Best Buy
American multinational consumer electronics retailer
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Region
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Industry
Guideline Year
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Revenue Range
Operating Income Range
Net Profit Range
Product Or Material Produced
Headquarters Location
Foundation Date
Foundation Year Bucket
Tags
Official Websites
- https://www.bestbuy.com
- https://corporate.bestbuy.com
- https://investors.bestbuy.com/default.aspx
- https://www.bestbuy.ca/en-ca
- https://www.bestbuy.ca
- https://www.pacificsales.com
Brand Guidelines
2000
Brand Summary
Mission
- The primary objective of this standards manual is to maintain and expand the recognition of the brand. The logo is the ‘face’ of the brand, unifying all consumer experiences and reinforcing the brand’s meaning every time it appears [^1].
Core Values
- consistency
- recognition
- integrity
- quality control
Target Audience
- Consumers who interact with Best Buy through various channels including ads, stores, websites, and promotional materials [^2].
Personality Traits
- visible
- unified
- recognizable
- trustworthy
Visual Identity Overview
- The visual identity centers on a bold, yellow price tag logo with black type, strict color palette (yellow, black, blue, white), consistent Futura typeface, and clear rules for logo construction, placement, and non-interference. The logo must always appear at a 5° angle, with defined clear space, and only approved colors and proportions are allowed [^3].
Categories
Logo Usage
- The Best Buy logo sits on a prescribed angle as shown. This is the ONLY position allowed when using the mark. The angle is always equal with the diameter of the hole in the Best Buy tag. Angle equals 5 degrees.
- The only approved color use of the logo is solid black type and line art over solid process yellow. The hole in the tag fills with the background (if there is one).
- For black and white applications the tag always appears white with black type and rules. The hole in the tag fills with the background (if there is one).
- THERE IS NO OTHER ACCEPTABLE ANGLE, COLOR OR PROPORTION OF THE BEST BUY LOGO OTHER THAN THE VERSIONS SHOWN ON THIS PAGE!
- Logo presentation is enhanced by maintaining a clear area, void of all imagery surrounding the logo. This area is defined by the cap height of the “B” within the logo.
- Clear space from edge of logo should maintain the width of a “B” within the logo type as shown.
- Logotype is art. Do not re-space or reconfigure in any way. Type is only solid PMS black.
- Registration mark must appear with logo at all times.
- The diameter of the hole is art and cannot be altered. The center of the hole remains clear at all times.
- Outline rule is part of art and cannot be adjusted or deleted. Color is PMS Black only.
- The line art rule that defines the logo’s outer edge prints at all times regardless of background color or image. The background color or image appears inside the hole within the tag. Existing versions of the logo with a drop shadow should be replaced in all applications going forward. Never use a drop shadow within or around the logo.
Color Palette
- The only approved color use of the logo is solid black type and line art over solid process yellow. The hole in the tag fills with the background (if there is one).
- For black and white applications the tag always appears white with black type and rules. The hole in the tag fills with the background (if there is one).
- THERE IS NO OTHER ACCEPTABLE ANGLE, COLOR OR PROPORTION OF THE BEST BUY LOGO OTHER THAN THE VERSIONS SHOWN ON THIS PAGE!
- Maintaining the logo color palette is essential to building the brand identity. The primary colors on this page are the only colors to be used on or in conjunction with the Best Buy logo. The use of other tertiary or background colors must be approved by an authorized representative in the Best Buy Advertising, Visual Merchandising or Communications Departments. Contact the Advertising-Traffic Department to initiate authorization.
- Mixed colors on all respective systems must match the PMS color palette as indicated above. Primary logo colors cannot be used in percentages less than solid color.
- Blue PMS288 is considered a tertiary color acceptable for use in conjunction with the primary color applications of the Best Buy logo. Use of Blue 288 must be approved by an authorized representative in the Best Buy Advertising, Visual Merchandising or Communications Departments. Contact the Advertising-Traffic Department to initiate authorization.
- A preferred tertiary background color use with the Best Buy logo is white.
- A preferred tertiary background color use with the Best Buy logo is black.
- When the logo is dropped out from a full color background review and approval of actual placement is required by Best Buy.
- Blue PMS 288c is an acceptable tertiary color to use as a background.
- Research told us that customers strongly associate our colors -yellow, black and secondary color blue -with Best Buy. Our corporate color applications are integral to brand recognition and must be consistent in all mediums, including but not limited to collateral, print advertising, store signage, television advertising and the Web.
- Use of logo in any color other than process yellow.
Typography
- Type is an important element in consistent brand identity. In combination with the use of correct corporate colors, use of a consistent typeface further solidifies brand recognition.
- The consistent use of the Futura typeface is a key ingredient in maintaining the brand identity. Use of any other typefaces in connection with the logo must be approved by an authorized representative in the Best Buy Advertising, Visual Merchandising or Communications Departments. Contact the Advertising-Traffic Department to initiate authorization.
