BART

Official Websites

• https://www.bart.gov
• http://www.bart.gov
• https://www.bart.gov/guide/japanese
• https://www.bart.gov/guide/chinese
• https://www.bart.gov/guide/german
• https://www.bart.gov/guide/french
• https://www.bart.gov/guide/italian
• https://www.bart.gov/guide/korean
• https://www.bart.gov/guide/spanish
• https://bart.gov

Brand Guidelines

1971

Brand Summary

Mission

• To present a consistent story and brand message for Hobart Statesmen Athletics, capturing the spirit of loyal fans, conveying the quality of teams, and preserving the rich history of the athletics programs [^1].

Core Values

• commitment
• integrity
• strength
• tradition
• unity
• quality
• history
• recognition
• consistency
• relevance [^2]

Target Audience

• Stakeholders of Hobart Statesmen Athletics, including student-athletes, fans, marketing partners, and representatives of the athletics department [^3].

Personality Traits

• strength
• integrity
• commitment
• tradition
• unity
• quality
• relevance [^2]

Visual Identity Overview

• The visual identity is defined by the use of traditional colors (Purple & Orange), consistent logo and icon usage, clear typography (TT Polls Bold and Regular), and strict guidelines for logo placement, color balance, and apparel. The brand emphasizes bold, modern, and collegiate aesthetics with shield-shaped emblems, wordmarks, and sports-specific marks [^2].

Categories

Brand Imagery

• The clear space around the Primary and Secondary Logo must be at least 20% of the standard height of the “A” in either mark.
• The minimum size required for the Hobart Statesmen Primary and Secondary Logos is shown here. For embroidery and merchandise applications, the Hobart Statesmen Primary and Secondary Logos should be reduced no smaller than 2” high. For digital and print applications, the Hobart Statesmen Primary and Secondary Logos should be reduced no smaller than 50 pts high. Note: Although only the Full Color Primary Logo is shown here, these rules apply to all versions of the Primary and Secondary Logos.
• The Hobart Statesmen Primary and Secondary Logos must be treated consistently in order to maintain the integrity of the Hobart Statesmen brand identity. The following rules apply: A: Do Not Change Proportions B: Do Not Skew C: Do Not Change Colors D: Do Not Invade Clear Space E: Do Not Tint or Shade F: Do Not Add Effects or Filters Note: Although only the Full Color Primary Logo is shown here, these misusage rules apply to all versions of the Primary and Secondary Logos.
• The clear space around the Primary & Secondary Logo can be determined by taking 20% of the mark’s original width. Note: Although only the Full Color Primary Icon is shown here, these clear space rules apply to all iterations of the Hobart Statesmen Icons.
• The minimum size required for both the Hobart Statesmen Primary & Secondary Icons is shown here. For embroidery and merchandise applications, the Hobart Statesmen Icons should be reduced no smaller than 1.75” high. For digital and print applications, the Hobart Statesmen Icons should be reduced no smaller than 50 pts high. Note: Although only the Full Color Primary Icon is shown here, these clear space rules apply to all iterations of the Hobart Statesmen Icons.
• The Hobart Statesmen Primary & Secondary Icons must be treated consistently in order to maintain the integrity of the Hobart Statesmen brand identity. The following rules apply: A: Do Not Change Proportions B: Do Not Skew C: Do Not Change Colors D: Do Not Invade Clear Space E: Do Not Tint or Shade F: Do Not Add Effects or Filters Note: Although only the Full Color Primary Icon is shown here, these misusage rules apply to all iterations of the Hobart Statesmen Icons.
• Use only the electronic files for reproduction and only the approved color specifications shown.
• The Color Balance shown to the lower left represents the approximate ratio of color use for our complete identity. The overall visual output, as opposed to every produced item, should reflect this ratio.

Color Palette

• Color Pantone 2607 C Web 472663 C 80 M 100 y 0 K 10
• Pantone 165 C Web ff6418 C 0 R 255 M 75 G 100 y 99 B 24 K 0
• The Hobart Athletics primary colors are listed in the chart to the left. Color chips are presented in Pantone, CMYK, RGB & Web.
• Use only the electronic files for reproduction and only the approved color specifications shown.
• The Color Balance shown to the lower left represents the approximate ratio of color use for our complete identity. The overall visual output, as opposed to every produced item, should reflect this ratio.
• 50% 50%

Typography

• Presented to the left is the approved font and weights for TT Polls, the primary font for Hobart Statesmen Athletics.
• TT Polls Bold should be used for top-level or prominent communications to convey strength and generate excitement.
• No versions of TT Polls are meant to be typeset in Microscoft Office applications, and are only permitted for use within design applications.
• Additionally, no versions of TT Polls should be italicized or skewed in any manner.

