Benediktiner Weissbier
📋 1 Guidelines
Official Websites
Brand Guidelines
2016
Brand Summary
Mission
- To uphold high quality standards not only in products but also in communication, ensuring that Benediktiner’s principles of community, moderation, careful actions, and respect are felt by consumers in every medium [^1].
Core Values
- community
- moderate and careful actions
- respect for everything and everyone
Target Audience
- Consumers seeking authentic, stylish, and esthetically pleasing beer experiences, with an emphasis on tradition, quality, and Bavarian origins [^2].
Personality Traits
- authentic
- balanced
- natural
- sunny
- lively
- friendly
- stylish
- esthetically pleasing
Visual Identity Overview
- The visual identity centers on a traditional, premium aesthetic with a round logo featuring a monk, stylized brewing ingredients, and Gothic typography. The color palette includes gold, dark blue, red, and cream, with backgrounds often beige or droplet-patterned. The brand mark is used consistently across all materials, with strict rules for proportions, color gradients, and protected logo areas [^3].
Categories
Brand Voice
- The high quality standards of Benediktiner Weibrau GmbH are not only found in the products. They are also echoed in the company’s communication and must be felt by consumers in every medium. The Benediktiner principles of community, moderate and careful actions and respect for everything and everyone are also in focus in our communication. This is expressed in the stylish and esthetically pleasing visual worlds, authentically balanced staging and consistently friendly, sunny visual language.
- THE LOOK: • Authentic and balanced • Natural and sunny • Lively and friendly • Stylish and esthetically pleasing
Brand Imagery
- The Benediktiner picture mark is made up of the round logo with the Benediktiner monk, a stylised image of the brewing ingredients, the dark blue Benediktiner word mark, and the red Weissbier lettering. It is used in all brand communication and should not be changed. All rules in this manual will be demonstrated using this picture mark.
- The proportions of the Benediktiner picture mark are formally established and defined as follows: The width of the “i” in the Benediktiner word mark (measured vertically without the gold shading), labelled “x” here, represents the base model for the dimensions of the other picture mark elements. 16x yields the diameter of the round logo. The height of the “Weissbier” lettering results from 3.5x (measured against the “i” without the dot on the i). These proportions must be complied with absolutely and should not be changed.
- In the world of corporate design, you will always come across promotional materials which necessitate an alternative way of handling the brand based on format, such as is the case with bar trailers. The proportions of the Benediktiner to Weissbier lettering do not change here. The examples shown above are designed to make it easier to deal with the brand.
Color Palette
- Pantone 282 C C 100 M 95 Y 0 K 70
- Pantone 200 C C 15 M 100 Y 100 K 5
- Pantone 871 C C 20 M 30 Y 80 K 10
- Pantone 9140 C C 0 M 0 Y 13 K 0
- The Benediktiner picture mark is printed in 4C Euroscale in order to achieve a natural presentation of the gradient of the golden hue.
- If the printing process requires it, the 4C colours are replaced with special colours.
- This is especially the case in the printing of labels and other projects with a large printing run.
- A mixture of both printing processes (4C + special colours) is also possible.
- This is used when the natural gold gradient and colourfast, full-tone colours are to be achieved.
- The structure and colour values of the gold gradient should not be changed. It should always be aligned horisontally and never vertically or at an angle.
- The colour of the lettering depends on the product. See “Type colours” for the individual colour values
- Font colour “Naturtrub” RGB 22/11/59 • CMYK 100/95/0/70
- Font colour “Dunkel” RGB 142/47/39 • CMYK 53/97/100/0
- Font colour “Alkoholfrei” RGB 0/161/214 • CMYK 78/16/5/0
- Font colour “Hell” RGB 204/166/44 • CMYK 25/33/92/0
Typography
- Times New Roman -Regular 13enediktiner Deissbier EEER Copperplate -Bold WHEATAltona www.benediktiner-weissbier.de -Bold Lida.pµr Myriad Pro Bold de trigo Yant5cZ5Fass:9Is:gs5gs • llweHM4Hoe nµBo c ocanikoM · J\Ia Times New Roman -Regular “_Brasseeetemhouteilleeaevawi»abgefulinudur Brewed and boded ii Le fer -Gebrouwen en gebottled in Lich voor Prodotta e imbottglie’]?I{}PE”_Dada y em5otellada en Udh pa WeibraGmbH, 82488 Ettal, Germany BenediktinerMyriad Pro Condensed o•* CEZ4g2*■ s5JET251212522526552 13enediktiner: z5,±5,mAE.Ee Alk. 5,4 % vol · Anx 5,4% 06. · alc. 5,4 % vol. Mmssrbs-Bstbeioe_A@sommerdepyferen« lnorHocT6 12,5 % ·5.4 % alc. vol.* 45 KKan/100 Mn Myriad Pro Condensed [DeissbierT«.a..a» avant-Tenminstehoudbaariaj -Da consumarsi prefernbilmente z*. entro Consumir preferentemente antes del Consumir de · · preferencia antes de ·loneH nqo: Ren± : Myriad Pro Condensed MUI!NU +# BREWED ACCORDING TO THE GERMAN PRITY LAW OF 1516 Copperplate -Regular e 0,51:500mL·0.5n Domestic
- • Headline font: • •·· • •· • •· • •· • •·• •· • •· • •· • •· • •· • •· “Copperplate Gothic Std 33 BC”. The headline is always positioned between ;……. the gold trim lines together with the copy.
