Bella Nova Clinic
📋 1 Guidelines
Brand Guidelines
2023
Brand Summary
Mission
- To enhance skin health and confidence, offering personalized, evidence-based skincare solutions.
Core Values
- elegance
- genuine grace
- contemporary beauty
- innovation
- patient-centric care
Target Audience
- Individuals seeking personalized aesthetic treatments, with a focus on skin rejuvenation, tightening, and brightening, prioritizing satisfaction, safety, and well-being.
Personality Traits
- optimistic
- fresh
- inclusive
- authentic
- self-assured
- modern
- effortless
Visual Identity Overview
- The visual identity is minimalist, elegant, and modern, featuring pale lavender and cetacean blue as core colors, geometric and abstract patterns, bespoke typography, and imagery that celebrates diversity and authenticity. Brand assets are applied consistently across print, digital, and clinic environments.
Categories
Brand Voice
- Our personality, expressed through our essence and tone of voice, guides our thoughts and actions, shaping perceptions. We consistently let our unique character shine in every interaction.
- Our brand’s tone of voice is pivotal in shapinghowwe’re perceived It adapts a-eww..a»..– —remains steadfastinrenectingo"" -02coreessenceandvaiues al {"*E8XE252(I 23% ““L N3v?7Ee 58i gi .is 2i• r •• • n, • • *_ ,. 1 , …. ."‘ff–..-…. f. I Is p 4 / re “.. y A°” ■ .6A % •» -4
Brand Imagery
- We focus on capturing authentic interactions and genuine emotions while celebrating diversity in age and ethnicity, which is essential for effectively engaging our audience. Our images are meticulously selected, ensuring clarity and crispness, with subjects captured against a soft or solid background or elements, illuminated by bright, natural lighting.
- In cases where we need to showcase treatments, it’s important to strike a balance. While our cutting-edge tools might appear intimidating to customers, we can choose images that clearly demonstrate the treatment without making the tools seem scary. Ensuring clarity in the treatment process while maintaining a non-threatening appearance of our tools is key.
- We kindly inform you that all photographic images featured in these guidelines are not the property of BellaNova; they have been included solely for the purpose of illustrating the brand mechanics. It is strictly prohibited to utilize any photo or example from this guide in any form of public-facing communication.Your cooperation in respecting this policy is greatly appreciated.
Color Palette
- Our Pale Lavender and Cetacean Blue is the core primary colour across our brand.
- The secondary palette should be essential. It serves as a supportive DUNE
- The gradient transitions seamlessly from Pale Lavender at the bottom left to a 45° angle leading towards the top right with the 0% opacity.
- This colour wheel illustrates the intended balance of our colour palette. It serves as a foundation but can be customized as needed.
- Pale Lavender and Cetacean Blue should be the predominant colours, complemented by other palette shades used liberally to
Typography
- At BellaNova, we employ two distinctive bespoke typefaces. Messina Serif commands attention in headlines and supporting copy, while Noir Pro adds sophistication to our subheadings, enhancing the impact with elegant all caps styling.
- Araboto, chosen as the brand’s Arabic typeface, embodies the essence of BellaNova. Its elegant and contemporary design resonates with its commitment to the gaming community and speaks to its diverse audience.
- It’s crucial to uphold a well-thought-out typography hierarchy at all times. This practice ensures information is conveyed clearly, making our content more accessible and understandable.
- Messina Serif Leading 1.1x Tracking 0 em
- Noir Pro can be the same size as our body copy or larger. Messina Serif, on the other hand, is set at larger than our body copy. This careful scaling enhances readability and maintains a harmonious visual balance in our design.
- noir pro Leading 1.1x Tracking +90 em
- messina serif Leading 1.4x Tracking 0 em
Logo Usage
- We meticulously maintain proper spacing around our logos and ensure they are never reproduced below their minimum size, preserving their integrity and impact.
