Basislager Coworking

📋 1 Guidelines

🔗 Connections

Sector

Coworking flexible office

Region

Germany

Guideline Year

2020

Language

German

Tags

Corporate

Official Websites

Brand Guidelines

2020

Brand Summary

Mission
  • To provide a modern, innovative, and community-focused coworking space with a strong, recognizable visual identity and flexible workspace solutions, fostering collaboration and growth.
Core Values
  • innovation
  • community
  • flexibility
  • clarity
  • professionalism
Target Audience
  • Entrepreneurs, freelancers, small teams, and professionals seeking a collaborative, flexible, and inspiring workspace environment.
Personality Traits
  • modern
  • dynamic
  • minimalistic
  • welcoming
  • professional
Visual Identity Overview
  • The brand features bold geometric shapes, gradient color palettes (blue to green), clean sans-serif typography, and minimalistic layouts. The logo is a 3D cross or plus sign, used in various color and layout variations. Visuals emphasize clarity, depth, and a contemporary aesthetic, with consistent use of abstract geometric elements and vibrant backgrounds.

Categories

Brand Imagery
  • The image should feature a modern, vibrant background with a gradient transitioning from teal at the top to darker shades towards the bottom. In the foreground, the word ‘here’ should be prominently displayed in large, bold, white lowercase letters, aligned centrally for emphasis. To add visual interest, the background could incorporate abstract geometric shapes or subtle shading effects to create depth. A small dot or period may be included after the word, maintaining a clean and minimalistic aesthetic. Overall, the design should be sleek, colorful, and eye-catching, emphasizing the text as the focal point.
  • The image depicts a three-dimensional abstract geometric shape composed of multiple interconnected rectangular prisms with varying orientations, sizes, and shades of teal and blue-green. The shape appears to be rotating or floating in space against a light gray background, with no specific context or environment indicated. The shading and gradients on each rectangular segment suggest a consistent light source, creating subtle shadows and highlights that emphasize the three-dimensional structure.
  • The image features a logo consisting of a three-dimensional geometric shape resembling a stylized, rotated plus sign or cross, rendered in shades of blue and green with a gradient effect that transitions smoothly between these colors, giving it a modern and dynamic appearance. Below the shape, the word ‘BASISLAGER’ is displayed prominently in bold, uppercase, black font, emphasizing clarity and strength. Underneath that, the word ‘COWORKING’ appears in smaller, uppercase, black font, indicating the nature of the business. The background of the image is light gray or white, creating contrast that makes the logo and text stand out clearly. The overall design is clean, professional, and minimalistic, intended to convey a contemporary coworking space with a focus on innovation and community.
  • The image should feature a 3D geometric cross shape in the upper central part of the composition, rendered with a gradient fill transitioning from blue at the top to green at the bottom, giving a sense of depth and modernity. Below this shape, the word ‘BASISLAGER’ should be prominently displayed in large, bold, uppercase sans-serif font, likely in black or dark gray, ensuring high contrast and readability. Underneath ‘BASISLAGER’, the word ‘COWORKING’ appears in smaller, uppercase letters, spaced evenly, in a lighter weight or size of the same font style. The background should be a clean, light or white color to keep the focus on the logo and text, conveying a professional and contemporary aesthetic suitable for a coworking space branding.
Color Palette
  • Codes für Print & Web 16 Pantone | CMYK | HEX
  • Blau Pantone 6 C, CMYK 100|91|32|96, RGB (0, 0, 0), HEX #000000
  • Beige Pantone P 179-1 C, CMYK 0|0|0|2, RGB (240, 240, 240), HEX #F0F0F0
  • Gradient Pantone P 114-10 C and 2600 TC, CMYK 41|11|100|0, RGB (36, 105, 163), HEX #2460DC, Type linear, Angle -55°
  • Gelb Pantone F 3000 C, CMYK 0|0|100|0, RGB (255, 204, 0), HEX #FFCC00
Typography
  • Founders grotesk medium
  • Founders grotesk text regular
  • Founders grotesk text italic
Logo Usage
  • Logo regulär
  • Logo regulär Blau | Beige
  • Logo horizontal Blau | Beige
  • Logo vertikal
  • Logos monochrom Blau | Beige
  • Logos monochrom Schwarz | Weiß
