Barnes & Noble

Official Websites

• https://www.barnesandnoble.com
• https://nook.barnesandnoble.com
• https://www.bn.com

Brand Guidelines

2012

Brand Summary

Mission

• To ignite the part of humanity that will always thirst for the tangible and real experience of books, offering a place where books can be shared, enjoyed, and loved, and creating a home away from home for readers [^1].

Core Values

• Experience
• Discovery
• Community
• Warmth
• Possibilities
• Integrity
• Fun
• Friendliness
• Relaxation
• Home-like atmosphere

Target Audience

• Readers who value the sensory experience of books, families, friends, and anyone seeking a cozy, inviting space to explore books and enjoy coffee or snacks [^2].

Personality Traits

• Fun
• Friendly
• Welcoming
• Airy
• Relaxed
• Approachable
• Reliable
• Knowledgeable

Visual Identity Overview

• The visual identity is defined by a modern, clean logo with a prominent ampersand, an inviting color palette (Brilliant Blue, Cozy Navy, Fiery Red, Crisp Green, Vibrant Yellow, Airy Grey), playful iconography, airy and bright photography, and a sense of home and warmth throughout all brand touchpoints [^3].

Categories

Brand Imagery

• The photographic style of Barnes & Noble mirrors the sense of airiness and welcoming that the brand embodies. A brighter atmosphere should be used, with minimal contrast. The photography should range from reading, music, food, and all other activities offered in the store.
• Angles and shots in the brand photography should engage viewers and make them feel as if they were inside of the photograph. Be sure to be careful and not make the photos too dynamic so that they lose the sense of calm.
• 1 Cropped shot that makes the viewer feel like he oe she is in the picture.
• 2 Bright photo with higher exposure but with lower contrast to create a sense of airiness and space.
• 3 Showcase food, coffee, and other aspects of the brand. Products and backdrops should feel natural: wood, stuccos.
• viewers should engage With Barnes & Noble Through The photography, essentially as if They Were in The photograph Themselves.

