Birzeit University

Official Websites

• https://www.birzeit.edu/en
• https://www.birzeit.edu/ar
• https://www.birzeit.edu

Brand Guidelines

2014

Brand Summary

Mission

• Birzeit University is an independent, not-for-profit institution of higher education overseen by an autonomous Board of Trustees. The university seeks to maintain excellence in teaching and learning, to advance knowledge through research, and to contribute to community service. It believes firmly in freedom of thought and expression, democratic practices, intellectual pluralism and civilized discourse. The university endeavors to produce leaders who hold themselves to high standards of personal integrity, and are committed to critical and innovative thinking and lifelong learning. The university strives to contribute to human civilization issuing from Arab-Islamic heritage [^1].

Core Values

• Excellence
• Mutual respect
• Academic freedom
• Freedom of expression
• Diversity
• Civic, social and humanitarian responsibility
• Integrity
• Concern for the environment
• Professional ethics
• Lifelong learning

Target Audience

• The most promising students and academics in Palestine, with a student body representative socially, economically, and geographically of the whole of Palestine. The university also aims to serve the broader Palestinian community and contribute to human civilization [^2].

Personality Traits

• Professional
• Innovative
• Inclusive
• Ethical
• Academic excellence
• Community-oriented

Visual Identity Overview

• The visual identity centers on the official logo featuring a stylized green tree and Arabic calligraphy, with a color palette dominated by green, black, and white. Consistent use of fonts (Arial/FreeSans, Times New Roman as substitute), clear logo placement rules, and guidelines for photography and digital presence reinforce a unified, professional, and culturally rooted brand image [^3].

Categories

Brand Imagery

• Pictures must reflect the university’s values and spirit, such as academic excellence, diversity, and liberalism. Photos should display learning, life on campus, campus architecture, and they should be inspirational for perspective students and staff and informative to people who are not members of the Birzeit University community.
• Photos should be of high resolution and all photographs that will be printed should be 300 dpi at the actual size that they will be published. Increasing the scale of a photo makes the resolution worse and should be avoided.
• Photos should have a modern, fresh look. As much as possible, they should show activity, be full of life, engaging and interesting to look at.
• Use color photographs as much as possible. Color photos should be bright and with proper contrast.
• Professional photography should be used whenever possible.
• All the photos that are found in official Birzeit University documents are the property of the university and using them requires official approval.
• Photography less than 300 dpi at the size it will be published should not be used.
• Images that are very boring, too complicated, contain low or bad lighting, or are blurry or out of focus should not be used.
• Clip art should be avoided.

Color Palette

• The official color codes of the Birzeit University logo are black (C91 M79 Y62 K97) and green (C80 MO Y100 K56) and should be used whenever possible.
• When these colors cannot be used, the logo may only appear in black or white, regardless of the color of the background.
• The colors of green, black and white make up the main color palette for Birzeit University. These should be the most used colors when creating print materials connected to the university, more than other colors that are used.
• There should be green in every piece of communication where color can be used, but it should not be used for long pieces of text.
• The secondary color palette consists of a variety of neutral colors that work well with the main colors without taking attention away from them. For any given document in color, a maximum of two secondary colors may be used with the primary colors. This is to keep the main colors dominant and so that they stand out more in the communications. If more than two secondary colors are used, it reduces the impact of the main colors.
• CMYK and PMS (Pantone) for both the main and the secondary color codes are provided in the chart on this page to allow for exact matching, quickly and easily.
• The university’s website is often the first thing that visitors see, therefore, it is extremely important that it provides a positive impression. The design should be simple and user-friendly. The official languages for the website are English and Arabic. All Birzeit University websites should display the official Birzeit University logo and the color theme should match the official color scheme as described in the “Color” section.