  • Schutzzonen minimal Logo regulär | Logo horizontal | Logo vertikal
  • Platzierung Print & Web mit Schutzzone Logo regulär | Logo horizontal | Logo vertikal
Tone And Messaging
  • The image should feature a modern, vibrant background with a gradient transitioning from teal at the top to darker shades towards the bottom. In the foreground, the word ‘here’ should be prominently displayed in large, bold, white lowercase letters, aligned centrally for emphasis. To add visual interest, the background could incorporate abstract geometric shapes or subtle shading effects to create depth. A small dot or period may be included after the word, maintaining a clean and minimalistic aesthetic. Overall, the design should be sleek, colorful, and eye-catching, emphasizing the text as the focal point.
  • The image should feature the word ‘here’ in large, bold, black lowercase letters centered prominently. The background includes irregular, angular shapes in light gray and white tones, creating a dynamic, abstract appearance. To the right of the word is a small black dot, matching the period at the end of the word. The overall composition emphasizes the word ‘here’ with contrasting dark and light elements, possibly with subtle shadows or highlights to give depth to the text and shapes.
  • The image should feature a clean, minimalistic design with the word ‘Connect’ displayed prominently at the top in large, bold, black letters with a modern sans-serif font. Below it, the word ‘here’ appears in the same font and size, maintaining visual consistency, with a period at the end to signify a concise statement. The background of the image is plain white or a subtle neutral tone to ensure high contrast and readability of the text. There are no additional elements, graphics, or images; the focus is solely on the textual message to convey a simple, direct invitation or instruction to ‘connect here.’ The overall composition emphasizes clarity, simplicity, and emphasis on communication or connectivity.
  • The image should feature a rectangular diagram divided into six equal sections arranged in two rows and three columns by vertical and horizontal lines, with a subtle diagonal line crossing from the top right to the bottom left, creating a dynamic separation of the sections. Each section should contain a bold header with an action word, specifically ‘Start’, ‘Work’, ‘Grow’, ‘Meet’, ‘Join’, and ‘Connect’, positioned at the top of each segment. Beneath each header, there should be placeholder text in a smaller, lighter font, mimicking a brief description or instructions, with the word ‘here.’ The overall design should have a clean, minimalist aesthetic with subtle separators, possibly in light gray, on a white background, emphasizing clarity and simplicity in the visual flow, suitable for a process, workflow, or communication chart.
  • The image is composed of four vertically aligned rectangular panels, each delineated with a thin black border and supported by two black vertical lines that resemble a billboard or sign framework. The panels are arranged side-by-side in a horizontal row, with visible spaces between them. Each panel contains a heading at the top in black text: the first reads ‘Start here.’, the second ‘Work here.’, the third ‘Connect here.’, and the fourth ‘Meet here.’ The first panel displays a three-dimensional puzzle piece in a cyan-blue gradient with shading that suggests a solid, glossy surface, representing a starting point. The second panel contains a stylized 3D table with a flat rectangular greenish-tdish top with a cyan tint gradient, supported by four straight black legs, indicative of a workspace. The third panel features an abstract diagram with interconnected nodes and curved lines, suggesting a network or connection map, with the nodes being spherical and shaded in cyan-blue, placed in a circular arrangement over a subtle gray shadow. The fourth panel shows a 3D rectangular computer screen or monitor with a gradient fill from cyan to green, angled slightly, with a small black stand beneath it, signifying a meeting or collaborative space. Below each panel are large, bold, uppercase black letters: in the first panel ‘BASIS’, in the second ‘LAGE’, in the third ‘R COW’, and in the fourth ‘RKING’, which appear to be parts of a disrupted word or phrase, possibly intended to spell ‘BASIS’, ‘WORKING’, with some parts missing or obscured. The background of the entire image is plain white, and the entire structure appears on a flat, light gray surface, with the panels uniformly aligned and evenly spaced.
