Bertelsman

📋 1 Guidelines

🔗 Connections

Sector

Entertainment Publishing

Region

Germany

Guideline Year

2002

Language

English

Tags

Media

Official Websites

Brand Guidelines

2002

Brand Summary

Mission
  • Our passion is to inspire people’s daily lives. Our ambition is to be the world’s most respected and admired integrated media and entertainment company. We are focused on content, creativity, and customers. And we strive for leadership in all of our markets [^1].
Core Values
  • content
  • creativity
  • customers
  • leadership
Target Audience
  • Global media consumers, with a focus on diverse markets including Europe, USA, and Asia [^2].
Personality Traits
  • professional
  • creative
  • inspirational
  • leadership-oriented
Visual Identity Overview
  • The visual identity is defined by a minimalist, modern style with a strong emphasis on clarity, professionalism, and consistency. The primary colors are classic blue and lively orange, supported by discreet pastel and dynamic luminous secondary colors. The logo is used in various formats and color variations, with strict guidelines for scaling, spacing, and background. Typography relies on Univers and Utopia fonts for clarity and uniformity, and layouts are structured with grids and proportional formats for both print and digital media [^3].

Categories

Logo Usage
  • The variations only specific graphic requirements. all other forms are to be used with tagline layout and the “media worldwide.” The shown above is the logo comprised text, The Bertelsmann AG is of the “Bertelsmann” provided permitted. other variations are may engineered. be neither altered nor reverse The variations only specific graphic requirements. all other forms are to be used with tagline layout and the “media worldwide.”
  • The Bertelsmann logo is comprised of two colors – orange and dark blue – and is provided in a positive and negative form, as well as the respective black and white versions. Each color variation is available in appropriate forms for a variety of applications, in print as well as for screen display and the Web. The background for the colored logo is either white or blue (in which case the rule fades to the background color). In the black and white form, the background is either white or 100% black.
  • Note: The rectangular colored background is not to be considered part of the logo; it only indicates the minimum distance on all sides of the logo to trim edges or other graphic elements.
  • Minimum size of the 4c and 3c logo: Height at least 5 mm. This corresponds to use at roughly 40%.
  • Minimum size of the 2cPT and BW logo: Height at least 4 mm. This corresponds to use at roughly 30%.
  • Under 30%, only solid logos (without gradient) are used.
  • The minimum size of the logo depends on the layout variation and the technical framework of a given project. In the CMYK implementation, the logo should be at least 5 mm in height (measured from the cap height in the “Bertelsmann” text to the baseline of the tagline). In a two-color, spot color implementation, the logo can be reduced to a height of 4 mm without any problems. This height should only be reduced in special situations (such as very small engravings); the tagline may be omitted. A maximum size is not specified; the logo can be scaled upwards as desired.
  • Spacing strictly must be observed. This applies to the space surrounding the logo within each logo template. The white space around the logo is specifically defined and indicated in each logo variation template.
  • The Bertelsmann logo colors are implemented in the respective color systems. For print, there are Pantone spot colors and CMYK; for varnish, there’s RAL; for adhesive decals, there’s 3M ScotchCal, and for electronic media in RGB (screen) and hex code (Web). For other applications (e.g., silk screening of fabrics), the Pantone colors can be used for comparison.
  • For applications in color systems not included here, use the Pantone values for color matching.
  • The logo templates for these areas of application cannot be scaled because they are pixel-based formats. For this reason, the logo is provided at several fixed sizes (S = Small, M = Medium, L = Large), each of which is used only at 100% size. As a rule, the logos for electronic media are in color; black and white implementations are not used. The extended versions of the logo have been adapted to the medium, i.e., their widths have been adjusted to match the specific parameters/formats of screen displays.
  • All of the logos are provided as open files. However, under no circumstances may they be altered or used in any way other than with the color and layout variations shown. Since they are vector graphics, these logos can be scaled, while keeping in mind the guidelines for scaling and minimum sizes.
Color Palette
  • For technical reasons, the colors reproduced in this PDF manual are not authoritative, neither on a computer monitor nor in printouts. For implementation of colors, please refer to the information listed in Chapter 2 concerning the different color systems.
