BH Live

📋 1 Guidelines

🔗 Connections

Sector

Sports Entertainment

Region

United kingdom

Guideline Year

2016

Language

English

Tags

Sport

Official Websites

Brand Guidelines

2016

Brand Summary

Mission
  • To be the UK’s leading leisure and event operator—a social enterprise that designs and builds engaging experiences to inspire people and enrich lives [^1].
Core Values
  • in tune
  • in touch
  • here for good
  • friendly
  • up-beat
  • confident
  • creative
  • motivated
  • genuine
  • dynamic
  • connected
  • impressive
  • inclusive
  • trustworthy
  • collaborative
  • professional
  • innovative
  • aspirational
  • inspiring
  • energising
  • empowering
  • release
  • push
  • simplicity
  • delivery
Target Audience
  • People, communities, and the region, including leisure customers, entertainment audiences, conference delegates, event organisers, hospitality clients, and employees [^2].
Personality Traits
  • friendly
  • up-beat
  • confident
  • creative
  • motivated
  • dynamic
  • genuine
  • connected
  • impressive
  • inclusive
  • professional
  • innovative
  • aspirational
  • inspiring
Visual Identity Overview
  • The visual identity is dynamic, contemporary, and engaging, using bold colors (primarily blue, purple, orange), clean sans-serif typography (Gotham family), and modern layouts. The logo is central, with strict usage rules, and the brand imagery emphasizes active lifestyles, inclusivity, and professionalism. Visual style is consistent across digital, print, and stationery applications, with clear guidelines for logo, color palette, and typography [^3].