Typography

• The main font for Birzeit University communication materials and the font that is found in our logo is Arial. The font Arial is very contemporary, versatile and user-friendly and can easily be used in a variety of reports, presentations, magazines and advertisements.
• We suggest using an open variant of the Arial typeface called “FreeSans” developed in GNU FreeFont project, and first published in 2002. This can be easily downloaded online.
• While specific font size may be determined by the type of document and what it is being used for, the standard font sizes for written materials, publications and reports are as follows:
• The title, text and notes should all be regular font, while the first sub-title line will be italicized and the second sub-title will be bold.
• Level One Title/Headings Arial/FreeSans, 24
• Level Two/Sub-title Arial/FreeSans, 18, Italics
• Level three/ Sub-Title Arial/FreeSans, 14, Bold
• Body Text Arial/FreeSans, 12
• Notes Arial/FreeSans, 10
• If some reason you cannot access Arial or FreeSans you may use Times New Roman as an alternative font. Times New Roman is also the standard font used for writing academic papers.
• Times New Roman is classic, yet easy to read and polished font.
• The same guidelines apply to using Times New Roman in documents as listed for Arial/FreeSans.
• Level One Title/Headings Times New Roman, 24
• Level Two/Sub-title Times New Roman, 18, Italics
• Level three/ Sub-Title Times New Roman, 14, Bold
• Body Text Times New Roman, 12
• Notes Times New Roman, 10

Logo Usage

• This is the official logo that should be used in documents or communications on or about Birzeit University. Examples include letterhead, business cards, printed materials, electronic correspondence/emails, ads, videos, websites, and other communications items.
• No faculty, department, institute, center, unit or organization at Birzeit University may create a new logo without approval from the Public Relations Department.
• The approved versions of the logo can be found at www.birzeit.edu/brand.
• The x-height of the Birzeit University logo is based upon the dis­tance between the top of the olive tree and the bottom of the English text. No design element, type or photos should come any closer to the logo than ¼ x. Of course, the actual distance of x and, thus the required clear space, will change based on how large or small the logo is scaled.
• The tree and the writing should always be kept in proportion to each other to maintain the unique design of the logo. To maintain the correct proportion always use the approved versions of the logo and use only the vector files of the logo when printing. Do not recre­ate a smaller or larger version of the logo. If you need to resize the logo, always make sure the height and width are scaled together so the proportions remain the same. In many computer programs, you may keep the proportions of the logo the same by selecting the “shift” key while dragging the corner of the logo to make it larger or smaller.
• The Birzeit University logo should never be smaller than 4cm wide in any printed material including business cards and should not be less than 100 pixels wide on a computer screen.
• The official color codes of the Birzeit University logo are black (C91 M79 Y62 K97) and green (C80 MO Y100 K56) and should be used whenever possible.
• When these colors cannot be used, the logo may only appear in black or white, regardless of the color of the background.
• Placement of the logo will be determined by whether the commu­nication document is in English or in Arabic.
• For Arabic publications, the logo shall be placed on the upper, right-hand side ¼ to ¾" to the edge of the page.
• For English publications, the logo shall be placed on the upper, left-hand side, also ¼ to ¾" from the edge of the page.
• To avoid cropping or mis-representation of the logo, the logo should not be put at the edge of a page.
• The logo must appear on the first page of any piece of internal or external communication.
• Certain types of media or publications may require that the loca­tion of the logo be moved. Please contact the Public Relations Office for permission to move the placement of the logo.
• The logo should not be in the far corner of the letterhead and cannot be used in any of the ways shown on this page.
• DO NOT 1 . Combine or block the logo with any photo or symbols 2 . Add shadows 3 . Stretch or expand the logo so it is out of proportion 4 . Compress or shrink the logo so it is out of proportion
• 5 . Change any of the elements of the logo for example the font, wording or image
• 6 . Change the colors
• 7 . Use the official logo colors of black (C91 M79 Y62 A97) and green (C80 M0 Y100 K56) as a background for the color version of the logo
• 8 . Underline or outline the logo
• 9 . Add the logo with type or any other logo to make a new logo