  • The Bertelsmann logo is comprised of two colors – orange and dark blue – and is provided in a positive and negative form, as well as the respective black and white versions. Each color variation is available in appropriate forms for a variety of applications, in print as well as for screen display and the Web. The background for the colored logo is either white or blue (in which case the rule fades to the background color). In the black and white form, the background is either white or 100% black.
  • Color definitions for various systems | For different applications, the logo colors are implemented in the respective color systems. For print, there are Pantone spot colors and CMYK; for varnish, there’s RAL; for adhesive decals, there’s 3M ScotchCal, and for electronic media in RGB (screen) and hex code (Web). For other applications (e.g., silk screening of fabrics), the Pantone colors can be used for comparison.
  • For applications in color systems not included here, use the Pantone values for color matching.
  • Classic blue combined with a fresh, lively orange – these are the primary colors that form the basic image of Bertelsmann AG. Blue is the main color, orange the accent color. The color palette can be extended by screening the two primary colors without affecting the overall impression of the corporate design color scheme. Screening is especially suited for one or two-color print media. For print applications, both colors are defined as Pantone and CMYK, for electronic media in RGB and hex code. Additional color definitions apply to specific implementations in architecture and signage.
  • Color definitions of primary colors | The two corporate colors blue (and its tints) and orange (as a solid color only) are used typically as background colors for broad areas of a layout. Orange may be used only sparingly, e.g., for emphasis in combination with blue and its tints. Text and rules are set in black or reverse white.
  • Secondary colors | If it is necessary to create a strong color contrast within a graphic, the pastel colors of secondary colors group 1 can be used. In applications on colored backgrounds, the background colors of tables and graphics are coordinated with the overall layout of the page.
  • Secondary colors are not screened. Secondary colors are element, groups, whereby only group colors from one are combined with the secondary large colors should not be used across areas. The clarify emphasize content, differentiate and as well as to details. To always primary Secondary colors should be subordinate to the colors. specifically secondary design defined colors. As an additional I secondary Color definitions of the colors Bertelsmann’s color secondary
  • Since these colors are not used on the Web, they are not defined in hex code.
Typography
  • Corporate Utopia fonts Univers and
  • The corporate font is Univers | It is characterized by clarity and a modern look, and it is easy to read. The array of available faces makes it possible to create individual designs for a wide variety of content, while still ensuring a uniform, consistent image. To support this image, the italic faces of the Univers font family are excluded from use in Bertelsmann corporate design. The Univers font family is supplemented by the serif font Utopia for ornamental use and body text. Utopia is also very easy to read and thus especially suited for long publications with large amounts of text, such as annual reports.
  • From the extensive palette of the Univers font family, the fonts that should be used primarily are the faces Light, Regular, Medium and Bold.
  • Univers font faces to use | The font faces primarily used in Univers are Basic Regular and Basic Bold. Numerous other font faces are available when meeting specific technical or design requirements. The italic variations of Univers, however, are always excluded from use. The only place an italic font is used is the logo tagline, but this is precisely defined and employed only in conjunction with the logo as a ready-made file.
  • Headlines are primarily set in Univers Regular and Bold in black, reverse white or in the corporate colors BeAG_blue and BeAG_orange. The font size in each case depends upon the overall format of the print medium.
  • Minimum size of headlines for A4 formats (Example A): 18 pt, tracking +4, 25 pt leading
  • In order to adapt the graphic tonality of a brochure to its content, designers are given wide latitude in creating the headlines. In addition to varying their color and size, type faces may be modified and combined (Example B).
  • General rule: once typographic styles have been adopted within a medium, they are used consistently throughout.
  • For copy heads, the preferred font face is Univers Bold at 9 pt with 12.5 pt leading. This style can also be used for longer passages of introductory text.
  • Short passages of introductory text in the copy head style can be set in black as well as the primary or secondary colors. It is important to ensure that the overall impression of a page does not become multi-colored, and that the selected color is used consistently. In addition to the color, the leading and styles of introductory text can also be modified (Example A).