- Copy font: ••••••••••••••••••••••••••••••••••••••••• ,,Trade Gothic LT Com Condensed No.18". The delocalising reference (copy block) must always be displayed.
- • The colour of the lettering depends on the product. See “Type colours” for the individual colour values
- • Font for headlines (Copperplate Gothic Std 33 BC).
- • Font for copy and continuous text (Trade Gothic LT Com Condensed No.18).
- • For emphasis in continuous text (Trade Gothic LT Com Condensed No.20).
- • Font colour “Naturtrub” RGB 22/11/59 • CMYK 100/95/0/70
- • Font colour “Dunkel” RGB 142/47/39 • CMYK 53/97/100/0
- • Font colour “Alkoholfrei” RGB 0/161/214 • CMYK 78/16/5/0
- • Font colour “Hell” RGB 204/166/44 • CMYK 25/33/92/0
Logo Usage
- The Benediktiner picture mark is made up of the round logo with the Benediktiner monk, a stylised image of the brewing ingredients, the dark blue Benediktiner word mark, and the red Weissbier lettering. It is used in all brand communication and should not be changed. All rules in this manual will be demonstrated using this picture mark.
- The proportions of the Benediktiner picture mark are formally established and defined as follows: The width of the “i” in the Benediktiner word mark (measured vertically without the gold shading), labelled “x” here, represents the base model for the dimensions of the other picture mark elements. 16x yields the diameter of the round logo. The height of the “Weissbier” lettering results from 3.5x (measured against the “i” without the dot on the i). These proportions must be complied with absolutely and should not be changed.
- In the world of corporate design, you will always come across promotional materials which necessitate an alternative way of handling the brand based on format, such as is the case with bar trailers. The proportions of the Benediktiner to Weissbier lettering do not change here. The examples shown above are designed to make it easier to deal with the brand.
Tone And Messaging
- The high quality standards of Benediktiner Weibrau GmbH are not only found in the products. They are also echoed in the company’s communication and must be felt by consumers in every medium. The Benediktiner principles of community, moderate and careful actions and respect for everything and everyone are also in focus in our communication. This is expressed in the stylish and esthetically pleasing visual worlds, authentically balanced staging and consistently friendly, sunny visual language.
- THE LOOK: • Authentic and balanced • Natural and sunny • Lively and friendly • Stylish and esthetically pleasing
Brand Values
- The high quality standards of Benediktiner Weibrau GmbH are not only found in the products. They are also echoed in the company’s communication and must be felt by consumers in every medium. The Benediktiner principles of community, moderate and careful actions and respect for everything and everyone are also in focus in our communication. This is expressed in the stylish and esthetically pleasing visual worlds, authentically balanced staging and consistently friendly, sunny visual language.
- THE LOOK: • Authentic and balanced • Natural and sunny • Lively and friendly • Stylish and esthetically pleasing
Visual Style
- The Benediktiner picture mark is made up of the round logo with the Benediktiner monk, a stylised image of the brewing ingredients, the dark blue Benediktiner word mark, and the red Weissbier lettering. It is used in all brand communication and should not be changed. All rules in this manual will be demonstrated using this picture mark.
- The proportions of the Benediktiner picture mark are formally established and defined as follows: The width of the “i” in the Benediktiner word mark (measured vertically without the gold shading), labelled “x” here, represents the base model for the dimensions of the other picture mark elements. 16x yields the diameter of the round logo. The height of the “Weissbier” lettering results from 3.5x (measured against the “i” without the dot on the i). These proportions must be complied with absolutely and should not be changed.
- The proportions of the Benediktiner to Weissbier lettering do not change here. The examples shown above are designed to make it easier to deal with the brand.
Layout And Composition
- The Benediktiner picture mark is made up of the round logo with the Benediktiner monk, a stylised image of the brewing ingredients, the dark blue Benediktiner word mark, and the red Weissbier lettering. It is used in all brand communication and should not be changed. All rules in this manual will be demonstrated using this picture mark.
- The proportions of the Benediktiner picture mark are formally established and defined as follows: The width of the “i” in the Benediktiner word mark (measured vertically without the gold shading), labelled “x” here, represents the base model for the dimensions of the other picture mark elements. 16x yields the diameter of the round logo. The height of the “Weissbier” lettering results from 3.5x (measured against the “i” without the dot on the i). These proportions must be complied with absolutely and should not be changed.
- In the world of corporate design, you will always come across promotional materials which necessitate an alternative way of handling the brand based on format, such as is the case with bar trailers. The proportions of the Benediktiner to Weissbier lettering do not change here. The examples shown above are designed to make it easier to deal with the brand.
Vehicle Branding
- The brand should be depicted as largely as possible. The proportions, frame of the packshots and the surrounding gold line as well as the presentation of the sky background with the sun can be derived from the above rules. The delocalising reference on the packshot must be legible however it is overlaid.
- In order to display the packshot as largely as possible at the rear of the bar trailer, there is a differing position as a result of the gold line surrounding the vehicle. The delocalising reference on the packshot must also be legible.
- It is mandatory for the background to be presented in the droplet design. However, in exceptional cases and for financial reasons, this may be replaced with the Benediktiner background colour. This is roughly equivalent to RAL 1013.
Events Equipment
- The Benediktiner droplet background is used together with the logo in landscape format for the bar design. The upper side of the bar includes a gold edge, as illustrated in the diagram above. The dimensions demonstrated above must always be complied with.
- THE BENEDIKTINER WEISSBIER BAR
- THE BENEDIKTINER WEISSBIER REFRIGERATOR