Brand Values

• Excellence: Birzeit University seeks to achieve the best in everything it does: education, research, leadership of opinion, artistic expression and community service.
• A university atmosphere based on mutual respect, academic freedom and freedom of expression: Birzeit University seeks to treat all individuals, and for members of its community to treat each other, with respect, dignity, fairness, understanding and transparency. It seeks to celebrate differences in perspectives, beliefs, traditions and experiences - all in an atmosphere of academic freedom and freedom of expression.
• Diversity of student body: Birzeit University seeks to have a student body that is representative socially, economically and geographically of the whole of Palestine, and to marshal the resources needed to admit qualified students, irrespective of economic status or physical challenge.
• Civic, social and humanitarian responsibility: Birzeit University is committed to using its creative intellectual energies to address responsibly local and regional issues, thereby contributing to the development of society, environment and heritage. The university is also committed to instilling its students with the spirit of voluntarism, service and professionalism.
• Integrity: Birzeit University values personal responsibility, integrity, impartiality, fairness, accountability and honesty, and seeks to uphold them in practice.
• Concern for the environment: Birzeit University seeks to disseminate and promote environmental awareness and respect for nature and to ensure that this is reflected in all of its practices.
• Professional Ethics: Birzeit University seeks to hold all members of the university community - faculty, students and workers - to the highest standards of professional ethics, and strives to instill ethical sensitivity in its students.
• Lifelong learning: Birzeit University seeks to enable its graduates to love and celebrate life, through a lifelong quest for knowledge, understanding and professional development.

