BigLift

Official Websites

• https://www.bigliftshipping.com
• http://www.bigliftshipping.com

Brand Guidelines

2012

Categories

Brand Imagery

• Curves in different shapes, in white over photo’s or in blue (30%) on white paper. Thickness lines: 0,5 pnts. Size: w = 364,0 mm h = 240,5 mm Position: x = 47,0 mm y= 141,0 mm Rotation angle: -70°
• Curves in different shapes, or in blue (30%) on white paper. Thickness lines: 0,5 pt. Size: w = 269,5 mm h = 178,0 mm Position: x = 217,8 mm y = 76,6 mm Rotation angle: -70°
• Curves in different shapes, in blue (75%)* on white and back in white on blue * only on cards. Thickness lines: 0,25 pt. Size: w = 173,766 mm h 114,929 mm = Position: x = 66,212 mm y= 41,177mm Rotation angle: -70°

Color Palette

• Pantone Matching System for coated material PMS 300 C PMS 109 C BLACK Pantone Matching System for uncoated material PMS 300 U PMS 108 U BLACK
• CMYK printcolours Cyaan 100 % Magenta 44 % Yellow 0% Black 0%
• CMYK printcolours Cyaan 0% Magenta 15% Yellow 100 % Black 0%
• CMYK printcolours Cyaan 0% Magenta 0% Yellow 0% Black 100 %
• RGB webcolours Red 0% Green 110% Black 175 %
• RGB webcolours Red 255 % Green 210 % Black 0%
• RGB webcolours Red 26 % Green 23 % Black 27 %
• Colour specifications for paint RAL 5019 RAL 1021 RAL 9005
• Colour specifications for paint Int. LFC 935 Int. LFB 134
• Colour specifications for paint Sigma 1150 Sigma 3181
• Colour specifications for paint Hempel 30840 Hempel 20300
• Font colour: Yellow Cyaan O % Magenta 15% Yellow 94 % Black O %
• Font colour: Blue Cyaan 100 % Magenta 43 % Yellow 0% Black 0%

Typography

• Biglift uses two typefaces which have been selected to ensure all Biglift communications are instantly recognizable. The primary Corporate typeface is Corporate S. This is used in printed matter, such as letter heads and in brochures.
• The every-day Corporate typeface is Arial. This typeface is used in letters, e-mails, internet, Powerpoint presentations etc.
• Introductions are set in Corporate S Demi.
• Headline type CORPORATES BOLD
• Colored headline CORPORATES BOLD
• Corporate S Bold Corporate S Regular Italic Font size: 8 pt Font size: 7 pt
• Leading: 9 pt Leading: 9 pt
• Corporate S Light Font size: 8 pt Leading: 9 pt
• Corporate S Regular Font size: 8 pt Leading: 9 pt
• Business card (85x55mm) Text frame Align right Size: w = 33,2 mm h = 12,8 mm Position: x = 26,9 mm y = 28,9 mm Name Corporate S Bold Font size: 9 pt Leading: 10 pt
• Con pany name Corporate S Bo All caps Font size: 7,5 pt Leading: 9 pt
• Address Corporate S Light Font size: 7,5 pt Leading: 9 pt
• Breaks Font size: 7,5 pt Leading: 4 pt
• Job title Corporate S Light Italic Font size: 7 pt Leading: 9 pt
• Telephone number Corporate S Light Font size: 7 pt Leading: 9 pt
• Member text Corporate S Light Font size: 5 pt
• Name Arial Bold Font size: 10 pt Leading: 12 pt
• Telephone number •••••••••••••••• Arial Regular Font size: 10 pt Leading: 12 pt
• Department ………..•••••••••••….. Arial italic Font size: 10 pt
• BIGLIFT SHIPPING B.V. as Agents for and on behalf of the Carrier ••••• Agent text Arial Regular
• T +31-(0)00-0000000 Font size: 10 pt M +31-(0)0-00000000 F +31-(0)00-0000000 Leading: 12 pt
• E xxx@bigliftshipping.com I www.bigliftshipping.com
• Trade reg. 00000000 Trade register • • • • • • • • • • • Arial Bold / Regular Font size: 10 pt
• Corporate S Bold All caps Corporate S Bold All caps Font size: 12 pt Leading: 16,5 pt Font colour: Yellow Cyaan O % Magenta 15% Yellow 94 % Black O %
• Size logo: w = 69 mm Corporate S Light Corporate S Bold h = 24 mm Font size: 12, 5 pt All caps Leading: 16,25 pt Font size: 10,2 pt Leading: 12,24 pt
• Corporate S Bold All caps Font size: 8,6 pt Leading: 10 pt
• Corporate S Light Font size: 8,6 pt Leading: 10 pt
• Corporate S Bold All caps White frame 5 mm
• Corporate S Demi Font size: 17 pt • • • • • • • • • • •BIGLIFT IS KEY IN HEAVY LIFT Leading: 20 pt Font colour: Blue Cyaan 100 % Magenta 43 % Yellow 0%
• Corporate S Bold Font size: 9 pt • • • • • • l• • • • Leading: 12,5 pt
• Size: w= 30,0 mm Corporate S Regular h 9,88 mm Font size: 9 pt = Position: x= 18,64 mm Leading: 11,3 pt y= 269,0 mm
• Corporate S Bold in kapital Font size: 31 pt, jeading: 26 pt
• Corporate S Bold in kapital Font size: 18 pt, jeading: 12 pt
• Corporate S Demi in kapital Font size: 10 pt, leading: 15 pt
• Corporate S Light Font size: 10 pt, leading: 15 pt
• Chapters ARIAL BOLD IN CAPITALS Heading Arial Bold Body text Arial Regular