Color Palette

• The Barnes & Noble colors are as important to us as the logo itself. We have created two primary colors, Brilliant Blue (PMS 632) and Cozy Navy (PMS 7463). Blue is a gentle color that invites our readers. The lightness of the Brilliant Blue is airy, creating a feeling of open space and relaxation. Our Cozy Navy compliments this by bringing in the notion of water, of coolness. This pushes the sense of feeling relaxed and calm. While the Cozy Navy has a more serious tone, the Brilliant Blue keeps things fresh and fun!
• Below are the breakdowns for these primary brand colors.
• PMS 7463 CMYK 60c33m13y85k RGB 20r39g56b HEX 0f1a21
• PMS 632 CMYK 100c0m32y0k RGB 0r171g185b HEX 00ffad
• Our secondary colors play up the fun factor. They are each paired with a ‘shadowed’ shade. We have our Fiery Red (PMS 179) and it’s shadow (PMS 1817), colors that spark creativity and emotion. Our Crisp Green (PMS 390) and shadow (PMS 7490) are at once soft and energetic. We also have our Vibrant Yellow (PMS 103) and shadow (PMS 5565), which are our sun and fun colors.
• We offer two neautrals to the brand, also a pair of light and shadow colors. This is our Airy Grey (PMS 5455) and it’s shadow (PMS 5565). All of our colors speak to the integrity of the brand’s fun yet inviting nature.
• CMYK PMS RGB HEX 1817 34c100m95y42k 114r18g24b 620007
• PMS 179 CMYK 0c80m99y0k RGB 271r90g35b HEX ff3303
• PMS 390 CMYK 31c9m92y0k RGB 187r201g66b b0e814
• PMS 464 CMYK 26c52m100y26k RGB 151r104g33b HEX 8c5b00
• PMS 5565 CMYK 51c22m48y1k RGB 133r166g143b 7cc583
• PMS 5455 CMYK 4c0m0y6k RGB 226r235g239b HEX e6fofo
• PMS 7490 CMYK 64c31m100y15k RGB 99r128g56b HEX 4e9600
• PMS 103 CMYK 13c18m100y0k RGB 227r197g33b HEX ded100
• We want to make sure that our Barnes & Noble logo can find a home on any surface. For this reason, we offer different color genres to designers and users that include single color, grey scale, and one color. These genres should only be utilized when using the full color impairs the logo’s legibility.
• Full Color
• Single Color PMS 632
• Grey Scale 100% Black 55% Black
• One Color Black
• Color may Be CruCial, BuT WiThouT proper legiBiliTy, iT’s noThing. please make sure ThaT our preCious logo is alWays shining!
• Full Color 2 Single Color Black and White
• Sometimes, the color in the marks may not cooperate with a given background, be it image or color. In this case, a few opetions are available. The first is to use the simple and always neautral single color version of the logo set in PMS 632. Of course, this may not always be ideal.
• Another option in such a problem as this is to use the simple black and white version of the logo. This solution may be put to use when the given background is light in color. Of course, such an option sould only be a last resort.
• When the background is not a light color but infact dark or even black itself, the logo should be set in the brand’s white color, PMS 5455. Not only will this allow the logo to have full visibility, but it will also keep the contrast from being too stong, therefore reinforcing Barnes & Noble’s new brand’s lighter and more friendly feeling. Again, this is a final resort.
• All three logos adhere to the same single color and black and white rules. As seen in this example, they also share the same ‘reversed out’ rule.
• The three sub brands of Barnes & Noble are NOOK, our e-book reader; B&Ncollege, the exclusive university stores; and, our latest addition, pubit!, an online self-publication application. Each of these brands, though unique and standalone, must maintain a sense of unity amongst themselves and with the primary brand. Therefore, they utilize the same colors present in the main logo.
• The sub brands mix and match the colors within their marks, yet they do utilize a primary color. The brand orange PMS 179 M is the main color for NOOK. B&Ncollege’s main brand color is the brand navy PMS 7547. The brand lime green PMS 390 is pubit!’s primary color.
• Just as with the primary mark, the color specifications must at all times be respected to maintain brand integrity within each of the separate brands and the system as a whole.
• PMS 390 CMYK 31c9m92y0k RGB 187r201g66b HEX b0e814
• PMS 5565 CMYK 51c22m48y1k RGB 133r166g143b HEX 7cc583
• PMS 7547 CMYK 60c33m13y85k RGB 20r39g56b HEX 0f1a21
• Do not alter the colors of the logo except when in accordance to color rules.

Typography

• The Barnes & Noble brand utilizes three typefaces. The first is Barnes & Noble Heading, a bolder typeface that is used for headings in print work, on posters, billboards, and also on web applications. This typeface is always used in all caps.
• The second Barnes & Noble typeface is Barnes & Noble Regular, a thinner version of the header. This typeface is used for larger bodies of type, such as in this paragraph. It can be used in larger scale and all caps, as well as small and in upper and lower case.
• The final Barnes & Noble typeface is the Barnes & Noble Serif, an italic romantic typeface that softens the brand and creates a sense of class. This typeface is used for captions, like the one on this page. It is also used for smaller bodies of type that are usually inferior in heirarchy.
• None of these typefaces are part of the logo, which in fact uses a custom made typeface that does not appear anywhere else in the brand. This maintain’s the logo’s integrity.
• All of these typefaces combine to enhance the Barnes & Noble brand image of friendliness, fun, and a sense of home. They should be combined carefully to maintain this concept.
• 1 9 point size 230 points tracking 12 point leading
• 2 9 point size 230 point tracking 12 point leading
• 3 9 point size 230 point leading 12 point tracking
• Do not change the typeface or font style of any part of the logo.