Logo Usage

• The Hobart Statesmen marks used to represent our athletics brand must be replicated and produced according to the associated guidelines contained herein. As a representative of the athletics department, it is your role to follow these guidelines and protect the foundational elements upon which our brand is built.
• All applications of Hobart Athletics brand assets must receive written approval from Peggy Kowalik, Director of Publications. This includes: the development of new logos, all forms of advertising and marketing, event collateral, merchandise, web applications, audio branding elements, copywriting and photography.
• Hobart and William Smith Colleges will thus provide all digital assets and instruct all partners to use only original artwork for reproduction of these marks. Printed images extracted from publications should never be used for scanning or paste ups when preparing graphics for an application. Elements and logos may not be electronically or manually altered.
• The Hobart Statesmen Primary Logo is shown here in Full Color on White and Black backgrounds. These versions of the logo should be used whenever possible; however, additional marks are provided for situations where One Color and Black & White versions are needed for production.
• In high-profile or merchandise applications, the Full Color Primary Logo is always the preferred version of this logo for use. The Single Color Primary Logo should only be used in simple, low-profile applications where printing costs are a significant factor.
• The Hobart Statesmen Primary Logo is shown here in Black & White on White and Black backgrounds.
• The Hobart Statesmen Secondary Logo is shown here in Full Color on White and Black backgrounds. This version of the Secondary Logo should be the preferred option; however, additional iterations are provided where One Color and Black & White versions are needed for production.
• In high-profile or merchandise applications, the Full Color Secondary Logo is always the preferred version of this logo for use. The Single Color Secondary Logo should only be used in simple, low-profile applications where printing costs are a significant factor.
• The Hobart Statesmen Secondary Logo is shown here in Black & White on White and Black backgrounds.
• The clear space around the Primary and Secondary Logo must be at least 20% of the standard height of the “A” in either mark.
• The minimum size required for the Hobart Statesmen Primary and Secondary Logos is shown here. For embroidery and merchandise applications, the Hobart Statesmen Primary and Secondary Logos should be reduced no smaller than 2” high. For digital and print applications, the Hobart Statesmen Primary and Secondary Logos should be reduced no smaller than 50 pts high. Note: Although only the Full Color Primary Logo is shown here, these rules apply to all versions of the Primary and Secondary Logos.
• The Hobart Statesmen Primary and Secondary Logos must be treated consistently in order to maintain the integrity of the Hobart Statesmen brand identity. The following rules apply: A: Do Not Change Proportions B: Do Not Skew C: Do Not Change Colors D: Do Not Invade Clear Space E: Do Not Tint or Shade F: Do Not Add Effects or Filters Note: Although only the Full Color Primary Logo is shown here, these misusage rules apply to all versions of the Primary and Secondary Logos.

Tone And Messaging

• Our athletics brand has long symbolized the commitment, integrity and strength of our beloved Hobart Statesmen. Since 1936 when we were first dubbed the Statesmen, the moniker and our traditional colors of Purple & Orange have provided instant recognition for Hobart College and our student-athletes across the world.
• With these powerful symbols, our history and future in mind, we have outlined important identity elements and guidelines so that we may present a consistent story and brand message for Hobart Statesmen Athletics. A brand message that is befitting of true Statesmen.
• The following document will help all stakeholders maximize the impact of Hobart Statesmen Athletics by providing the standards required to present a consistent and integrated image in all we undertake in the name of our great programs.
• These guidelines exist to build our brand throughout the world. By presenting a consistent image and message in our marketing materials, signage, facilities and uniforms, we are capturing the spirit of our loyal fans, conveying the quality of our teams and preserving the rich history of our athletics programs.
• Your cooperation in adhering to the guidelines presented herein, pertaining to logo use, typography, and color palette is appreciated. Thank you for your efforts in unifying the image of Hobart Statesmen Athletics.
• The Hobart Statesmen Athletics brand is one of our most valuable assets. It defines who we are, what we do and what we represent as an athletics program. The following pages help ensure all members are working together to communicate the Hobart Statesmen Athletics brand with a consistent image and voice.
• The Hobart Statesmen marks used to represent our athletics brand must be replicated and produced according to the associated guidelines contained herein. As a representative of the athletics department, it is your role to follow these guidelines and protect the foundational elements upon which our brand is built.
• Adhering to these guidelines will allow us to communicate our brand in a consistent, compelling and unified manner. Correct application is crucial in helping Hobart College carve out a unique and relevant position throughout the competitive landscape of collegiate athletics.

