Official Websites
Brand Guidelines
2021
Brand Summary
Mission
- Online verification can be like jumping through hoops but we make it quick and easy with seamless integration.
Core Values
- simplicity
- clarity
- seamless integration
- user-centricity
Target Audience
- Individuals and businesses seeking quick, easy, and reliable online verification solutions.
Personality Traits
- minimalistic
- modern
- trustworthy
- innovative
Visual Identity Overview
- The brand uses a minimalistic and modern visual style, featuring a unique wordmark, a simple symbol, and a clean color palette dominated by indigo, cobalt, white, and a pop of green. The logo and iconography emphasize clarity, simplicity, and user-centricity, with consistent use of the Aeonik typeface and clear guidelines for logo usage and color application.
Categories
Color Palette
- Our logo is primarily used in white with green dots on our brand colors Indigo or Cobalt. When we use our logo on white, the entire logo is use in Cobalt.
- When we are not able to use color, we represent our logo locked up and in black or white.
- Note: Green should only be used on Indigo or Colbalt.
- Our primary colors are Indigo, Cobalt and White.
- We use a pop of green to represent an active state of verification.
- Grey 1-3 can be used to create visual heirarchy.
Typography
- Our brand typeface is Aeonik, in our color Indigo. We use it in two weights: Medium is used for headlines, subheadlines, captions and CTA’s. Regular is used for all body copy.
Logo Usage
- Our wordmark is carefully drawn and is unique to us. It should never be modified or manually typed out.
- The clearspace around our wordmark should always be maintained when used in isolation of our symbol.
- Our symbol can be use as shorthand on its own or locked up with our wordmark.
- While the wordmark and symbol can live seperately, when they are locked up, it is important to maintain the appropriate clearspace and alignment.
- Our logo is primarily used in white with green dots on our brand colors Indigo or Cobalt. When we use our logo on white, the entire logo is use in Cobalt.
- When we are not able to use color, we represent our logo locked up and in black or white.
Visual Style
- Our wordmark is carefully drawn and is unique to us. It should never be modified or manually typed out.
- The clearspace around our wordmark should always be maintained when used in isolation of our symbol.
- Our symbol can be use as shorthand on its own or locked up with our wordmark.
- While the wordmark and symbol can live seperately, when they are locked up, it is important to maintain the appropriate clearspace and alignment.
- Our logo is primarily used in white with green dots on our brand colors Indigo or Cobalt. When we use our logo on white, the entire logo is use in Cobalt.
- When we are not able to use color, we represent our logo locked up and in black or white.
- Note: Green should only be used on Indigo or Colbalt.
- Our primary colors are Indigo, Cobalt and White.
- We use a pop of green to represent an active state of verification.
- Grey 1-3 can be used to create visual heirarchy.
- Our brand typeface is Aeonik, in our color Indigo. We use it in two weights: Medium is used for headlines, subheadlines, captions and CTA’s. Regular is used for all body copy.
- Our Iconography style, like our symbol, is simple with a mix of dots and lines.
- We use outlined and solid dots to visualize user verification and conversion success.
- Dots can be use scattered and in motion to convey the inner-workings and activation of our product.
Iconography
- Our Iconography style, like our symbol, is simple with a mix of dots and lines.
- We use outlined and solid dots to visualize user verification and conversion success.
- Dots can be use scattered and in motion to convey the inner-workings and activation of our product.