- minimum height screen 80PX / PRINT 8MM
- make sure that whenever we use primary logo in centre
Tone And Messaging
- Our personality, expressed through our essence and tone of voice, guides our thoughts and actions, shaping perceptions. We consistently let our unique character shine in every interaction.
Brand Values
- Brand Essence Beautiful modern BELLANOVA values. ThisBRAND section GUIDELINES delves into/ their Brand Personality Embracing elegance. with effortless genuine gracebeauty and Contemporary pretentious. without being eccentric and self-assured, or 10 two values A robust brand concept is reinforced by a consistent brand essence, rooted in two core significance, illustrating how we leverage them to infuse depth and meaning into our brand, bringing it to life in a profound manner.
Visual Style
- Our Pale Lavender and Cetacean Blue is the core primary colour across our brand.
- The gradient transitions seamlessly from Pale Lavender at the bottom left to a 45° angle leading towards the top right with the 0% opacity.
- Pale Lavender and Cetacean Blue should be the predominant colours, complemented by other palette shades used liberally to
- We meticulously maintain proper spacing around our logos and ensure they are never reproduced below their minimum size, preserving their integrity and impact.
- minimum height screen 80PX / PRINT 8MM
- It’s crucial to uphold a well-thought-out typography hierarchy at all times. This practice ensures information is conveyed clearly, making our content more accessible and understandable.
- Messina Serif Leading 1.1x Tracking 0 em
- Noir Pro can be the same size as our body copy or larger. Messina Serif, on the other hand, is set at larger than our body copy. This careful scaling enhances readability and maintains a harmonious visual balance in our design.
- noir pro Leading 1.1x Tracking +90 em
- messina serif Leading 1.4x Tracking 0 em
- Our pattern takes inspiration from the logo element and has been meticulously crafted for various applications, both in print and digital formats. It seamlessly integrates, creating a continuous, uninterrupted flow that can be repeated infinitely without visible seams or interruptions.
- The breaks in the lines symbolize meticulous treatment and thoughtful design processes.
- When these elements overlap, they form a seamless, skin-like structure, showcasing precision and artistry in every detail.
- This pattern is meticulously crafted for large-scale applications, such as print marketing communication and collateral design purposes.
- This pattern is designed for small-scale applications, emphasizing the need to highlight intricate details effectively.
- Our Brand Pattern offers versatile cropping and positioning options, allowing for creative expression in various contexts make.
- When considering the placement of elements, it’s vital to maintain their seamless nature, ensuring continuity on at least two sides. This seamless quality allows for limitless extensions, enabling a cohesive and visually pleasing design that can expand without any constraints.
- Flexibility is key when it comes to scaling our patterns for various purposes. The appropriate scale depends on the specific application.
- Striking the right balance ensures that the lines remain discernible without becoming overly thick, ensuring a visually appealing outcome regardless of the pattern’s size.
- It is strictly prohibited to utilize any photo or example from this guide in any form of public-facing communication.
Iconography
- Meticulously designed with an iconic approach, It captures the very essence of elegance, sophistication, and innovation.
- The name “BellaNova” itself, translating to “Beautiful Star” and “Beautiful Flower,” serves as the cornerstone of the design philosophy.
- Our alternative version is specifically crafted for use in small communication materials, imparting a distinctive signature feel. This design ensures that even in compact formats, our brand identity retains its elegance and uniqueness, making a memorable impression on our audience.
Layout And Composition
- We have developed alternative logo layout scenarios. In cases where a centre-aligned design is not suitable, we offer left-aligned logo versions tailored for marketing communications that feature left-aligned content.
- Additionally, a horizontal version has been meticulously crafted to fit specific signage dimensions where height is limited, allowing for optimal utilization of horizontal space.
- We meticulously maintain proper spacing around our logos and ensure they are never reproduced below their minimum size, preserving their integrity and impact.