Visual Style

• The Birzeit University brand includes, but is not exclusive to any logo, name, sign, stamp, background, design, symbol, colors, fonts, or any of these used collectively that indicates or relates to Birzeit University, the online portal “Ritaj” or any of Birzeit University’s institutions or centers.
• The Birzeit University brand CANNOT be • Changed in any way • Used in or with any commercial brand or logo or for service/product promotion, unless pre-approval has been attained. • Used in a way that discriminates against individuals or groups because of age, religion, ethnicity, race, disability, belief, gender or any other way that is against the university’s policy of non-discrimination. • Used in any advertisement or promotion for or featuring guns or weapons, alcohol or products containing it, cigarettes/tobacco and related products, drugs, sexual content, food products/drinks and their packages (except those consumed at official University occasions), unacceptable risks, or any other products that are opposed to the university’s mission and image. • Used in any art or design, except for those connected to official Birzeit University business.
• No faculty, department, institute, center, unit or organization at Birzeit University may create a new logo without approval from the Public Relations Department.
• The approved versions of the logo can be found at www.birzeit.edu/brand.
• The x-height of the Birzeit University logo is based upon the dis­tance between the top of the olive tree and the bottom of the English text. No design element, type or photos should come any closer to the logo than ¼ x. Of course, the actual distance of x and, thus the required clear space, will change based on how large or small the logo is scaled.
• The tree and the writing should always be kept in proportion to each other to maintain the unique design of the logo. To maintain the correct proportion always use the approved versions of the logo and use only the vector files of the logo when printing. Do not recre­ate a smaller or larger version of the logo. If you need to resize the logo, always make sure the height and width are scaled together so the proportions remain the same. In many computer programs, you may keep the proportions of the logo the same by selecting the “shift” key while dragging the corner of the logo to make it larger or smaller.
• The Birzeit University logo should never be smaller than 4cm wide in any printed material including business cards and should not be less than 100 pixels wide on a computer screen.
• The official color codes of the Birzeit University logo are black (C91 M79 Y62 K97) and green (C80 MO Y100 K56) and should be used whenever possible.
• When these colors cannot be used, the logo may only appear in black or white, regardless of the color of the background.
• Placement of the logo will be determined by whether the commu­nication document is in English or in Arabic. For Arabic publications, the logo shall be placed on the upper, right-hand side ¼ to ¾" to the edge of the page. For English publications, the logo shall be placed on the upper, left-hand side, also ¼ to ¾" from the edge of the page. To avoid cropping or mis-representation of the logo, the logo should not be put at the edge of a page.
• The logo must appear on the first page of any piece of internal or external communication.
• Certain types of media or publications may require that the loca­tion of the logo be moved. Please contact the Public Relations Office for permission to move the placement of the logo.
• The logo should not be in the far corner of the letterhead and cannot be used in any of the ways shown on this page.
• DO NOT 1 . Combine or block the logo with any photo or symbols 2 . Add shadows 3 . Stretch or expand the logo so it is out of proportion 4 . Compress or shrink the logo so it is out of proportion 5 . Change any of the elements of the logo for example the font, wording or image 6 . Change the colors 7 . Use the official logo colors of black (C91 M79 Y62 A97) and green (C80 M0 Y100 K56) as a background for the color version of the logo 8 . Underline or outline the logo 9 . Add the logo with type or any other logo to make a new logo
• The main font for Birzeit University communication materials and the font that is found in our logo is Arial. The font Arial is very contemporary, versatile and user-friendly and can easily be used in a variety of reports, presentations, magazines and advertisements.
• We suggest using an open variant of the Arial typeface called “FreeSans” developed in GNU FreeFont project, and first published in 2002. This can be easily downloaded online.
• While specific font size may be determined by the type of document and what it is being used for, the standard font sizes for written materials, publications and reports are as follows: The title, text and notes should all be regular font, while the first sub-title line will be italicized and the second sub-title will be bold.
• Level One Title/Headings Arial/FreeSans, 24 Level Two/Sub-title Arial/FreeSans, 18, Italics Level three/ Sub-Title Arial/FreeSans, 14, Bold Body Text Arial/FreeSans, 12 Notes Arial/FreeSans, 10
• If some reason you cannot access Arial or FreeSans you may use Times New Roman as an alternative font. Times New Roman is also the standard font used for writing academic papers.
• The same guidelines apply to using Times New Roman in documents as listed for Arial/FreeSans.
• Level One Title/Headings Times New Roman, 24 Level Two/Sub-title Times New Roman, 18, Italics Level three/ Sub-Title Times New Roman, 14, Bold Body Text Times New Roman, 12 Notes Times New Roman, 10
• The colors of green, black and white make up the main color palette for Birzeit University. These should be the most used colors when creating print materials connected to the university, more than other colors that are used.
• There should be green in every piece of communication where color can be used, but it should not be used for long pieces of text.
• The secondary color palette consists of a variety of neutral colors that work well with the main colors without taking attention away from them. For any given document in color, a maximum of two secondary colors may be used with the primary colors. This is to keep the main colors dominant and so that they stand out more in the communications. If more than two secondary colors are used, it reduces the impact of the main colors.
• CMYK and PMS (Pantone) for both the main and the secondary color codes are provided in the chart on this page to allow for exact matching, quickly and easily.
• University Colors Green 80 0 100 56 Pantone 357 Black 91 79 62 97 Pantone - White 0 0 0 0 Pantone - Dark Green 79 0 100 75 Pantone 350 Light Beige 6 9 23 0 Pantone 468 Dark Beige 9 15 57 0 Pantone 609
• Each faculty at Birzeit University has its own color combination. Generally, the colors of faculties will be used at graduation and for official publications, such as our brochure. The color, CMYK code and Pantone number for every faculty are listed below.
• Faculty Name Color C M Y K Pantone Faculty of Education Light Blue 69 7 0 0 U 298 Faculty of Arts Dark Blue 100 72 0 18 U 280 White 0 0 0 0 Faculty of Science Yellow 0 24 94 0 U 123 Orange 0 64 100 0 U 166 Faculty of Engineering Orange 0 64 100 0 U 166 Faculty of Information Technology Green 95 0 100 27 U 356 Yellow 0 35 85 0 U 143 Faculty of Business and Economics Business Department Burgundy 0 90 100 51 U 1815 Beige 0 32 35 25 U 4725 Faculty of Law and Public Administration Dark Purple 85 100 0 0 U 2597 Light Purple 24 56 0 0 U 252 Faculty of Nursing and Allied Health Professions Apricot 0 35 85 0 143 Pharmacy Olive Green 48 0 100 53 U 575 Graduate Studies Purple 0 100 13 17 U 220 Blue 35 9 0 0 U 283 Institutes and Centers Green 80 0 100 56 U 357 Beige 9 15 58 0 U 156