- FUTURA EXTRA BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
- FUTURA BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
- FUTURA BOOK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
- FUTURA LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
- FUTURA EXTRA BOLD, FUTURA LIGHT, FUTURA and its variations are the only approved type face to be used in conjunction with the Best Buy logo.
- Mixing the type weights as shown above is allowed. Adaptations to the type must be approved by Best Buy.
- Typeface on black drops out white in all applications.
- Typeface on white prints black in all applications.
- Typeface on PMS 288 (blue) drops out white in all applications.
- Typeface on full color backgrounds should be readjusted from negative to positive depending on background.
Visual Style
- The Best Buy logo sits on a prescribed angle as shown. This is the ONLY position allowed when using the mark. The angle is always equal with the diameter of the hole in the Best Buy tag. Angle equals 5 degrees.
- The only approved color use of the logo is solid black type and line art over solid process yellow. The hole in the tag fills with the background (if there is one).
- For black and white applications the tag always appears white with black type and rules. The hole in the tag fills with the background (if there is one).
- THERE IS NO OTHER ACCEPTABLE ANGLE, COLOR OR PROPORTION OF THE BEST BUY LOGO OTHER THAN THE VERSIONS SHOWN ON THIS PAGE!
- Logo presentation is enhanced by maintaining a clear area, void of all imagery surrounding the logo. This area is defined by the cap height of the “B” within the logo.
- Clear space from edge of logo should maintain the width of a “B” within the logo type as shown.
- Logotype is art. Do not re-space or reconfigure in any way. Type is only solid PMS black.
- Registration mark must appear with logo at all times.
- The diameter of the hole is art and cannot be altered. The center of the hole remains clear at all times.
- Outline rule is part of art and cannot be adjusted or deleted. Color is PMS Black only.
- The line art rule that defines the logo’s outer edge prints at all times regardless of background color or image. The background color or image appears inside the hole within the tag.
- Existing versions of the logo with a drop shadow should be replaced in all applications going forward. Never use a drop shadow within or around the logo.
Additional Properties
| Property | Value |
|---|---|
| Wikidata Link | Open Wikidata |
| Property | Value |
|---|---|
| Product Or Material Produced | Consumer Electronics |
| Headquarters Location | Richfield |
| Foundation Date | 1966 |
| Stock Exchange | New York Stock Exchange (from 1990-01-02) |
| Founded By | Richard M. Schulze |
| Freebase Id | /m/01zrdx |
| Isin | US0865161014 |
| Headquarters Location | Richfield |
| Inception | 1966-01-01 |
| Country | United States |
| Industry | retail |
| Part Of | S&P 500 |
| Quora Topic Id | Best-Buy-company-1 |
| Chief Executive Officer | Hubert Joly |
| Viaf Cluster Id | 128037188 |
| Library Of Congress Authority Id | n2002105909 |
| Permid | 4295903556 |
| Mac Address Block Large Id | 5850E6 |
| Child Organization Or Unit | Geek Squad, Magnolia Audio Visual |
| Owner Of | Future Shop, Geek Squad, Insignia, Dynex |
| Facebook Username | bestbuy |
| X (Twitter) Username | BestBuy (as of 2020-02-27, from 2008-11-19), BestBuySupport (as of 2022-08-20, from 2012-12-03) |
| Instagram Username | bestbuy |
| Pinterest Username | BestBuy |
| Topic’S Main Category | Category:Best Buy |
| Product Or Material Produced | consumer electronics |
| Osm Name Suggestion Index Id | bestbuy-da277f, bestbuymobile-947b24, bestbuyexpress-7e3927 |
| Kbpedia Id | BestBuy-CommercialOrganization |
| Downdetector Id | best-buy |
| Described At Url | http://www.fundinguniverse.com/company-histories/best-buy-co-inc-history/ |
| Central Index Key | 0000764478 |
| Subreddit | Bestbuy |
| Social Media Followers | 1,138,372 (as of 2021-01-10), 917,596 (as of 2020-02-27), 1,217,178 (as of 2022-01-09) |