Logo Usage

• This is the primary version of the logo. It should be used in all cases possible, unless shape or length create an issue.
• While the primary logo should be used whenever possible, we understand that senarios will arise that can compromise the legibility of the logo or that are just not compatible with it.
• We offer these two versions of the logo as secondary marks. They are to be strivtly used only when the primary logo is ill-fitted to the situation. The vertical composition (1) is constructed to fit in narrower branding materials. The ampersan (2) is made to be used in small spaces, unless it is being used as a graphic element (covered in Section 3).
• Vertical Composition This version of the mark should be used sparingly and only when something longer/shorter is needed.
• Independant Ampersand This version of the logo should only be used when one of the other marks are present on the branded piece. It can also be used as a graphic element.
• A logo is the embodiment of the brand. It is the brand simply summed up in one tiny, neat little package. Therefore, the logo must at all times be perfectly legible and without obstructions. For this reason, we ask that designers maintain a minumum area of breathing room around the logo that allows it to breathe and shine. The Barnes & Noble logo, and all of it’s variations, must at all times have the clear space that is specified on this and the following two pages.
• These pages also outline the specific hangline, both vertical and horizontal, on which all three logo variations sit. This rule must be maintained as it best suits the design of these logos. Also, be sure to notice the minimum sizes outlined in this section. We ask that these sizes be strictly adhered to and only used when absolutely necessary.
• SECONDARY LOGO INTEGRITIES I Vertical Hangline 2 Horizontal Hangline 3 Minimun Size
• Our logo is very important to us, and we have spant much time and effort into carefully crafting it to be a perfect embodiment of our brand. We ask that designers and users respect the thought and craftmanship that has gone into the logo by keeping it in it’s pure form and within the rules specified in this guide book.
• Be weary when using the logo not to alter, tweak, mutilate, or take any personal creative freedom that breaks the specific rules set out in this book. The following are merely a few examples of practices that would violate the logo and ultimately the Barnes & Noble brand.
• Do not at any time angle the logo. It always sits on a 0 degree angle.
• Do not add any effects to the logo, including drop shadow, gradients, etc.
• Do not in any way alter the proportions of the letters or the ampersand.
• Do not alter the colors of the logo except when in accordance to color rules.
• Do not change the typeface or font style of any part of the logo.
• Do not in any way distort the logo, either by stretching, squishing, etc.
• Do not use the logo in any format that may be “nick named” or abbreviated.
• We want to make sure that our Barnes & Noble logo can find a home on any surface. For this reason, we offer different color genres to designers and users that include single color, grey scale, and one color. These genres should only be utilized when using the full color impairs the logo’s legibility.
• Color may Be CruCial, BuT WiThouT proper legiBiliTy, iT’s noThing. please make sure ThaT our preCious logo is alWays shining!
• Sometimes, the color in the marks may not cooperate with a given background, be it image or color. In this case, a few opetions are available. The first is to use the simple and always neautral single color version of the logo set in PMS 632. Of course, this may not always be ideal.
• Another option in such a problem as this is to use the simple black and white version of the logo. This solution may be put to use when the given background is light in color. Of course, such an option sould only be a last resort.
• When the background is not a light color but infact dark or even black itself, the logo should be set in the brand’s white color, PMS 5455. Not only will this allow the logo to have full visibility, but it will also keep the contrast from being too stong, therefore reinforcing Barnes & Noble’s new brand’s lighter and more friendly feeling. Again, this is a final resort.
• All three logos adhere to the same single color and black and white rules. As seen in this example, they also share the same ‘reversed out’ rule.