  • When a paragraph begins with a copy head, it is separated from the preceding body copy by a blank line. Body copy follows the copy head, but without the insertion of an additional blank line. The copy head may be set in any desired color, but must be used consistently throughout a print medium (Examples B).
  • Body copy style Extensive amounts of body copy, such as annual reports and image brochures, are set in Utopia. Emphasis within this body copy is applied by using Utopia Semibold (Example A).
  • Print media with small amounts of body copy (such as invitations or posters) are set in LTUnivers 430 Basic Regular or LTUnivers 330 Basic Light. For emphasis in these kinds of body copy, the Medium font face is used (Example B).
  • Body copy is generally set in black or BeAG_blue Pantone 282 (e.g., in spot color printing using two colors).
  • Page numbers and picture captions are set in Univers. Here, too, Regular or Bold are preferred.
  • The page number can be placed by itself or with section heads, which generally should be as brief as possible and fit on a single line. In addition to color, the type style of section heads can be modified as well (Examples A).
  • The styles used for picture captions and page numbers also occur in tables and graphics. Leading and color can be varied as desired (Examples B).
  • Dummy text to illustrate the appearance of picture captions and page numbering: LTUnivers 430 Basic Regular 7.5 pt, tracking +4, 10 pt leading.
  • Dummy text to illustrate the appearance of picture captions and page numbering: LTUnivers 630 Basic Bold 7.5 pt, tracking +4, 10 pt leading.
  • Using the system font Arial | In office communications (e.g., templates in Microsoft Word format), in PowerPoint presentations and text documents updated via database on the Internet and corporate intranet, along with Univers, the system font Arial is used in the Regular and Bold faces. Utopia is not used in these areas; it is reserved for print media. For working with typography in the areas described above, please refer to the specific manual chapters and the online style guide. The URL and required password are available from corporate-design@bertelsmann.de.
  • Sender information Univers Basic Regular is used for printing corporate data on stationery, business cards and brochures.
  • The series of numbers in telephone and fax numbers are set in increments of two digits from right to left; this applies to each individual group of numbers. The spaces between the number groups and dashes are evened out visually (Example A).
  • Internet contact information is set in all lowercase and without the additions “Internet” or “e-mail” (Example B).
  • The individual segments of information are separated by blank spaces and a vertical rule. Depending on the amount of contact information and desired line lengths, the segments are grouped into lines and organized appropriately.
  • Linotype only. black and white. Text is set in Univers way recognizable a as to ensure that the colors are as distinct shades graphics, differentiation. For multi-colored the screen tint increment corporate orange. secondary set in the two colors blue and The colors dimensionally; drop effects such as shadows are not used. Tables easy diagrams read, To make them clear and to tables and are as
  • The typography of tables and graphics has consciously been kept simple and coordinated with the other styles used in print media. However, it is possible to use other Univers faces, such as Condensed, for very tight graphics. The selected typefaces must then be used consistently throughout the print medium.
  • The design guidelines for tables and graphics are based on the principles detailed in the previous chapters “Colors,” “Formats and Grids,” and “Typography.” All typographic specifications refer to QuarkXPress and the Linotype Univers font. Where not specified otherwise, tracking is set at +4 as a general rule. Tables are shown at original size and refer to literature print formats.
  • Tables | Tables can be used to clearly represent numbers and values. A number of different design approaches are possible. As a general rule, numeric values are set right justified, on tab stops aligned to the decimal character. Totals and other values with emphasis are set in Univers Bold.
  • To make the tables easy to read, horizontal black hairline rules are used; no vertical rules are employed. Columns can be indicated by a light background, and column heads can be emphasized with the full tone of the primary colors (Examples A and B).
  • As a general rule, once a specific table design has been chosen for a print publication, it should be used consistently throughout the document.
  • Within columns, numeric values are set right-justified on decimal tab stops. Horizontal rules are 0.2 pt, or 0.5 pt when set in negative (i.e., reverse white). For emphasis within extensive tables, rules can be set at 0.5 (positive) and 1 pt (negative).