Logo Usage

• BigLift’s logo is never to be used otherwise than as the examples in this manual. The blue / black BigLift logo is the main form, preferably to be used on a white background. On promotional matters a yellow background (PMS109C) can be allowed sometimes. In case the background is dark (photographs, clothing etc.) the blue / white or completely white version of the logo must be used.
• The Biglift logo is to be surrounded by a clear zone -the ‘Bounding box’. The ‘Bounding box’ allows the Biglift logo to stand apart from other images or text and therefore to appear clearly visible and authoritative at all times. The ‘Bounding box’ is defined by the height of the lettering within the panel, the ‘X’ height.
• “BigLift is KEY IN HEAVY LIFT”. This tagline should be used with the logo on exhibition booths, advertisements, brochures and other promotional material. The tagline is not to be used on stationery. There are three ways to use the tagline in combination with the logo. Below is the preferred version. As an alternative, there are two more options in case the dimensions of the object the logo is used on does not allow the use of the preferred version.
• If the Biglift logo is used on long and narrow items such as pens or key cords, the tagline may be placed after the logo.
• If the Biglift logo is used in a small size, “KEY IN HEAVY LIFT” will be illegible. On clothing or sails, for example, the Biglift logo with the large tagline is used.

Visual Style

• BigLift’s logo is never to be used otherwise than as the examples in this manual. The blue / black BigLift logo is the main form, preferably to be used on a white background. On promotional matters a yellow background (PMS109C) can be allowed sometimes. In case the background is dark (photographs, clothing etc.) the blue / white or completely white version of the logo must be used.
• The Biglift logo is to be surrounded by a clear zone -the ‘Bounding box’. The ‘Bounding box’ allows the Biglift logo to stand apart from other images or text and therefore to appear clearly visible and authoritative at all times. The ‘Bounding box’ is defined by the height of the lettering within the panel, the ‘X’ height.
• “BigLift is KEY IN HEAVY LIFT”. This tagline should be used with the logo on exhibition booths, advertisements, brochures and other promotional material. The tagline is not to be used on stationery. There are three ways to use the tagline in combination with the logo. Below is the preferred version. As an alternative, there are two more options in case the dimensions of the object the logo is used on does not allow the use of the preferred version.
• If the Biglift logo is used on long and narrow items such as pens or key cords, the tagline may be placed after the logo.
• If the Biglift logo is used in a small size, “KEY IN HEAVY LIFT” will be illegible. On clothing or sails, for example, the Biglift logo with the large tagline is used.
• Pantone Matching System for coated material PMS 300 C PMS 109 C BLACK Pantone Matching System for uncoated material PMS 300 U PMS 108 U BLACK
• CMYK printcolours Cyaan 100 % Magenta 44 % Yellow 0% Black 0% Cyaan 0% Magenta 15% Yellow 100 % Black 0% Cyaan 0% Magenta 0% Yellow 0% Black 100 %
• RGB webcolours Red 0% Green 110% Black 175 % Red 255 % Green 210 % Black 0% Red 26 % Green 23 % Black 27 %
• Colour specifications for paint RAL 5019 RAL 1021 RAL 9005 Int. LFC 935 Int. LFB 134 Sigma 1150 Sigma 3181 Hempel 30840 Hempel 20300