Tone And Messaging

• At Barnes & Noble, we aim to ignite that part of humanity that will always thirst for this.
• Our brand embodies this idea. We appreciate your respect and collaboration to maintain our identity in a consistent and precise manner to truly captures Barnes & Noble.
• We are so much more than books.
• We Are cozy chairs. We are friends, family, company. We are cookies. We are discovery and adventure. We are warm coffee. We are a home away from home.
• Even in the age of technology where people are much more likely to tap away at their phones than enjoy the scenery right in front of them, bookstores remain loved and important part of the community.
• What separates us from our competitors is the basis of our new identity: at Barnes & Noble, you’re not just getting a book. You’re walking into a space, experiencing it with every one of your senses, and discovering things you probably hadn’t even expected.
• So While the other guys sell books with a monitor in between them and you, we invite you in to share the book and your time with us.
• Say hello to the new Barnes & Noble! Fun, friendly, and full of possibilities, the new logo speaks to the fact that while we may be keeping up with the times, we’re not risking our values and standards. With a light, airiness to it’s letters and color, the logo invites our readers to spend their time and experiences with us. It’s our welcoming doormat.
• The shining star of the logo is the ampersand. It completely embodies the core value of the identity, the idea that we are more than just books: books and… The notion of possibilities not only captures the unique selling position but also two of the key features of the store: the large selection of books and the large environment.
• The neW Barnes & noBle logo isn’T really neW. We prefer To Think of iT as The idenTiTy ThaT has Been hiding WiTh There all along, a realizaTion of everyThing Barnes & noBle has alWays emBodied.
• All of The Barnes & noBle suB Brands relaTe To The larger Brand, yeT They also have Their oWn unique looks and personaliTies.
• NOOK Clean, simple, friendly
• B&Ncollege knowledge, friendly
• PUBIT! Approachable, reliable
• Our colors are inviting and fun!
• Blue is a gentle color that invites our readers. The lightness of the Brilliant Blue is airy, creating a feeling of open space and relaxation. Our Cozy Navy compliments this by bringing in the notion of water, of coolness. This pushes the sense of feeling relaxed and calm. While the Cozy Navy has a more serious tone, the Brilliant Blue keeps things fresh and fun!
• All of our colors speak to the integrity of the brand’s fun yet inviting nature.
• Color may Be CruCial, BuT WiThouT proper legiBiliTy, iT’s noThing. please make sure ThaT our preCious logo is alWays shining!
• The tagline also marries with the ampersand, speaking to the brand idea of possibilities.
• The Barnes & Noble brand utilizes three typefaces. The first is Barnes & Noble Heading, a bolder typeface that is used for headings in print work, on posters, billboards, and also on web applications. This typeface is always used in all caps.
• The second Barnes & Noble typeface is Barnes & Noble Regular, a thinner version of the header. This typeface is used for larger bodies of type, such as in this paragraph. It can be used in larger scale and all caps, as well as small and in upper and lower case.
• The final Barnes & Noble typeface is the Barnes & Noble Serif, an italic romantic typeface that softens the brand and creates a sense of class. This typeface is used for captions, like the one on this page. It is also used for smaller bodies of type that are usually inferior in heirarchy.
• All of these typefaces combine to enhance the Barnes & Noble brand image of friendliness, fun, and a sense of home. They should be combined carefully to maintain this concept.
• The photographic style of Barnes & Noble mirrors the sense of airiness and welcoming that the brand embodies. A brighter atmosphere should be used, with minimal contrast. The photography should range from reading, music, food, and all other activities offered in the store.
• Angles and shots in the brand photography should engage viewers and make them feel as if they were inside of the photograph. Be sure to be careful and not make the photos too dynamic so that they lose the sense of calm.
• Showcase food, coffee, and other aspects of the brand. Products and backdrops should feel natural: wood, stuccos.
• vieWers should engage WiTh Barnes & noBle Through The phoTography, essenTially as if They Were in The phoTograph Themselves.
• The Barnes & Noble brand utilizes a series of airy and fun icons to add character. The icons are utilized on posters, web pages, packaging, and products. The icons can be used in full color or tone on tone. A single icon or small group of icons can be used, or they can create a pattern.
• Whenever there are multiple icons being used, be absolutely sure to include a variety. This means that there should be a balance between the types of icons used. There are book related icons, food, shopping, music, kids, and digital icons. The icons include ‘whimsies,’ the swirly icons that speak to the magic of books and reading.
• The Whimsy iCons, or Curly ones, remind our CusTomers ThaT reading is a magiCal Thing. ThaT same magiC radiaTes aT Barnes & noBle.
• Like everything else Barnes & Noble, our icons reinforce the notion that there are more than just books at our stores.
• BE SURE TO USE THESE PIECES WISELY SO THAT THEY DO NOT APPEAR BULKY.
• These rules should not overpower the design.
• To fully create the Barnes & Noble identity, the brand uses these simple graphics that support the principles already established by the logo, color, typography, and photography.
• The store is airy inviting, and a place that feels like home

