo using the "
  • All literature, including advertisements, that are being produced for usage outside the U.S. should use the "
  • We encourage our international partners to use our trademarked brands in their materials that are used outside the US. As a result, when referencing a registered trademark, use the statement “[Product Name] is a registered trademark of Banner Engineering Corp. with the US Patent and Trademark Office.”
Videography Guidelines
  • Video is a great tool to encourage engagement with an audience. However, like our other design elements, it is important to remain consistent with the visual elements so our branding is recognizeable. Therefore, we need to display our key design elements with the use of gray, a subtle use of yellow, simplified text using the Primary Typeface for Web (Proxima Nova text styles), and the Banner logo. Each video will vary in purpose, but they all will share one commonality: a primary focus on our products and solutions.
  • When planning your video, there are several important questions to keep in mind up front to ensure the long-term effectiveness of the video as well as maximize time and resources.
  • First, it is important to ask whether the content matches the medium. Video is best suited for content that is not easily communicated in text and for content where visual presentation enhances a user’s experience and understanding of the topic. For this reason, content like datasheets, data reference guides, and simple installation instructions may be better suited to a document than a video.
  • Second, it is important to consider whether the video will be short or long term, and whether it will need to be updated frequently (instructions that change often, a product that is evolving quickly, etc.). Videos expend many resources to create, review, and update, so generally a video’s lifespan should be at least two years. Consider alternative media if your video will need to be updated more than once every two years.
  • Finally, consider whether you have adequate time to create the video. In general, video production takes at least four weeks, including scripting, storyboarding, filming, and editing. After this is complete, marketing will need time to review the piece to ensure brand consistency and quality. You will also need to time to make any required changes. Please plan your video accordingly.
  • Branding of the Video • Visual story should be universally understood without sound and without depending on on-screen text. • Tone should match the brand voice (see page 27 for more information) • Logo needs to be visible on the video • Brand Intro (bumper) should display for 3 seconds • Brand Outro/call-to-action/disclaimer should display for 5-8 seconds (see page 26 for more information) • All videos need to be high resolution and in focus • Voiceover volume should be -3 decibels on your audio levels • Final salable product is mandatory for shooting; no prototypes or demo units allowed • Corporate copy: This varies based on the type of video and its content. Please see the breakdown of video types for more information beginning on page 25) • The maximum video length is 2:00 minutes. Tutorial videos may exceed this maximum. • Script for video: keep it simple with short, easy-to-understand sentences. If content Is extremely technical and cannot be simplified further, consider a written medium instead of video.
  • Visual Design • Use a light gray vignette, or use the file provided, and a Blend Mode set to “Multiply” • Using an HD Title Safe area is required to avoid video content getting cut off or not displaying correctly on a user’s screen. • Visual designs and icons should be self-descriptive and readable as a stand-alone element. When design alone cannot tell the story, abstraction of elements is suggested. For animated videos, photos should never be mixed with graphic elements. Avoid cartoonish iconography, as well as those with alternative inappropriate or offensive connotations. • An appropriate use of white space for text overlay is required. The viewer shouldn’t have to pause the video to read the text. Also, please note that we do not translate on-screen text. Keeping on-screen text to a minimum ensures accessibility for our international audiences. • The overall brightness of a video should be clear, not too dark, not blown-out, and with a respectful white­balance for a clear display of the video content.
  • Sound design and special effects should only be used to enhance user experience and should not be distracting. All music and audio must be legally licensed and referenced. Royalty free music from premiumbeat.com is preferred.
  • Voiceover is to be produced through Voices.com (all videos, except tutorials}. There is a hierarchy of talent through voices. com that is recommended.
  • • Primary voiceover artist for the best representation of Banner is Dean Wendt.
  • Background music should be around 120 bpm to match a natural speaking rhythm. Music that is too fast or slow can be distracting and detract from the message of the video.