• Biglift uses two typefaces which have been selected to ensure all Biglift communications are instantly recognizable. The primary Corporate typeface is Corporate S. This is used in printed matter, such as letter heads and in brochures.
• The every-day Corporate typeface is Arial. This typeface is used in letters, e-mails, internet, Powerpoint presentations etc.
• Introductions are set in Corporate S Demi.
• Curves in different shapes, in white over photo’s or in blue (30%) on white paper. Thickness lines: 0,5 pnts. Size: w = 364,0 mm h = 240,5 mm Position: x = 47,0 mm y= 141,0 mm Rotation angle: -70°
• Curves in different shapes, or in blue (30%) on white paper. Thickness lines: 0,5 pt. Size: w = 269,5 mm h = 178,0 mm Position: x = 194,5 mm y = 82,0 mm Rotation angle: -70°
• Logo Size: w = 50,5 mm h = 10,8 mm Position: x = 174,7 mm y = 47,9 mm
• Logo Size: w = 50,5 mm h = 10,8 mm Position: x = 174,7 mm y= 18,1 mm
• Font size: 8 pt Font size: 7 pt Leading: 9 pt
• Corporate S Light Font size: 8 pt Leading: 9 pt
• Business card (85x55mm) Text frame Align right Size: w = 33,2 mm h = 12,8 mm Position: x = 26,9 mm y = 28,9 mm Name Corporate S Bold Font size: 9 pt Leading: 10 pt Logo Size: = 33,2 mm
• Text frame Size: w = 37,3 mm Position:x = 66,5 mm y = 38,5 mm Company name Corporate S Bold All caps Font size: 7,5 pt Leading: 9 pt Address Corporate S Light Font size: 7,5 pt Leading: 9 pt Breaks Font size: 7,5 pt Leading: 4 pt
• Job title Corporate S Light Italic Font size: 7 pt Leading: 9 pt Telephone number Corporate S Light Font size: 7 pt Leading: 9 pt Member text Corporate S Light Font size: 5 pt
• Curves in different shapes, in blue (75%)* on white and back in white on blue * only on cards. Thickness lines: 0,25 pt. Size: w = 173,766 mm h 114,929 mm = Position: x = 66,212 mm y= 41,177mm Rotation angle: -70°
• Name Arial Bold Font size: 10 pt Leading: 12 pt Telephone number Arial Regular Font size: 10 pt Leading: 12 pt Department Arial italic Font size: 10 pt BIGLIFT SHIPPING B.V. as Agents for and on behalf of the Carrier Arial Regular T +31-(0)00-0000000 Font size: 10 pt M +31-(0)0-00000000 F +31-(0)00-0000000 Leading: 12 pt E xxx@bigliftshipping.com I www.bigliftshipping.com Trade reg. 00000000 Trade register Arial Bold / Regular Font size: 10 pt
• Corporate S Bold All caps Corporate S Bold All caps Font size: 12 pt Leading: 16,5 pt Font colour: Yellow Cyaan O % Magenta 15% Yellow 94 % Black O %
• Size logo: w = 69 mm Corporate S Light Font size: 12, 5 pt All caps h = 24 mm Leading: 16,25 pt Font size: 10,2 pt Leading: 12,24 pt
• Size logo: w = 60 mm h = 18 mm Corporate S Light Font size: 8,6 pt Leading: 10 pt Corporate S Bold All caps Font size: 8,6 pt Leading: 10 pt
• Corporate S Bold All caps White frame 5 mm
• Corporate S Demi Font size: 17 pt Leading: 20 pt Font colour: Blue Cyaan 100 % Magenta 43 % Yellow 0% Black 0% Corporate S Bold Font size: 9 pt Leading: 12,5 pt
• Size: w= 30,0 mm Corporate S Regular h 9,88 mm Font size: 9 pt Position: x= 18,64 mm Leading: 11,3 pt y= 269,0 mm
• Corporate S Bold in kapital Font size: 31 pt, jeading: 26 pt Corporate S Bold in kapital Font size: 18 pt, jeading: 12 pt Corporate S Demi in kapital Font size: 10 pt, leading: 15 pt Corporate S Light Font size: 10 pt, leading: 15 pt
• Chapters ARIAL BOLD IN CAPITALS Heading Arial Bold Body text Arial Regular

