Official Websites

• https://www.foxsports.com/shows/big-noon-kickoff

Brand Guidelines

2019

Brand Summary

Mission

• The document does not explicitly state a mission or purpose statement.

Target Audience

• The target audience appears to be viewers and fans of college football, specifically those engaging with FOX’s Big Noon Kickoff broadcast and related sports programming [^1].

Personality Traits

• bold
• modern
• dynamic
• energetic
• high-tech
• sports-oriented

Visual Identity Overview

• The visual identity is characterized by bold typography, a modern and high-tech aesthetic, dynamic geometric backgrounds, and a vibrant color palette featuring black, dark blue, yellow, light blue, and white. The brand uses strong logo systems, textured patterns, and asymmetrical angles to convey energy and excitement, aligning with sports broadcast themes [^2].

Categories

Color Palette

• R: 0 G: 0 B: 0 HEX#: 000000
• R: 44 G: 60 B: 79 HEX#: 2c3c4f
• R: 255 G: 192 B: 0 HEX#: ffc000
• R: 202 G: 214 B: 232 HEX#: cad6e8
• R: 255 G: 255 B: 255 HEX#: FFFFFF

Typography

• PRIMARY TYPEFACE

• PODIUM SHARP 2.12

• SECONDARY TYPEFACE RBNO 3.1 BLACK
• TYPE OUTLINES
• CHEVRONS + TYPE

Visual Style

• BIG NOON COLORS R: 0 G: 0 B: 0 HEX#: 000000 R: 44 G: 60 B: 79 HEX#: 2c3c4f R: 255 G: 192 B: 0 HEX#: ffc000 R: 202 G: 214 B: 232 HEX#: cad6e8 R: 255 G: 255 B: 255 HEX#: FFFFFF
• BIG NOON TEXTURES TRIANGLE PATTERN TYPE OUTLINES LINE PATTERN CHEVRONS + TYPE YARD MARKERS 1//0 2//0 3//0 4//0 5//0
• BIG NOON BACKGROUNDS ASYMMETRICAL ANGLES CUBE SLICES ABSTRACT WAVE ULTRA-TEX

Brand Imagery

• BIG NOON COLORS R: 0 G: 0 B: 0 HEX#: 000000 R: 44 G: 60 B: 79 HEX#: 2c3c4f R: 255 G: 192 B: 0 HEX#: ffc000 R: 202 G: 214 B: 232 HEX#: cad6e8 R: 255 G: 255 B: 255 HEX#: FFFFFF
• BIG NOON TEXTURES TRIANGLE PATTERN TYPE OUTLINES LINE PATTERN CHEVRONS + TYPE YARD MARKERS 1//0 2//0 3//0 4//0 5//0
• BIG NOON BACKGROUNDS asymmetrical ANGLES CUBE SLICES Abstract wave ULTRA-TEX

Additional Properties