Bently Heritage

Official Websites

• https://www.mindenmill.com

Brand Guidelines

2019

Brand Summary

Mission

• To distill premium liquors from local and sustainable ingredients, celebrating Nevada’s heritage and setting a new standard for sustainable production. The brand aims to create spirits that connect the past, bridge to the future, and are treasured for generations.

Core Values

• sustainability
• heritage
• excellence
• local sourcing
• craftsmanship

Target Audience

• Connoisseurs and enthusiasts of hand-crafted, premium spirits who value sustainability, tradition, and authenticity.

Personality Traits

• down-to-earth
• candid
• authoritative without arrogance
• confident
• clear
• informative

Visual Identity Overview

• The visual identity features classic, heritage-inspired aesthetics with serif and sans-serif typography, a recognizable color palette, strict logo usage rules, and photography that emphasizes authenticity and craftsmanship. The brand avoids stock imagery and maintains a consistent, premium look across all touchpoints.

Categories

Brand Voice

• Bently Heritage communications portray excellence without pretension.
• When drafting content, imagine these personalities: 1. An award-winning master distiller who’s down-to-earth and candid. 2. An experienced connoisseur who speaks from a place of authority, but not of arrogance.
• Follow these rules when revising content: 1. Be concise. Long blocks of text are challenging for readers. 2. Be conversational. Tell a story, don’t write a press release. 3. Use active voice. Keep prose lively and interesting. 4. Think like the audience. Bently Heritage’s premium products are designed to be treasured: as such, be confident, clear, and informative. 5. Avoid unnecessary superlatives. While details should provide color, unnecessary adjectives and adverbs convey pretension at best, and inferiority at worst. 6. Avoid complexity. Never use a foreign phrase, a scientific word, or jargon if you can think of an everyday English equivalent. 7. We love whisky and whiskies. Bently Heritage doesn’t distill whiskey. Always use the Scottish spelling, WHISKY.

Brand Imagery

• Images for use in any publication must be approved by the marketing department. Never use stock images or images of another bottle/product.

Color Palette

• Bently Heritage places great value in a recognizable color scheme; consistent use of these colors will provide a common link not only for the Ranch, but across the entire Bently house of brands.
• PANTONE BLACK 6C
• CMYK: 100, 79, 44, 93
• RGB: 16, 24, 32
• Hex# 101820
• PANTONE 7530C CMYK: 10, 18, 25, 32 RGB: 163, 147, 130 Hex# a39382
• PANTONE 876
• CMYK: 0, 41, 53, 42
• RGB: 139, 99, 75
• Hex# 8b634b

Typography

• Two typefaces are used for Bently Heritage: Chronicle Text and Sweet Sans. Together, used as headlines and for body text, they convey the look and feel of the Bently Heritage brand.
• Sweet Sans Pro Hairline Sweet Sans Pro Extra Thin Sweet Sans Pro Thin Sweet Sans Pro Extra Light Sweet Sans Pro Light Sweet Sans Pro Regular Sweet Sans Pro Medium Sweet Sans Pro Bold Sweet Sans Pro Heavy
• Chronicle Roman Chronicle Italic Chronicle Semibold Chronicle Semibold Italic Chronicle Bold Chronicle Bold Italic
• Use for body copy
• Use for headline

Logo Usage

• Context, contrast, and production requirements must be considered when applying color to the logo. An entirely black or white logo will be provided for instances where the logo must print in a single color.
• For other media and other applications, the logo may be silk-screened, embossed, etched, engraved, etc. This logo is to be used only in the Northern Nevada, and Tahoe region.
• To ensure the legibility of our logo, surrounded it with a minimum amount of clear space. This isolates the logo from other elements in your design, giving it room to breathe.
• The “B” in Bently is used as the height and width of the clear space.
• For other media and other applications, the logo may be silk-screened, embossed, etched, engraved, etc.

Tone And Messaging

• Bently Heritage communications portray excellence without pretension.
• When drafting content, imagine these personalities: 1. An award-winning master distiller who’s down-to-earth and candid. 2. An experienced connoisseur who speaks from a place of authority, but not of arrogance.
• Follow these rules when revising content: 1. Be concise. Long blocks of text are challenging for readers. 2. Be conversational. Tell a story, don’t write a press release. 3. Use active voice. Keep prose lively and interesting. 4. Think like the audience. Bently Heritage’s premium products are designed to be treasured: as such, be confident, clear, and informative. 5. Avoid unnecessary superlatives. While details should provide color, unnecessary adjectives and adverbs convey pretension at best, and inferiority at worst. 6. Avoid complexity. Never use a foreign phrase, a scientific word, or jargon if you can think of an everyday English equivalent. 7. We love whisky and whiskies. Bently Heritage doesn’t distill whiskey. Always use the Scottish spelling, WHISKY.

Brand Values

• Bently Heritage Estate Distillery was founded by Christopher Bently in 2013. His vision is to distill premium liquors from local and sustainable ingredients, all while celebrating the Silver State’s colorful heritage.
• Christopher grew up in Minden, one of Nevada’s oldest ranching communities. As a child he played inside the historic Flour Mill and Creamery buildings that now serve as the heart and soul of the Bently Heritage distillery. Later, as an entrepreneur, he modeled local ranch land into a sustainable ranch and farm that not only nourishes the local community, but protects the land for generations to come.
• When the state of Nevada passed legislation allowing local distilleries to operate, Christopher saw an opportunity to combine the efforts of his sustainable farmland with the historic legacy of Minden.
• Like the original distilleries of the old world, Bently Heritage uses grains and botanicals that are grown on our very own ranch here in Nevada. The old buildings Christopher once played in have been lovingly remade as cutting-edge green structures that serve as the epicenter of the distillery — and of the town of Minden itself. Together, these operations embody the spirit of Nevada and the best traditions passed down from the old masters of distilling.
• Bently Heritage’s goal is to set a new standard for sustainable production. Minden is an oasis of green and wide-open space, and it is rich in history. Our spirits are a celebration of that: a connection to the past, a bridge to the future, and a taste to be treasured.
• Bently Heritage embodies the pioneering essence of Nevada, elevating the passion connoisseurs have for hand crafted spirits and creating a taste that will be treasured for generations to come.
• True to the old world style, Bently Heritage distills world class-spirits using grains and botanicals grown and foraged on our own ranch. Sustainably grown rye, wheat, and barley will be traditionally processed and malted on our own land, fermented in a historic flour mill, and locally aged. Our luxury spirits can only be made in one place on the planet: right here in Minden, Nevada.

Visual Style

• Context, contrast, and production requirements must be considered when applying color to the logo. An entirely black or white logo will be provided for instances where the logo must print in a single color.
• For other media and other applications, the logo may be silk-screened, embossed, etched, engraved, etc.
• To ensure the legibility of our logo, surrounded it with a minimum amount of clear space. This isolates the logo from other elements in your design, giving it room to breathe.
• The “B” in Bently is used as the height and width of the clear space.

Product Showcase

• Source One Vodka, and Juniper Grove American Dry Gin single-estate vodka distilled from oats and grains that were grown on our ranch in Minden, Nevada.
• Product List: 1. Source One Vodka. 2. Source One Vodka Rested in Sherry Casks. 3. Juniper Grove American Dry Gin.