  • Individual columns can be set wider or narrower as needed, in 2.5 mm increments of the small column grid for graphics and tables. When several tables are placed on a page, their column widths should be the same, if possible. Leading is determined by the styles and text sizes used, and varies by 2.5 pt increments within a table.
Visual Style
  • This corporate design manual is set up as a DIN A4 landscape document and should be printed at 100% size.
  • The Bertelsmann logo is comprised of two colors – orange and dark blue – and is provided in a positive and negative form, as well as the respective black and white versions. Each color variation is available in appropriate forms for a variety of applications, in print as well as for screen display and the Web. The background for the colored logo is either white or blue (in which case the rule fades to the background color). In the black and white form, the background is either white or 100% black.
  • Note: The rectangular colored background is not to be considered part of the logo; it only indicates the minimum distance on all sides of the logo to trim edges or other graphic elements.
  • Minimum size of the 4c and 3c logo: Height at least 5 mm. This corresponds to use at roughly 40%.
  • Minimum size of the 2cPT and BW logo: Height at least 4 mm. This corresponds to use at roughly 30%.
  • Under 30%, only solid logos (without gradient) are used.
  • The minimum size of the logo depends on the layout variation and the technical framework of a given project. In the CMYK implementation, the logo should be at least 5 mm in height (measured from the cap height in the “Bertelsmann” text to the baseline of the tagline). In a two-color, spot color implementation, the logo can be reduced to a height of 4 mm without any problems. This height should only be reduced in special situations (such as very small engravings); the tagline may be omitted. A maximum size is not specified; the logo can be scaled upwards as desired.
  • Spacing strictly must be observed. This applies to the space surrounding the logo within each logo template. The white space around the logo is specifically defined and indicated in each logo variation template.
  • Color definitions for various systems | For different applications, the logo colors are implemented in the respective color systems. For print, there are Pantone spot colors and CMYK; for varnish, there’s RAL; for adhesive decals, there’s 3M ScotchCal, and for electronic media in RGB (screen) and hex code (Web). For other applications (e.g., silk screening of fabrics), the Pantone colors can be used for comparison.
  • BeAG_blue: Pantone 282, 100c 70m 0y 70k, 5013 cobalt blue, 100F-14 orange, 16R 28G 75B, #101c4b
  • BeAG_orange: Pantone 1665, 0c 80m 100y 0k, 2004 pure orange, 100F-724 sapphire blue, 218R 88G 0B, #da5800
  • Classic blue combined with a fresh, lively orange – these are the primary colors that form the basic image of Bertelsmann AG. Blue is the main color, orange the accent color. The color palette can be extended by screening the two primary colors without affecting the overall impression of the corporate design color scheme. Screening is especially suited for one or two-color print media. For print applications, both colors are defined as Pantone and CMYK, for electronic media in RGB and hex code. Additional color definitions apply to specific implementations in architecture and signage.
  • For applications in color systems not included here, use the Pantone values for color matching.
  • Secondary colors should be subordinate to the primary colors. Specifically defined secondary colors. As an additional design element, secondary colors should clarify content, differentiate details, and emphasize as well as to differentiate groups, whereby only group colors from one group are combined with the primary colors. Secondary colors are not screened. Large secondary colors should not be used across areas.
  • Secondary colors group 1 (Discreet Pastel): Pantone 7515, 10c 30m 42y 0k, 219R 187G 154B, #dbbb94; Pantone 1807, 0c 100m 90y 45k, 143R 0G 14B, #8f000e; Pantone 5835, 8c 0m 60y 38k, 166R 167G 106B, #a6a76a; Pantone 385, 10c 0m 100y 60k, 117R 117G 21B, #757515; Pantone 556, 50c 10m 40y 0k, 138R 181G 161B, #8ab5a1; Pantone 554, 73c 0m 63y 55k, 44R 98G 69B, #2c6245; Pantone 5425, 35c 8m 0y 28k, 143R 169G 186B, #8fa9ba; Pantone 5405, 50c 10m 0y 50k, 90R 122G 144B, #5a7a90; Pantone 7445, 38c 28m 0k, 168R 176G 210B, #a8b0d2; Pantone 7448, 45c 55m 0y 60k, 84R 71G 102B, #544766
  • Secondary colors group 2 (Dynamic luminous): Pantone 214, 0c 100m 0y 0k, 198R 25G 123B; Pantone 1795, 0c 100m 100y 0k, 209R 0G 16B; Pantone 7404, 0c 0m 100y 0k, 229R 216G 37B; Pantone 7406, 0c 20m 100y 0k, 228R 189G 23B; Pantone 370, 55c 0m 100y 20k, 100R 149G 26B; Pantone 348, 95c 0m 100y 20k, 0R 116G 36B; Pantone 7456, 65c 45m 0y 0k, 109R 127G 188B; Pantone 7455, 77c 50m 0y 0k, 84R 108G 180B; Pantone 228, 30c 100m 0y 30k, 128R 0G 102B; Pantone 2617, 80c 100m 0y 0k, 97R 0G 135B
  • Since these colors are not used on the Web, they are not defined in hex code.