Visual Style

• Pantone 2607 C Web 472663 C 80 M 100 y 0 K 10
• Pantone 165 C Web ff6418 C 0 M 75 y 99 K 0 R 255 G 100 B 24
• The Hobart Athletics primary colors are listed in the chart to the left. Color chips are presented in Pantone, CMYK, RGB & Web.
• Use only the electronic files for reproduction and only the approved color specifications shown.
• The Color Balance shown to the lower left represents the approximate ratio of color use for our complete identity. The overall visual output, as opposed to every produced item, should reflect this ratio.
• TT Polls Bold should be used for top-level or prominent communications to convey strength and generate excitement.
• No versions of TT Polls are meant to be typeset in Microscoft Office applications, and are only permitted for use within design applications.
• Additionally, no versions of TT Polls should be italicized or skewed in any manner.
• The clear space around the Primary and Secondary Logo must be at least 20% of the standard height of the “A” in either mark.
• The minimum size required for the Hobart Statesmen Primary and Secondary Logos is shown here. For embroidery and merchandise applications, the Hobart Statesmen Primary and Secondary Logos should be reduced no smaller than 2” high. For digital and print applications, the Hobart Statesmen Primary and Secondary Logos should be reduced no smaller than 50 pts high.
• Do Not Change Proportions Do Not Skew Do Not Change Colors Do Not Invade Clear Space Do Not Tint or Shade Do Not Add Effects or Filters
• The clear space around the Primary & Secondary Logo can be determined by taking 20% of the mark’s original width.
• The minimum size required for both the Hobart Statesmen Primary & Secondary Icons is shown here. For embroidery and merchandise applications, the Hobart Statesmen Icons should be reduced no smaller than 1.75” high. For digital and print applications, the Hobart Statesmen Icons should be reduced no smaller than 50 pts high.

Iconography

• The Hobart Statesmen Primary Icon is shown here in Full Color on White and Black backgrounds. This version of the Primary Icon should be used whenever possible; however, additional icons are provided for situations where One Color and Black & White versions are needed for production.
• The Hobart Statesmen Primary Icon is shown here in Single Color on White and Black backgrounds.
• The Hobart Statesmen Primary Icon is shown here in Black & White on White and Black backgrounds.
• The Hobart Statesmen Secondary Icon is shown here in Full Color on White and Black backgrounds. This version of the Secondary Icon should be used whenever the Primary Icon cannot be used.
• The Hobart Statesmen Secondary Icon is shown here in Black & White on White and Black backgrounds.
• On this page are specifications to determine the minimum distance required between the Hobart Statesmen Primary Icon and other visual elements. Adherence to these clear space standards ensures the consistent application of the Hobart Statesmen Primary and Secondary Icons. The clear space around the Primary & Secondary Logo can be determined by taking 20% of the mark’s original width. Note: Although only the Full Color Primary Icon is shown here, these clear space rules apply to all iterations of the Hobart Statesmen Icons.
• The minimum size required for both the Hobart Statesmen Primary & Secondary Icons is shown here. For embroidery and merchandise applications, the Hobart Statesmen Icons should be reduced no smaller than 1.75” high. For digital and print applications, the Hobart Statesmen Icons should be reduced no smaller than 50 pts high. Note: Although only the Full Color Primary Icon is shown here, these clear space rules apply to all iterations of the Hobart Statesmen Icons.
• The Hobart Statesmen Primary & Secondary Icons must be treated consistently in order to maintain the integrity of the Hobart Statesmen brand identity. The following rules apply: A: Do Not Change Proportions B: Do Not Skew C: Do Not Change Colors D: Do Not Invade Clear Space E: Do Not Tint or Shade F: Do Not Add Effects or Filters Note: Although only the Full Color Primary Icon is shown here, these misusage rules apply to all iterations of the Hobart Statesmen Icons.