Categories

Brand Voice
  • We are a friendly, up-beat, confident organisation focused on creating opportunities, inspiring people and enriching lives.
  • Our social objectives underpin everything we do. We want to get more people active and enjoying cultural events. We want more promoters and event organisers to place their events in our venues, to benefit the local economy. Behind our vibrant, contemporary brands lies a creative, motivated team of individuals working together to make a difference.
  • However good we look on the outside, it’s what’s inside that counts.
  • All of us must behave in a way that’s consistent with our brand values, or the customer will simply not believe it. We’re all in this together. Every time we talk to a customer. Every time we talk to each other, we either build on BH Live’s brand or we work against it.
Color Palette
  • Logo colourways Pantone 300 C. 86 M: 59 Y; 0 K: 0 R: 41 G: 106 B: 179 Black, or White out of a dark colour.
  • The BH Live Logo should be displayed (see left), using the correct Pantones or CMYK/ RGB swatches.
  • Don’t change the logo’s colours.
  • Primary palette This is the corporate BH Live blue. The primary colour palette should be used for corporate materials including stationery, digital and print materials, signage, presentations and livery 20%, 40% and 70% tints can be used Avoid using other tints where possible
  • corporate blue p300 C86-M59-YO-KO R41-G106-B179 p254 C50-M100-Y3-KO R146-G38-B139 p807 CO-M100-YO-KO R253-G53-B196
  • p300 C86-M59-Y0-K0 R41-G106-B179 p2995 C100-M0-Y0-K0 R0-G255-B255 p1495 C0-M55-Y100-K0 R241-G135-B0 p807 C0-M100-Y0-K0 R253-G53-B196 p254 C50-M100-Y3-K0 R146-G38-B139
  • 20%, 40% and 70% tints can be used Avoid using other tints where possible
Typography
  • The Gotham typeface family has large, open counters, a relatively large x-height and character shapes that are obvious and easy to recognise. It consists of a wide range of weights, allowing for small and digital use without degradation.
  • Headlines and display Gotham Extra Light Gotham Bold Gotham Black
  • Text and body copy Gotham Extra Light Gotham Light Gotham Book
  • For internally produced materials and for the web Arial Regular Arial Bold
Logo Usage
  • The logo has a clean, classic and elegant feel. It is designed to reflect our status and brand positioning Logo colourways Pantone 300 C. 86 M: 59 Y; 0 K: 0 R: 41 G: 106 B: 179 Black, or White out of a dark colour. bhlive bhlive bhlive Logo clear area Reversed out Use the ‘b’ to create the The logo can be reversed clear area. No other items out of a coloured background such as headlines or graphics or image are allowed in this area.
  • The BH Live Logo should be displayed (see left), using the correct Pantones or CMYK/ RGB swatches.
  • Don’t warp or stretch the logo.
  • Don’t change the logo’s orientation.
  • Don’t crop the logo in any way.
  • Don’t recreate any elements of the signature mark or replace them with something else.
  • Don’t use scanned or photographed copies of the Logo Use the original files
  • Don’t apply shadows, glow effects, or outlines to the logo
  • Don’t apply any filters or textures to the logo
  • Don’t change the logo’s colours.
  • Don’t use the logo on busy photographs or patterns
  • Don’t use the logo on colours with poor contrast or similar colours.
  • Don’t place text or shapes within the clear space boundary
  • Don’t replace or re-create any part of the logo
  • Don’t create your own logo or modify existing logos
Tone And Messaging
  • We are a friendly, up-beat, confident organisation focused on creating opportunities, inspiring people and enriching lives.
  • Our social objectives underpin everything we do. We want to get more people active and enjoying cultural events. We want more promoters and event organisers to place their events in our venues, to benefit the local economy. Behind our vibrant, contemporary brands lies a creative, motivated team of individuals working together to make a difference.
  • In tune, in touch and here for good. Our events, hospitality, and health and wellbeing services reach and touch everyone. Regardless of where or how you meet us, you can count on the best experience from a brand you trust.
  • However good we look on the outside, it’s what’s inside that counts.
  • All of us must behave in a way that’s consistent with our brand values, or the customer will simply not believe it. We’re all in this together. Every time we talk to a customer. Every time we talk to each other, we either build on BH Live’s brand or we work against it.
  • It promises customers the same, positive experience wherever they meet us. So everything we do and say needs to be on brand. Live the brand.
  • Whenever we’re talking to customers, we are BH Live.
  • Within this identity, we use three different names to make it easy for customers to understand the kind of experience they can expect.
Brand Values
  • In tune, in touch and here for good. Our events, hospitality, and health and wellbeing services reach and touch everyone. Regardless of where or how you meet us, you can count on the best experience from a brand you trust.
  • However good we look on the outside, it’s what’s inside that counts.
  • All of us must behave in a way that’s consistent with our brand values, or the customer will simply not believe it. We’re all in this together. Every time we talk to a customer. Every time we talk to each other, we either build on BH Live’s brand or we work against it.
Visual Style
  • The logo has a clean, classic and elegant feel. It is designed to reflect our status and brand positioning Logo colourways Pantone 300 C. 86 M: 59 Y; 0 K: 0 R: 41 G: 106 B: 179 Black, or White out of a dark colour. bhlive bhlive bhlive Logo clear area Reversed out Use the ‘b’ to create the The logo can be reversed clear area. No other items out of a coloured background such as headlines or graphics or image are allowed in this area.
  • Primary palette This is the corporate BH Live blue. The primary colour palette should be used for corporate materials including stationery, digital and print materials, signage, presentations and livery 20%, 40% and 70% tints can be used Avoid using other tints where possible
  • The BH Live Logo should be displayed (see left), using the correct Pantones or CMYK/ RGB swatches.
  • • Don’t warp or stretch the logo.
  • • Don’t change the logo’s orientation.
  • • Don’t crop the logo in any way.
  • • Don’t recreate any elements of the signature mark or replace them with something else.
  • • Don’t use scanned or photographed copies of the Logo Use the original files
  • • Don’t apply shadows, glow effects, or outlines to the logo
  • • Don’t apply any filters or textures to the logo
  • • Don’t change the logo’s colours.
  • • Don’t use the logo on busy photographs or patterns
  • • Don’t use the logo on colours with poor contrast or similar colours.
  • • Don’t place text or shapes within the clear space boundary
  • • Don’t replace or re-create any part of the logo
  • • Don’t create your own logo or modify existing logos