Brand Values

• Dedicated to those who enjoy the feeling of holding a book, of smelling it and flipping through its pages. To those who find it more important to experience a book and the process of finding the perfect book through a sea of shelves. To the readers who delve into the world of the book so completely that the real world stops to exist. And finally, to those who know that no good book is ever complete without a warm and delicious cup of coffee or tea and a perfect snack.
• At Barnes & Noble, we aim to ignite that part of humanity that will always thirst for this.
• Our brand embodies this idea. We appreciate your respect and collaboration to maintain our identity in a consistent and precise manner to truly captures Barnes & Noble.
• We are so much more than books.
• We Are cozy chairs. We are friends, family, company. We are cookies. We are discovery and adventure. We are warm coffee. We are a home away from home.
• The Core of Barnes & noBle
• What separates us from our competitors is the basis of our new identity: at Barnes & Noble, you’re not just getting a book. You’re walking into a space, experiencing it with every one of your senses, and discovering things you probably hadn’t even expected. So While the other guys sell books with a monitor in between them and you, we invite you in to share the book and your time with us.
• Say hello to the new Barnes & Noble! Fun, friendly, and full of possibilities, the new logo speaks to the fact that while we may be keeping up with the times, we’re not risking our values and standards. With a light, airiness to it’s letters and color, the logo invites our readers to spend their time and experiences with us. It’s our welcoming doormat.
• The shining star of the logo is the ampersand. It completely embodies the core value of the identity, the idea that we are more than just books: books and… The notion of possibilities not only captures the unique selling position but also two of the key features of the store: the large selection of books and the large environment.
• The neW Barnes & noBle logo isn’T really neW. We prefer To Think of iT as The idenTiTy ThaT has Been hiding WiTh There all along, a realizaTion of everyThing Barnes & noBle has alWays emBodied.

Visual Style

• The Barnes & Noble logo, and all of it’s variations, must at all times have the clear space that is specified on this and the following two pages.
• Also, be sure to notice the minimum sizes outlined in this section. We ask that these sizes be strictly adhered to and only used when absolutely necessary.
• A logo is the embodiment of the brand. It is the brand simply summed up in one tiny, neat little package. Therefore, the logo must at all times be perfectly legible and without obstructions.
• These pages also outline the specific hangline, both vertical and horizontal, on which all three logo variations sit. This rule must be maintained as it best suits the design of these logos.
• Do not at any time angle the logo. It always sits on a 0 degree angle.
• Do not add any effects to the logo, including drop shadow, gradients, etc.
• Do not in any way alter the proportions of the letters or the ampersand.
• Do not alter the colors of the logo except when in accordance to color rules.
• Do not change the typeface or font style of any part of the logo.
• Do not in any way distort the logo, either by stretching, squishing, etc.
• Do not use the logo in any format that may be “nick named” or abbreviated.
• We have created two primary colors, Brilliant Blue (PMS 632) and Cozy Navy (PMS 7463).
• Below are the breakdowns for these primary brand colors. 1 PMS 7463 CMYK 60c33m13y85k RGB 20r39g56b HEX 0f1a21 2 PMS 632 CMYK 100c0m32y0k RGB 0r171g185b HEX 00ffad
• Our secondary colors play up the fun factor. They are each paired with a ‘shadowed’ shade. We have our Fiery Red (PMS 179) and it’s shadow (PMS 1817), colors that spark creativity and emotion. Our Crisp Green (PMS 390) and shadow (PMS 7490) are at once soft and energetic. We also have our Vibrant Yellow (PMS 103) and shadow (PMS 5565), which are our sun and fun colors.
• We offer two neautrals to the brand, also a pair of light and shadow colors. This is our Airy Grey (PMS 5455) and it’s shadow (PMS 5565).
• We want to make sure that our Barnes & Noble logo can find a home on any surface. For this reason, we offer different color genres to designers and users that include single color, grey scale, and one color. These genres should only be utilized when using the full color impairs the logo’s legibility.
• Full Color Single Color PMS 632 Grey Scale 100% Black 55% Black One Color Black
• Color may Be CruCial, BuT WiThouT proper legiBiliTy, iT’s noThing. please make sure ThaT our preCious logo is alWays shining!
• Sometimes, the color in the marks may not cooperate with a given background, be it image or color. In this case, a few opetions are available. The first is to use the simple and always neautral single color version of the logo set in PMS 632. Of course, this may not always be ideal.
• Another option in such a problem as this is to use the simple black and white version of the logo. This solution may be put to use when the given background is light in color. Of course, such an option sould only be a last resort.
• When the background is not a light color but infact dark or even black itself, the logo should be set in the brand’s white color, PMS 5455. Not only will this allow the logo to have full visibility, but it will also keep the contrast from being too stong, therefore reinforcing Barnes & Noble’s new brand’s lighter and more friendly feeling. Again, this is a final resort.
• All three logos adhere to the same single color and black and white rules. As seen in this example, they also share the same ‘reversed out’ rule.
• The photographic style of Barnes & Noble mirrors the sense of airiness and welcoming that the brand embodies. A brighter atmosphere should be used, with minimal contrast. The photography should range from reading, music, food, and all other activities offered in the store.
• Angles and shots in the brand photography should engage viewers and make them feel as if they were inside of the photograph. Be sure to be careful and not make the photos too dynamic so that they lose the sense of calm.
• Cropped shot that makes the viewer feel like he oe she is in the picture.
• Bright photo with higher exposure but with lower contrast to create a sense of airiness and space.
• Showcase food, coffee, and other aspects of the brand. Products and backdrops should feel natural: wood, stuccos.
• The Barnes & Noble brand utilizes a series of airy and fun icons to add character. The icons are utilized on posters, web pages, packaging, and products. The icons can be used in full color or tone on tone. A single icon or small group of icons can be used, or they can create a pattern.
• Whenever there are multiple icons being used, be absolutely sure to include a variety. This means that there should be a balance between the types of icons used. There are book related icons, food, shopping, music, kids, and digital icons. The icons include ‘whimsies,’ the swirly icons that speak to the magic of books and reading.
• Like everything else Barnes & Noble, our icons reinforce the notion that there are more than just books at our stores.
• BE SURE TO USE THESE PIECES WISELY SO THAT THEY DO NOT APPEAR BULKY.
• These rules should not overpower the design.

