Official Websites
Brand Guidelines
2020
Brand Summary
Mission
- Billon’s mission is to unleash the transformational capabilities of distributed ledger technology (DLT) with a high-performance system for trusted document management, digital acceleration, and seamless money transfers, enabling businesses and end users to benefit from secure, regulatory-compliant solutions [^1].
Core Values
- Regulatory compliance
- Innovation
- Human-centric technology
- Security
- Digital transformation
- Environmental responsibility
Target Audience
- Businesses seeking digital acceleration, transformation, and instant money transfers, as well as end users who value security and control over their data and money. The brand also targets partners in banking, energy, FMCG, and gaming sectors [^2].
Personality Traits
- Innovative
- Professional
- Trustworthy
- Empowering
- Modern
Visual Identity Overview
- The visual identity is clean, minimalist, and modern, featuring a logo with intertwined green and blue shapes symbolizing movement, connection, and infinity. The color palette includes navy blue, green, light blue, yellow, and white, with Montserrat as the official font. Visuals emphasize clarity, balance, and professionalism, with strict guidelines for logo usage, color proportions, and iconography [^3].
Categories
Brand Imagery
- Clear space around the logo it’s an integral part of the design. the minimum clear space for the mark is the height of the mark. Do not place graphics or typography in the clear space area.
- For the logo to be reproduced as clearly as possible do not use the logo in less than 9 mm for printed media and 26 px for digital interfaces.
- If you place the logo on photo, always make sure it will be visible. On multicolour background put a dark shadow if you use white logo and white for a black one.
- Never manipulate the gradient in any way.
- Never scale in one direction.
- Never add an effect to the logo, including drop shadows, bevels or gradients
- Never alter the color, whether it’s by adding a gradient to the type or changing the color of the mark.
- Don’t rotate logo.
Color Palette
- RGB — 96 209 112 CMYK — 60 0 76 0 HEX — #60d170 RGB — 0 173 255 CMYK — 65 20 0 0 HEX — #00adff RGB — 1 22 39 CMYK — 90 75 55 70 HEX — #011627
- Colors position in gradient 0% Gradient angle = 0O 100%
- Full color logo - can be used only on a white space.
- White logo can be used: - on dark pictures - on grey scale color below 70% use of black. Black logo can be used: - on dark pictures - on grey scale color below 40% use of black.
- RGB — 1 22 39 CMYK — 90 75 55 70 HEX — #011627
- RGB — 255 255 255 CMYK — 0 0 0 0 HEX — #FFFFFF
- If you place the logo on photo, always make sure it will be visible. On multicolour background put a dark shadow if you use white logo and white for a black one.
- Never manipulate the gradient in any way.
- Never scale in one direction.
- Never add an effect to the logo, including drop shadows, bevels or gradients
- Never alter the color, whether it’s by adding a gradient to the type or changing the color of the mark.
- Primary colors create a visual identity, but sometimes there are thing that must be highlighted, we have to present wrong and good things, good and bad sides.
- These colors are used onlu on monitors, so you don’t use CMYK values.
- You can use full colour+ 50% opacity of it
- #333333 #59595c #7e7f7f #c9d4de #fafafa #443248 #990054 #cf0066 #ad113b #fc4a4a #002b57 #2e75b5 #006181 #00b769 #ff9200
- Product colors These colors are an addition. They cannot dominate all creation.
- Yellow Green Light blue RGB —244 173 33 RGB 60 214 68 RGB 0 173 255 CMYK-0 35 100 0 CMYK-65 0 90 0 CMYK -70 20 0 0 HEX —#f4ad21 HEX #3cd644 HEX #00adff Color reserved for DOCUMENTS MONEY & PAYMENTS DATA & IDENTITY ACCEPTABLE USE max. 30% OF THE ENTIRE CREATION
- Product colors variations These colors are an addition to a Prodact colours. They cannot dominate all creation.
- Darker Yellow #ea9706 Darker Green #219321 Navy Blue # 0059ff Yellow Green Light blue opacity 70% opacity 50% opacity 30% opacity 10%
- Those colours stands for a solutions that Billon provides. The colours are addition to a main palette, so they souldn’t dominate the whole composition. Don’t use more then 30% of product colour in a creation.
Typography
- Montserrat is our official font and must be used when possible. It’s modern and sophisticated. It feels authentic and familiar.
