Best Aquaculture Practices

📋 1 Guidelines

🔗 Connections

Sector

Ngo

Region

Usa

Guideline Year

2019

Language

English

Tags

Environment

Official Websites

Brand Guidelines

2019

Brand Summary

Mission
  • To promote responsible aquaculture practices through advocacy, education, and demonstration, and to provide the most comprehensive third-party aquaculture certification solution covering environmental and social responsibility, food safety, animal health and welfare, and traceability [^1].
Core Values
  • responsibility
  • sustainability
  • continuous improvement
  • transparency
  • food safety
  • animal welfare
  • traceability
  • social accountability [^2]
Target Audience
  • Retail and food-service operators, producers, processors, hatcheries, feed mills, and consumers interested in sustainable seafood and responsible sourcing [^3].
Personality Traits
  • professional
  • trustworthy
  • transparent
  • forward-thinking
  • detail-oriented [^3]
Visual Identity Overview
  • The brand uses a stylized fish-eye logo in bold blue, emphasizing aquatic excellence, professionalism, and sustainability. The visual style is clean, modern, and minimalistic, with consistent use of blue and white, clear space guidelines, and star-based certification marks for traceability and credibility [^5].

Categories

Brand Imagery
  • The BAP logo was designed to be used in reverse color against black and our signature blue color (see next page for details on specific color values).
  • CMYK 100, 52, 0, 0 Pantone 2935 C RGB 0, 84, 164 HEX #0055A4
  • Avoid the following: 1. Stretching the logo 2. Using inappropriate colors 3. Putting the logo into shapes without the appropriate clear space. 4. Adding shadow to the logo 5. Changing the placement of the text 6. Adding additional text to the logo 7. Placing the logo on busy photographs 8. Resizing the elements 9. Changing, or replacing the font
  • To best represent the BAP logo across various applications, we’ve provided you with a guide to minimum size requirements. These minimum size requirements are based on the width of the “fish mark.”
  • Print Minimum X = 0.39 inch / 1.0 cm
  • Digital Minimum X = 30px at 72dpi
  • In certain applications, such as web favicons* or giveaway items, such as branded pens, the BAP logo size may need to be smaller. The smaller usage must be approved by the BAP marketing team.
  • To best represent the BAP logo across various applications, we advise using a standard of “clear space”, which aids in legibility across various usages.
  • For the various BAP logos, the distance of clear space should be equal to or greater than the width of the corresponding “X” width, in­dicated on the right page. This space is de­scribed as the distance between the middle of the fish eye and the tip of the fish.
Color Palette
  • CMYK 100, 52, 0, 0 Pantone 2935 C RGB 0, 84, 164 HEX #0055A4
  • The BAP logo was designed to be used in reverse color against black and our signature blue color (see next page for details on specific color values).
  • Avoid the following: 2. Using inappropriate colors
Logo Usage
  • The Global Aquaculture Alliance owns all right, title and interest in and to the trademark “Best Aquaculture Practices Certified”, and BAP logo design.
  • The BAP Clickwrap Agreement must be signed if any entity wants to use the BAP logo. - See page 7.
  • Using the BAP logo improperly or in a way that misrepresents a product or products is prohibited and will be treated as trademark infringement. GAA reserves the right to take legal action against any party that does not adhere to the guidelines outlined in this document.
  • Once all of your paperwork has been submitted and approved, you can obtain a copy of the BAP logo with your certification number from your BAP Certification Specialist.
  • Obtain a high-definition vector file of the BAP logo by emailing logos@bapcertification.org.
  • Incorporate the BAP logo into the design of your packaging or other materials using the guidelines outlined in this document. You do not need to receive a final approval from GAA to use the BAP logo, provided the guidelines in this document have been followed.
  • GAA has a logo-policing program and reserves the right to take legal action against any party that uses the BAP certification mark improperly or without signing the BAP Clickwrap Agreement in PORTal.
  • To best represent the BAP logo across various applications, we’ve provided you with a guide to minimum size requirements. These minimum size requirements are based on the width of the “fish mark.”
  • In certain applications, such as web favicons* or giveaway items, such as branded pens, the BAP logo size may need to be smaller. The smaller usage must be approved by the BAP marketing team.
  • Print Minimum X = 0.39 inch / 1.0 cm
  • Digital Minimum X = 30px at 72dpi
  • To best represent the BAP logo across various applications, we advise using a standard of “clear space”, which aids in legibility across various usages.