Iconography

• The Barnes & Noble brand utilizes a series of airy and fun icons to add character. The icons are utilized on posters, web pages, packaging, and products. The icons can be used in full color or tone on tone. A single icon or small group of icons can be used, or they can create a pattern.
• Whenever there are multiple icons being used, be absolutely sure to include a variety. This means that there should be a balance between the types of icons used. There are book related icons, food, shopping, music, kids, and digital icons. The icons include ‘whimsies,’ the swirly icons that speak to the magic of books and reading.
• The Whimsy iCons, or Curly ones, remind our CusTomers ThaT reading is a magiCal Thing. ThaT same magiC radiaTes aT Barnes & noBle.
• Like everything else Barnes & Noble, our icons reinforce the notion that there are more than just books at our stores.
• BE SURE TO USE THESE PIECES WISELY SO THAT THEY DO NOT APPEAR BULKY. These rules should not overpower the design.

Layout And Composition

• A logo is the embodiment of the brand. It is the brand simply summed up in one tiny, neat little package. Therefore, the logo must at all times be perfectly legible and without obstructions. For this reason, we ask that designers maintain a minumum area of breathing room around the logo that allows it to breathe and shine. The Barnes & Noble logo, and all of it’s variations, must at all times have the clear space that is specified on this and the following two pages.
• These pages also outline the specific hangline, both vertical and horizontal, on which all three logo variations sit. This rule must be maintained as it best suits the design of these logos. Also, be sure to notice the minimum sizes outlined in this section. We ask that these sizes be strictly adhered to and only used when absolutely necessary.
• 1 Vertical Hangline
• 2 Horizontal Hangline
• 3 Minimun Size
• SECONDARY LOGO INTEGRITIES I Vertical Hangline 2 Horizontal Hangline 3 Minimun Size
• In the same way the primary Barnes & Noble brand needs to shine with plenty of breathing room, it’s sub brands must also have at least the specified clear space at all times. These brands have specific vertical and horizontal hang­lines as well. Again, notice that all three of our sub brands have a minimum size. They should never live at any size smaller than that stated otherwise they lose their legibility and imapct, and ultimately the brand is lost.
• 3 Minimum Size
• Do not at any time angle the logo. It always sits on a 0 degree angle.
• Do not add any effects to the logo, including drop shadow, gradients, etc.
• Do not in any way alter the proportions of the letters or the ampersand.
• Do not in any way distort the logo, either by stretching, squishing, etc.
• Be sure to use these pieces wisely so that they do not appear bulky. These rules should not overpower the design.
• To fully create the Barnes & Noble identity, the brand uses these simple graphics that support the principles already established by the logo, color, typography, and photography. The first two elements can be used together, although the rule can live on it’s own accompanied with typography. The third element should never be used with the other two. If designing multiple pages or spreads, these and the following graphics should be balanced throughout.