Layout And Composition

• The x-height of the Birzeit University logo is based upon the dis­tance between the top of the olive tree and the bottom of the English text. No design element, type or photos should come any closer to the logo than ¼ x. Of course, the actual distance of x and, thus the required clear space, will change based on how large or small the logo is scaled.
• The tree and the writing should always be kept in proportion to each other to maintain the unique design of the logo. To maintain the correct proportion always use the approved versions of the logo and use only the vector files of the logo when printing. Do not recre­ate a smaller or larger version of the logo. If you need to resize the logo, always make sure the height and width are scaled together so the proportions remain the same. In many computer programs, you may keep the proportions of the logo the same by selecting the “shift” key while dragging the corner of the logo to make it larger or smaller.
• The Birzeit University logo should never be smaller than 4cm wide in any printed material including business cards and should not be less than 100 pixels wide on a computer screen.
• Placement of the logo will be determined by whether the commu­nication document is in English or in Arabic.
• For Arabic publications, the logo shall be placed on the upper, right-hand side ¼ to ¾" to the edge of the page.
• For English publications, the logo shall be placed on the upper, left-hand side, also ¼ to ¾" from the edge of the page.
• To avoid cropping or mis-representation of the logo, the logo should not be put at the edge of a page.
• The logo must appear on the first page of any piece of internal or external communication.
• Certain types of media or publications may require that the loca­tion of the logo be moved. Please contact the Public Relations Office for permission to move the placement of the logo.
• For letterhead and stationary placement, see page 22.
• The logo should not be in the far corner of the letterhead and cannot be used in any of the ways shown on this page.
• DO NOT 1 . Combine or block the logo with any photo or symbols 2 . Add shadows 3 . Stretch or expand the logo so it is out of proportion 4 . Compress or shrink the logo so it is out of proportion
• 5 . Change any of the elements of the logo for example the font, wording or image
• 6 . Change the colors
• 7 . Use the official logo colors of black (C91 M79 Y62 A97) and green (C80 M0 Y100 K56) as a background for the color version of the logo
• 8 . Underline or outline the logo
• 9 . Add the logo with type or any other logo to make a new logo
• The placement of the Birzeit University logo with the institute logo shall be determined by the type of document, and whether it is in English or Arabic. For consistency, the place­ment of the main university logo will follow the guidelines found on page 13 of this book.
• The logo for the institute shall be placed on the opposite side of the document. For ex­ample, if the document is in Arabic, the main university logo is to be on the upper right and the institute logo on the upper left. If the document is in English, then this will be reversed. All other guidelines on page 13 shall also be followed.
• As much as possible, the two logos should be scaled so that they are around the same size and create a balanced look on the document, while still being easy to read. Please note that this will also depend on the specifics of the institute’s logo.

Brand Architecture

• The policies laid out in this book provide information and guidelines for the university community about how to use the Birzeit University brand, including names and logos of faculties, institutes and centers. They aim to protect the university name and enhance its reputation.
• The Birzeit University brand includes, but is not exclusive to any logo, name, sign, stamp, background, design, symbol, colors, fonts, or any of these used collectively that indicates or relates to Birzeit University, the online portal “Ritaj” or any of Birzeit University’s institutions or centers.
• Currently, the institutes and centers of Birzeit University all have unique logos, some of which have incorporated the official University logo. All publications by institutes and centers must have their logo on any official documents.
• If the university logo is not in the existing logo, it must be added as a separate image on the document. The Birzeit University Museum, the Institute of Law and the Ibrahim Abu Lughod Institute of International Studies all have incorporated the approved format of the university logo and thus, do not have to add it separately. All other institutes must add the university logo when creating documents.
• The placement of the Birzeit University logo with the institute logo shall be determined by the type of document, and whether it is in English or Arabic. For consistency, the place­ment of the main university logo will follow the guidelines found on page 13 of this book.
• The logo for the institute shall be placed on the opposite side of the document. For ex­ample, if the document is in Arabic, the main university logo is to be on the upper right and the institute logo on the upper left. If the document is in English, then this will be reversed. All other guidelines on page 13 shall also be followed. See the example (right) of a document in English that uses the logo for the Institute of Environmental and Water Studies.
• As much as possible, the two logos should be scaled so that they are around the same size and create a balanced look on the document, while still being easy to read. Please note that this will also depend on the specifics of the institute’s logo.
• If using an institute logo that does not include the name of the institute, the name of the institute should be written in both English and Arabic under the institute logo (also see example).
• If a new center or institute is being established, its logo should also include the Birzeit University logo and must be approved by the Public Relations Office.
• Each faculty at Birzeit University has its own color combination. Generally, the colors of faculties will be used at graduation and for official publications, such as our brochure. The color, CMYK code and Pantone number for every faculty are listed below.