Layout And Composition

• The Biglift logo is to be surrounded by a clear zone -the ‘Bounding box’. The ‘Bounding box’ allows the Biglift logo to stand apart from other images or text and therefore to appear clearly visible and authoritative at all times. The ‘Bounding box’ is defined by the height of the lettering within the panel, the ‘X’ height.
• There are three ways to use the tagline in combination with the logo. Below is the preferred version. As an alternative, there are two more options in case the dimensions of the object the logo is used on does not allow the use of the preferred version.
• If the Biglift logo is used on long and narrow items such as pens or key cords, the tagline may be placed after the logo.
• If the Biglift logo is used in a small size, “KEY IN HEAVY LIFT” will be illegible. On clothing or sails, for example, the Biglift logo with the large tagline is used.
• Curves in different shapes, in white over photo’s or in blue (30%) on white paper. Thickness lines: 0,5 pnts. Size: w = 364,0 mm h = 240,5 mm Position: x = 47,0 mm y= 141,0 mm Rotation angle: -70°
• Curves in different shapes, or in blue (30%) on white paper. Thickness lines: 0,5 pt. Size: w = 269,5 mm h = 178,0 mm Position: x = 194,5 mm y = 82,0 mm Rotation angle: -70°
• Logo Size: w = 50,5 mm h = 10,8 mm Position: x = 174,7 mm y = 47,9 mm
• Logo Size: w = 50,5 mm h = 10,8 mm Position: x = 174,7 mm y= 18,1 mm
• Business card (85x55mm) Text frame Align right Size: w = 33,2 mm h = 12,8 mm Position: x = 26,9 mm y = 28,9 mm
• Logo Size: = 33,2 mm
• Text frame Size: w = 37,3 mm Position:x = 66,5 mm y = 38,5 mm
• Curves in different shapes, in blue (75%)* on white and back in white on blue * only on cards. Thickness lines: 0,25 pt. Size: w = 173,766 mm h 114,929 mm = Position: x = 66,212 mm y= 41,177mm Rotation angle: -70°
• Window 110 x40 mm Logo Size: w = 50,5 mm h = 10,8 mm Position: x = 176,3 mm y = 47,993 mm
• Size logo: w = 69 mm h = 24 mm
• Size logo: w = 60 mm h = 18 mm
• White frame 5 mm
• Size: w= 30,0 mm h 9,88 mm Position: x= 18,64 mm y= 269,0 mm

Stationery

• Curves in different shapes, or in blue (30%) on white paper. Thickness lines: 0,5 pt. Size: w = 269,5 mm 178,0 mm Position: x = 194,5 mm y = 82,0 mm Rotation angle: -70° Logo Size: w = 50,5 mm h = 10,8 mm Position: x = 174,7 mm y = 47,9 mm
• Continuation sheet Logo Size: w = 50,5 mm h = 10,8 mm Position: x = 174,7 mm y= 18,1 mm
• Corporate S Bold Corporate S Regular Italic Font size: 8 pt Font size: 7 pt Leading: 9 pt Leading: 9 pt BigLift Shipping B.V. Radarweg 36 1042 AA Amsterdam NL Ch. of Comm. Amsterdam 33136017 . postal address: P.O. Box 2599 t. +31 (0) 20 -44 88 300 info@bigliftshipping.com 1000 CN Amsterdam NL f. +31 (0) 20 -44 88 333 www.bigliftshipping.com member of the Spliethoff Group
• Corporate S Light Address + telephone numbers Font size: 8 pt Corporate S Regular Font size: 8 pt Leading: 9 pt

• STATIONERY Envelopes Curves in different shapes, or in blue (30%) on white paper., Thickness lines: 0,5 pt. Size: w = 269,5 mm 50mm h = 178,0 mm Position: x = 217,8 mm y = 76,6 mm Rotation angle: -70° 20mm Window 110 x40 mm BiGJµFT . . Logo . . . . . . . . . Size: w = 50,5 mm h = 10,8 mm Position: x = 176,3 mm • • • • • • • • • • • • • • • • P.O. Bax. 2599 I 1000 CN Amsterdam y = 47,993 mm Member of the Spliethoff Group . . Corporate S Regular Corporate S Light Font size: 9 pt Font size: 7 pt Leading: 9 pt (space) Leading: 9 pt