  • Primary colors | The two corporate colors blue (and its tints) and orange (as a solid color only) are used typically as background colors for broad areas of a layout. Orange may be used only sparingly, e.g., for emphasis in combination with blue and its tints. Text and rules are set in black or reverse white.
Layout And Composition
  • This corporate design manual is set up as a DIN A4 landscape document and should be printed at 100% size.
  • At the top or bottom of a page, the logo is used with an extended rule (abbreviated as “ex” in the filename). For this reason, additional layout variations of the logo are provided for different print formats; these are named accordingly. Extended 1 (ex1) indicates portrait format, extended 2 (ex2) indicates landscape format. The acronyms USA and DIN refer to the U.S. and European standard formats for print media respectively. An additional file is specifically intended for use on A6 and long portrait formats. The standard version of the logo is indicated by the filename “BASIC.” The extended versions are also provided in the color variations shown above.
  • At 100%, the extended logos correspond exactly to A4 or U.S. letter size. For portrait orientation, extended 1 is used; for landscape orientation, extended 2. A separate template is provided for A6 and long portrait orientation. This applies to all print media with the exception of business stationery, for which a different template has been specifically created (see “Office Communication” manual).
  • Note: The templates do not include crop marks; these are created after positioning.
  • This corporate design manual is set up as a DIN A4 landscape document and should be printed at 100% size.
  • At the top or bottom of a page, the logo is used with an extended rule (abbreviated as “ex” in the filename). For this reason, additional layout variations of the logo are provided for different print formats; these are named accordingly. Extended 1 (ex1) indicates portrait format, extended 2 (ex2) indicates landscape format. The acronyms USA and DIN refer to the U.S. and European standard formats for print media respectively. An additional file is specifically intended for use on A6 and long portrait formats. The standard version of the logo is indicated by the filename “BASIC.” The extended versions are also provided in the color variations shown above.
  • At 100%, the extended logos correspond exactly to A4 or U.S. letter size. For portrait orientation, extended 1 is used; for landscape orientation, extended 2. A separate template is provided for A6 and long portrait orientation. This applies to all print media with the exception of business stationery, for which a different template has been specifically created (see “Office Communication” manual).
  • Note: The templates do not include crop marks; these are created after positioning.
Digital Guidelines
  • There are several ways to navigate the digital version of this corporate design manual, which gives you the option of following cross-references to other relevant documents: 1 Menu bar The menu bar indicates your location within a topic. Click on the terms to jump backwards within a chapter. Clicking on “Menu” on any page will return you to the main overview page. 2 Arrow Clicking the orange arrow enables you to browse this document in a linear fashion; this is how you can move from one page to the next within a topic. On the last page of each chapter, the arrow points back in the opposite direction. Clicking on this arrow (or on the menu bar) will return you to the main overview. On the first page of each chapter, click on the white arrows to go directly to a chapter’s sub-topic. 3 Document icon This icon indicates additional documents that contain information relevant to the current chapter. For instance, these include templates or example pages with illustrations shown at 100% size.
  • For technical reasons, the colors reproduced in this PDF manual are not authoritative, neither on a computer monitor nor in printouts. For implementation of colors, please refer to the information listed in Chapter 2 concerning the different color systems.
  • The Bertelsmann logo is comprised of two colors – orange and dark blue – and is provided in a positive and negative form, as well as the respective black and white versions. Each color variation is available in appropriate forms for a variety of applications, in print as well as for screen display and the Web. The background for the colored logo is either white or blue (in which case the rule fades to the background color). In the black and white form, the background is either white or 100% black.
  • For different applications, the logo colors are implemented in the respective color systems. For print, there are Pantone spot colors and CMYK; for varnish, there’s RAL; for adhesive decals, there’s 3M ScotchCal, and for electronic media in RGB (screen) and hex code (Web). For other applications (e.g., silk screening of fabrics), the Pantone colors can be used for comparison.