Co Branding

• DO NOT 1 . Combine or block the logo with any photo or symbols 2 . Add shadows 3 . Stretch or expand the logo so it is out of proportion 4 . Compress or shrink the logo so it is out of proportion
• 9 . Add the logo with type or any other logo to make a new logo
• Currently, the institutes and centers of Birzeit University all have unique logos, some of which have incorporated the official University logo. All publications by institutes and centers must have their logo on any official documents.
• If the university logo is not in the existing logo, it must be added as a separate image on the document. The Birzeit University Museum, the Institute of Law and the Ibrahim Abu Lughod Institute of International Studies all have incorporated the approved format of the university logo and thus, do not have to add it separately. All other institutes must add the university logo when creating documents.
• The placement of the Birzeit University logo with the institute logo shall be determined by the type of document, and whether it is in English or Arabic. For consistency, the place­ment of the main university logo will follow the guidelines found on page 13 of this book.
• The logo for the institute shall be placed on the opposite side of the document. For ex­ample, if the document is in Arabic, the main university logo is to be on the upper right and the institute logo on the upper left. If the document is in English, then this will be reversed. All other guidelines on page 13 shall also be followed. See the example (right) of a document in English that uses the logo for the Institute of Environmental and Water Studies.
• As much as possible, the two logos should be scaled so that they are around the same size and create a balanced look on the document, while still being easy to read. Please note that this will also depend on the specifics of the institute’s logo.
• If using an institute logo that does not include the name of the institute, the name of the institute should be written in both English and Arabic under the institute logo (also see example).
• If a new center or institute is being established, its logo should also include the Birzeit University logo and must be approved by the Public Relations Office.

Digital Guidelines

• Digital videos should be used for web and internal use as much as possible. The Birzeit University logo and website should always appear at the beginning of any official Birzeit University film or video clip.
• There are two options for incorporating the logo: 1. The logo and university website address can be included with the first image of the video. Its exact location will depend on the image in the film, but should always be centered and not at the top or bottom of the frame. 2. A plain black or white frame can be inserted at the beginning, before the film starts, that includes the official Birzeit University logo and website address in the center of the frame.
• For assistance on how to direct, edit, or format University videos, contact the Birzeit University Public Relations Office.
• With social media sites becoming an increasingly popular way to communicate and share information, it is important that Birzeit University be presented in a positive and professional way on sites such as Facebook, Twitter and YouTube.
• The names used with social media accounts should be “Birzeit University” or “Birzeit Uni” instead of initials like “BU” or “BZU” so that the university can be easily differentiated and identified from other schools or institutions that may have the same initials.
• • Make sure to use a high resolution Birzeit University logo as the profile picture.
• • The timeline picture should show student life on campus and reflect the learning environment.
• • Page name: Birzeit University
• • Page URL: http://www.facebook.com/BirzeitUniversity
• • Page Type: Education
• • Background should be an image that reflects life on campus or a building. Avoid busy or blurry images.
• • Page Name: Birzeit University
• • BIO: a description about the university within the 160-character limit that reflects the University’s mission.
• • Twitter URL: https://twitter.com/BirzeitUniv
• • Make sure to use a high resolution Birzeit University logo on the channel’s main page.
• • Channel Name: Birzeit University
• • BIO: a description about the university within the 160-character limit that reflects the University’s mission in Arabic and English.
• • The videos posted on the channel should have Arabic and English titles and a brief description.
• • All the videos posted on the channel should comply with the video guidelines in page 29.
• The university’s website is often the first thing that visitors see, therefore, it is extremely important that it provides a positive impression.
• The design should be simple and user-friendly.
• The official languages for the website are English and Arabic.
• All Birzeit University websites should display the official Birzeit University logo and the color theme should match the official color scheme as described in the “Color” section.
• The logo should link to the homepage: www.birzeit.edu
• As long as they adhere to the above guidelines, websites for Birzeit University institutes and centers can be designed as individually.