- Light* *Don’t use in presentation
- Italic** **Use only for citation
- Montserrat semi-bold, size: 9pt
- Montserrat semi-bold, size: 7pt
- Montserrat regular, size: 6pt stroke:
- Montserrat semi-bold, size: 6pt —–Montserrat light, size: 6pt -minimum white space
- size: 6 pt, leading: 7,2 pt
- Content is always centerd
- Font: Montserrat Regular 21ptk
- Subheadline Montserrat Bold 10pkt
- MontserratRegular2lpkt
- Headline Montserrat Regular lOpkt
Logo Usage
- Clear space around the logo it’s an integral part of the design. the minimum clear space for the mark is the height of the mark. Do not place graphics or typography in the clear space area.
- For the logo to be reproduced as clearly as possible do not use the logo in less than 9 mm for printed media and 26 px for digital interfaces.
- Full color logo - can be used only on a white space.
- White logo can be used: - on dark pictures - on grey scale color below 70% use of black. Black logo can be used: - on dark pictures - on grey scale color below 40% use of black.
- If you place the logo on photo, always make sure it will be visible. On multicolour background put a dark shadow if you use white logo and white for a black one.
- Never manipulate the gradient in any way.
- Never scale in one direction.
- Never add an effect to the logo, including drop shadows, bevels or gradients
- Never alter the color, whether it’s by adding a gradient to the type or changing the color of the mark.
- Don’t rotate logo.
Visual Style
- Clear space around the logo it’s an integral part of the design. the minimum clear space for the mark is the height of the mark. Do not place graphics or typography in the clear space area.
- For the logo to be reproduced as clearly as possible do not use the logo in less than 9 mm for printed media and 26 px for digital interfaces.
- Full color logo - can be used only on a white space.
- White logo can be used: - on dark pictures - on grey scale color below 70% use of black. Black logo can be used: - on dark pictures - on grey scale color below 40% use of black.
- If you place the logo on photo, always make sure it will be visible. On multicolour background put a dark shadow if you use white logo and white for a black one.
- Never manipulate the gradient in any way.
- Never scale in one direction.
- Never add an effect to the logo, including drop shadows, bevels or gradients
- Never alter the color, whether it’s by adding a gradient to the type or changing the color of the mark.
- Don’t rotate logo.
Iconography
- Icons are based on simple shapes with orthographic projection. The integral element with a whole brand identity is a navy blue colour.
Layout And Composition
- Clear space around the logo it’s an integral part of the design. the minimum clear space for the mark is the height of the mark. Do not place graphics or typography in the clear space area.
- For the logo to be reproduced as clearly as possible do not use the logo in less than 9 mm for printed media and 26 px for digital interfaces.
- If you place the logo on photo, always make sure it will be visible. On multicolour background put a dark shadow if you use white logo and white for a black one.
- Never manipulate the gradient in any way.
- Never scale in one direction.
- Never add an effect to the logo, including drop shadows, bevels or gradients
- Never alter the color, whether it’s by adding a gradient to the type or changing the color of the mark.
- Don’t rotate logo.
- Always use grid 5x5
- Try to keep margines more or less equal
- try to keep vertical margines more or less equal
- use headline
- keep main message in the center
- keep design simple, empty spaces are not our enemy
- do not overload the page with text
Presentation Guidelines
- Always use grid 5x5
- this space is dedicated for headlines Main Part
- this space is best visible and perceived by eye. You should put there the essence of slide Footer
- this space is the best for e.g. logos or footnotes. If you don’t need this space use it for a content.
- Try to keep margines more or less equal
- put logos at the bottom is they have equal meaning e. g. if billon creates something WITH someone
- If the picture has a good background for logos, put the right below texts.
- If the picture has a bad background for logos, create a fatter with high of 1/5 of a slide and put logos on white background.
- put Billon logo at the top and other logo at the bottom if they haven’t equal meaning e.g. if billon creates something FOR someone or you present your solutions for some company
- try to keep vertical margines more or less equal
- use headline
- keep main message in the center
- use heading designation
- Font: Montserrat Regular 21ptk
Business Card Design
- GENERAL INFORMATIONS Content is always centerd Print information: soft touch paper, 300mg SSmmxBSmm
- BACK O www.billongroup.com size: 6 pt, leading: 7,2 pt
Mockup Guidelines
- Always use a white clean mockups. Additional elements schould be clear and visible
Infographic Guidelines
- Keep style of illustration clean. Only the important things are in colour.