  • Logo templates for electronic media The logo templates for these areas of application cannot be scaled because they are pixel-based formats. For this reason, the logo is provided at several fixed sizes (S = Small, M = Medium, L = Large), each of which is used only at 100% size. As a rule, the logos for electronic media are in color; black and white implementations are not used. The extended versions of the logo have been adapted to the medium, i.e., their widths have been adjusted to match the specific parameters/formats of screen displays.
  • For applications in color systems not included here, use the Pantone values for color matching.
  • For print applications, both colors are defined as Pantone and CMYK, for electronic media in RGB and hex code. Additional color definitions apply to specific implementations in architecture and signage.
  • Electr. media RGB Hex 16R 28G 75B # 101c4b 39R 50G 93B # 27325d 64R 73G 111B # 40496f 87R 96G 129B # 576081 112R 119G 147B # 707793 135R 141G 165B # 878da5 159R 164G 183B # 9fa4b7 183R 186G 201B # b7bac9 207R 210G 219B # cfd2db 231R 232G 237B # e7e8ed
  • Electr. media RGB Hex 218R 88G 0B # da5800 222R 104G 25B # de6819 225R 121G 51B # e17933 229R 138G 76B # e58a4c 233R 155G 102B # e99b66 236R 171G 127B # ecab7f 240R 188G 153B # f0bc99 244R 205G 178B # f4cdb2 248R 222G 204B # f8decc 251R 238G 229B # fbeee5
  • Secondary colors group 2 Dynamic luminous Pantone 214 0c 100m 0y 0k 198R 25G 123B Pantone 1795 0c 100m 100y 0k 209R 0G 16B Pantone 7404 0c 0m 100y 0k 229R 216G 37B Pantone 7406 0c 20m 100y 0k 228R 189G 23B Pantone 370 55c 0m 100y 20k 100R 149G 26B Pantone 348 95c 0m 100y 20k 0R 116G 36B Pantone 7456 65c 45m 0y 0k 109R 127G 188B Pantone 7455 77c 50m 0y 0k 84R 108G 180B Pantone 228 30c 100m 0y 30k 128R 0G 102B Pantone 2617 80c 100m 0y 0k 97R 0G 135B
Brand Imagery
  • Image content: Realistic and journalistic styles, natural and random image appearances, and characteristics like self-confidence, vitality, and positive styling. With the exception of a few well-founded themes, images are trimmed to meet the content and present new supporting effects. Natural light, bright, friendly colors set the overall atmosphere. Images convey natural and random rather than posed photographic style. The themes are portrayed in a realistic style. Image themes are divided into the areas of people, situations, media, and production facilities.
  • People: Images of people depict openness and spontaneity. Studio photography is avoided. The photos convey the world of Bertelsmann as appealing, spontaneously photographed seemingly everyday moments. People are shown in a variety of contexts from everyday moments.
  • Situations: Images range from detail shots to overviews. Also available are photos that document the production facilities and everyday lives in almost unnoticeable ways. The motif of media pictures applies to faces that each of us encounters every day, such as rooms that have just been vacated or that seem to be waiting. These images show situations that feel alive without actually showing people.
  • Media: Media images always depict media creators, media users and/or artists from Bertelsmann’s media world. Media always form a unit. In the situations, media are always portrayed with width. The width of Bertelsmann’s media world should be shown as much as possible, acquiring change, action, and lively confrontation.
  • Image editing: Only two primary colors are permitted for duotones. Monochrome coloration should only be comprised of BeAG_blue and black. Monochrome blue can also be implemented in black and white. Monochrome coloration in image editing is permitted only with BeAG_blue and black.
  • Image editing: Artificial color filters or color distortion effects are not permitted. Images must not create an unnatural appearance. Color variations in editing: Images are used in full color (CMYK), BeAG_blue and its tints. Primary colors are not used in duotones. Monochrome coloration should only be comprised of BeAG_blue and black.
  • Blur as a design element: Conscious partial blur of images can intensify the message of an image. Blur must never create an unnatural appearance. Blur is applied by using appropriate filters to the image at a later time, or by using a shallow depth of field or significantly enhancing the excitement of the design.
  • Designing with images: As a general rule, images are preferably arranged vertically. Horizontal arrangement should be avoided. Emphasis is placed on the vertical dimension.
  • Working with images: Photos should be avoided. Photos can be centered or arranged in a pattern-type arrangement. Large, clipped images are also not permitted. Images of different sizes can be achieved for instance by using two themes. Visual interest and contrast can be achieved by working together in terms of their color.
  • Images on a double page should work together in terms of their color. Colored areas can be added to supplement the design. Photos on a double page should work together in terms of their color.
  • Monochrome photos in two-color printing: Only tints of the dark blue can be used to color areas, two colors are not permitted. Orange is used for area rules or text, but only Bertelsmann blue. Combinations or mixing colors of Bertelsmann AG are represented in one color. In monochrome printing, monochrome photos should be used.
🐛 Report