  • The Gotham typeface family has large, open counters, a relatively large x-height and character shapes that are obvious and easy to recognise. It consists of a wide range of weights, allowing for small and digital use without degradation.
  • Headlines and display Gotham Extra Light Gotham Bold Gotham Black
  • Text and body copy Gotham Extra Light Gotham Light Gotham Book
  • For internally produced materials and for the web Arial Regular Arial Bold
Layout And Composition
  • The logo has a clean, classic and elegant feel. It is designed to reflect our status and brand positioning Logo colourways Pantone 300 C. 86 M: 59 Y; 0 K: 0 R: 41 G: 106 B: 179 Black, or White out of a dark colour. bhlive bhlive bhlive Logo clear area Reversed out Use the ‘b’ to create the The logo can be reversed clear area. No other items out of a coloured background such as headlines or graphics or image are allowed in this area.
  • Don’t warp or stretch the logo.
  • Don’t change the logo’s orientation.
  • Don’t crop the logo in any way.
  • Don’t recreate any elements of the signature mark or replace them with something else.
  • Don’t use scanned or photographed copies of the Logo Use the original files
  • Don’t apply shadows, glow effects, or outlines to the logo
  • Don’t apply any filters or textures to the logo
  • Don’t change the logo’s colours.
  • Don’t use the logo on busy photographs or patterns
  • Don’t use the logo on colours with poor contrast or similar colours.
  • Don’t place text or shapes within the clear space boundary
  • Don’t replace or re-create any part of the logo
  • Don’t create your own logo or modify existing logos
  • The Gotham typeface family has large, open counters, a relatively large x-height and character shapes that are obvious and easy to recognise. It consists of a wide range of weights, allowing for small and digital use without degradation.
  • For internally produced materials and for the web Arial Regular Arial Regular Arial Bold Arial Bold
  • Primary palette This is the corporate BH Live blue. The primary colour palette should be used for corporate materials including stationery, digital and print materials, signage, presentations and livery 20%, 40% and 70% tints can be used Avoid using other tints where possible
Brand Architecture
  • Within this identity, we use three different names to make it easy for customers to understand the kind of experience they can expect.
  • …encompasses all that we do to get more people active and enjoying the benefits of a healthy lifestyle. It could be anything from swimming, roller skating and high ropes adventure to classes, gym workouts, club sports or yoga sessions on the beach.
  • You don’t have to be in a leisure centre to get a bhliveactive experience.
  • …expresses our offer in cultural events, conferencing and exhibitions. Whether we’re talking to consumers or businesses, we always strive to deliver the extraordinary experience that brings customers back for more.
  • bhliveevents delivers economic benefit in the region through business tourism and enriches peoples lives with dynamic, cultural experiences.
  • …expresses our offer in banqueting, fine dining, events and retail catering. It adds an extra dimension for customers and gives us an edge over competitors in the event space. You can get a bhlivehospitality experience almost everywhere in our network of venues and centres.
  • See separate guidelines for the Terrace branding.
  • We operate across three distinct business lines. While these brands are can operate standalone, they make more impact when they are together. In this instance, our unifying identity is BH Live.
  • Our leisure business focusing on getting more people, more active. We deliver these via our venues (both leisure centres and venues e.g. BIC) – we are BH LIVE
  • Our entertainment and conferencing business focused on enriching lives and delivering economic benefit to the region. Includes BH Live Tickets – we are BH LIVE Our catering business focused on retail, via the Terrace Café brand, and banqueting for our corporate and conferencing customers – we are BH LIVE
  • We deliver services across three distinct business lines. While these consumer-facing brands operate standalone, they do not represent a business unit or entity.
  • Our brand family usesactwe wording that means something to the customer. We are bhlive.
  • Our brand family uses actve wording that means something to the customer We are bhlve.
  • Our brand family uses ac we wordin that means something to the customer. We are bhle.
Digital Guidelines
  • The primary colour palette should be used for corporate materials including stationery, digital and print materials, signage, presentations and livery 20%, 40% and 70% tints can be used Avoid using other tints where possible
  • The Gotham typeface family has large, open counters, a relatively large x-height and character shapes that are obvious and easy to recognise. It consists of a wide range of weights, allowing for small and digital use without degradation.
  • For internally produced materials and for the web Arial Regular Arial Regular Arial Bold Arial Bold
  • The primary colour palette should be used for corporate materials including stationery, digital and print materials, signage, presentations and livery 20%, 40% and 70% tints can be used Avoid using other tints where possible
  • The BH Live Logo should be displayed (see left), using the correct Pantones or CMYK/ RGB swatches.
  • Don’t warp or stretch the logo.
  • Don’t change the logo’s orientation.
  • Don’t crop the logo in any way.
  • Don’t recreate any elements of the signature mark or replace them with something else.
  • Don’t use scanned or photographed copies of the Logo Use the original files
  • Don’t apply shadows, glow effects, or outlines to the logo
  • Don’t apply any filters or textures to the logo
  • Don’t change the logo’s colours.
  • Don’t use the logo on busy photographs or patterns
  • Don’t use the logo on colours with poor contrast or similar colours.
  • Don’t place text or shapes within the clear space boundary
  • Don’t replace or re-create any part of the logo
  • Don’t create your own logo or modify existing logos
Stationery
  • Primary palette This is the corporate BH Live blue. The primary colour palette should be used for corporate materials including stationery, digital and print materials, signage, presentations and livery 20%, 40% and 70% tints can be used Avoid using other tints where possible
  • corporate blue p300 C86-M59-YO-KO R41-G106-B179
  • bhlive Bournemouth International Centre Exeter Road, Bournemouth, BH2 5BH t: 01202 456400 bhlive.org.uk is PEoPLE vegeSilver [s I lraecia;
  • bhlive Bournemouth International Centre Exeter Road. Bournemouth, BH2 5BH t: 01202 456400 bhlive.org.uk with compliments
  • bhlive Peter Gunn Chief Executive e: peter.gunn@bhlive.org uk tm 01234 567890 01202 456400 Bournemouth International Exeter Road, Centre, BH2 5BH Bournemouth, bhliveorguk
  • bhlive m: 01234 567890 bhlive Bournemouth International Centre. Exeter Road Bournemouth, BH2 5BH our social objectives bhlive.org.uk attract bigger entertainment Peter Gunn audiences Chief Executive deliver economic benefit
🐛 Report