- minimum height screen 80PX / PRINT 8MM
- make sure that whenever we use primary logo in centre
- It’s crucial to uphold a well-thought-out typography hierarchy at all times. This practice ensures information is conveyed clearly, making our content more accessible and understandable.
- As depicted on the right, we size our text relative to our body copy. Noir Pro can be the same size as our body copy or larger. Messina Serif, on the other hand, is set at larger than our body copy. This careful scaling enhances readability and maintains a harmonious visual balance in our design.
- Messina Serif Leading 1.1x Tracking 0 em
- noir pro Leading 1.1x Tracking +90 em
- messina serif Leading 1.4x Tracking 0 em
- Our pattern takes inspiration from the logo element and has been meticulously crafted for various applications, both in print and digital formats. It seamlessly integrates, creating a continuous, uninterrupted flow that can be repeated infinitely without visible seams or interruptions.
- The breaks in the lines symbolize meticulous treatment and thoughtful design processes.
- When these elements overlap, they form a seamless, skin-like structure, showcasing precision and artistry in every detail.
- This pattern is meticulously crafted for large-scale applications, such as print marketing communication and collateral design purposes.
- This pattern is designed for small-scale applications, emphasizing the need to highlight intricate details effectively.
- The flexibility enables us to explore unique visual narratives and captivate our audience in diverse and engaging ways. Our Brand Pattern offers versatile cropping and positioning options, allowing for creative expression in various contexts make.
- When considering the placement of elements, it’s vital to maintain their seamless nature, ensuring continuity on at least two sides. This seamless quality allows for limitless extensions, enabling a cohesive and visually pleasing design that can expand without any constraints.
- Flexibility is key when it comes to scaling our patterns for various purposes. The appropriate scale depends on the specific application.
- Striking the right balance ensures that the lines remain discernible without becoming overly thick, ensuring a visually appealing outcome regardless of the pattern’s size.
Brand Applications
- The following pages provide a variety of examples to inspire you in embodying the BellaNova brand essence. Please consider these as illustrative samples and use them as guidance for your creative endeavours.
- We kindly inform you that all photographic images featured in these guidelines are not the property of BellaNova; they have been included solely for the purpose of illustrating the brand mechanics. It is strictly prohibited to utilize any photo or example from this guide in any form of public-facing communication.Your cooperation in respecting this policy is greatly appreciated.
Clinic Environment Guidelines
- Every section of the clinic can possess its distinctive identity while being seamlessly connected through consistent brand elements. Utilizing various natural materials and creative lighting effects can enhance our customers’ comfort and create a welcoming atmosphere.
Pattern Guidelines
- BELLANOVA BRAND GUIDELINES / How it looks / Our Patterns overview It illustrates how our patterns will be mirrored and reflected. We utilize our brand patterns to infuse applications with texture, intricate details, and subtle branding elements. This approach serves as an expression of the diverse facets within our brand.
- Our pattern takes inspiration from the logo element and has been meticulously crafted for various applications, both in print and digital formats. It seamlessly integrates, creating a continuous, uninterrupted flow that can be repeated infinitely without visible seams or interruptions.
- The breaks in the lines symbolize meticulous treatment and thoughtful design processes.
- When these elements overlap, they form a seamless, skin-like structure, showcasing precision and artistry in every detail.
- This pattern is meticulously crafted for large-scale applications, such as print marketing communication and collateral design purposes.
- This pattern is designed for small-scale applications, emphasizing the need to highlight intricate details effectively.
- The flexibility enables us to explore unique visual narratives and captivate our audience in diverse and engaging ways. Our Brand Pattern offers versatile cropping and positioning options, allowing for creative expression in various contexts make.
- When considering the placement of elements, it’s vital to maintain their seamless nature, ensuring continuity on at least two sides. This seamless quality allows for limitless extensions, enabling a cohesive and visually pleasing design that can expand without any constraints.
- Flexibility is key when it comes to scaling our patterns for various purposes. The appropriate scale depends on the specific application.