• Business card (85x55mm) Text frame Align right Size: w = 33,2 mm h = 12,8 mm Position: x = 26,9 mm y = 28,9 mm Name Corporate S Bold Font size: 9 pt Leading: 10 pt Logo Size: = 33,2 mm Po i ion: BiGliFT Name COMPANY NAME Job title Streetname 00 m. +00 (0)0 000 -000 000 0000 XX City -Country t. +00 (0)00 -00 00 000 f. +00 (0)00 -00 00 000 info@bigliftshipping.com www.bigliftshipping.com Text frame Size: w = 37,3 mm Position:x "" = 66,5 mm y = 38,5 mm Con pany name Corporate S Bo All caps Font size: 7,5 pt Leading: 9 pt Address Corporate S Light BIG IFT Font size: 7,5 pt Leading: 9 pt Breaks Font size: 7,5 pt Leading: 4 pt
• Job title Corporate S Light Italic Font size: 7 pt Leading: 9 pt Telephone number Corporate S Light Member text Font size: 7 pt Corporate S Light Font size: 5 pt Curves in different shapes, in blue (75%)* on white and back in white on blue * only on cards. Thickness lines: 0,25 pt. Size: w = 173,766 mm h 114,929 mm = Position: x = 66,212 mm y= 41,177mm Rotation angle: -70°

Email Signature

• 06 SIGNATURE EMAIL Name Arial Bold Font size: 10 pt Leading: 12 pt Telephone number ••••••••••••••• Arial Regular Font size: 10 pt Leading: 12 pt Name Department ………..•••••••••••….. Arial italic Font size: 10 pt BIGLIFT SHIPPING B.V. as Agents for and on behalf of the Carrier ••••• Agent text Arial Regular T +31-(0)00-0000000 Font size: 10 pt M +31-(0)0-00000000 F +31-(0)00-0000000 Leading: 12 pt E xxx@bigliftshipping.com I www.bigliftshipping.com Trade reg. 00000000 Trade register • • • • • • • • • • • Arial Bold / Regular Font size: 10 pt aqua Name Department BIGLIFT SHIPPING B.V. as Agents for and on behalf of the Carrier T +31-(0)00-0000000 M +31-(0)0-00000000 F +31-(0)00-0000000 E xxx@bigliftshipping.com I www.bigliftshipping.com Trade reg. 00000000 First class technology and engineering I Modern fleet I Innovative cargo handling

Advertisements

• Corporate S Bold All caps Corporate S Bold All caps Font size: 12 pt Leading: 16,5 pt Font colour: Yellow Cyaan O % Magenta 15% Yellow 94 % Black O %
• Size logo: w = 69 mm Corporate S Light Corporate S Bold h = 24 mm Font size: 12, 5 pt All caps Leading: 16,25 pt Font size: 10,2 pt Leading: 12,24 pt
• Corporate S Bold All caps
• Size logo: w = 60 mm h = 18 mm Corporate S Light Font size: 8,6 pt Leading: 10 pt Corporate S Bold All caps Font size: 8,6 pt Leading: 10 pt
• Corporate S Bold All caps White frame 5 mm
• Corporate S Demi Font size: 17 pt • • • • • • • • • • •BIGLIFT IS KEY IN HEAVY LIFT Leading: 20 pt Font colour: Blue Cyaan 100 % Magenta 43 % Yellow 0%
• Black 0% Corporate S Bold Font size: 9 pt • • • • • • l• • • • Leading: 12,5 pt
• Size: w= 30,0 mm Corporate S Regular h 9,88 mm Font size: 9 pt = Position: x= 18,64 mm Leading: 11,3 pt y= 269,0 mm

Brochures

• Corporate S Bold in kapital
• Font size: 31 pt, jeading: 26 pt
• Font size: 18 pt, jeading: 12 pt
• Corporate S Demi in kapital
• Font size: 10 pt, leading: 15 pt
• Corporate S Light

Powerpoint

• The every-day Corporate typeface is Arial. This typeface is used in letters, e-mails, internet, Powerpoint presentations etc.
• Example for lay-out Powerpoint presentations Text frame Chapters ARIAL BOLD IN CAPITALS Heading Arial Bold Body text Arial Regular

Additional Properties