Layout And Composition

• The clear space around the Primary and Secondary Logo must be at least 20% of the standard height of the “A” in either mark.
• The minimum size required for the Hobart Statesmen Primary and Secondary Logos is shown here. For embroidery and merchandise applications, the Hobart Statesmen Primary and Secondary Logos should be reduced no smaller than 2” high. For digital and print applications, the Hobart Statesmen Primary and Secondary Logos should be reduced no smaller than 50 pts high. Note: Although only the Full Color Primary Logo is shown here, these rules apply to all versions of the Primary and Secondary Logos.
• The Hobart Statesmen Primary and Secondary Logos must be treated consistently in order to maintain the integrity of the Hobart Statesmen brand identity. The following rules apply: A: Do Not Change Proportions B: Do Not Skew C: Do Not Change Colors D: Do Not Invade Clear Space E: Do Not Tint or Shade F: Do Not Add Effects or Filters Note: Although only the Full Color Primary Logo is shown here, these misusage rules apply to all versions of the Primary and Secondary Logos.
• The clear space around the Primary & Secondary Logo can be determined by taking 20% of the mark’s original width. Note: Although only the Full Color Primary Icon is shown here, these clear space rules apply to all iterations of the Hobart Statesmen Icons.
• The minimum size required for both the Hobart Statesmen Primary & Secondary Icons is shown here. For embroidery and merchandise applications, the Hobart Statesmen Icons should be reduced no smaller than 1.75” high. For digital and print applications, the Hobart Statesmen Icons should be reduced no smaller than 50 pts high. Note: Although only the Full Color Primary Icon is shown here, these clear space rules apply to all iterations of the Hobart Statesmen Icons.
• The Hobart Statesmen Primary & Secondary Icons must be treated consistently in order to maintain the integrity of the Hobart Statesmen brand identity. The following rules apply: A: Do Not Change Proportions B: Do Not Skew C: Do Not Change Colors D: Do Not Invade Clear Space E: Do Not Tint or Shade F: Do Not Add Effects or Filters Note: Although only the Full Color Primary Icon is shown here, these misusage rules apply to all iterations of the Hobart Statesmen Icons.

Playing Surfaces

• The preferred placement of the Hobart Wordmark is shown here. Any logos being applied should face the appropriate TV angle of the respective field.
• The preferred placement of the Hobart Monogram and Wordmark is shown here. Any logos being applied should face the appropriate TV angle of the respective arena.
• The preferred placement of the Hobart Monogram is shown here. Any logos being applied should face the appropriate TV angle of the respective field.
• The preferred placement of the Hobart Monogram is shown here. Any logos being applied should face the appropriate TV angle of the respective arena.

Uniforms And Apparel

• JERSEY: The preferred placement of the Hobart Wordmark is 11" wide on the front of the jersey centered between the sleeve seams. The preferred placement for the Primary Icon is 2.5" high centered on the left sleeve. PANTS: The preferred placement of the Hobart Monogram is 2.5" high, on the front panel of the left leg. HELMET: The preferred placement of the Hobart Monogram is 3.5" high on both sides of the Helmet.
• JERSEY: The preferred placement of the Hobart Wordmark is 11" wide on the front of the jersey centered between the sleeve seams. SHORTS: The preferred placement of the Hobart Monogram is 2" high, on the bottom corner of the left leg.
• JERSEY: The preferred placement of the Hobart Wordmark is 11” wide on the front of the jersey centered between the sleeve seams. SHORTS: The preferred placement of the Hobart Monogram is 2” high, on the bottom corner of the left leg.
• JERSEY: The preferred placement of the Hobart Wordmark is 11" wide on the front of the jersey centered between the sleeve seams. The preferred placement for the Primary Icon is 2.5" high centered on the left sleeve. SHORTS: The preferred placement of the Hobart Monogram is 2" high, on the bottom corner of the left leg.
• POLO: The preferred placement of the Primary Icon is 2.5" high placed on the left chest between the sleeve seem and collar. The preferred placement for the Hobart Wordmark is 5" wide placed on the back beneath the collar. SHORTS: The preferred placement of the Hobart Monogram is 2" high, on the bottom corner of the left leg.
• POLO: The preferred placement of the Hobart Monogram is 2.5" high placed on the left chest between the sleeve seem and collar. BAG: It is also encouraged to include the Primary Icon on golf bags. The preferred placement of this is 4" high on the large side panel. CAP/VISOR: The preferred placement of the Hobart Monogram is 2.25" high centered on the cap. The preferred placement of the Hobart Wordmark is 3" wide on the right panel of the cap and/or visor.
• JERSEY: The preferred placement of the Hobart Wordmark is 11" wide on the front of the jersey centered between the sleeve seams. The preferred placement for the Primary Icon is 2.5" high centered on the left sleeve. Pants/Socks: The preferred placement of the Hobart Monogram is 2.5" high on the bottom of the right leg. HELMET: The preferred placement of the Hobart Monogram is 2.5" high on both sides of the Helmet.
• SHIRT: The preferred placement of the Hobart Wordmark is 11" wide on the front of the shirt centered between the sleeve seams. The preferred placement for the Primary Icon is 2.5" high centered on the back beneath the collar. SHORTS: The preferred placement of the Hobart Monogram is 2" high, on the bottom corner of the left leg.

Additional Properties

Employees History