Beyond Hello

Official Websites

• https://products.beyond-hello.com
• https://beyond-hello.com

Brand Guidelines

2023

Brand Summary

Mission

• Go Beyond. Beyond small talk, beyond products, beyond care, beyond service, beyond reasonable, beyond the plant, beyond.

Core Values

• helping
• serving
• questioning
• deliberate
• intentional
• focused on wellbeing
• community
• diversity

Target Audience

• Individuals seeking a friendly, inclusive, and intentional cannabis dispensary experience, both recreational and medical, with an emphasis on community and diversity.

Personality Traits

• friendly
• inclusive
• deliberate
• intentional
• focused
• welcoming
• professional
• modern

Visual Identity Overview

• The brand uses a modern, stylish visual identity with elegant cursive script fonts, a warm and inviting color palette (deep blue, gold, mustard, coral, off white), and imagery reflecting community, diversity, and casual urban style. Logos are clean, professional, and adaptable for both recreational and medical markets. Merchandise and illustrations feature rounded brush styles and halftone shading, reinforcing a casual, retro, and approachable vibe.

Categories

Color Palette

• The new brand colors of Beyond Hello have been carefully selected to transition the brand into a friendly and inclusive recreational environment by introducing a variation of the primary color palette, while maintaining the original deep blue for consistency and trust.
• Deep Blue #313D49 PANTONE 432C
• Old Gold #FFC551 PANTONE 135C
• Mustard #F09F58 PANTONE 804C
• Coral #DA9089 PANTONE 7606C
• Off White #F3DBB1 PANTONE 7506C
• The following color combinations shall be used to maintain brand consistency and legibility. Do not utilize any text-color combination not seen here.

Typography

• Josefin Sans is utilized to establish a legible, web-friendly, and timeless typeface that is used across brand collateral.
• Josefin Sans Semi Bold 600
• Josefin Sans Semi-Bold
• Josefin Sans Light Variable
• Josefin Sans Italic

Logo Usage

• These logos may be utilized in recreational markets or where language is permitted (i.e. - CA, NV, VA, IL, MA).
• Standard Angled w/ Tagline
• Standard Horizontal w/ Tagline
• Horizontal
• Vertical

Tone And Messaging

• We believe in helping, in serving, in questioning, in being deliberate, intentional, focused on the wellbeing of our customers.
• Our aspiration is simple - Go Beyond. beyond small talk beyond products beyond care beyond service beyond reasonable beyond the plant beyond.

Brand Values

• We founded and built an entire company on two small words that have massive implications. In our industry people are about the transaction - get in, buy something, leave.
• We believe in helping, in serving, in questioning, in being deliberate, intentional, focused on the wellbeing of our customers.
• Our aspiration is simple - Go Beyond. beyond small talk beyond products beyond care beyond service beyond reasonable beyond the plant beyond.

Visual Style

• Standard Angled w/ Tagline Standard Horizontal w/ Tagline Horizontal Vertical
• These logos may be utilized in recreational markets or where language is permitted (i.e. - CA, NV, VA, IL, MA).

Illustration Style

• Illustration style for merchandise, advertisement and web assets. Rounded brush styles and halftone shading.

Merchandise

• Illustration style for merchandise, advertisement and web assets. Rounded brush styles and halftone shading.
• This is the current line-up of Beyond Hello merch available at shop.iushico.com

Additional Properties