- Striking the right balance ensures that the lines remain discernible without becoming overly thick, ensuring a visually appealing outcome regardless of the pattern’s size.
Website Guidelines
WEBSITE LOOK
- Clinic Webpage Layout Concept - The image should feature a vertical, mobile-friendly webpage layout with a clean, modern design. At the top, there should be a minimalistic navigation menu icon (three horizontal lines) on the left side. The clinic’s logo, ‘BEILA NOVA CLINIC,’ is centered near the top in elegant, sans-serif typography, with ‘BEILA NOVA’ in a larger font and ‘CLINIC’ smaller underneath, possibly accompanied by a subtle, star-like icon or graphic element. The background should be predominantly white or very light, with a soft, blurred image of a person’s face or skin, suggesting skincare or medical care, occupying the central part behind the text. Bold, large text beneath the header reads ‘Tailored modern care, just for you.’ in dark, contrasting colors such as navy or deep purple. Below this, there is a call-to-action button labeled ‘BOOK APPOINTMENT’ with an arrow pointing right, styled with a subtle border or background color matching the text theme. Small decorative elements like tiny diamonds or dots in pastel purple or lavender are evenly spaced at the bottom to add visual interest. The overall aesthetic should be sleek, professional, and inviting, suitable for a medical or skincare clinic website.
- HOME ABOUT TREATMENT
- CLINIC
- BOOK APPOINTMENT
Tailored modern care, just for you.
- Enhance skin health and confidence, offering personalized, evidence-based skincare solutions.
- We kindly inform you that all photographic images featured in these guidelines are not the property of BellaNova; they have been included solely for the purpose of illustrating the brand mechanics. It is strictly prohibited to utilize any photo or example from this guide in any form of public-facing communication. Your cooperation in respecting this policy is greatly appreciated.
Print Guidelines
- We meticulously maintain proper spacing around our logos and ensure they are never reproduced below their minimum size, preserving their integrity and impact.
- minimum height screen 80PX / PRINT 8MM
- Our pattern takes inspiration from the logo element and has been meticulously crafted for various applications, both in print and digital formats. It seamlessly integrates, creating a continuous, uninterrupted flow that can be repeated infinitely without visible seams or interruptions.
- This pattern is meticulously crafted for large-scale applications, such as print marketing communication and collateral design purposes.
- When considering the placement of elements, it’s vital to maintain their seamless nature, ensuring continuity on at least two sides. This seamless quality allows for limitless extensions, enabling a cohesive and visually pleasing design that can expand without any constraints.
- Flexibility is key when it comes to scaling our patterns for various purposes. The appropriate scale depends on the specific application.
- Striking the right balance ensures that the lines remain discernible without becoming overly thick, ensuring a visually appealing outcome regardless of the pattern’s size.
Digital Guidelines
- Our pattern takes inspiration from the logo element and has been meticulously crafted for various applications, both in print and digital formats. It seamlessly integrates, creating a continuous, uninterrupted flow that can be repeated infinitely without visible seams or interruptions.
- This pattern is designed for small-scale applications, emphasizing the need to highlight intricate details effectively.
- When considering the placement of elements, it’s vital to maintain their seamless nature, ensuring continuity on at least two sides. This seamless quality allows for limitless extensions, enabling a cohesive and visually pleasing design that can expand without any constraints.
- Flexibility is key when it comes to scaling our patterns for various purposes. The appropriate scale depends on the specific application.
- Striking the right balance ensures that the lines remain discernible without becoming overly thick, ensuring a visually appealing outcome regardless of the pattern’s size.
Id Card Guidelines
- Firstname Lastname Designation +968XXXXXXXX xxxx@bellanova.com Firstname Lastname STAFF C L I N I C PO Box 2894, PC 112, 6th Avenue, Hamriya, Oman C L I N I C www.bellanova.com
Letterhead Guidelines
Business Card Guidelines