- Visual communication rules: 7. Lightweight. Images should accompany the text, not dominate it. 2. Easy. Blockchain is already a complex technology. Images should help clarify the message, notobscu re it byovercom plication. 3. Human touch. Although Billon is first and foremost a tech nology company, we believe our blockchain will be used in various reallife applications by people all around the world. This is why we supplement abstract technical visualizations by human figures interacting with the technology and benefitting from those interactions.
- For general information use navy blue colour
- For Trusted Document Management information use navy blue and yellow colour
- For Accounts & Transactions information use navy blue and green colour
- For Identity & Data Sharing information use navy blue and light blue colour
- Keep the design of materials as clean as possible. Use only the icon available in our storage. The colours used in infographic can be only white, black, yellow and navy blue. Yellow should be the main colour.
- Main rules: • do not overload the page with text • keep the design simple, empty spaces are not our enemy • use defined colors and icons
Brand Sectors
- Distributed Ledger Technology is a consensus of replicated, shared, and synchronized digital data geographically spread across multiple sites, countries, or institutions. There is no central administrator or centralized data storage.
- Billon went beyond the initial principles of blockchain by creating a new DLT system for encrypting national currencies and documents within existing regulations. Our lightweight and ultrafast software was built to enable processing payments and data simultaneously in a fully regulated environment.
- Accounts & Transactions Light mobile device accounts Micropayment eContent transactions Peer-to-peer transactions (B2B, B2C) Trusted Document Management Trusted document management -Public -Private Immutable data storage Active delivery & remote signature Identity & Data sharing Cross-enterprise database (e.g.open banking) Identity linked, programmable business logic (smart contract function) Identity management (e.g. marketing consent)
- There are 2 variants of Product wheel. 1st version is only with a Billon symbol 2nd version is with ‘BILLON PROTOCOL’ in the center You can use both, depends which one you need.
- 3rd version is a scheme You can it when the circle doesn’t fit to your composition. If you use it on black or dark background than black elements goes to white colour
Trusted Document Management
- For Trusted Document Management information use navy blue and yellow colour
- Keep the design of materials as clean as possible. Use only the icon available in our storage. The colours used in infographic can be only white, black, yellow and navy blue. Yellow should be the main colour.
- BilIon’s mission is to unleash the transformational capabilities of DLT with a high performance system for Trusted Document Management.
- Brand colours: navy blue and yellow colour.
Accounts And Transactions
- For Accounts & Transactions information use navy blue and green colour.
- Billon’s new high performance DLT system dramatically lowers the cost of banking accounts and streamlines both payments and the reconciliation of associated data and identity flows.
- Brand colours: navy blue and green colour.
Identity And Data Sharing
- For Identity & Data Sharing information use navy blue and light blue colour
- Identity & Data sharing Cross-enterprise database (e.g.open banking) Identity linked, programmable business logic (smart contract function) Identity management (e.g. marketing consent)
Product Wheel
- There are 2 variants of Product wheel.
- 1st version is only with a Billon symbol 2nd version is with ‘BILLON PROTOCOL’ in the center
- You can use both, depends which one you need.
- 3rd version is a scheme
- You can it when the circle doesn’t fit to your composition. If you use it on black or dark background than black elements goes to white colour
Marketing Materials Design
- Keep the design of materials as clean as possible. Use only the icon available in our storage. The colours used in infographic can be only white, black, yellow and navy blue. Yellow should be the main colour.
- Main rules: • do not overload the page with text • keep the design simple, empty spaces are not our enemy • use defined colors and icons
- Keep the design of materials as clean as possible. Use only the icon available in our storage. The colours used in infographic can be only white, black, green and navy blue. Green should be the main colour.
Additional Properties
| Property | Value |
|---|
| Headquarters Location | Warsaw |
| Foundation Date | 2012 |
| Inception | 2012 |
| Country | Poland |
| Industry | blockchain |
| Google Knowledge Graph Id | /g/11c2prcqlr |
| Idref Id | 056836953 |
| Crunchbase Organization Id | billon-group |
| Headquarters Location | Warsaw |