Biden for President

📋 1 Guidelines

🔗 Connections

Sector

Public sector

Region

Usa

Guideline Year

2020

Language

English

Tags

Community

Official Websites

Brand Guidelines

2020

Brand Summary

Mission
  • The Biden for President campaign is a scrappy, grassroots movement ready to restore the soul of the nation, aiming to lead a united campaign and a united country.
Core Values
  • unity
  • grassroots engagement
  • restoring the soul of the nation
  • pride in America
  • building a better America
Target Audience
  • Supporters of Joe Biden and individuals who share the vision for a united America, including those who wish to show their #TeamJoe pride using campaign design assets.
Personality Traits
  • scrappy
  • grassroots
  • prideful
  • united
  • visionary
Visual Identity Overview
  • The visual identity features a clean and professional layout, bold uppercase logo typography, a color palette including Biden Blue, Honest Red, Shell White, Joe Navy, and Coral of the Year, and the official campaign font Brother 1816. The brand uses multiple logos and design assets to represent its vision for America, with clear guidelines for logo usage and color specifications.

Categories

Brand Imagery
  • The Biden for President’s logos, and all designs, text, graphics, pictures, information, data, video, sound files, other files and the selection provided to you by us (collectively, the “Licensed Materials”) are the proprietary property of Biden for President and are protected by U.S. and international copyright laws. You are granted a limited, non-sublicensable license to access and use the Licensed Materials intended by us for your use for your informational, non-commercial and personal use only to show your support for Biden for President and Joe Biden. Such license is subject to the Terms and Conditions found at https://joebiden.com/terms/ and does not include: (a) any resale or commercial use of the Licensed Materials therein; (b) the reproduction, distribution, public performance or public display of any Licensed Materials, except as permitted herein; (c) modifying or otherwise making any derivative uses of the Licensed Materials, or any portion thereof without our prior written permission; (d) any use by any for-profit entity; or (e) any use of the Licensed Materials other than for their intended purpose. Any use of the Licensed Materials other than as specifically authorized herein, without the prior written permission of Biden for President, is strictly prohibited and will terminate the license granted herein. Such unauthorized use may also violate applicable laws including without limitation copyright and trademark laws and applicable communications regulations and statutes. Unless explicitly stated herein, nothing in these terms shall be construed as conferring any license to intellectual property rights, whether by estoppel, implication or otherwise. This license is revocable at any time.
Color Palette
  • Biden Blue Honest Red Shell White Joe Navy Coral of the Year PMS 286 C CMYK100/84/12/4 RGB 35/63/148 HEX #233F94 PMS 2347 C CMYK 6/98/100/1 RGB 225/6/0 HEX#El0600 PMS 1-1 C CMYK 2/1/3/0 RGB 247/246/242 HEX #F7F6F2 PMS2766C CMYK100/100/6/60 RGB 20/27/77 HEX #141B4D PMS 032 C CMYK 0/83/65/0 RGB 239/82/83 HEX #EF5253 Amtrak Grey PMS 427 C CMYK 14/10/11/0 RGB 216/218/217 HEX #D8DAD9 Collar Blue PMS 2707 C CMYK 22/10/0/0 RGB 192/211/236 HEX#C0D3EC Delaware Bay Blue PMS 2142 C CMYK 52/29/0/0 RGB 114/163/243 HEX #72A3F3 Sea Gold PMS 610 C CMYK 14/12/70/0 RGB 223/208/109 HEX #DFD06D Rehoboth Beach Peach PMS 475 C CMYK 0/14/21/0 RGB 255/223/197 HEX#FFDFC5
Typography
  • FONTS HEADERS Brother 1816 Black Brother 1816 ExtraBold SUBHEADERS Brother 1816 Bold *ASIDES Mar1dale Black. BODY COPY Brother 1816 Book FreightText Pro Medium
  • Our official campaign font is Brother 1816 and can be found at Adobe Fonts. *Asides should only be used in in­stances of decorative/ handwritten notes and never as headers or body copy.
Logo Usage
  • The Biden for President’s logos, and all designs, text, graphics, pictures, information, data, video, sound files, other files and the selection provided to you by us (collectively, the “Licensed Materials”) are the proprietary property of Biden for President and are protected by U.S. and international copyright laws. You are granted a limited, non-sublicensable license to access and use the Licensed Materials intended by us for your use for your informational, non-commercial and personal use only to show your support for Biden for President and Joe Biden. Such license is subject to the Terms and Conditions found at https://joebiden.com/terms/ and does not include: (a) any resale or commercial use of the Licensed Materials therein; (b) the reproduction, distribution, public performance or public display of any Licensed Materials, except as permitted herein; (c) modifying or otherwise making any derivative uses of the Licensed Materials, or any portion thereof without our prior written permission; (d) any use by any for-profit entity; or (e) any use of the Licensed Materials other than for their intended purpose. Any use of the Licensed Materials other than as specifically authorized herein, without the prior written permission of Biden for President, is strictly prohibited and will terminate the license granted herein. Such unauthorized use may also violate applicable laws including without limitation copyright and trademark laws and applicable communications regulations and statutes. Unless explicitly stated herein, nothing in these terms shall be construed as conferring any license to intellectual property rights, whether by estoppel, implication or otherwise. This license is revocable at any time.
Visual Style
  • Biden Blue PMS 286 C CMYK100/84/12/4 RGB 35/63/148 HEX #233F94
  • Honest Red PMS 2347 C CMYK 6/98/100/1 RGB 225/6/0 HEX#El0600
  • Shell White PMS 1-1 C CMYK 2/1/3/0 RGB 247/246/242 HEX #F7F6F2
  • Joe Navy PMS2766C CMYK100/100/6/60 RGB 20/27/77 HEX #141B4D
  • Coral of the Year PMS 032 C CMYK 0/83/65/0 RGB 239/82/83 HEX #EF5253
  • Amtrak Grey PMS 427 C CMYK 14/10/11/0 RGB 216/218/217 HEX #D8DAD9
  • Collar Blue PMS 2707 C CMYK 22/10/0/0 RGB 192/211/236 HEX#C0D3EC
  • Delaware Bay Blue PMS 2142 C CMYK 52/29/0/0 RGB 114/163/243 HEX #72A3F3
  • Sea Gold PMS 610 C CMYK 14/12/70/0 RGB 223/208/109 HEX #DFD06D
  • Rehoboth Beach Peach PMS 475 C CMYK 0/14/21/0 RGB 255/223/197 HEX#FFDFC5
  • Our official campaign font is Brother 1816 and can be found at Adobe Fonts. *Asides should only be used in in­stances of decorative/ handwritten notes and never as headers or body copy.
  • FONTS HEADERS Brother 1816 Black Brother 1816 ExtraBold SUBHEADERS Brother 1816 Bold *ASIDES Mar1dale Black. BODY COPY Brother 1816 Book FreightText Pro Medium
🐛 Report