| Legal Entity Identifier | HL5XPTVRV0O8TUN5LL90 |
| Crunchbase Organization Id | bestbuy |
| Comparably Company Id | best-buy |
| Indeed Company Id | Best-Buy |
| Image | Bestbuystore.jpg |
| National Library Of Israel J9U Id | 987007317025205171 |
| Board Member | J. Patrick Doyle (from 2014-10), Corie Barry (from 2019-06), Lisa Caputo (from 2009-12), David Kenny (from 2013), Mario Marte (from 2021) (+6 more) |
| Zhihu Topic Id | 19555065 |
| Native Label | Best Buy |
| Ror Id | 00fjt5570 |
| Different From | mybest |
| Legal Form | |
| Location Information Url | https://stores.bestbuy.com/, https://stores.bestbuy.ca, https://stores.bestbuy.ca/en-ca/index.html |
| Reddit Topic Id | best_buy |
| Video Game History Foundation Library Agent Id | corporate_entities/22 |
| Yale Lux Id | group/39abdac4-6b80-494f-8923-c4750623a203 |
| Wikirate Company Id | 37907 |
| Gamesindustry.Biz Tag Id | companies/best-buy |
| Pnp Vendor Id | VPR, INZ, BBY |
| Threads Username | bestbuy |
Revenue History
| Revenue ($) | Year information | Bucket |
|---|---|---|
| $40.02B | as of 2007, from 2007-03-04, until 2008-03-01 | 10B-50B |
| $45.02B | as of 2008, from 2008-03-02, until 2009-02-28 | 10B-50B |
| $49.69B | as of 2009, from 2009-03-01, until 2010-02-27 | 10B-50B |
| $50.27B | as of 2010, from 2010-02-28, until 2011-02-26 | 50B-100B |
| $50.70B | as of 2013, from 2011-02-27, until 2012-03-03 | 50B-100B |
| $40.34B | as of 2014, from 2014-02-02, until 2015-01-31 | 10B-50B |
| $39.53B | as of 2015, from 2015-02-01, until 2016-01-30 | 10B-50B |
| $39.40B | as of 2016, from 2016-01-31, until 2017-01-28 | 10B-50B |
| $42.15B | as of 2017, from 2017-01-29, until 2018-02-03 | 10B-50B |
| $42.88B | as of 2018, from 2018-02-04, until 2019-02-02 | 10B-50B |
| $43.64B | as of 2019, from 2019-02-03, until 2020-02-01 | 10B-50B |
| $47.26B | as of 2020, from 2020-02-02, until 2021-01-30 | 10B-50B |
| $51.76B | as of 2021, from 2021-01-31, until 2022-01-29 | 50B-100B |
| $46.30B | as of 2022, from 2022-01-30, until 2023-01-28 | 10B-50B |
Operating Income History
| Operating Income ($) | Year information | Bucket |
|---|---|---|
| $2.16B | as of 2007, from 2007-03-04, until 2008-03-01 | 1B-10B |
| $1.87B | as of 2008, from 2008-03-02, until 2009-02-28 | 1B-10B |
| $2.23B | as of 2009, from 2009-03-01, until 2010-02-27 | 1B-10B |
| $2.11B | as of 2010, from 2010-02-28, until 2011-02-26 | 1B-10B |
| $1.08B | as of 2013, from 2011-02-27, until 2012-03-03 | 1B-10B |
| $1.45B | as of 2014, from 2014-02-02, until 2015-01-31 | 1B-10B |
| $1.38B | as of 2015, from 2015-02-01, until 2016-01-30 | 1B-10B |
| $1.85B | as of 2016, from 2016-01-31, until 2017-01-28 | 1B-10B |
| $1.84B | as of 2017, from 2017-01-29, until 2018-02-03 | 1B-10B |
| $1.90B | as of 2018, from 2018-02-04, until 2019-02-02 | 1B-10B |
| $2.01B | as of 2019, from 2019-02-03, until 2020-02-01 | 1B-10B |
| $2.39B | as of 2020, from 2020-02-02, until 2021-01-30 | 1B-10B |
| $3.04B | as of 2021, from 2021-01-31, until 2022-01-29 | 1B-10B |
| $1.79B | as of 2022, from 2022-01-30, until 2023-01-28 | 1B-10B |
Net Profit History
| Net Profit ($) | Year information | Bucket |
|---|---|---|
| $1.41B | as of 2007, from 2007-03-04, until 2008-03-01 | 1B-10B |
| $1.00B | as of 2008, from 2008-03-02, until 2009-02-28 | 1B-10B |
| $1.32B | as of 2009, from 2009-03-01, until 2010-02-27 | 1B-10B |
| $1.28B | as of 2010, from 2010-02-28, until 2011-02-26 | 1B-10B |
| $1.23B | as of 2013, from 2011-02-27, until 2012-03-03 | 1B-10B |
| $1.23B | as of 2014, from 2014-02-02, until 2015-01-31 | 1B-10B |
| $897.00M | as of 2015, from 2015-02-01, until 2016-01-30 | 500M-1B |
| $1.23B | as of 2016, from 2016-01-31, until 2017-01-28 | 1B-10B |
| $1.00B | as of 2017, from 2017-01-29, until 2018-02-03 | 1B-10B |
| $1.46B | as of 2018, from 2018-02-04, until 2019-02-02 | 1B-10B |
| $1.54B | as of 2019, from 2019-02-03, until 2020-02-01 | 1B-10B |
| $1.80B | as of 2020, from 2020-02-02, until 2021-01-30 | 1B-10B |
| $2.45B | as of 2021, from 2021-01-31, until 2022-01-29 | 1B-10B |
| $1.42B | as of 2022, from 2022-01-30, until 2023-01-28 | 1B-10B |