  • Every video needs to end with a call-to-action and copyright segment with the year the video was produced. For example: “© Banner Engineering Corp.” There are a few simple guidelines to produce legal content.
  • All brand and organization names, graphic art, logos, obvious product examples, and representations must be licensed or have a written waiver to allow use. Do not show labels and logos. If this is unavoidable, please use an editing software to remove them. Otherwise, trademark and trade dress laws are being violated. Also, all stock photos and videos must be legally licensed and referenced. Please, no clip art.
  • Model release forms need to be signed by any Banner employees that appear in the video. Another option is that actors should be covered by a work-for-hire or employment agreements.
  • All product and tutorial videos must include the legal disclaimer created by Banner’s legal team: “Proper application and installation is critical. Each product includes installation instructions and a manual online at bannerengineering.com that must be carefully read and followed.”
  • Overview videos are educational and introduce new audiences to Banner’s capabilities, often crossing multiple product divisions. Overview videos explain complex engineering topics in a visual and easy to understand way, positioning Banner as a thought leader in key aspects of industrial automation. Overview videos are primarily animated. The video is focused on technology, solutions, and applications
  • Overview videos: Promotion: Social media, public relations, paid advertising, email, product pages, and the solutions section of bannerengineering.com
  • Overview videos: Runtime: 15 seconds to 2 minutes
  • Product videos highlight the key benefits of an individual product or a product family. Product videos should primarily be live action, but they can also include animations. Product videos are created to accompany a new product launch, and key messages should match the messaging in the sell sheet, product announcement, and other launch collateral.
  • Product videos: Promotion: Social media, public relations, email, product pages
  • Product videos: Runtime: 30 seconds to 2 minutes
  • Post-sale support videos are tutorials demonstrating how to use Banner hardware, software, or a combination of both. Tutorials are instructional how-to videos that walk a user through each step in a complicated process. A video is an appropriate choice for challenging processes that require multiple steps that are not easily conveyed in still images and text.
  • How-To videos: Runtime: No set time is required as each How-To will have a different runtime
Audio Design
  • Sound design and special effects should only be used to enhance user experience and should not be distracting. All music and audio must be legally licensed and referenced. Royalty free music from premiumbeat.com is preferred.
  • Voiceover is to be produced through Voices.com (all videos, except tutorials}. There is a hierarchy of talent through voices. com that is recommended.
  • Primary voiceover artist for the best representation of Banner is Dean Wendt.
  • Background music should be around 120 bpm to match a natural speaking rhythm. Music that is too fast or slow can be distracting and detract from the message of the video.
  • Voiceover volume should be -3 decibels on your audio levels.
Product Labeling
  • The suggested color usage for product labling varies based on the product. The general guideline is that all labels should use the Arial font and then use white letters on a black label. For gray or light colored labels all fonts should be in black.
  • Tables should be drawn in white or black based on the labels background color. Compliance/ Certification should will also follow this guideline.
  • Model numbers, Model names, Symbols/ Iconography, and Banner owned Symbols and logos are areas that can have Banner’s PMS 115C Yellow applied to. The use of Yellow on Iables is to be used solely for the purpose of distinction where competing Model numbers, Model names, Symbols/ Iconography may blend in and not show distinction.
Naming Conventions
  • Our common name is “Banner Engineering” or “Banner”. Our legal name is “Banner Engineering Corp.”. Please be sure to not deviate from our common and legal name usage. Any other versions are technically incorrect. The use of our legal name, Banner Engineering Corp., is required to be used on the following: • Invoices • Checks • Purchase orders • Papers to be filed with governmental agencies or offices • Documents requiring the signature of an officer of the corporation
  • Careful consideration must be taken before selecting or registering marks due to the international markets in which Banner participates. The diverse cultures and markets must be considered when naming Banner products. A trademark chosen for the United States market may have a substantially different meaning in the international market. Too many trademarks can also diminish the effectiveness of the Banner brand. For the reasons listed above, all trademarks and naming of products must be approved by Banner officers.
🐛 Report