Print Guidelines

• The Birzeit University logo should never be smaller than 4cm wide in any printed material including business cards and should not be less than 100 pixels wide on a computer screen.
• The official color codes of the Birzeit University logo are black (C91 M79 Y62 K97) and green (C80 MO Y100 K56) and should be used whenever possible.
• When these colors cannot be used, the logo may only appear in black or white, regardless of the color of the background.
• No design element, type or photos should come any closer to the logo than ¼ x. Of course, the actual distance of x and, thus the required clear space, will change based on how large or small the logo is scaled.
• The tree and the writing should always be kept in proportion to each other to maintain the unique design of the logo. To maintain the correct proportion always use the approved versions of the logo and use only the vector files of the logo when printing. Do not recreate a smaller or larger version of the logo. If you need to resize the logo, always make sure the height and width are scaled together so the proportions remain the same. In many computer programs, you may keep the proportions of the logo the same by selecting the “shift” key while dragging the corner of the logo to make it larger or smaller.
• Placement of the logo will be determined by whether the communication document is in English or in Arabic.
• For Arabic publications, the logo shall be placed on the upper, right-hand side ¼ to ¾" to the edge of the page.
• For English publications, the logo shall be placed on the upper, left-hand side, also ¼ to ¾" from the edge of the page.
• To avoid cropping or mis-representation of the logo, the logo should not be put at the edge of a page.
• The logo must appear on the first page of any piece of internal or external communication.
• Certain types of media or publications may require that the location of the logo be moved. Please contact the Public Relations Office for permission to move the placement of the logo.
• For letterhead and stationary placement, see page 22.
• The logo should not be in the far corner of the letterhead and cannot be used in any of the ways shown on this page.
• DO NOT 1 . Combine or block the logo with any photo or symbols 2 . Add shadows 3 . Stretch or expand the logo so it is out of proportion 4 . Compress or shrink the logo so it is out of proportion
• 5 . Change any of the elements of the logo for example the font, wording or image
• 6 . Change the colors
• 7 . Use the official logo colors of black (C91 M79 Y62 A97) and green (C80 M0 Y100 K56) as a background for the color version of the logo
• 8 . Underline or outline the logo
• 9 . Add the logo with type or any other logo to make a new logo
• The colors of green, black and white make up the main color palette for Birzeit University. These should be the most used colors when creating print materials connected to the university, more than other colors that are used.
• There should be green in every piece of communication where color can be used, but it should not be used for long pieces of text.
• For any given document in color, a maximum of two secondary colors may be used with the primary colors. This is to keep the main colors dominant and so that they stand out more in the communications. If more than two secondary colors are used, it reduces the impact of the main colors.
• CMYK and PMS (Pantone) for both the main and the secondary color codes are provided in the chart on this page to allow for exact matching, quickly and easily.
• All stationary (including letterhead, business cards, envelopes and email signatures) can be designed in-house as long as they meet the guidelines in this book.
• Contact information for all stationary items shall be listed as follows with specific information to be changed depending on your personal information: Birzeit University PO Box XXX, Birzeit West Bank, Palestine Telephone and Fax Telephone: +970-2-XXX-XXXX, Fax: +970-2-XXX-XXXX (from Arab countries) Telephone: +972-2-XXX-XXXX, Fax: +972-2-XXX-XXXX (from other countries) E-Mail Addresses XXXXX@birzeit.edu
• Examples of approved stationary formats can be found on this and subsequent pages.
• Photos should be of high resolution and all photographs that will be printed should be 300 dpi at the actual size that they will be published. Increasing the scale of a photo makes the resolution worse and should be avoided.
• Photography less than 300 dpi at the size it will be published should not be used.

Naming Conventions

• The policies laid out in this book provide information and guidelines for the university community about how to use the Birzeit University brand, including names and logos of faculties, institutes and centers. They aim to protect the university name and enhance its reputation.
• The Birzeit University brand includes, but is not exclusive to any logo, name, sign, stamp, background, design, symbol, colors, fonts, or any of these used collectively that indicates or relates to Birzeit University, the online portal “Ritaj” or any of Birzeit University’s institutions or centers.
• No faculty, department, institute, center, unit or organization at Birzeit University may create a new logo without approval from the Public Relations Department.
• The approved versions of the logo can be found at www.birzeit.edu/brand.
• If using an institute logo that does not include the name of the institute, the name of the institute should be written in both English and Arabic under the institute logo (also see example).
• If a new center or institute is being established, its logo should also include the Birzeit University logo and must be approved by the Public Relations Office.
• The names used with social media accounts should be “Birzeit University” or “Birzeit Uni” instead of initials like “BU” or “BZU” so that the university can be easily differentiated and identi­fied from other schools or institutions that may have the same initials.
• Page name: Birzeit University
• Page Name: Birzeit University
• Channel Name: Birzeit University

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