Visual Style
  • The image should feature a modern, vibrant background with a gradient transitioning from teal at the top to darker shades towards the bottom. In the foreground, the word ‘here’ should be prominently displayed in large, bold, white lowercase letters, aligned centrally for emphasis. To add visual interest, the background could incorporate abstract geometric shapes or subtle shading effects to create depth. A small dot or period may be included after the word, maintaining a clean and minimalistic aesthetic. Overall, the design should be sleek, colorful, and eye-catching, emphasizing the text as the focal point.
  • The image depicts a three-dimensional abstract geometric shape composed of multiple interconnected rectangular prisms with varying orientations, sizes, and shades of teal and blue-green. The shape appears to be rotating or floating in space against a light gray background, with no specific context or environment indicated. The shading and gradients on each rectangular segment suggest a consistent light source, creating subtle shadows and highlights that emphasize the three-dimensional structure.
  • The image features a logo consisting of a three-dimensional geometric shape resembling a stylized, rotated plus sign or cross, rendered in shades of blue and green with a gradient effect that transitions smoothly between these colors, giving it a modern and dynamic appearance. Below the shape, the word ‘BASISLAGER’ is displayed prominently in bold, uppercase, black font, emphasizing clarity and strength. Underneath that, the word ‘COWORKING’ appears in smaller, uppercase, black font, indicating the nature of the business. The background of the image is light gray or white, creating contrast that makes the logo and text stand out clearly. The overall design is clean, professional, and minimalistic, intended to convey a contemporary coworking space with a focus on innovation and community.
  • The image should feature a 3D geometric cross shape in the upper central part of the composition, rendered with a gradient fill transitioning from blue at the top to green at the bottom, giving a sense of depth and modernity. Below this shape, the word ‘BASISLAGER’ should be prominently displayed in large, bold, uppercase sans-serif font, likely in black or dark gray, ensuring high contrast and readability. Underneath ‘BASISLAGER’, the word ‘COWORKING’ appears in smaller, uppercase letters, spaced evenly, in a lighter weight or size of the same font style. The background should be a clean, light or white color to keep the focus on the logo and text, conveying a professional and contemporary aesthetic suitable for a coworking space branding.
Layout And Composition
  • The image should feature a modern, vibrant background with a gradient transitioning from teal at the top to darker shades towards the bottom. In the foreground, the word ‘here’ should be prominently displayed in large, bold, white lowercase letters, aligned centrally for emphasis. To add visual interest, the background could incorporate abstract geometric shapes or subtle shading effects to create depth. A small dot or period may be included after the word, maintaining a clean and minimalistic aesthetic. Overall, the design should be sleek, colorful, and eye-catching, emphasizing the text as the focal point.
  • The image depicts a three-dimensional abstract geometric shape composed of multiple interconnected rectangular prisms with varying orientations, sizes, and shades of teal and blue-green. The shape appears to be rotating or floating in space against a light gray background, with no specific context or environment indicated. The shading and gradients on each rectangular segment suggest a consistent light source, creating subtle shadows and highlights that emphasize the three-dimensional structure.
  • The image features a logo consisting of a three-dimensional geometric shape resembling a stylized, rotated plus sign or cross, rendered in shades of blue and green with a gradient effect that transitions smoothly between these colors, giving it a modern and dynamic appearance. Below the shape, the word ‘BASISLAGER’ is displayed prominently in bold, uppercase, black font, emphasizing clarity and strength. Underneath that, the word ‘COWORKING’ appears in smaller, uppercase, black font, indicating the nature of the business. The background of the image is light gray or white, creating contrast that makes the logo and text stand out clearly. The overall design is clean, professional, and minimalistic, intended to convey a contemporary coworking space with a focus on innovation and community.