  • For the various BAP logos, the distance of clear space should be equal to or greater than the width of the corresponding “X” width, in­dicated on the right page. This space is de­scribed as the distance between the middle of the fish eye and the tip of the fish.
  • The BAP logo was designed to be used in reverse color against black and our signature blue color (see next page for details on specific color values).
  • The same minimum sizing applies to these alternative logos. Be careful when using the minimum size on print, as certain printing techniques can “flood” the white area of the logo, causing it to lose fidelity. To be safe, you may want to print larger than the minimums stated on the previous page.
  • FOR DIGITAL USE ONLY. …………………… Do not use this alternative version on-pack.
  • CMYK 100, 52, 0, 0 Pantone 2935 C RGB 0, 84, 164 HEX #0055A4
  • The examples on this page demonstrate incorrect logo usage of the BAP logo. Avoid the following: 1. Stretching the logo 2. Using inappropriate colors 3. Putting the logo into shapes without the appropriate clear space. 4. Adding shadow to the logo 5. Changing the placement of the text 6. Adding additional text to the logo 7. Placing the logo on busy photographs 8. Resizing the elements 9. Changing, or replacing the font
  • The examples on this page demonstrate incorrect logo usage of the BAP star logo. In addition to the examples on the previous page, please avoid the following. Please, do not: 1. Add multiple certification numbers to one logo 2. Remove the certification number 3. Add or remove stars designations 4. Include more than one star designation logo on one product 5. Include more than one bulk packaging logo on one product
  • The BAP logo cannot be used by facilities for on-or off-pack applications until they’ve obtained BAP certification.
Brand Values
  • A division of GAA, BAP is the world’s most comprehensive third-party aquaculture certification solution, with standards encompassing the entire production chain, including farms, processing plants, hatcheries and feed mills. Additionally, the program addresses every key element of responsible aquaculture, including environmental and social responsibility, food safety, animal health and welfare and traceability.
  • Since its inception in 2002, we’ve worked to build BAP into what it is today – the most comprehensive aquaculture certification program in the world. Over 150 retail and food-service operators worldwide are endorsers of the BAP program, and they are talking to their customers about sustainable seafood. Consumers are more interested in knowing where their food comes from and how it is sourced. Given the increased awareness surrounding sustainability, we understand the need to make our program more visible to consumers. One way to communicate the BAP brand and program is through the logo. In an effort to update the BAP brand, we’ve created a logo that better reflects our connection to GAA, speaks to our continuous improvement in the industry, and displays clearly on pack, online and in print.
Visual Style
  • To best represent the BAP logo across various applications, we’ve provided you with a guide to minimum size requirements. These minimum size requirements are based on the width of the “fish mark.”
  • Print Minimum X = 0.39 inch / 1.0 cm
  • Digital Minimum X = 30px at 72dpi
  • To best represent the BAP logo across various applications, we advise using a standard of “clear space”, which aids in legibility across various usages.
  • For the various BAP logos, the distance of clear space should be equal to or greater than the width of the corresponding “X” width, in­dicated on the right page. This space is de­scribed as the distance between the middle of the fish eye and the tip of the fish.
  • The BAP logo was designed to be used in reverse color against black and our signature blue color (see next page for details on specific color values).
  • CMYK 100, 52, 0, 0 Pantone 2935 C RGB 0, 84, 164 HEX #0055A4
  • Utilizing these colors consistently on both print and web applications, will create a cohesive brand experience.
  • The examples on this page demonstrate incorrect logo usage of the BAP logo. Avoid the following: 1. Stretching the logo 2. Using inappropriate colors 3. Putting the logo into shapes without the appropriate clear space. 4. Adding shadow to the logo 5. Changing the placement of the text 6. Adding additional text to the logo 7. Placing the logo on busy photographs 8. Resizing the elements 9. Changing, or replacing the font
  • The examples on this page demonstrate incorrect logo usage of the BAP star logo. In addition to the examples on the previous page, please avoid the following. Please, do not: 1. Add multiple certification numbers to one logo 2. Remove the certification number 3. Add or remove stars designations 4. Include more than one star designation logo on one product 5. Include more than one bulk packaging logo on one product
🐛 Report