Brand Architecture

• Barnes & Noble has three sub brands. The first is the Nook brand, our ever-expanding e-reader. The second brand is B&Ncollege, a series of University-only stores that tie back to the origins of the store. The final and newest brand is pubit!, a self-publishing experience for readers.
• all of The Barnes & noBle suB Brands relaTe To The larger Brand, yeT They also have Their oWn unique looks and personaliTies.
• 1 NOOK Clean, simple, friendly
• 2 B&Ncollege knowledge, friendly
• 3 PUBIT! Approachable, reliable
• In the same way the primary Barnes & Noble brand needs to shine with plenty of breathing room, it’s sub brands must also have at least the specified clear space at all times. These brands have specific vertical and horizontal hang­lines as well. Again, notice that all three of our sub brands have a minimum size. They should never live at any size smaller than that stated otherwise they lose their legibility and imapct, and ultimately the brand is lost.
• 1 Vertical Hangline
• 2 Horizontal Hangline
• 3 Minimum Size
• The three sub brands of Barnes & Noble are NOOK, our e-book reader; B&Ncollege, the exclusive university stores; and, our latest addition, pubit!, an online self-publication application. Each of these brands, though unique and standalone, must maintain a sense of unity amongst themselves and with the primary brand. Therefore, they utilize the same colors present in the main logo.
• The sub brands mix and match the colors within their marks, yet they do utilize a primary color. The brand orange PMS 179 M is the main color for NOOK. B&Ncollege’s main brand color is the brand navy PMS 7547. The brand lime green PMS 390 is pubit!’s primary color.
• Just as with the primary mark, the color specifications must at all times be respected to maintain brand integrity within each of the separate brands and the system as a whole.

Digital Guidelines

• The website embodies the idea of experiencing Barnes & Noble by making the user feel like he or she in the store
• On the homepage, users can browse a virtual bookshelf that mirrors the experience of being in a real store.
• The tuebs ttr atms w not oa(‘v ell books, but cncouraoc r-ader, ,o ccme nito tb.e vtvre

Print Guidelines

• The Barnes & Noble brand utilizes three typefaces. The first is Barnes & Noble Heading, a bolder typeface that is used for headings in print work, on posters, billboards, and also on web applications. This typeface is always used in all caps.
• The second Barnes & Noble typeface is Barnes & Noble Regular, a thinner version of the header. This typeface is used for larger bodies of type, such as in this paragraph. It can be used in larger scale and all caps, as well as small and in upper and lower case.
• The final Barnes & Noble typeface is the Barnes & Noble Serif, an italic romantic typeface that softens the brand and creates a sense of class. This typeface is used for captions, like the one on this page. It is also used for smaller bodies of type that are usually inferior in heirarchy.
• None of these typefaces are part of the logo, which in fact uses a custom made typeface that does not appear anywhere else in the brand. This maintain’s the logo’s integrity.
• All of these typefaces combine to enhance the Barnes & Noble brand image of friendliness, fun, and a sense of home. They should be combined carefully to maintain this concept.
• 1 9 point size 230 points tracking 12 point leading
• 2 9 point size 230 point tracking 12 point leading
• 3 9 point size 230 point leading 12 point tracking

Additional Properties

Revenue History

Net Profit History

Employees History