  • The image should feature a 3D geometric cross shape in the upper central part of the composition, rendered with a gradient fill transitioning from blue at the top to green at the bottom, giving a sense of depth and modernity. Below this shape, the word ‘BASISLAGER’ should be prominently displayed in large, bold, uppercase sans-serif font, likely in black or dark gray, ensuring high contrast and readability. Underneath ‘BASISLAGER’, the word ‘COWORKING’ appears in smaller, uppercase letters, spaced evenly, in a lighter weight or size of the same font style. The background should be a clean, light or white color to keep the focus on the logo and text, conveying a professional and contemporary aesthetic suitable for a coworking space branding.
Illustration Style
  • Illustration Übersicht
  • Illustration Beispiele mit Claim
  • Schuztzzonen minimal 9 Logo regulär | Logo horizontal | Logo vertikal
  • Platzierung Print & Web mit Schutzzone 10 Logo regulär | Logo horizontal | Logo vertikal
  • Codes für Print & Web 16 Pantone | CMYK | HEX
  • Papierauswahl 32
  • Visitenkarten Munken Lynx 400 gr.
  • Briefpapier Munken Lynx 90 gr.
  • Flyer/Info Munken Lynx 240 gr.
  • Folder Munken Lynx 170 gr.
  • Plakat A1/A3 Munken Lynx 80 gr.
  • Plakat A4 Munken Lynx 100 gr.
  • Briefpapier Seite 1 & Seite 2 33
  • Visitenkarten Vorder- & Rückseite 34
  • Flyer Coworking 2-seitig | dunkel & hell 35
  • Flyer Meeting & Events 2-seitig | dunkel & hell 37
  • Plakat Events & Aushänge “Foto” | “Kreuz Fläche” | “Kreuz outline” 39
  • Plakat Claim Start | Connect | Grow | Join | Play 42
Digital Guidelines
  • Platzierung Web mit Schutzzone Logo horizontal I Website-Header
  • Codes für Print & Web 16 Pantone | CMYK | HEX
  • Welcome Screen mit durchlaufendem Titel Claims | Events | Work / Meet | Communtiy | Team
  • Powerpoint Präsentation mit animierten Titeln
Event Space Guidelines
  • Meetingräume & Eventspace Ihr seid ein 3-Personen-Team und wollt euer eigenes Büro im Space haben? Das Office 3er bietet euch ca. 23qm möblierte Fläche. volle Gestaltbarkeit und gesicherten Zugang zum Büro. Auf Wunsch können folgende Leitungen und zusätzliche Ausstattung hinzugebucht werden. Ihr habt einen besonderen Wunsch für euer Event oder Meeting. Sprecht uns einfach an. • Getränke & Snacks • individuelles Catering • Workshopmaterial Raum: Raum: Eventspace: Maui Green land Ocean Dein Raum für kreative Ideal geeignet für deine Bring your Message across! Ideen und Meetings der professionellen Meetings, Veranstalte deinen Event besonderen Art. Zwischen Pitches und Workshops. mit bis zu 60 Gästen bei Couch und Palme lassen Bringe deine Ideen mit den uns im Space. Auf Wunsch sich eben die besten richtigen Leuten in die auch mit individuellem Gedanken finden. richtige Richtung. Catering. 18€J Kontakt Nicht lange blättern! Schreib uns, ruf durch oder komm doch direkt mal bei uns im Space vorbei. Oder buche deine Tour bei uns auf unserer Website. Basislager Coworking GmbH +49 381 365 155 Richard-Wagner-Straße 1a info@basislager-rostock.de 18055 Rostock www.basislager-rostock.de instagram/facebook : Basislager.Rostock
  • Meetingräume & Eventspace Ihr seid ein 3-Personen-Team und wollt euer eigenes Büro im Space haben? Das Office 3er bietet euch ca. 23qm möblierte Fläche, volle Gestaltbarkeit und gesicherten Zugang zum Büro. Auf Wunsch können folgende Leitungen und zusätzliche Ausstattung hinzugebucht werden. Ihr habt einen besonderen Wunsch für euer Event oder Meeting. Sprecht uns einfach an. • Getränke & Snacks • individuelles Catering • Workshopmaterial Raum: Raum: Eventspace: Maui Green land Ocean Dein Raum für kreative Ideal geeignet für deine Bring your Message across! Ideen und Meetings der professionellen Meetings, Veranstalte deinen Event besonderen Art. Zwischen Pitches und Workshops. mit bis zu 60 Gästen bei Couch und Palme lassen Bringe deine Ideen mit den uns im Space. Auf Wunsch sich eben die besten richtigen Leuten in die auch mit individuellem Gedanken finden. richtige Richtung. Catering. Kontakt Nicht lange blättern! Schreib uns, ruf durch oder komm doch direkt mal bei uns im Space vorbei. Oder buche deine Tour bei uns auf unserer Website. Basislager Coworking GmbH +49 381 365 155 Richard-Wagner-Straße 1a info@basislager-rostock.de 18055 Rostock www.basislager-rostock.de instagram/facebook : Basislager.Rostock
🐛 Report